Laminated Labels Market
PUBLISHED: 2022 ID: SMRC21634
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Laminated Labels Market

Laminated Labels Market Forecasts to 2028 – Global Analysis By Composition (Facestock, Adhesive), Finish (Matte, Semi-Gloss), Printing Technology, and By Geography

4.1 (35 reviews)
4.1 (35 reviews)
Published: 2022 ID: SMRC21634

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2021)

US $100.34 BN

Projected Year Value (2028)

US $136.55 BN

CAGR (2021 - 2028)

4.5%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

Europe


According to Stratistics MRC, the Global Laminated Labels Market is accounted for $100.34 billion in 2021 and is expected to reach $136.55 billion by 2028 growing at a CAGR of 4.5% during the forecast period. Labels are used to display information in the form of electronic, written, or graphic communication on the product package. Laminated labels are resistant to extreme temperatures and UV light and withstand the harsh conditions that can cause physical damage to unlaminated items. Laminated labels cover details regarding the product, such as product name, address, market information, ingredients, QR code, barcode, etc. 

Increasing per capita income, along with the rise in the demand from the end-use sectors such as pharmaceutical, food, and beverages, FMCG is driving the labels market. According to a survey by the International Food Information Council, in 2019, 59% of respondents said that they always read labels on packaged food before buying it for the first time and among those, the nutrition facts panel (69%) and the ingredient list (67%) are the two places where the most consumers look for information about food healthfulness. Therefore, information labeling on a food package would have a strong influence on a consumer’s purchase decision thereby propelling the market growth.



Market Dynamics:

Driver:

Increasing demand from the medical and healthcare sector

The laminated labels give the benefit of higher durability, and medical and healthcare products need labels that have to last for long because it has important descriptions on their labels. Because of this benefit, laminated labels are utilized in pharmaceuticals and medical devices. The demand for laminated labels is expanding because of the increasing production of pharmaceuticals, this is accelerating the laminated labels market growth. Moreover, the growing medical device segment is also accelerating the laminated labels industry growth. Thus, as the demand for the medical and healthcare sector is increasing it is further accelerating the laminated labels market growth.   

Restraint:

Prices of raw material

High raw material costs are at the forefront of the agenda of both the end-user packaging buyers and their label converter suppliers. Rising raw materials costs have been high on the list of concerns. Rising oil and petrochemical prices, as well as prices of film materials, inks, and even paper and wood pulp are creating a difficult route to profitable business for all concerned in the label industry value chain. The economy is straining labeling budgets, but labeling engineers report that maintaining quality is more important than cost cutting. Without the right packaging, those commodities could get damaged in shipment or exposed to contaminants that limit their effectiveness. The added cost of the purchase may seem counterproductive and not a cost effective solution, especially in times of economic recession.

Opportunity:

Improvement in labeling technologies

The rising improvement in labeling technologies such as thermoforming and 3D printing upgrades the growth of the laminated labels market and brings more opportunities for manufacturers and industrialists. Along with that, the development of innovative labeling solutions, high durability, increasing demand for branded & packaged products, and consumer awareness for authentic products have brought immense business opportunities for the global market to grow.

Threat:

Poor mechanical susceptibility

The appropriate functioning of labels is hampered if they consist of metal or foil-based and liquid-based. In liquid-based, RFID signal is being absorbed by the labels leading to an unreadable tag. Thus, poor mechanical susceptibility characteristics lead to inefficient functioning of labels acting as a challenging factor to the growth of the market.
 
The digital printing segment is expected to be the largest during the forecast period

The digital printing segment is estimated to have lucrative growth as this technology presents a high-quality and cost-effective solution for manufacturing well-designed linerless labels with recycling options. It is a broadly utilized technology by manufacturers across different end-user industries. Stockpiling of pre-printed labels and products has become irrelevant due to digital productions print-on-demand and personalization capabilities.

The pharmaceuticals segment is expected to have the highest CAGR during the forecast period

The pharmaceuticals segment is anticipated to witness the fastest CAGR growth during the forecast period owing to the growing labeling requirement regulations in the pharmaceutical sector. In addition, the rising consumption of medicines, owing to the increasing geriatric population coupled with burgeoning incidences of chronic diseases.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to increasing foreign direct investments and favorable governmental policies undertaken in China and India. Implementations of regulations governing labeling and packaging requirements as per CLP Regulation on the classification, labeling, and packaging of substances and mixtures are projected to boost the laminated labels market growth in the region.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period owing to the growing demand for high-quality, film laminated labels, etc, and rising disposable income of people. The market in Europe is driven by countries such as Germany, the UK, France, Italy, and Spain.



