Insoluble Dietary Fibers Market
PUBLISHED: 2022 ID: SMRC21546
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Insoluble Dietary Fibers Market

Insoluble Dietary Fibers Market Forecasts to 2028 – Global Analysis By Product (Hemicellulose, Chitin & Chitosan, Cellulose, Fiber/Bran), Source (Legumes, Cereals & Grains, Fruits), Application (Pharmaceutical & Dietary Supplements, Pet Food, Animal Feed, Functional Food & Beverages), and By Geography

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4.5 (48 reviews)
Published: 2022 ID: SMRC21546

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2021)

US $2.39 BN

Projected Year Value (2028)

US $5.03 BN

CAGR (2021 - 2028)

11.2%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Fastest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Insoluble Dietary Fibers Market is accounted for $2.39 billion in 2021 and is expected to reach $5.03 billion by 2028 growing at a CAGR of 11.2% during the forecast period. The insoluble dietary fibers are essential to ensure optimal metabolism in humans. These substances help in maintaining a healthy digestive system as they are not absorbed by the body, which results in efficient functioning of all the systems. These fibers can be found more easily in various foods such as vegetables, wheat bran, and whole grains. Though insoluble dietary fibers are not directly absorbed by the digestive system, they move through the body to make stools softer and easy to pass. It offers high water absorption properties insoluble fiber, which are applicable for feed industries, functional food products, and pharmaceutical industries.



Market Dynamics:

Driver:

Growth in demand for functional foods


Changes in lifestyles and lack of time have led to high utilization of functional foods in countries around the world, especially in Asia. With expansion in busy lifestyles, workload, and enlarge in the numeral of working women, the time and means to eating healthy food have abridged. This has resulted in the increasing demand for products that proffer balanced nutrition. Hence, the consumer demand for nutraceuticals, functional foods, and supplements has been rising. Numerous key players offer a variety of insoluble dietary fibers obtained from diverse sources including oats, wheat, corn, potato, peas, legumes, and rice for their application in feed, food, and pharmaceutical products. This is anticipated to drive the market for insoluble dietary fibers.

Restraint:

Cost-intensiveness


Insoluble dietary fibers cannot be digested by human being owing to lack of essential enzymes in the digestive tract. More specifically, dietary fibers are resistant to hydrolysis. As dietary fibers cannot be digested, they overtake through the body almost unaffected and cannot be used as an energy basis. These properties of fibers are useful in the physiological functions that they do. Though, the same characteristics become an obstruction while incorporating fibers as ingredients in food products. Blending of fibers into the product is of high importance for the chemical stability of the product across range of temperatures, and requires time. Further, there would be an economic impact on the manufacturer due to the high price of dietary fibers and also the difference in the technology involved in obtaining them.

Opportunity:

Increasing application of insoluble dietary fiber in bakery food products and cereals & grains


The increasing application of insoluble dietary fiber in bakery food products is anticipated to bring novel market opportunities in the near future. They are used as a fat substitute product in the bakery sector, which is stimulating product infiltration. Also, its functional properties such as efficient water binding, thickening, gelling, and stabilizing will further raise its espousal in baking applications. Breakfast cereals are gaining considerable growth around the globe owing to their improved nutritional profile. This is also ascribed to growing health-conscious consumers coupled with the rising awareness regarding the adverse health effects of fast foods and over-consumption of calories that lead to various lifestyle disorders.

Threat:

Increasing gluten intolerance to stunt insoluble dietary fiber consumption


Dietary fibers can be found in legumes, whole grains such as wheat bran, cereals, brown rice, and other gluten-related foods. Gluten intolerance is one of the most frequent food sensitivities among recent patrons. Gluten-free diets are flattering ever more popular among consumers owing to the higher energy, claims of enhanced health, and weight loss. As there is a growing numeral of people sensitive to gluten-containing foods such as wheat and other grains, demand expansion of dietary fibers will be hampered. With rising incidence of celiac disease, utilization of gluten-free food products is increasing, and might hinder growth of the insoluble dietary fibers market.

