Autoclaved Aerated Concrete Aac Market
PUBLISHED: 2023 ID: SMRC22233
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Autoclaved Aerated Concrete Aac Market

Autoclaved Aerated Concrete (AAC) Market Forecasts to 2028 - Global Analysis By Product Type (Wall Panels, Beams & Lintels and Other Product Types), Application (Floors & Roofs, Walls and Other Applications), End User and Geography

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4.4 (22 reviews)
Published: 2023 ID: SMRC22233

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $22322.98 MN

Projected Year Value (2028)

US $37851.93 MN

CAGR (2022 - 2028)

9.2%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Fastest Growing Market

North America

 

According to Stratistics MRC, the Global Autoclaved Aerated Concrete (AAC) Market is accounted for $22322.98 million in 2022 and is expected to reach $37851.93 million by 2028 growing at a CAGR of 9.2% during the forecast period. Autoclaved Aerated concrete (AAC), also known as aircrete, foam concrete, autoclaved cellular concrete, autoclaved light-weight concrete, or porous concrete. Autoclaved aerated concrete (AAC) is a type of concrete that has closed air pockets. This form of concrete contains around 80% air induced by the expansion agent in order to minimise the density and total weight of the product.AAC is one-fifth the weight of concrete. AAC is mainly manufactured using fine aggregate or fly-ash, cement, and an expansion agent, generally aluminium powder. AAC is offered in the form of panels and blocks. AAC wall panels are primarily used for cladding, but they can also support weight. There are also AAC floor and roof panels available.

According to a survey conducted by the American Institute of Architects, the commercial construction sector in the United States was expected to increase by 0.9% in 2020 and 1.5% in 2021.



 

Market Dynamics:

Driver:

Favourable properties of autoclaved aerated concrete (AAC)

The high fire resistance, light weight, and high thermal insulation qualities of AAC are driving the growth of the global autoclaved aerated concrete (AAC) market. AAC is made from non-combustible and inorganic components such as cement, fly ash or fine aggregate, lime, gypsum, and others. This improves its resistance to fire. Furthermore, the autoclaving technique used in the production of AAC products greatly reduces the amount of water added during the component mixing process. This limits the growth of organic materials on the component, such as algae or weeds. This increases demand for AAC materials, accelerating the growth of the autoclaved aerated concrete (AAC) business.

Restraint:

Lack of knowledge about AAC in developing markets

Autoclaved Aerated Concrete (ACC) is gaining popularity among builders in the regional marketplaces. However, there is a significant lack of understanding about AAC and its benefits, particularly among persons in developing and underdeveloped nations. High familiarity with traditional construction materials, such as AAC, may pose a barrier to comprehending relatively new ones. As a result, individuals may be cautious to choose AAC over well-known traditional materials. Therefore, a lack of or limited awareness regarding AAC could impede the worldwide Autoclaved Aerated Concrete (AAC) market's growth.

Opportunity:

Growing preference for affordable housing

Increasing environmental consciousness, as well as changes in people’s needs and demands, has fuelled an increase in the number of smart city initiatives and low-cost green construction materials globally. Builders use the smart home concept and sustainable materials into the design of inexpensive residential and commercial structures. From their increasingly urbanised populations, major emerging economies such as China and India have a significant demand for affordable housing units. China and India are key markets for AAC products because they are the world's most populous and developing countries.

Threat:

Brittle nature of AAC blocks

AAC Block is a non-load bearing material that can only be used in wall dividers. Because AAC blocks are brittle by nature, they can break easily and must be handled more carefully than clay bricks to avoid breakages. Because of the presence of voids, it is fragile in nature. Their water absorption rate is really high. As a result of their expansion when absorbing water and contraction when losing moisture, cracks form in the structure. When installed in high humidity conditions, interior finishes must have low vapour permeability whereas exterior finishes must have high permeability.

Covid-19 Impact

The COVID-19 pandemic has had a significant impact on the global autoclaved aerated concrete (AAC) market, mostly due to a halt in international trade, protracted lockdowns, and ceased manufacturing and building activities. The unexpected increase in Covid-19 illnesses prompted tight limitations and preventive steps to limit the transmission of the novel corona virus. International trade was completely halted, and the supply chain was affected. However, as smart city projects and construction activities resumed after Covid-19, the world began to see a major increase in demand for AAC.

