Learning Management System Market
PUBLISHED: 2023 ID: SMRC23802
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Learning Management System Market

Learning Management System Market Forecasts to 2030 - Global Analysis By Component (Services, Solutions and Other Components), Deployment Mode, End User and By Geography

4.1 (23 reviews)
4.1 (23 reviews)
Published: 2023 ID: SMRC23802

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $22.5BN

Projected Year Value (2030)

US $82.5 BN

CAGR (2023 - 2030)

20.3%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Learning Management System Market is accounted for $22.5 billion in 2023 and is expected to reach $82.5 billion by 2030 growing at a CAGR of 20.3% during the forecast period. Software that delivers training courses and programs and records, monitors, reports on, and analyzes data is known as a learning management system (LMS). LMSs help employees learn knowledge in an efficient manner, which has several benefits for businesses. Furthermore, this platform's capability has simplified the learning process beyond all previous comprehension.

According to a research, 58% of employees globally prefer to learn at their own pace. The convenience of personalized learning is driving demand for learning management systems. According to a study by Pearson in 2015, around 75% of the world’s population does not speak English at all.



Market Dynamics:

Driver:

Prevalence of online education and training

Online interactive learning techniques are widely used by institutions to obtain a competitive edge. The learning management model offers user-friendly content development and distribution options across websites, mobile devices, and social platforms in light of the expanding usage of the internet and the cloud. The education sector has seen a growth in the acceptance of online teaching and learning techniques. As a result, the market's growth will be fuelled by the increasing popularity of higher education institutions.

Restraint:

Strong impact of traditional training

During the learning session, a learning management system helps teachers and educators. It supports learning in the classroom and aids with content delivery and recording. Many businesses use gadgets to give teaching in the conventional classroom. However, according to numerous surveys, traditional education is seen to have a greater influence and produce better results. It cannot replace the current system; it can only be used to improve the learning process. These elements might hinder market expansion.

Opportunity:

Increasing demand for e-learning

The problem of piracy could cause learning management system suppliers to lose a lot of subscribers and money. Some people just create false users to leverage the free trials offered by learning management system platforms to gain limitless access. With the use of video conferencing and classroom platforms, there is also a risk of data security and confidentiality as well as access to a breach of virtual meetings. These elements are anticipated to limit market revenue growth.

Threat:

Threat of digital piracy

Data security concerns and digital piracy continue to be big problems for users. The problem of piracy could cause learning management system suppliers to lose a lot of subscribers and money. Some people just create false users to leverage the free trials offered by learning management system platforms to gain limitless access. With the use of video conferencing and classroom platforms, there is also a risk of data security and confidentiality as well as access to a breach of virtual meetings. These elements are anticipated to limit market revenue growth.

Covid-19 Impact:

The market has been significantly impacted by the COVID-19 pandemic. The demand for remote learning solutions has increased as a result of the widespread closure of schools, universities, and training facilities. In order to maintain training and education amid lockdowns and social isolation measures, educational institutions and organizations immediately shifted to LMS systems. Since LMS platforms offer a complete infrastructure for delivering virtual classrooms, managing course materials, and facilitating communication and collaboration between students and instructors, this quick move to online learning has expedited the adoption of these platforms.

The services segment is expected to be the largest during the forecast period

The services segment is expected to be the largest during the forecast period owing to the rising demand for installations and technical assistance. Implementation, consulting, and support are just a few of the educational services that providers of education and learning services offer. These services are used by learners for the creation of curricula as well as the efficient execution and maintenance of current activities.

The corporate segment is expected to have the highest CAGR during the forecast period

The corporate segment is expected to have the highest CAGR during the forecast period. Due to ongoing technological developments, the corporate sector needs qualified individuals who can deal with modern technologies. Corporate enterprises are compelled to use contemporary learning resources to instruct and develop their workforce as a result. Furthermore, as competition in many industry sectors increases, corporate organizations are being forced to train their staff for the most difficult duties in order to stay competitive.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. Leading technology firms in the area have made significant investments in infrastructure and technology, resulting in the creation of LMS solutions that are more sophisticated and economical. Due to intense market rivalry, new user-friendly solutions have emerged that provide a variety of features and functionalities. Additionally, the intense competition has prompted the creation of LMS solutions that are simpler to use and require little training.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. Increased IT investment among enterprises in the area, which is driving uptake of cutting-edge technologies like cloud computing, AI, and IoT, among others, is one of the main growth causes for rising usage of LMs. The need for LMS solutions in the region is anticipated to be driven by the need to improve skill sets of people and employees across enterprises. Due to increased internet usage, eLearning and distant learning are becoming more popular.