Key players in the market

Some of the key players profiled in the Laminated Labels Market include Cenveo Corporation, Ravenwood Packaging, Torraspapel Adestor, Stickythings Limited, Reflex Labels Ltd, Hub Labels, Gipako, FLEXcon Company, Inc., Coveris Holdings S.A., RR Donnelley & Sons Company, CCL Industries Inc., Bemis Company, Inc., Avery Dennison Corporation, 3M Company and Constantia Flexible Group GMBH.    

Key Developments:

In July 2019, Coveris Holdings S.A. acquired Amberley Adhesive Labels Ltd a company based in Dorset, UK. The deal was closed 31 July at an undisclosed amount. Introducing the Coveris strategy, they clearly committed to invest and grow the business in high potential areas. The acquisition of Amberley clearly underpins this endeavour.

In November 2019, Avery Dennison Corporation launched its Lamination Adhesives Portfolio, which enables durable labels to maintain critical product messaging over an item’s lifetime. These laminations preserve messaging and instructions such as safety warnings, operating instructions, serial numbers and warranty information, allowing them to remain legible on products, many of which are designed to have a product life of more than three years.
 
Compositions Covered:
• Release Liner
• Facestock
• Adhesive
• Raw Materials for Laminated Labels
 
Finish Covered:
• Semi-Gloss 
• Matte 
• Gloss 
 
Techniques Covered:
• Spray-On 
• Hand-Applied 
• Brush-On 
• Auto-Laminate
 
Types Covered:
• Polypropylene
• Vinyl
• Polycarbonate
• UL Approved Laminates
• Polyvinyl Chloride 
• Ultraviolet Sunscreen Polyester
• Polyethylene 
• Polyester Film
 
Forms Covered:
• Sheets
• Reels
 
Printing Inks Covered:
• Water-based Ink
• Ultraviolet-Curable based Ink
• Solvent-based Ink
• Hot-Melt-based Ink
 
Printing Technologies Covered:
• Screen Printing
• Offset Printing
• Lithography Printing
• Letterpress Printing
• Gavure Printing
• Flexographic Printing
• Digital Printing
 
End Users Covered:
• Medical and Healthcare 
• Food & Beverage
• Chemicals 
• Automobiles 
• Fast Moving Consumer Goods (FMCG)
• Cosmetics and Personal Care 
• Retail Labels
• Pharmaceuticals
• Manufacturing
• Electronics and Household Appliance
• Other End Users 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

 

Table of Contents

1 Executive Summary              
                
2 Preface               
 2.1 Abstract              
 2.2 Stake Holders             
 2.3 Research Scope              
 2.4 Research Methodology            
  2.4.1 Data Mining            
  2.4.2 Data Analysis            
  2.4.3 Data Validation            
  2.4.4 Research Approach            
 2.5 Research Sources             
  2.5.1 Primary Research Sources           
  2.5.2 Secondary Research Sources           
  2.5.3 Assumptions            
                
3 Market Trend Analysis             
 3.1 Introduction             
 3.2 Drivers              
 3.3 Restraints             
 3.4 Opportunities             
 3.5 Threats              
 3.6 End User Analysis             
 3.7 Emerging Markets             
 3.8 Impact of Covid-19             
                
4 Porters Five Force Analysis             
 4.1 Bargaining power of suppliers             
 4.2 Bargaining power of buyers            
 4.3 Threat of substitutes            
 4.4 Threat of new entrants            
 4.5 Competitive rivalry             
                
5 Global Laminated Labels Market, By Composition           
 5.1 Introduction             
 5.2 Release Liner             
 5.3 Facestock             
 5.4 Adhesive              
 5.5 Raw Materials for Laminated Labels           
                
6 Global Laminated Labels Market, By Finish            
 6.1 Introduction             
 6.2 Semi-Gloss               
 6.3 Matte                
 6.4 Gloss                
                
7 Global Laminated Labels Market, By Technique           
 7.1 Introduction             
 7.2 Spray-On               
 7.3 Hand-Applied               
 7.4 Brush-On               
 7.5 Auto-Laminate              
                
