Nanocellulose Market
PUBLISHED: 2022 ID: SMRC22138
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Nanocellulose Market

Nanocellulose Market Forecasts to 2028 - Global Analysis By Type (Cellulose Nanofibrils (CNF), Micro-Fibrillated Cellulose (MFC), Nanocrystalline Cellulose, Bacterial Cellulose (BC) and Other Types), Raw Material (Non-Wood and Wood), Application and By Geography

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4.4 (63 reviews)
Published: 2022 ID: SMRC22138

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $431.46 MN

Projected Year Value (2028)

US $1,622.33 MN

CAGR (2022 - 2028)

24.7%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Europe

Highest Growing Market

North America


According to Stratistics MRC, the Global Nanocellulose Market is accounted for $431.46 million in 2022 and is expected to reach $1622.33 million by 2028 growing at a CAGR of 24.7% during the forecast period. Cellulose is a linear biopolymer and the most abundant natural polymer on the planet. It can be naturally obtained from a variety of sources, including grasses, wood, seed fibres, algae, fungus, and others. It is the main component of plant cell walls. Nanosized cellulose fibrils are present in nanocellulose. After cellulose pulp has undergone mechanical processing, microbiological or chemical changes, nanocellulose is created. Nanocellulose in its purified form is non-toxic and suitable for use in a variety of products, including those for the food sector, packaging, paper and paperboard, medical and hygiene items, optical sensors, paints, biomedicines, and cosmetics.

According to EV Volumes, global EV sales reached 6.75 million units in 2021, registering a growth of 108% compared to 32.4 million in 2020.



Market Dynamics:

Driver:

Utilization of nanocellulose for enhancement of physicochemical features of textiles and nonwovens

Because of its physicochemical properties, cellulose nanofibrils are regarded as one of the greatest futuristic materials for the manufacture of textile products. These nanoparticles offer great stiffness, high strength, chemical inertness, a low coefficient of thermal expansion, and the capacity to alter their surface chemistry in addition to being renewable and naturally plentiful. Due to all these benefits, manufacturers of textiles and nonwovens are fusing these nanofibrils with their conventional textiles, propelling the growth of the nanocellulose market.

Restraint:

High cost and substitutes

Although cellulose is widely distributed in nature, producing these nanomaterials needs sophisticated equipment and technical expertise, which raises the cost of production. Additionally, a lot of substitute materials provide the same function as these materials at a far lesser cost. For instance, at a much lower cost than adding nanocellulose, metal additions can change the characteristics of plastic composites in a comparable way. As a result, controlled monoculture is necessary to maintain a steady supply, raising the overall cost of production. As a result, the market's growth potential are constrained by the high cost of production.

Opportunity:

Innovation on novel nanocellulose applications

In many different applications, including food packaging, composites, medicines, and personal care, nanocellulose offers enormous growth potential. However, because various parameters, including characteristics and material costs, need to be taken into account during the manufacturing of a product with nanocellulose materials, the application of nanocellulose in the majority of the applications stated is still restricted. The most recent uses for nanocellulose include electronics, photonic structures, and additives for the industrial and medical fields. During the projected period, such novel applications in development might provide new growth routes for the market.

Threat:

Requirement of high-end machinery and expertise

Nanocellulose must be produced using sophisticated equipment and instruments for a particular application. Due to a lack of knowledge, nanocellulose production has not yet become widely commercialised. The few businesses that produce this material have also filed patents for their technological innovations. The production of nanocellulose requires large upfront costs.

Covid-19 Impact

This industry's expansion has been hampered by the COVID-19 pandemic. Due to lockdown and travel restrictions, the demand for oil and gas has sharply decreased in several countries. The demand for cement and other composite materials has also decreased as a result of limits on construction activity. Because of this, a number of suppliers have stopped or reduced their manufacturing to lower the cost of inventory. Nevertheless, the rising demand for textiles and nonwovens due to the increased use of items like masks and sanitary tissues has increased the demand from other application categories.

The cellulose nanofibrils (CNF) segment is expected to be the largest during the forecast period

The cellulose nanofibrils (CNF) segment is estimated to have a lucrative growth. Researchers are looking into the creation of plastics based on cellulose nanofibrils in addition to using CNFs in the production of textiles and filter materials. For instance, Daio paper created a CNF-sheet material with performance similar to common plastic that contains around 80% w/w nanofibers. Recent developments have revealed the creation of plastic composites incorporating CNF, boosting their flexural modulus and tensile strength. These materials are exceptionally durable and are used to make plastic resins for use in the automotive industry. Because of these considerations, the CNF category is rapidly gaining major market share in the global market.