The blocks segment is expected to be the largest during the forecast period

The blocks segment is estimated to have a lucrative growth, due to easy installation and increasing demand from residential as well as non-residential projects. Aerated autoclaved concrete blocks are used as a primary building material for internal as well as external construction applications. AAC blocks provide insulation, make construction quick and easy, as they are customizable on construction sites. Therefore, the blocks segment dominates the market.

The residential segment is expected to have the highest CAGR during the forecast period

The residential segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the spurring demand for lightweight and sustainable building materials in constructing housing units. Various initiatives, such as inexpensive housing in developing economies like China and India, as well as expanding policies to replace traditional materials with AAC as a residential building material, considerably increase demand for Aerated Autoclaved Concrete (AAC) in the residential sector.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to some key factors such as, rapid urbanization, industrial growth, ongoing developments and construction projects. Because of the simple availability of raw materials and the growing need for more cost-effective goods in the region, manufacturers are focusing on boosting production of autoclaved aerated concrete materials. India's and China's growing populations are also contributing to market expansion.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, as market participants pursue various tactics to increase revenue prospects. Rapid revenue growth has resulted in the presence of some large players in the region's countries. Furthermore, growing expenditures in technical developments in AAC generating firms in the region are boosting growth in the North America market.



Key players in the market

Some of the key players profiled in the Autoclaved Aerated Concrete (AAC) Market include ACICO, AERCON AAC, AKG Gazbeton, Biltech Building Elements Ltd., Brickwell, Eastland Building Materials Co., Ltd., H+H International, Parin Beton Company, Shandong Tongde Building Materials, Shirke Industries, SOLBET, UAL Industries Ltd., UltraTech Cement Ltd. and Xella Group

Key Developments:

In June 2022, Xella Group successfully completed sale of its insulation business URSA to Etex in order to simplify its portfolio. This step aims to focus its resources on the development of building materials solutions and aims to strengthen its position as a leading supplier of masonry solutions in Europe.

Product Types Covered:
• Wall Panels
• Beams & Lintels
• Floor Elements
• Blocks
• Roof Panels
• Cladding Panels
• Other Product Types

Applications Covered:
• Floors & Roofs
• Walls
• Other Applications

End Users Covered:
• Residential
• Non-Residential

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Autoclaved Aerated Concrete (AAC) Market, By Product Type
5.1 Introduction
5.2 Wall Panels
5.3 Beams & Lintels
5.4 Floor Elements
5.5 Blocks
5.6 Roof Panels
5.7 Cladding Panels
5.8 Other Product Types

6 Global Autoclaved Aerated Concrete (AAC) Market, By Application
6.1 Introduction
6.2 Floors & Roofs
6.3 Walls
6.4 Other Applications

7 Global Autoclaved Aerated Concrete (AAC) Market, By End User
7.1 Introduction
7.2 Residential
7.3 Non-Residential

8 Global Autoclaved Aerated Concrete (AAC) Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 ACICO
10.2 AERCON AAC
10.3 AKG Gazbeton
10.4 Biltech Building Elements Ltd.
10.5 Brickwell
10.6 Eastland Building Materials Co., Ltd.
10.7 H+H International
10.8 Parin Beton Company
10.9 Shandong Tongde Building Materials
10.10 Shirke Industries
10.11 SOLBET
10.12 UAL Industries Ltd.
10.13 UltraTech Cement Ltd.
10.14 Xella Group