8 Global Laminated Labels Market, By Type           
 8.1 Introduction             
 8.2 Polypropylene             
 8.3 Vinyl               
 8.4 Polycarbonate             
 8.5 UL Approved Laminates            
 8.6 Polyvinyl Chloride              
 8.7 Ultraviolet Sunscreen Polyester           
 8.8 Polyethylene              
 8.9 Polyester Film             
                
9 Global Laminated Labels Market, By Form           
 9.1 Introduction             
 9.2 Sheets              
 9.3 Reels              
                
10 Global Laminated Labels Market, By Printing Ink           
 10.1 Introduction             
 10.2 Water-based Ink             
 10.3 Ultraviolet-Curable based Ink            
 10.4 Solvent-based Ink             
 10.5 Hot-Melt-based Ink             
                
11 Global Laminated Labels Market, By Printing Technology          
 11.1 Introduction             
 11.2 Screen Printing             
 11.3 Offset Printing             
 11.4 Lithography Printing            
 11.5 Letterpress Printing             
 11.6 Gavure Printing             
 11.7 Flexographic Printing            
 11.8 Digital Printing             
                
12 Global Laminated Labels Market, By End User           
 12.1 Introduction             
 12.2 Medical and Healthcare             
  12.2.1 Medical Equipment             
  12.2.2 Pharmaceuticals              
 12.3 Food & Beverage             
  12.3.1 Organic Food             
  12.3.2 Frozen Food             
  12.3.3 Dairy              
  12.3.4 Confectionary             
  12.3.5 Bakery              
  12.3.6 Alcoholic Beverages            
  12.3.7 Non-Alcoholic Beverages            
 12.4 Chemicals              
  12.4.1 Paints and Coatings             
  12.4.2 Lubricants             
  12.4.3 Cleaning Chemicals             
 12.5 Automobiles              
  12.5.1 Passenger Cars              
  12.5.2 Light Commercial Vehicles (LCV)           
  12.5.3 Heavy Commercial Vehicles (HCV)           
 12.6 Fast Moving Consumer Goods (FMCG)           
  12.6.1 Television             
  12.6.2 Smart Phone            
  12.6.3 Refrigerators              
  12.6.4 Laptop              
  12.6.5 Dish Washer Machine            
  12.6.6 Air Conditioner             
  12.6.7 Dryers              
 12.7 Cosmetics and Personal Care             
  12.7.1 Toiletries             
  12.7.2 Skin Care             
  12.7.3 Perfumes             
  12.7.4 Lip Care              
  12.7.5 Hair Care              
  12.7.6 Body Care             
 12.8 Retail Labels             
 12.9 Pharmaceuticals             
 12.10 Manufacturing             
 12.11 Electronics and Household Appliance           
 12.12 Other End Users              
  12.12.1 Apparels & Textiles            
  12.12.2 Gifts             
                
13 Global Laminated Labels Market, By Geography           
 13.1 Introduction             
 13.2 North America             
  13.2.1 US             
  13.2.2 Canada             
  13.2.3 Mexico             
 13.3 Europe              
  13.3.1 Germany             
  13.3.2 UK             
  13.3.3 Italy             
  13.3.4 France             
  13.3.5 Spain             
  13.3.6 Rest of Europe            
 13.4 Asia Pacific             
  13.4.1 Japan             
  13.4.2 China             
  13.4.3 India             
  13.4.4 Australia             
  13.4.5 New Zealand            
  13.4.6 South Korea            
  13.4.7 Rest of Asia Pacific            
 13.5 South America             
  13.5.1 Argentina            
  13.5.2 Brazil             
  13.5.3 Chile             
  13.5.4 Rest of South America            
 13.6 Middle East & Africa            
  13.6.1 Saudi Arabia            
  13.6.2 UAE             
  13.6.3 Qatar             
  13.6.4 South Africa            
  13.6.5 Rest of Middle East & Africa           
                
14 Key Developments              
 14.1 Agreements, Partnerships, Collaborations and Joint Ventures         
 14.2 Acquisitions & Mergers            
 14.3 New Product Launch            
 14.4 Expansions             
 14.5 Other Key Strategies            
                 