The cellulose segment is expected to be the largest during the forecast period

The cellulose segment is estimated to have a lucrative growth, due to the innovations in cellulose & cellulose derivate applications and growing demand for biodegradable cellulose fiber due to an increasing level of global warming in the environment. Cellulose is insoluble dietary fiber used in a wide range of food applications such as meat products, poultry products, and bakery items. It plays a very prominent role in human nutrition as it prevents diverticular disease, a condition that affects the colon wall. These fibers with low water absorption capacity are mainly used for providing fiber enrichment in different types of bakery products such as bread and tortillas. Moreover, key players and management authorities to capitalize more investment in the global insoluble dietary fibers market during forecast period.

The functional food & beverages segment is expected to have the highest CAGR during the forecast period

The functional food & beverages segment is anticipated to witness the highest CAGR growth, due to the changing diet patterns, and changing consumer food preferences toward high fiber foods. The functional food & beverages includes beverages, bakery, meat products, energy drinks, and other enhanced and enriched food and beverages. The utilization of extra insoluble dietary fibers with food leads to the prevention of health disorders such as hyperglycemia, constipation, obesity, and high cholesterol. Due to the shifting diet patterns and the growing health concerns, insoluble dietary fibers have begun to form an integral part of processed and packaged food in a bid to meet nutritive requirements. 

Region with highest share:

North America is projected to hold the largest market share during the forecast period, due to rising healthcare spending per capita, growing nutritional & gastrointestinal disease incidences, and rising demand for functional food. The region is characterized by large populace with diabetes and obesity seeking for weight-loss programs and dietary supplement products. Consumers in North America are gradually becoming aware of the health benefits provided by insoluble dietary fibers their significance in enhancing immunity. The United States and Canada dominate the market share owing to the increase in intake of supplements based on insoluble dietary fibers and its use as an ingredient in most of the functional food and beverages. For instance, FDA under U.S. Nutritional facts label in 2016 have mandated to prove the physiological benefits of the products mentioned under ‘dietary fiber’ by the manufacturers, which influences them to evaluate and purify their products that leads to enhanced product development.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period owing to growing demand for functional foods, increased western influence in the countries, and changing lifestyles. These countries have vast areas under agriculture and produce high-fiber grains & cereals such as oats and barley, which are the primary raw materials for insoluble dietary fiber ingredients. China is leading market, followed by Japan and India due to higher consumption of meat and sea food. Healthy lifestyle coupled with government campaigns are expected to improve global market for insoluble dietary fibers in Asia Pacific.



Key players in the market

Some of the key players profiled in the Insoluble Dietary Fibers Market include E. I. Dupont De Nemours and Company, AdvoCare International L.P., Ingredion Incorporated, Archer Daniels Midland Company, Kerry Group, Roquette Frères, Tate and Lyle PLC, Cargill Inc., SunOpta, Inc., Grain Processing Corporation, Nexira, Fibrisol Service Limited, J. Rettenmaier & Sohne GmbH Co KG, Royal DSM, Südzucker Ag, Sunopta Inc., and Barndad Innovative Nutrition.

Key Developments:

In June 2018, Ingredion Incorporated launched Potex and Potex Crown insoluble dietary fibers which will find application in bakery, meat and savory products. These fibers can absorb water up to 12 times their own weight which helps it to increase juiciness of meats or add moisture to baked goods.

In October 2017, Roquette Freres announced opening a new Asia Pacific Headquarters and an Innovation Centre in Singapore focusing on Food, Nutrition, and Pharma segments. With this, the company expects to increase its sales in the Singapore market and expand its presence in the Asia Pacific region.

In April 2016, Archer Daniels Midland Company announces the EMEA launch of SUPERB, a functional soy protein fiber developed to boost the protein and fiber content, control moisture retention and improve texture in meat products.

