Magnetic Sensor Market
PUBLISHED: 2023 ID: SMRC22725
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Magnetic Sensor Market

Magnetic Sensor Market Forecasts to 2028 - Global Analysis By Technology (Giant Magneto Resistance, Tunneling Magneto Resistance and Hall Effect), Application (Navigation and Electronic Compass, Flow Rate Sensing and Other Applications), End User and By Geography

4.6 (37 reviews)
4.6 (37 reviews)
Published: 2023 ID: SMRC22725

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $5.2BN

Projected Year Value (2028)

US $9.1 BN

CAGR (2022 - 2028)

9.7%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Magnetic Sensor Market is accounted for $5.2 billion in 2022 and is expected to reach $9.1 billion by 2028 growing at a CAGR of 9.7% during the forecast period. The direction, flux, and strength of a magnetic field can be measured and monitored using magnetic sensors. In terms of contactless and wear-free measurements of several mechanical parameters, such as the angle of rotation and angular speed, these sensors offer an advantage. Due to their role in automating processes to improve efficiency and precision, sensors have become an essential component of the manufacturing process. Real-time data processing using a magnetic sensor alerts to speed-related issues. Moreover, they help in communication between the vehicle's suspension, braking, and other controls.

According to a report published by the International Council n Clean Transportation (ICCT), the total sales of EVs in Europe were estimated to reach 2.3 million, representing a 66% rise from the previous year.



Market Dynamics:

Driver:

Rise in demand for magnetic sensor

Manufacturers are under pressure to invest in better navigation systems and offer connectivity to consumers as the demand for navigation on consumer electronics grows. Most smartphone users depend on navigational tools to find the destinations they need. A magnetic sensor is used by the integrated ecompass found in many electronic products to maintain direction. Thus, these factors are fuelling the growth of the market.

Restraint:

Strict regulations


The issue of a lack of raw materials for the production of magnetic sensors is anticipated to worsen as the primary raw material suppliers. The world's need for magnetic sensors has declined as a result of the decline in car production. The manufacture of magnetic sensors has also decreased as a result of this. Hence, the shortage of raw material, decrease in demand for end-use products, and supply chain disruptions are acting as challenges for the manufacturers of magnetic sensors.

Opportunity:

Growth in Internet of things (IoT)

IoT is a technology for providing internet or internet-working for nearly all applications, including smartphones, printers, scanners, and automobile infotainment systems. To link all of these items to a single network, IoT uses electronic software and sensors. The device includes a number of sensors, including touch, magnetic, and proximity sensors. Escalating growth in IoT market and government initiatives are anticipated to drive the market growth.

Threat:

High installation cost

Magnetic sensors can be used to boost automation in electronic equipment, but because they are more expensive. The addition of magnetic sensors enables more functionality and automates the devices, but it adds to the cost, thus it is avoided in cost-effective applications. Moreover, continual usage of sensors results in heating problems, which reduces the total life of electrical gadgets. Thus, these factors hamper the growth of the market.

Covid-19 Impact

Participants in the magnetic sensor value chain have been severely impacted by the onset and spread of COVID-19. One of the major factors driving the growth of the magnetic sensor market is the rising demand for smartphones on a global scale. However, as a result of lockdowns implemented by various governments to stem the spread of the pandemic, smartphone sales have declined dramatically globally, which has had an influence on the market's expansion. Because people have less disposable money, their purchasing power has decreased, which has slowed the market's overall expansion.

The tunneling magneto resistance segment is expected to be the largest during the forecast period

The tunneling magneto resistance segment is estimated to have a lucrative growth, due to its ability to offer high output and sensitivity. These sensors have a wide range of industrial applications, including bio-sensing. The technology is gaining popularity owing to AMR sensors are also anticipated to become popular owing to their inherent features such as greater magnetoresistance, lower price, and high flexibility.