Key players in the market

Some of the key players in Learning Management System market include Cornerstone OnDemand, Inc., Oracle Corporation, Paradiso Solutions LLC, IBM Corporation, Saba Software, Absorb LMS Software Inc., Blackboard Inc., McGraw Hill, D2L Corporation, SAP SE, 360Learning, PowerSchool, SkyPrep Inc., Instructure, Inc. and GSoft.

Key Developments:

In February 2023, GSoft, a software company announced its acquisition of Didacte, a company based in Quebec City. Didacte specializes in providing a corporate learning management system that effectively supports and optimizes professional development initiatives.

In October 2022, Cornerstone released its new Talent Experience Platform (TXP) designed to help talent leaders unlock the limitless potential of their workforce and streamline the way they do it.

Components Covered:
• Services
• Solutions
• Other Components

Deployment Modes Covered:
• Cloud
• On-Premise

End Users Covered:
• Corporate
• Academic
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Learning Management System Market, By Component
5.1 Introduction
5.2 Services
5.2.1 Support Services
5.2.2 Consulting Services
5.2.3 Implementation Services
5.3 Solutions
5.4 Other Components

6 Global Learning Management System Market, By Deployment Mode
6.1 Introduction
6.2 Cloud
6.3 On-Premise

7 Global Learning Management System Market, By End User
7.1 Introduction
7.2 Corporate
7.2.1 IT & Telecom
7.2.2 Healthcare
7.2.3 Government & Defense
7.2.4 Hospitality
7.2.5 Automotive
7.2.6 Retail
7.2.7 Manufacturing
7.3 Academic
7.3.1 K-12
7.3.2 Higher Education
7.4 Other End Users

8 Global Learning Management System Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Cornerstone OnDemand, Inc.
10.2 Oracle Corporation
10.3 Paradiso Solutions LLC
10.4 IBM Corporation
10.5 Saba Software
10.6 Absorb LMS Software Inc.
10.7 Blackboard Inc.
10.8 McGraw Hill
10.9 D2L Corporation
10.10 SAP SE
10.11 360Learning
10.12 PowerSchool
10.13 SkyPrep Inc.
10.14 Instructure, Inc.
10.15 GSoft