Nature Covered:
• Natural Insoluble Dietary Fibers
• Synthetic Insoluble Dietary Fibers

Function Types Covered:
• Fat Replacer
• Bulking Agent
• Texturing Agent
• Anti-Caking Agent
• Water Binding Agent

Products Covered:
• Hemicellulose
• Chitin & Chitosan
• Resistant Starch
• Cellulose
• Beta-Glucans
• Xanthan Gum
• Lignin
• Fiber/Bran
• Other Products

Sources Covered:
• Legumes
• Vegetables (Green Leafy Vegetables)
• Cereals & Grains
• Fruits
• Other Sources

Applications Covered:
• Pharmaceutical & Dietary Supplements
• Pet Food
• Animal Feed (Companion Animal Nutrition)
• Functional Food & Beverages
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
        
2 Preface       

 2.1 Abstract       
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
        
3 Market Trend Analysis      
 
 3.1 Introduction      
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Product Analysis      
 3.7 Application Analysis      
 3.8 Emerging Markets      
 3.9 Impact of Covid-19      
        
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
        
5 Global Insoluble Dietary Fibers Market, By Nature       
 5.1 Introduction      
 5.2 Natural Insoluble Dietary Fibers      
 5.3 Synthetic Insoluble Dietary Fibers      
        
6 Global Insoluble Dietary Fibers Market, By Function Type       
 6.1 Introduction      
 6.2 Fat Replacer      
 6.3 Bulking Agent      
 6.4 Texturing Agent      
 6.5 Anti-Caking Agent      
 6.6 Water Binding Agent      
        
7 Global Insoluble Dietary Fibers Market, By Product       
 7.1 Introduction      
 7.2 Hemicellulose      
 7.3 Chitin & Chitosan      
 7.4 Resistant Starch      
 7.5 Cellulose      
 7.6 Beta-Glucans      
 7.7 Xanthan Gum      
 7.8 Lignin      
 7.9 Fiber/Bran      
  7.9.1 Wheat              
  7.9.2 Oat     
 7.10 Other Products      
  7.10.1 Grasses     
  7.10.2 Husk     
  7.10.3 Cutin     
  7.10.4 Suberin & Waxes     
                 
8 Global Insoluble Dietary Fibers Market, By Source       
 8.1 Introduction      
 8.2 Legumes      
 8.3 Vegetables (Green Leafy Vegetables)      
  8.3.1 Carrot     
  8.3.2 Spinach     
  8.3.3 Cabbage     
 8.4 Cereals & Grains      
  8.4.1 Corn     
  8.4.2 Rice     
 8.5 Fruits      
  8.5.1 Citrus Fruits     
  8.5.2 Orange     
  8.5.3 Apricots     
  8.5.4 Grapefruit     
  8.5.5 Peach     
  8.5.6 Mango     
  8.5.7 Banana     
  8.5.8 Exotic Fruits     
 8.6 Other Sources      
  8.6.1 Seeds     
  8.6.2 Nuts     
  8.6.3 Shrimps      
        
9 Global Insoluble Dietary Fibers Market, By Application       
 9.1 Introduction      
 9.2 Pharmaceutical & Dietary Supplements      
 9.3 Pet Food      
 9.4 Animal Feed (Companion Animal Nutrition)       
 9.5 Functional Food & Beverages      
  9.5.1 Dairy
  9.5.2 Beverages     
  9.5.3 Breakfast Cereals & Snack Bars     
  9.5.4 Bakery & Confectionery     
  9.5.5 Savory Snacks     
  9.5.6 Meat and Poultry food     
  9.5.7 Infant Food     
  9.5.8 Pasta, Tortillas and Soups     
 9.6 Other Applications      
  9.6.1 Wastewater Treatment     
  9.6.2 Personal Care & Cosmetics     
        
10 Global Insoluble Dietary Fibers Market, By Geography       
 10.1 Introduction      
 10.2 North America      
  10.2.1 US     
  10.2.2 Canada     
  10.2.3 Mexico     
 10.3 Europe      
  10.3.1 Germany     
  10.3.2 UK     
  10.3.3 Italy     
  10.3.4 France     
  10.3.5 Spain     
  10.3.6 Rest of Europe     
 10.4 Asia Pacific       
  10.4.1 Japan     
  10.4.2 China     
  10.4.3 India     
  10.4.4 Australia     
  10.4.5 New Zealand     
  10.4.6 South Korea     
  10.4.7 Rest of Asia Pacific     
 10.5 South America      
  10.5.1 Argentina     
  10.5.2 Brazil     
  10.5.3 Chile     
  10.5.4 Rest of South America     
 10.6 Middle East & Africa      
  10.6.1 Saudi Arabia     
  10.6.2 UAE     
  10.6.3 Qatar     
  10.6.4 South Africa     
  10.6.5 Rest of Middle East & Africa     
        