The automotive segment is expected to have the highest CAGR during the forecast period

The automotive segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the adoption of electric and hybrid cars in order to address growing concerns regarding environment pollution. These sensors form integral parts of devices. They are also embedded in gaming controllers and other smart products. Increased incorporation of magnetic sensors in consumer electronics is expected to positively impact market growth

Region with Largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to growth in the production and expansion of the automotive aftermarket. Growing demand for magnetic sensors in cars and consumer electronics is driving the growth of the market. Also, the increasing number of small and medium-sized enterprises and increasing investments by these companies in developing improved magnetic sensors for varied applications are driving the growth of market.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to connected cars. Miniature magnetic sensors assist in imparting such capabilities, while keeping basic functionalities of the car intact. Sensing components for a variety of applications, including position sensing, flow rate detection, and speed sensing, are also gaining popularity in the region. Since smartphones use hall-effect sensors to support compass applications, the proliferation of smartphones is the key factor driving the growth of the market.



Key players in the market

Some of the key players profiled in the Magnetic Sensor Market include Honeywell International Inc., Texas Instruments, Analog Devices, NXP Semiconductors, Allegro Microsystems, Inc., Diodes Incorporated, Asahi Kasei Corporation, Melexis Corporation, STMicroelectronics, Inc., TE Connectivity Ltd, AMS AG, Alps Electric Co. Ltd, NVE Corporation, Infineon Technologies, Omron Corporation, TDK Corporation and Robert Bosch GmbH.

Key Developments:

In November 2019, Allegro MicroSystems launched the ATS17051, one of the first gear tooth sensor ICs designed to provide incremental position for electric vehicle traction motors operating up to 30k RPM.

In June 2019, Infineon Technologies AG expanded its sensor portfolio by a new AMR-based angle sensor, which is aimed at providing high accuracy in low magnetic fields. The XENSIV TLE109A16 product line is designed to address the need for very precise, fast, and cost-efficient.

Technologies Covered:
• Giant Magneto Resistance
• Tunneling Magneto Resistance
• Hall Effect
• Anisotropic Magneto Resistance
• Squid Sensors
• Flux Gate Sensors

Applications Covered:
• Navigation and Electronic Compass
• Flow Rate Sensing
• Speed Sensing
• Proximity Detection
• Position Sensing

End Users Covered:
• Aerospace & Defense
• Industrial
• Automotive
• Consumer Electronics
• Transportation

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Magnetic Sensor Market, By Technology
5.1 Introduction
5.2 Giant Magneto Resistance
5.3 Tunneling Magneto Resistance
5.4 Hall Effect
5.5 Anisotropic Magneto Resistance
5.6 Squid Sensors
5.7 Flux Gate Sensors

6 Global Magnetic Sensor Market, By Application
6.1 Introduction
6.2 Navigation and Electronic Compass
6.3 Flow Rate Sensing
6.4 Speed Sensing
6.5 Proximity Detection
6.6 Position Sensing

7 Global Magnetic Sensor Market, By End User
7.1 Introduction
7.2 Aerospace & Defense
7.3 Industrial
7.4 Automotive
7.5 Consumer Electronics
7.6 Transportation

8 Global Magnetic Sensor Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Honeywell International Inc.
10.2 Texas Instruments
10.3 Analog Devices
10.4 NXP Semiconductors
10.5 Allegro Microsystems, Inc.
10.6 Diodes Incorporated
10.7 Asahi Kasei Corporation
10.8 Melexis Corporation
10.9 STMicroelectronics, Inc.
10.10 TE Connectivity Ltd
10.11 AMS AG
10.12 Alps Electric Co. Ltd
10.1 NVE Corporation
10.14 Infineon Technologies
10.15 Omron Corporation
10.16 TDK Corporation
10.17 Robert Bosch GmbH