List of Tables
1 Global Learning Management System Market Outlook, By Region (2021-2030) ($MN)
2 Global Learning Management System Market Outlook, By Component (2021-2030) ($MN)
3 Global Learning Management System Market Outlook, By Services (2021-2030) ($MN)
4 Global Learning Management System Market Outlook, By Support Services (2021-2030) ($MN)
5 Global Learning Management System Market Outlook, By Consulting Services (2021-2030) ($MN)
6 Global Learning Management System Market Outlook, By Implementation Services (2021-2030) ($MN)
7 Global Learning Management System Market Outlook, By Solutions (2021-2030) ($MN)
8 Global Learning Management System Market Outlook, By Other Components (2021-2030) ($MN)
9 Global Learning Management System Market Outlook, By Deployment Mode (2021-2030) ($MN)
10 Global Learning Management System Market Outlook, By Cloud (2021-2030) ($MN)
11 Global Learning Management System Market Outlook, By On-Premise (2021-2030) ($MN)
12 Global Learning Management System Market Outlook, By End User (2021-2030) ($MN)
13 Global Learning Management System Market Outlook, By Corporate (2021-2030) ($MN)
14 Global Learning Management System Market Outlook, By IT & Telecom (2021-2030) ($MN)
15 Global Learning Management System Market Outlook, By Healthcare (2021-2030) ($MN)
16 Global Learning Management System Market Outlook, By Government & Defense (2021-2030) ($MN)
17 Global Learning Management System Market Outlook, By Hospitality (2021-2030) ($MN)
18 Global Learning Management System Market Outlook, By Automotive (2021-2030) ($MN)
19 Global Learning Management System Market Outlook, By Retail (2021-2030) ($MN)
20 Global Learning Management System Market Outlook, By Manufacturing (2021-2030) ($MN)
21 Global Learning Management System Market Outlook, By Academic (2021-2030) ($MN)
22 Global Learning Management System Market Outlook, By K-12 (2021-2030) ($MN)
23 Global Learning Management System Market Outlook, By Higher Education (2021-2030) ($MN)
24 Global Learning Management System Market Outlook, By Other End Users (2021-2030) ($MN)
25 North America Learning Management System Market Outlook, By Country (2021-2030) ($MN)
26 North America Learning Management System Market Outlook, By Component (2021-2030) ($MN)
27 North America Learning Management System Market Outlook, By Services (2021-2030) ($MN)
28 North America Learning Management System Market Outlook, By Support Services (2021-2030) ($MN)
29 North America Learning Management System Market Outlook, By Consulting Services (2021-2030) ($MN)
30 North America Learning Management System Market Outlook, By Implementation Services (2021-2030) ($MN)
31 North America Learning Management System Market Outlook, By Solutions (2021-2030) ($MN)
32 North America Learning Management System Market Outlook, By Other Components (2021-2030) ($MN)
33 North America Learning Management System Market Outlook, By Deployment Mode (2021-2030) ($MN)
34 North America Learning Management System Market Outlook, By Cloud (2021-2030) ($MN)
35 North America Learning Management System Market Outlook, By On-Premise (2021-2030) ($MN)
36 North America Learning Management System Market Outlook, By End User (2021-2030) ($MN)
37 North America Learning Management System Market Outlook, By Corporate (2021-2030) ($MN)
38 North America Learning Management System Market Outlook, By IT & Telecom (2021-2030) ($MN)
39 North America Learning Management System Market Outlook, By Healthcare (2021-2030) ($MN)
40 North America Learning Management System Market Outlook, By Government & Defense (2021-2030) ($MN)
41 North America Learning Management System Market Outlook, By Hospitality (2021-2030) ($MN)
42 North America Learning Management System Market Outlook, By Automotive (2021-2030) ($MN)
43 North America Learning Management System Market Outlook, By Retail (2021-2030) ($MN)
44 North America Learning Management System Market Outlook, By Manufacturing (2021-2030) ($MN)
45 North America Learning Management System Market Outlook, By Academic (2021-2030) ($MN)
46 North America Learning Management System Market Outlook, By K-12 (2021-2030) ($MN)
47 North America Learning Management System Market Outlook, By Higher Education (2021-2030) ($MN)
48 North America Learning Management System Market Outlook, By Other End Users (2021-2030) ($MN)
49 Europe Learning Management System Market Outlook, By Country (2021-2030) ($MN)
50 Europe Learning Management System Market Outlook, By Component (2021-2030) ($MN)