15 Company Profiling              
 15.1 Cenveo Corporation            
 15.2 Ravenwood Packaging            
 15.3 Torraspapel Adestor             
 15.4 Stickythings Limited            
 15.5 Reflex Labels Ltd             
 15.6 Hub Labels             
 15.7 Gipako              
 15.8 FLEXcon Company, Inc.             
 15.9 Coveris Holdings S.A.            
 15.10 RR Donnelley & Sons Company            
 15.11 CCL Industries Inc.             
 15.12 Bemis Company, Inc.              
 15.13 Avery Dennison Corporation            
 15.14 3M Company             
 15.15 Constantia Flexible Group GMBH           
                
List of Tables               
1 Global Laminated Labels Market Outlook, By Region (2020-2028) ($MN)          
2 Global Laminated Labels Market Outlook, By Composition (2020-2028) ($MN)        
3 Global Laminated Labels Market Outlook, By Release Liner (2020-2028) ($MN)        
4 Global Laminated Labels Market Outlook, By Facestock (2020-2028) ($MN)         
5 Global Laminated Labels Market Outlook, By Adhesive (2020-2028) ($MN)        
6 Global Laminated Labels Market Outlook, By Raw Materials for Laminated Labels (2020-2028) ($MN)      
7 Global Laminated Labels Market Outlook, By Finish (2020-2028) ($MN)         
8 Global Laminated Labels Market Outlook, By Semi-Gloss (2020-2028) ($MN)        
9 Global Laminated Labels Market Outlook, By Matte (2020-2028) ($MN)         
10 Global Laminated Labels Market Outlook, By Gloss (2020-2028) ($MN)         
11 Global Laminated Labels Market Outlook, By Technique (2020-2028) ($MN)        
12 Global Laminated Labels Market Outlook, By Spray-On (2020-2028) ($MN)        
13 Global Laminated Labels Market Outlook, By Hand-Applied (2020-2028) ($MN)        
14 Global Laminated Labels Market Outlook, By Brush-On (2020-2028) ($MN)        
15 Global Laminated Labels Market Outlook, By Auto-Laminate (2020-2028) ($MN)        
16 Global Laminated Labels Market Outlook, By Type (2020-2028) ($MN)         
17 Global Laminated Labels Market Outlook, By Polypropylene (2020-2028) ($MN)        
18 Global Laminated Labels Market Outlook, By Vinyl (2020-2028) ($MN)         
19 Global Laminated Labels Market Outlook, By Polycarbonate (2020-2028) ($MN)        
20 Global Laminated Labels Market Outlook, By UL Approved Laminates (2020-2028) ($MN)       
21 Global Laminated Labels Market Outlook, By Polyvinyl Chloride (2020-2028) ($MN)        
22 Global Laminated Labels Market Outlook, By Ultraviolet Sunscreen Polyester (2020-2028) ($MN)      
23 Global Laminated Labels Market Outlook, By Polyethylene (2020-2028) ($MN)        
24 Global Laminated Labels Market Outlook, By Polyester Film (2020-2028) ($MN)        
25 Global Laminated Labels Market Outlook, By Form (2020-2028) ($MN)         
26 Global Laminated Labels Market Outlook, By Sheets (2020-2028) ($MN)         
27 Global Laminated Labels Market Outlook, By Reels (2020-2028) ($MN)         
28 Global Laminated Labels Market Outlook, By Printing Ink (2020-2028) ($MN)         
29 Global Laminated Labels Market Outlook, By Water-based Ink (2020-2028) ($MN)        
30 Global Laminated Labels Market Outlook, By Ultraviolet-Curable based Ink (2020-2028) ($MN)      
31 Global Laminated Labels Market Outlook, By Solvent-based Ink (2020-2028) ($MN)        
32 Global Laminated Labels Market Outlook, By Hot-Melt-based Ink (2020-2028) ($MN)       
33 Global Laminated Labels Market Outlook, By Printing Technology (2020-2028) ($MN)       
34 Global Laminated Labels Market Outlook, By Screen Printing (2020-2028) ($MN)        
35 Global Laminated Labels Market Outlook, By Offset Printing (2020-2028) ($MN)        
36 Global Laminated Labels Market Outlook, By Lithography Printing (2020-2028) ($MN)       
37 Global Laminated Labels Market Outlook, By Letterpress Printing (2020-2028) ($MN)       
38 Global Laminated Labels Market Outlook, By Gavure Printing (2020-2028) ($MN)        
39 Global Laminated Labels Market Outlook, By Flexographic Printing (2020-2028) ($MN)       