List of Tables
1 Global Magnetic Sensor Market Outlook, By Region (2020-2028) ($MN)
2 Global Magnetic Sensor Market Outlook, By Technology (2020-2028) ($MN)
3 Global Magnetic Sensor Market Outlook, By Giant Magneto Resistance (2020-2028) ($MN)
4 Global Magnetic Sensor Market Outlook, By Tunneling Magneto Resistance (2020-2028) ($MN)
5 Global Magnetic Sensor Market Outlook, By Hall Effect (2020-2028) ($MN)
6 Global Magnetic Sensor Market Outlook, By Anisotropic Magneto Resistance (2020-2028) ($MN)
7 Global Magnetic Sensor Market Outlook, By Squid Sensors (2020-2028) ($MN)
8 Global Magnetic Sensor Market Outlook, By Flux Gate Sensors (2020-2028) ($MN)
9 Global Magnetic Sensor Market Outlook, By Application (2020-2028) ($MN)
10 Global Magnetic Sensor Market Outlook, By Navigation and Electronic Compass (2020-2028) ($MN)
11 Global Magnetic Sensor Market Outlook, By Flow Rate Sensing (2020-2028) ($MN)
12 Global Magnetic Sensor Market Outlook, By Speed Sensing (2020-2028) ($MN)
13 Global Magnetic Sensor Market Outlook, By Proximity Detection (2020-2028) ($MN)
14 Global Magnetic Sensor Market Outlook, By Position Sensing (2020-2028) ($MN)
15 Global Magnetic Sensor Market Outlook, By End User (2020-2028) ($MN)
16 Global Magnetic Sensor Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
17 Global Magnetic Sensor Market Outlook, By Industrial (2020-2028) ($MN)
18 Global Magnetic Sensor Market Outlook, By Automotive (2020-2028) ($MN)
19 Global Magnetic Sensor Market Outlook, By Consumer Electronics (2020-2028) ($MN)
20 Global Magnetic Sensor Market Outlook, By Transportation (2020-2028) ($MN)
21 North America Magnetic Sensor Market Outlook, By Country (2020-2028) ($MN)
22 North America Magnetic Sensor Market Outlook, By Technology (2020-2028) ($MN)
23 North America Magnetic Sensor Market Outlook, By Giant Magneto Resistance (2020-2028) ($MN)
24 North America Magnetic Sensor Market Outlook, By Tunneling Magneto Resistance (2020-2028) ($MN)
25 North America Magnetic Sensor Market Outlook, By Hall Effect (2020-2028) ($MN)
26 North America Magnetic Sensor Market Outlook, By Anisotropic Magneto Resistance (2020-2028) ($MN)
27 North America Magnetic Sensor Market Outlook, By Squid Sensors (2020-2028) ($MN)
28 North America Magnetic Sensor Market Outlook, By Flux Gate Sensors (2020-2028) ($MN)
29 North America Magnetic Sensor Market Outlook, By Application (2020-2028) ($MN)
30 North America Magnetic Sensor Market Outlook, By Navigation and Electronic Compass (2020-2028) ($MN)
31 North America Magnetic Sensor Market Outlook, By Flow Rate Sensing (2020-2028) ($MN)
32 North America Magnetic Sensor Market Outlook, By Speed Sensing (2020-2028) ($MN)
33 North America Magnetic Sensor Market Outlook, By Proximity Detection (2020-2028) ($MN)
34 North America Magnetic Sensor Market Outlook, By Position Sensing (2020-2028) ($MN)
35 North America Magnetic Sensor Market Outlook, By End User (2020-2028) ($MN)
36 North America Magnetic Sensor Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
37 North America Magnetic Sensor Market Outlook, By Industrial (2020-2028) ($MN)
38 North America Magnetic Sensor Market Outlook, By Automotive (2020-2028) ($MN)
39 North America Magnetic Sensor Market Outlook, By Consumer Electronics (2020-2028) ($MN)
40 North America Magnetic Sensor Market Outlook, By Transportation (2020-2028) ($MN)
41 Europe Magnetic Sensor Market Outlook, By Country (2020-2028) ($MN)
42 Europe Magnetic Sensor Market Outlook, By Technology (2020-2028) ($MN)