51 Europe Learning Management System Market Outlook, By Services (2021-2030) ($MN)
52 Europe Learning Management System Market Outlook, By Support Services (2021-2030) ($MN)
53 Europe Learning Management System Market Outlook, By Consulting Services (2021-2030) ($MN)
54 Europe Learning Management System Market Outlook, By Implementation Services (2021-2030) ($MN)
55 Europe Learning Management System Market Outlook, By Solutions (2021-2030) ($MN)
56 Europe Learning Management System Market Outlook, By Other Components (2021-2030) ($MN)
57 Europe Learning Management System Market Outlook, By Deployment Mode (2021-2030) ($MN)
58 Europe Learning Management System Market Outlook, By Cloud (2021-2030) ($MN)
59 Europe Learning Management System Market Outlook, By On-Premise (2021-2030) ($MN)
60 Europe Learning Management System Market Outlook, By End User (2021-2030) ($MN)
61 Europe Learning Management System Market Outlook, By Corporate (2021-2030) ($MN)
62 Europe Learning Management System Market Outlook, By IT & Telecom (2021-2030) ($MN)
63 Europe Learning Management System Market Outlook, By Healthcare (2021-2030) ($MN)
64 Europe Learning Management System Market Outlook, By Government & Defense (2021-2030) ($MN)
65 Europe Learning Management System Market Outlook, By Hospitality (2021-2030) ($MN)
66 Europe Learning Management System Market Outlook, By Automotive (2021-2030) ($MN)
67 Europe Learning Management System Market Outlook, By Retail (2021-2030) ($MN)
68 Europe Learning Management System Market Outlook, By Manufacturing (2021-2030) ($MN)
69 Europe Learning Management System Market Outlook, By Academic (2021-2030) ($MN)
70 Europe Learning Management System Market Outlook, By K-12 (2021-2030) ($MN)
71 Europe Learning Management System Market Outlook, By Higher Education (2021-2030) ($MN)
72 Europe Learning Management System Market Outlook, By Other End Users (2021-2030) ($MN)
73 Asia Pacific Learning Management System Market Outlook, By Country (2021-2030) ($MN)
74 Asia Pacific Learning Management System Market Outlook, By Component (2021-2030) ($MN)
75 Asia Pacific Learning Management System Market Outlook, By Services (2021-2030) ($MN)
76 Asia Pacific Learning Management System Market Outlook, By Support Services (2021-2030) ($MN)
77 Asia Pacific Learning Management System Market Outlook, By Consulting Services (2021-2030) ($MN)
78 Asia Pacific Learning Management System Market Outlook, By Implementation Services (2021-2030) ($MN)
79 Asia Pacific Learning Management System Market Outlook, By Solutions (2021-2030) ($MN)
80 Asia Pacific Learning Management System Market Outlook, By Other Components (2021-2030) ($MN)
81 Asia Pacific Learning Management System Market Outlook, By Deployment Mode (2021-2030) ($MN)
82 Asia Pacific Learning Management System Market Outlook, By Cloud (2021-2030) ($MN)
83 Asia Pacific Learning Management System Market Outlook, By On-Premise (2021-2030) ($MN)
84 Asia Pacific Learning Management System Market Outlook, By End User (2021-2030) ($MN)
85 Asia Pacific Learning Management System Market Outlook, By Corporate (2021-2030) ($MN)
86 Asia Pacific Learning Management System Market Outlook, By IT & Telecom (2021-2030) ($MN)
87 Asia Pacific Learning Management System Market Outlook, By Healthcare (2021-2030) ($MN)
88 Asia Pacific Learning Management System Market Outlook, By Government & Defense (2021-2030) ($MN)
89 Asia Pacific Learning Management System Market Outlook, By Hospitality (2021-2030) ($MN)
90 Asia Pacific Learning Management System Market Outlook, By Automotive (2021-2030) ($MN)
91 Asia Pacific Learning Management System Market Outlook, By Retail (2021-2030) ($MN)
92 Asia Pacific Learning Management System Market Outlook, By Manufacturing (2021-2030) ($MN)
93 Asia Pacific Learning Management System Market Outlook, By Academic (2021-2030) ($MN)
94 Asia Pacific Learning Management System Market Outlook, By K-12 (2021-2030) ($MN)
95 Asia Pacific Learning Management System Market Outlook, By Higher Education (2021-2030) ($MN)
96 Asia Pacific Learning Management System Market Outlook, By Other End Users (2021-2030) ($MN)
97 South America Learning Management System Market Outlook, By Country (2021-2030) ($MN)
98 South America Learning Management System Market Outlook, By Component (2021-2030) ($MN)
99 South America Learning Management System Market Outlook, By Services (2021-2030) ($MN)
100 South America Learning Management System Market Outlook, By Support Services (2021-2030) ($MN)
