Data Management Platform  - Global Market Outlook (2017-2026)

Data Management Platform - Global Market Outlook (2017-2026)

  • Published: March 2018
  • ID: SMRC17078

According to Stratistics MRC, the Global Data Management Platform market accounted for $1,399.7 million in 2017 and is expected to reach $ 5,177.5 million by 2026 growing at a CAGR of 15.6%. Rising adoption of data management platforms among advertisement & PR agencies, increase in the effectiveness of the audience engagements and rise in the use of data management platform among the end users are some of the major factors propelling the market. However, time and resource invested in formulating a strategy for users hinders the market growth.

 By end user the Publisher segment is anticipated to witness higher growth due to continuous growth in digital marketing technology through different channels such as social, video, and mobile, which is expected to increase revenue of publishers. DMP has several benefits to offer for publishers as they make content more relavant, helps in making the advertisers campaigns perform better and increases the value of the publication and improves content personalization.

Geographically, North America dominated the market due to increase in online customer and internet usage, rise in technological advancements and connected devices.

Some of the key players in the Data Management Platform market are Adobe Systems, Inc, Cloudera Inc, Cxense ASA, IgnitionOne, Inc, Informatica, KBM Group LLC, Krux Digital Inc, Lotame Solutions Inc, MediaMath Inc, NeuStar, Inc, Oracle Corporation, Rocket Fuel, Inc, SAP SE, SAS Institute, Turn Inc and V12 Group Inc.

Platform Types Covered:
• Private Data Management Platforms
• Open Data Management Platforms

Data Types Covered:
• 1st party data
• 2nd party data
• 3rd party data

Data Sources Covered:
• CRM Data
• Mobile Apps
• Mobile Web
• POS Data
• Social Network
• Web Analytics Tools
• Other Data Sources
• End Users Covered:
• Media agency
• Ad Agencies
• Brand/Retailer
• Publishers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan       
    • China       
    • India       
    • Australia 
    • New Zealand     
    • South Korea      
    • Rest of Asia Pacific   
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

1 Executive Summary 
   
2 Preface  

 2.1 Abstract 
 2.2 Stake Holders
 2.3 Research Scope
 2.4 Research Methodology
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
 2.5 Research Sources
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions
   
3 Market Trend Analysis
 3.1 Introduction
 3.2 Drivers 
 3.3 Restraints 
 3.4 Opportunities
 3.5 Threats 
 3.6 End User Analysis
 3.7 Emerging Markets
 3.8 Futuristic Market Scenario
   
4 Porters Five Force Analysis
 4.1 Bargaining power of suppliers
 4.2 Bargaining power of buyers
 4.3 Threat of substitutes
 4.4 Threat of new entrants
 4.5 Competitive rivalry
   
5 Global Data Management Platform Market, By Platform Type
 5.1 Introduction
 5.2 Private Data Management Platforms
 5.3 Open Data Management Platforms
   
6 Global Data Management Platform Market, By Data Type

 6.1 Introduction
 6.2 1st party data
 6.3 2nd party data
 6.4 3rd party data
   
7 Global Data Management Platform Market, By Data Source
 7.1 Introduction
 7.2 CRM Data
 7.3 Mobile Apps
 7.4 Mobile Web
 7.5 POS Data 
 7.6 Social Network
 7.7 Web Analytics Tools
 7.8 Other Data Sources
   
8 Global Data Management Platform Market, By End User

 8.1 Introduction
 8.2 Media agency
 8.3 Ad Agencies
 8.4 Brand/Retailer
 8.5 Publishers 
   
9 Global Data Management Platform Market, By Geography
 9.1 Introduction
 9.2 North America
  9.2.1 US
  9.2.2 Canada
  9.2.3 Mexico
 9.3 Europe 
  9.3.1 Germany
  9.3.2 UK
  9.3.3 Italy
  9.3.4 France
  9.3.5 Spain
  9.3.6 Rest of Europe
 9.4 Asia Pacific
  9.4.1 Japan
  9.4.2 China
  9.4.3 India
  9.4.4 Australia
  9.4.5 New Zealand
  9.4.6 South Korea
  9.4.7 Rest of Asia Pacific
 9.5 South America
  9.5.1 Argentina
  9.5.2 Brazil
  9.5.3 Chile
  9.5.4 Rest of South America
 9.6 Middle East & Africa
  9.6.1 Saudi Arabia
  9.6.2 UAE
  9.6.3 Qatar
  9.6.4 South Africa
  9.6.5 Rest of Middle East & Africa
   