43 Europe Magnetic Sensor Market Outlook, By Giant Magneto Resistance (2020-2028) ($MN)
44 Europe Magnetic Sensor Market Outlook, By Tunneling Magneto Resistance (2020-2028) ($MN)
45 Europe Magnetic Sensor Market Outlook, By Hall Effect (2020-2028) ($MN)
46 Europe Magnetic Sensor Market Outlook, By Anisotropic Magneto Resistance (2020-2028) ($MN)
47 Europe Magnetic Sensor Market Outlook, By Squid Sensors (2020-2028) ($MN)
48 Europe Magnetic Sensor Market Outlook, By Flux Gate Sensors (2020-2028) ($MN)
49 Europe Magnetic Sensor Market Outlook, By Application (2020-2028) ($MN)
50 Europe Magnetic Sensor Market Outlook, By Navigation and Electronic Compass (2020-2028) ($MN)
51 Europe Magnetic Sensor Market Outlook, By Flow Rate Sensing (2020-2028) ($MN)
52 Europe Magnetic Sensor Market Outlook, By Speed Sensing (2020-2028) ($MN)
53 Europe Magnetic Sensor Market Outlook, By Proximity Detection (2020-2028) ($MN)
54 Europe Magnetic Sensor Market Outlook, By Position Sensing (2020-2028) ($MN)
55 Europe Magnetic Sensor Market Outlook, By End User (2020-2028) ($MN)
56 Europe Magnetic Sensor Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
57 Europe Magnetic Sensor Market Outlook, By Industrial (2020-2028) ($MN)
58 Europe Magnetic Sensor Market Outlook, By Automotive (2020-2028) ($MN)
59 Europe Magnetic Sensor Market Outlook, By Consumer Electronics (2020-2028) ($MN)
60 Europe Magnetic Sensor Market Outlook, By Transportation (2020-2028) ($MN)
61 Asia Pacific Magnetic Sensor Market Outlook, By Country (2020-2028) ($MN)
62 Asia Pacific Magnetic Sensor Market Outlook, By Technology (2020-2028) ($MN)
63 Asia Pacific Magnetic Sensor Market Outlook, By Giant Magneto Resistance (2020-2028) ($MN)
64 Asia Pacific Magnetic Sensor Market Outlook, By Tunneling Magneto Resistance (2020-2028) ($MN)
65 Asia Pacific Magnetic Sensor Market Outlook, By Hall Effect (2020-2028) ($MN)
66 Asia Pacific Magnetic Sensor Market Outlook, By Anisotropic Magneto Resistance (2020-2028) ($MN)
67 Asia Pacific Magnetic Sensor Market Outlook, By Squid Sensors (2020-2028) ($MN)
68 Asia Pacific Magnetic Sensor Market Outlook, By Flux Gate Sensors (2020-2028) ($MN)
69 Asia Pacific Magnetic Sensor Market Outlook, By Application (2020-2028) ($MN)
70 Asia Pacific Magnetic Sensor Market Outlook, By Navigation and Electronic Compass (2020-2028) ($MN)
71 Asia Pacific Magnetic Sensor Market Outlook, By Flow Rate Sensing (2020-2028) ($MN)
72 Asia Pacific Magnetic Sensor Market Outlook, By Speed Sensing (2020-2028) ($MN)
73 Asia Pacific Magnetic Sensor Market Outlook, By Proximity Detection (2020-2028) ($MN)
74 Asia Pacific Magnetic Sensor Market Outlook, By Position Sensing (2020-2028) ($MN)
75 Asia Pacific Magnetic Sensor Market Outlook, By End User (2020-2028) ($MN)
76 Asia Pacific Magnetic Sensor Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
77 Asia Pacific Magnetic Sensor Market Outlook, By Industrial (2020-2028) ($MN)
78 Asia Pacific Magnetic Sensor Market Outlook, By Automotive (2020-2028) ($MN)
79 Asia Pacific Magnetic Sensor Market Outlook, By Consumer Electronics (2020-2028) ($MN)
80 Asia Pacific Magnetic Sensor Market Outlook, By Transportation (2020-2028) ($MN)
81 South America Magnetic Sensor Market Outlook, By Country (2020-2028) ($MN)
82 South America Magnetic Sensor Market Outlook, By Technology (2020-2028) ($MN)
83 South America Magnetic Sensor Market Outlook, By Giant Magneto Resistance (2020-2028) ($MN)