11 Key Developments       
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 11.2 Acquisitions & Mergers      
 11.3 New Product Launch      
 11.4 Expansions      
 11.5 Other Key Strategies      
        
12 Company Profiling       
 12.1 E. I. Dupont De Nemours and Company      
 12.2 AdvoCare International L.P.      
 12.3 Ingredion Incorporated      
 12.4 Archer Daniels Midland Company      
 12.5 Kerry Group      
 12.6 Roquette Frères      
 12.7 Tate and Lyle PLC      
 12.8 Cargill Inc.      
 12.9 SunOpta, Inc.      
 12.10 Grain Processing Corporation      
 12.11 Nexira      
 12.12 Fibrisol Service Limited      
 12.13 J. Rettenmaier & Sohne GmbH Co KG      
 12.14 Royal DSM      
 12.15 Südzucker Ag, Sunopta Inc.      
 12.16 Barndad Innovative Nutrition      


List of Tables        
1 Global Insoluble Dietary Fibers Market Outlook, By Region (2020-2028) ($MN)       
2 Global Insoluble Dietary Fibers Market Outlook, By Nature (2020-2028) ($MN)        
3 Global Insoluble Dietary Fibers Market Outlook, By Natural Insoluble Dietary Fibers (2020-2028) ($MN)       
4 Global Insoluble Dietary Fibers Market Outlook, By Synthetic Insoluble Dietary Fibers (2020-2028) ($MN)       
5 Global Insoluble Dietary Fibers Market Outlook, By Function Type (2020-2028) ($MN)       
6 Global Insoluble Dietary Fibers Market Outlook, By Introduction (2020-2028) ($MN)       
7 Global Insoluble Dietary Fibers Market Outlook, By Fat Replacer (2020-2028) ($MN)       
8 Global Insoluble Dietary Fibers Market Outlook, By Bulking Agent (2020-2028) ($MN)       
9 Global Insoluble Dietary Fibers Market Outlook, By Texturing Agent (2020-2028) ($MN)       
10 Global Insoluble Dietary Fibers Market Outlook, By Anti-Caking Agent (2020-2028) ($MN)       
11 Global Insoluble Dietary Fibers Market Outlook, By Water Binding Agent (2020-2028) ($MN)       
12 Global Insoluble Dietary Fibers Market Outlook, By Product (2020-2028) ($MN)       
13 Global Insoluble Dietary Fibers Market Outlook, By Hemicellulose (2020-2028) ($MN)       
14 Global Insoluble Dietary Fibers Market Outlook, By Chitin & Chitosan (2020-2028) ($MN)       
15 Global Insoluble Dietary Fibers Market Outlook, By Resistant Starch (2020-2028) ($MN)       
16 Global Insoluble Dietary Fibers Market Outlook, By Cellulose (2020-2028) ($MN)       
17 Global Insoluble Dietary Fibers Market Outlook, By Beta-Glucans (2020-2028) ($MN)       
18 Global Insoluble Dietary Fibers Market Outlook, By Xanthan Gum (2020-2028) ($MN)        
19 Global Insoluble Dietary Fibers Market Outlook, By Lignin (2020-2028) ($MN)       
20 Global Insoluble Dietary Fibers Market Outlook, By Fiber/Bran (2020-2028) ($MN)       
21 Global Insoluble Dietary Fibers Market Outlook, By Wheat (2020-2028) ($MN)       
22 Global Insoluble Dietary Fibers Market Outlook, By Oat (2020-2028) ($MN)       
23 Global Insoluble Dietary Fibers Market Outlook, By Other Products (2020-2028) ($MN)       
24 Global Insoluble Dietary Fibers Market Outlook, By Grasses (2020-2028) ($MN)       
25 Global Insoluble Dietary Fibers Market Outlook, By Husk (2020-2028) ($MN)       
26 Global Insoluble Dietary Fibers Market Outlook, By Cutin (2020-2028) ($MN)       
27 Global Insoluble Dietary Fibers Market Outlook, By Suberin & Waxes (2020-2028) ($MN)       
28 Global Insoluble Dietary Fibers Market Outlook, By Source (2020-2028) ($MN)       
29 Global Insoluble Dietary Fibers Market Outlook, By Legumes (2020-2028) ($MN)       