40 Global Laminated Labels Market Outlook, By Digital Printing (2020-2028) ($MN)        
41 Global Laminated Labels Market Outlook, By End User (2020-2028) ($MN)        
42 Global Laminated Labels Market Outlook, By Medical and Healthcare (2020-2028) ($MN)        
43 Global Laminated Labels Market Outlook, By Medical Equipment (2020-2028) ($MN)       
44 Global Laminated Labels Market Outlook, By Pharmaceuticals (2020-2028) ($MN)        
45 Global Laminated Labels Market Outlook, By Food & Beverage (2020-2028) ($MN)        
46 Global Laminated Labels Market Outlook, By Organic Food (2020-2028) ($MN)        
47 Global Laminated Labels Market Outlook, By Frozen Food (2020-2028) ($MN)        
48 Global Laminated Labels Market Outlook, By Dairy (2020-2028) ($MN)          
49 Global Laminated Labels Market Outlook, By Confectionary (2020-2028) ($MN)        
50 Global Laminated Labels Market Outlook, By Bakery (2020-2028) ($MN)         
51 Global Laminated Labels Market Outlook, By Alcoholic Beverages (2020-2028) ($MN)       
52 Global Laminated Labels Market Outlook, By Non-Alcoholic Beverages  (2020-2028) ($MN)       
53 Global Laminated Labels Market Outlook, By Chemicals (2020-2028) ($MN)        
54 Global Laminated Labels Market Outlook, By Paints and Coatings (2020-2028) ($MN)       
55 Global Laminated Labels Market Outlook, By Lubricants (2020-2028) ($MN)        
56 Global Laminated Labels Market Outlook, By Cleaning Chemicals (2020-2028) ($MN)       
57 Global Laminated Labels Market Outlook, By Automobiles (2020-2028) ($MN)        
58 Global Laminated Labels Market Outlook, By Passenger Cars (2020-2028) ($MN)        
59 Global Laminated Labels Market Outlook, By Light Commercial Vehicles (LCV) (2020-2028) ($MN)      
60 Global Laminated Labels Market Outlook, By Heavy Commercial Vehicles (HCV) (2020-2028) ($MN)      
61 Global Laminated Labels Market Outlook, By Fast Moving Consumer Goods (FMCG) (2020-2028) ($MN)      
62 Global Laminated Labels Market Outlook, By Television (2020-2028) ($MN)         
63 Global Laminated Labels Market Outlook, By Smart Phone (2020-2028) ($MN)        
64 Global Laminated Labels Market Outlook, By Refrigerators (2020-2028) ($MN)        
65 Global Laminated Labels Market Outlook, By Laptop (2020-2028) ($MN)         
66 Global Laminated Labels Market Outlook, By Dish Washer Machine (2020-2028) ($MN)       
67 Global Laminated Labels Market Outlook, By Air Conditioner (2020-2028) ($MN)        
68 Global Laminated Labels Market Outlook, By Dryers (2020-2028) ($MN)          
69 Global Laminated Labels Market Outlook, By Cosmetics and Personal Care (2020-2028) ($MN)       
70 Global Laminated Labels Market Outlook, By Toiletries (2020-2028) ($MN)        
71 Global Laminated Labels Market Outlook, By Skin Care (2020-2028) ($MN)        
72 Global Laminated Labels Market Outlook, By Perfumes (2020-2028) ($MN)        
73 Global Laminated Labels Market Outlook, By Lip Care (2020-2028) ($MN)         
74 Global Laminated Labels Market Outlook, By Hair Care (2020-2028) ($MN)        
75 Global Laminated Labels Market Outlook, By Body Care (2020-2028) ($MN)        
76 Global Laminated Labels Market Outlook, By Retail Labels (2020-2028) ($MN)        
77 Global Laminated Labels Market Outlook, By Pharmaceuticals (2020-2028) ($MN)        
78 Global Laminated Labels Market Outlook, By Manufacturing (2020-2028) ($MN)        
79 Global Laminated Labels Market Outlook, By Electronics and Household Appliance (2020-2028) ($MN)      
80 Global Laminated Labels Market Outlook, By Other End Users  (2020-2028) ($MN)        
81 Global Laminated Labels Market Outlook, By Apparels & Textiles (2020-2028) ($MN)       
82 Global Laminated Labels Market Outlook, By Gifts (2020-2028) ($MN)         
                
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.  
                
                

 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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