101 South America Learning Management System Market Outlook, By Consulting Services (2021-2030) ($MN)
102 South America Learning Management System Market Outlook, By Implementation Services (2021-2030) ($MN)
103 South America Learning Management System Market Outlook, By Solutions (2021-2030) ($MN)
104 South America Learning Management System Market Outlook, By Other Components (2021-2030) ($MN)
105 South America Learning Management System Market Outlook, By Deployment Mode (2021-2030) ($MN)
106 South America Learning Management System Market Outlook, By Cloud (2021-2030) ($MN)
107 South America Learning Management System Market Outlook, By On-Premise (2021-2030) ($MN)
108 South America Learning Management System Market Outlook, By End User (2021-2030) ($MN)
109 South America Learning Management System Market Outlook, By Corporate (2021-2030) ($MN)
110 South America Learning Management System Market Outlook, By IT & Telecom (2021-2030) ($MN)
111 South America Learning Management System Market Outlook, By Healthcare (2021-2030) ($MN)
112 South America Learning Management System Market Outlook, By Government & Defense (2021-2030) ($MN)
113 South America Learning Management System Market Outlook, By Hospitality (2021-2030) ($MN)
114 South America Learning Management System Market Outlook, By Automotive (2021-2030) ($MN)
115 South America Learning Management System Market Outlook, By Retail (2021-2030) ($MN)
116 South America Learning Management System Market Outlook, By Manufacturing (2021-2030) ($MN)
117 South America Learning Management System Market Outlook, By Academic (2021-2030) ($MN)
118 South America Learning Management System Market Outlook, By K-12 (2021-2030) ($MN)
119 South America Learning Management System Market Outlook, By Higher Education (2021-2030) ($MN)
120 South America Learning Management System Market Outlook, By Other End Users (2021-2030) ($MN)
121 Middle East & Africa Learning Management System Market Outlook, By Country (2021-2030) ($MN)
122 Middle East & Africa Learning Management System Market Outlook, By Component (2021-2030) ($MN)
123 Middle East & Africa Learning Management System Market Outlook, By Services (2021-2030) ($MN)
124 Middle East & Africa Learning Management System Market Outlook, By Support Services (2021-2030) ($MN)
125 Middle East & Africa Learning Management System Market Outlook, By Consulting Services (2021-2030) ($MN)
126 Middle East & Africa Learning Management System Market Outlook, By Implementation Services (2021-2030) ($MN)
127 Middle East & Africa Learning Management System Market Outlook, By Solutions (2021-2030) ($MN)
128 Middle East & Africa Learning Management System Market Outlook, By Other Components (2021-2030) ($MN)
129 Middle East & Africa Learning Management System Market Outlook, By Deployment Mode (2021-2030) ($MN)
130 Middle East & Africa Learning Management System Market Outlook, By Cloud (2021-2030) ($MN)
131 Middle East & Africa Learning Management System Market Outlook, By On-Premise (2021-2030) ($MN)
132 Middle East & Africa Learning Management System Market Outlook, By End User (2021-2030) ($MN)
133 Middle East & Africa Learning Management System Market Outlook, By Corporate (2021-2030) ($MN)
134 Middle East & Africa Learning Management System Market Outlook, By IT & Telecom (2021-2030) ($MN)
135 Middle East & Africa Learning Management System Market Outlook, By Healthcare (2021-2030) ($MN)
136 Middle East & Africa Learning Management System Market Outlook, By Government & Defense (2021-2030) ($MN)
137 Middle East & Africa Learning Management System Market Outlook, By Hospitality (2021-2030) ($MN)
138 Middle East & Africa Learning Management System Market Outlook, By Automotive (2021-2030) ($MN)
139 Middle East & Africa Learning Management System Market Outlook, By Retail (2021-2030) ($MN)
140 Middle East & Africa Learning Management System Market Outlook, By Manufacturing (2021-2030) ($MN)
141 Middle East & Africa Learning Management System Market Outlook, By Academic (2021-2030) ($MN)
142 Middle East & Africa Learning Management System Market Outlook, By K-12 (2021-2030) ($MN)
143 Middle East & Africa Learning Management System Market Outlook, By Higher Education (2021-2030) ($MN)
144 Middle East & Africa Learning Management System Market Outlook, By Other End Users (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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