30 Global Insoluble Dietary Fibers Market Outlook, By Vegetables (Green Leafy Vegetables) (2020-2028) ($MN)       
31 Global Insoluble Dietary Fibers Market Outlook, By Carrot (2020-2028) ($MN)       
32 Global Insoluble Dietary Fibers Market Outlook, By Spinach (2020-2028) ($MN)       
33 Global Insoluble Dietary Fibers Market Outlook, By Cabbage (2020-2028) ($MN)       
34 Global Insoluble Dietary Fibers Market Outlook, By Cereals & Grains (2020-2028) ($MN)       
35 Global Insoluble Dietary Fibers Market Outlook, By Corn (2020-2028) ($MN)        
36 Global Insoluble Dietary Fibers Market Outlook, By Rice (2020-2028) ($MN)       
37 Global Insoluble Dietary Fibers Market Outlook, By Fruits (2020-2028) ($MN)       
38 Global Insoluble Dietary Fibers Market Outlook, By Citrus Fruits (2020-2028) ($MN)       
39 Global Insoluble Dietary Fibers Market Outlook, By Orange (2020-2028) ($MN)       
40 Global Insoluble Dietary Fibers Market Outlook, By Apricots (2020-2028) ($MN)       
41 Global Insoluble Dietary Fibers Market Outlook, By Grapefruit (2020-2028) ($MN)       
42 Global Insoluble Dietary Fibers Market Outlook, By Peach (2020-2028) ($MN)       
43 Global Insoluble Dietary Fibers Market Outlook, By Mango (2020-2028) ($MN)       
44 Global Insoluble Dietary Fibers Market Outlook, By Banana (2020-2028) ($MN)       
45 Global Insoluble Dietary Fibers Market Outlook, By Exotic Fruits (2020-2028) ($MN)       
46 Global Insoluble Dietary Fibers Market Outlook, By Other Sources (2020-2028) ($MN)       
47 Global Insoluble Dietary Fibers Market Outlook, By Seeds (2020-2028) ($MN)       
48 Global Insoluble Dietary Fibers Market Outlook, By Nuts (2020-2028) ($MN)       
49 Global Insoluble Dietary Fibers Market Outlook, By Shrimps (2020-2028) ($MN)       
50 Global Insoluble Dietary Fibers Market Outlook, By Application (2020-2028) ($MN)       
51 Global Insoluble Dietary Fibers Market Outlook, By Pharmaceutical & Dietary Supplements (2020-2028) ($MN)       
52 Global Insoluble Dietary Fibers Market Outlook, By Pet Food (2020-2028) ($MN)        
53 Global Insoluble Dietary Fibers Market Outlook, By Animal Feed (Companion Animal Nutrition) (2020-2028) ($MN)       
54 Global Insoluble Dietary Fibers Market Outlook, By Functional Food & Beverages (2020-2028) ($MN)       
55 Global Insoluble Dietary Fibers Market Outlook, By Dairy (2020-2028) ($MN)       
56 Global Insoluble Dietary Fibers Market Outlook, By Beverages (2020-2028) ($MN)       
57 Global Insoluble Dietary Fibers Market Outlook, By Breakfast Cereals & Snack Bars (2020-2028) ($MN)       
58 Global Insoluble Dietary Fibers Market Outlook, By Bakery & Confectionery (2020-2028) ($MN)       
59 Global Insoluble Dietary Fibers Market Outlook, By Savory Snacks (2020-2028) ($MN)       
60 Global Insoluble Dietary Fibers Market Outlook, By Meat and Poultry food (2020-2028) ($MN)       
61 Global Insoluble Dietary Fibers Market Outlook, By Infant Food (2020-2028) ($MN)       
62 Global Insoluble Dietary Fibers Market Outlook, By Pasta, Tortillas and Soups (2020-2028) ($MN)       
63 Global Insoluble Dietary Fibers Market Outlook, By Other Applications (2020-2028) ($MN)       
64 Global Insoluble Dietary Fibers Market Outlook, By Wastewater Treatment (2020-2028) ($MN)       
65 Global Insoluble Dietary Fibers Market Outlook, By Personal Care & Cosmetics (2020-2028) ($MN)       
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.        

 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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