84 South America Magnetic Sensor Market Outlook, By Tunneling Magneto Resistance (2020-2028) ($MN)
85 South America Magnetic Sensor Market Outlook, By Hall Effect (2020-2028) ($MN)
86 South America Magnetic Sensor Market Outlook, By Anisotropic Magneto Resistance (2020-2028) ($MN)
87 South America Magnetic Sensor Market Outlook, By Squid Sensors (2020-2028) ($MN)
88 South America Magnetic Sensor Market Outlook, By Flux Gate Sensors (2020-2028) ($MN)
89 South America Magnetic Sensor Market Outlook, By Application (2020-2028) ($MN)
90 South America Magnetic Sensor Market Outlook, By Navigation and Electronic Compass (2020-2028) ($MN)
91 South America Magnetic Sensor Market Outlook, By Flow Rate Sensing (2020-2028) ($MN)
92 South America Magnetic Sensor Market Outlook, By Speed Sensing (2020-2028) ($MN)
93 South America Magnetic Sensor Market Outlook, By Proximity Detection (2020-2028) ($MN)
94 South America Magnetic Sensor Market Outlook, By Position Sensing (2020-2028) ($MN)
95 South America Magnetic Sensor Market Outlook, By End User (2020-2028) ($MN)
96 South America Magnetic Sensor Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
97 South America Magnetic Sensor Market Outlook, By Industrial (2020-2028) ($MN)
98 South America Magnetic Sensor Market Outlook, By Automotive (2020-2028) ($MN)
99 South America Magnetic Sensor Market Outlook, By Consumer Electronics (2020-2028) ($MN)
100 South America Magnetic Sensor Market Outlook, By Transportation (2020-2028) ($MN)
101 Middle East & Africa Magnetic Sensor Market Outlook, By Country (2020-2028) ($MN)
102 Middle East & Africa Magnetic Sensor Market Outlook, By Technology (2020-2028) ($MN)
103 Middle East & Africa Magnetic Sensor Market Outlook, By Giant Magneto Resistance (2020-2028) ($MN)
104 Middle East & Africa Magnetic Sensor Market Outlook, By Tunneling Magneto Resistance (2020-2028) ($MN)
105 Middle East & Africa Magnetic Sensor Market Outlook, By Hall Effect (2020-2028) ($MN)
106 Middle East & Africa Magnetic Sensor Market Outlook, By Anisotropic Magneto Resistance (2020-2028) ($MN)
107 Middle East & Africa Magnetic Sensor Market Outlook, By Squid Sensors (2020-2028) ($MN)
108 Middle East & Africa Magnetic Sensor Market Outlook, By Flux Gate Sensors (2020-2028) ($MN)
109 Middle East & Africa Magnetic Sensor Market Outlook, By Application (2020-2028) ($MN)
110 Middle East & Africa Magnetic Sensor Market Outlook, By Navigation and Electronic Compass (2020-2028) ($MN)
111 Middle East & Africa Magnetic Sensor Market Outlook, By Flow Rate Sensing (2020-2028) ($MN)
112 Middle East & Africa Magnetic Sensor Market Outlook, By Speed Sensing (2020-2028) ($MN)
113 Middle East & Africa Magnetic Sensor Market Outlook, By Proximity Detection (2020-2028) ($MN)
114 Middle East & Africa Magnetic Sensor Market Outlook, By Position Sensing (2020-2028) ($MN)
115 Middle East & Africa Magnetic Sensor Market Outlook, By End User (2020-2028) ($MN)
116 Middle East & Africa Magnetic Sensor Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
117 Middle East & Africa Magnetic Sensor Market Outlook, By Industrial (2020-2028) ($MN)
118 Middle East & Africa Magnetic Sensor Market Outlook, By Automotive (2020-2028) ($MN)
119 Middle East & Africa Magnetic Sensor Market Outlook, By Consumer Electronics (2020-2028) ($MN)
120 Middle East & Africa Magnetic Sensor Market Outlook, By Transportation (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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