List of Tables
1 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Region (2020-2028) ($MN)
2 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Product Type (2020-2028) ($MN)
3 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Wall Panels (2020-2028) ($MN)
4 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Beams & Lintels (2020-2028) ($MN)
5 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Floor Elements (2020-2028) ($MN)
6 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Blocks (2020-2028) ($MN)
7 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Roof Panels (2020-2028) ($MN)
8 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Cladding Panels (2020-2028) ($MN)
9 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Product Types (2020-2028) ($MN)
10 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Application (2020-2028) ($MN)
11 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Floors & Roofs (2020-2028) ($MN)
12 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Walls (2020-2028) ($MN)
13 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Applications (2020-2028) ($MN)
14 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By End User (2020-2028) ($MN)
15 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Residential (2020-2028) ($MN)
16 Global Autoclaved Aerated Concrete (AAC) Market Outlook, By Non-Residential (2020-2028) ($MN)
17 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Country (2020-2028) ($MN)
18 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Product Type (2020-2028) ($MN)
19 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Wall Panels (2020-2028) ($MN)
20 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Beams & Lintels (2020-2028) ($MN)
21 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Floor Elements (2020-2028) ($MN)
22 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Blocks (2020-2028) ($MN)
23 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Roof Panels (2020-2028) ($MN)
24 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Cladding Panels (2020-2028) ($MN)
25 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Product Types (2020-2028) ($MN)
26 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Application (2020-2028) ($MN)
27 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Floors & Roofs (2020-2028) ($MN)
28 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Walls (2020-2028) ($MN)
29 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Applications (2020-2028) ($MN)
30 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By End User (2020-2028) ($MN)
31 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Residential (2020-2028) ($MN)
32 North America Autoclaved Aerated Concrete (AAC) Market Outlook, By Non-Residential (2020-2028) ($MN)
33 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Country (2020-2028) ($MN)
34 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Product Type (2020-2028) ($MN)
35 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Wall Panels (2020-2028) ($MN)
36 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Beams & Lintels (2020-2028) ($MN)
37 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Floor Elements (2020-2028) ($MN)
38 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Blocks (2020-2028) ($MN)
39 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Roof Panels (2020-2028) ($MN)
40 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Cladding Panels (2020-2028) ($MN)
41 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Product Types (2020-2028) ($MN)
42 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Application (2020-2028) ($MN)
43 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Floors & Roofs (2020-2028) ($MN)
44 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Walls (2020-2028) ($MN)
45 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Applications (2020-2028) ($MN)
46 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By End User (2020-2028) ($MN)
47 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Residential (2020-2028) ($MN)
48 Europe Autoclaved Aerated Concrete (AAC) Market Outlook, By Non-Residential (2020-2028) ($MN)
49 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Country (2020-2028) ($MN)
50 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Product Type (2020-2028) ($MN)
51 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Wall Panels (2020-2028) ($MN)
52 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Beams & Lintels (2020-2028) ($MN)
53 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Floor Elements (2020-2028) ($MN)
54 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Blocks (2020-2028) ($MN)
55 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Roof Panels (2020-2028) ($MN)
56 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Cladding Panels (2020-2028) ($MN)
57 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Product Types (2020-2028) ($MN)
58 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Application (2020-2028) ($MN)
59 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Floors & Roofs (2020-2028) ($MN)
60 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Walls (2020-2028) ($MN)
61 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Applications (2020-2028) ($MN)
62 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By End User (2020-2028) ($MN)
63 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Residential (2020-2028) ($MN)
64 Asia Pacific Autoclaved Aerated Concrete (AAC) Market Outlook, By Non-Residential (2020-2028) ($MN)
65 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Country (2020-2028) ($MN)
66 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Product Type (2020-2028) ($MN)
67 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Wall Panels (2020-2028) ($MN)
68 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Beams & Lintels (2020-2028) ($MN)
69 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Floor Elements (2020-2028) ($MN)
70 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Blocks (2020-2028) ($MN)
71 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Roof Panels (2020-2028) ($MN)
72 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Cladding Panels (2020-2028) ($MN)
73 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Product Types (2020-2028) ($MN)
74 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Application (2020-2028) ($MN)
75 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Floors & Roofs (2020-2028) ($MN)
76 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Walls (2020-2028) ($MN)
77 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Applications (2020-2028) ($MN)
78 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By End User (2020-2028) ($MN)
79 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Residential (2020-2028) ($MN)
80 South America Autoclaved Aerated Concrete (AAC) Market Outlook, By Non-Residential (2020-2028) ($MN)
81 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Country (2020-2028) ($MN)
82 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Product Type (2020-2028) ($MN)
83 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Wall Panels (2020-2028) ($MN)
84 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Beams & Lintels (2020-2028) ($MN)
85 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Floor Elements (2020-2028) ($MN)
86 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Blocks (2020-2028) ($MN)
87 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Roof Panels (2020-2028) ($MN)
88 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Cladding Panels (2020-2028) ($MN)
89 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Product Types (2020-2028) ($MN)
90 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Application (2020-2028) ($MN)
91 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Floors & Roofs (2020-2028) ($MN)
92 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Walls (2020-2028) ($MN)
93 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Other Applications (2020-2028) ($MN)
94 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By End User (2020-2028) ($MN)
95 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Residential (2020-2028) ($MN)
96 Middle East & Africa Autoclaved Aerated Concrete (AAC) Market Outlook, By Non-Residential (2020-2028) ($MN)
 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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