10 Key Developments 
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
 10.2 Acquisitions & Mergers
 10.3 New Product Launch
 10.4 Expansions
 10.5 Other Key Strategies
   
11 Company Profiling 
 11.1 Adobe Systems, Inc.
 11.2 Cloudera Inc
 11.3 Cxense ASA
 11.4 IgnitionOne, Inc.
 11.5 Informatica
 11.6 KBM Group LLC
 11.7 Krux Digital Inc
 11.8 Lotame Solutions Inc.
 11.9 MediaMath Inc.
 11.10 NeuStar, Inc.
 11.11 Oracle Corporation
 11.12 Rocket Fuel, Inc.
 11.13 SAP SE 
 11.14 SAS Institute
 11.15 Turn Inc 
 11.16 V12 Group Inc.


List of Tables  
1 Global Data Management Platform Market Outlook, By Region (2016-2026) ($MN)
2 Global Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
3 Global Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
4 Global Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
5 Global Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
6 Global Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
7 Global Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
8 Global Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
9 Global Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
10 Global Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
11 Global Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
12 Global Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
13 Global Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
14 Global Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
15 Global Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
16 Global Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
17 Global Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
18 Global Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
19 Global Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
20 Global Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
21 Global Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
22 North America Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
23 North America Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
24 North America Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
25 North America Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
26 North America Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
27 North America Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
28 North America Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
29 North America Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
30 North America Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
31 North America Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
32 North America Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
33 North America Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
34 North America Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
35 North America Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
36 North America Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
37 North America Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
38 North America Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
39 North America Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
40 North America Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
41 North America Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
42 North America Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
43 Europe Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
44 Europe Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
45 Europe Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
46 Europe Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
47 Europe Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
48 Europe Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
49 Europe Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
50 Europe Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
51 Europe Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
52 Europe Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
53 Europe Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
54 Europe Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
55 Europe Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
56 Europe Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
57 Europe Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
58 Europe Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
59 Europe Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
60 Europe Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
61 Europe Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
62 Europe Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
63 Europe Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
64 Asia Pacific Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
65 Asia Pacific Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
66 Asia Pacific Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
67 Asia Pacific Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
68 Asia Pacific Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
69 Asia Pacific Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
70 Asia Pacific Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
71 Asia Pacific Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
72 Asia Pacific Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
73 Asia Pacific Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
74 Asia Pacific Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
75 Asia Pacific Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
76 Asia Pacific Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
77 Asia Pacific Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
78 Asia Pacific Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
79 Asia Pacific Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
80 Asia Pacific Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
81 Asia Pacific Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
82 Asia Pacific Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
83 Asia Pacific Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
84 Asia Pacific Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
85 South America Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
86 South America Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
87 South America Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
88 South America Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
89 South America Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
90 South America Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
91 South America Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
92 South America Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
93 South America Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
94 South America Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
95 South America Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
96 South America Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
97 South America Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
98 South America Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
99 South America Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
100 South America Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
101 South America Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
102 South America Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
103 South America Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
104 South America Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
105 South America Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
106 Middle East & Africa Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
107 Middle East & Africa Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
108 Middle East & Africa Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
109 Middle East & Africa Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
110 Middle East & Africa Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
111 Middle East & Africa Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
112 Middle East & Africa Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
113 Middle East & Africa Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
114 Middle East & Africa Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
115 Middle East & Africa Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
116 Middle East & Africa Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
117 Middle East & Africa Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
118 Middle East & Africa Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
119 Middle East & Africa Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
120 Middle East & Africa Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
121 Middle East & Africa Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
122 Middle East & Africa Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
123 Middle East & Africa Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
124 Middle East & Africa Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
125 Middle East & Africa Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
126 Middle East & Africa Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)

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