The pulp & paper segment is expected to have the highest CAGR during the forecast period

The pulp & paper segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the growing customer desire for packaging items with little to no processing and no preservatives. Due to its high strength, excellent oxygen barrier performance, low density, mechanical characteristics, and biocompatibility among the available bio-based resources, nanocellulose is used as a significant sustainable nanomaterial additive in the paper industry. Paper and board is the most promising industry because of the vast product mass of paper. Nanocellulose can be used in the paper industry in both dry and wet forms for coating paper, forming paper, packing, and creating sanitary and absorbent products.

Region with highest share:

Europe is projected to hold the largest market share during the forecast period owing due to the mounting investments in R&D together with the growing demand of nanocellulose in the pulp & paper application in the region. The area has established itself as a manufacturing centre for goods including vehicles, textiles, and cosmetics. Additionally, manufacturers are concentrated in the area as a result of limits on single-use plastic packaging and the quantity of wood in Eastern Europe. As a result, it is predicted that Europe will control the largest portion of the worldwide market.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the importance of nanocellulose in the building and construction industry is growing. Numerous goods can benefit from increased strength and environmental benefits thanks to the substance. Forecasts for the regional economy could benefit from significant government investments geared at the modernization of public infrastructure. The application range of nanocellulose in North America will expand in the upcoming years as a result of ongoing developments in a number of industries, including paints and coatings, oil and gas, and food and beverage.



Key players in the market

Some of the key players profiled in the Nanocellulose Market include CelluForce Inc, Norske Skog ASA, Melodea Ltd, Blue Goose Refineries, GranBio Technologies, Stora Enso Biomaterials, Fiber Lean, NIPPON PAPER INDUSTRIES CO., LTD., Kruger INC, Oji Holdings Corporation, Borregaard, Research Institutes Of Sweden

Key Developments:

In June 2021, Stora Enso acquired shares in Elopak ASA. The acquisition is expected to strengthen the company’s position in the global packaging market, especially in liquid paper packaging in Europe and North America

In September 2020, Celluforce announced the signing of a multi-million contract with a multinational company operating in cosmetics sector for development and supply of nanocellulose for application in their offerings.

In August 2020, Stora Enso announced the construction of a new pilot plant for production of cellulose foam. The new plant is located at the company’s Fors mill in Sweden and shall be able to produce a lightweight biofiber-based foam material for packaging and cushioning applications and replace fossil-based materials used in the packaging industry.

Types Covered:
• Cellulose Nanofibers (CNF)
• Micro-Fibrillated Cellulose (MFC)
• Nanocrystalline Cellulose
• Bacterial Cellulose (BC)
• Other Types

Raw Materials Covered:
• Non-Wood
• Wood

Applications Covered:
• Pulp & Paper
• Biomedical & Pharmaceutical
• Packaging
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Nanocellulose Market, By Type
5.1 Introduction
5.2 Cellulose Nanofibrils (CNF)
5.3 Micro-Fibrillated Cellulose (MFC)
5.4 Nanocrystalline Cellulose
5.5 Bacterial Cellulose (BC)
5.6 Other Types

6 Global Nanocellulose Market, By Raw Material
6.1 Introduction
6.2 Non-Wood
6.3 Wood

7 Global Nanocellulose Market, By Application
7.1 Introduction
7.2 Pulp & Paper
7.3 Biomedical & Pharmaceutical
7.4 Packaging
7.5 Other Applications
7.5.1 Cosmetics
7.5.2 Oil & Gas
7.5.3 Food & beverages

8 Global Nanocellulose Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 CelluForce Inc
10.2 Norske Skog ASA
10.3 Melodea Ltd
10.4 Blue Goose Refineries
10.5 GranBio Technologies
10.6 Stora Enso Biomaterials
10.7 Fiber Lean
10.8 NIPPON PAPER INDUSTRIES CO., LTD.
10.9 Kruger INC
10.10 Oji Holdings Corporation
10.11 Borregaard
10.12 Research Institutes Of Sweden

List of Tables
1 Global Nanocellulose Market Outlook, By Region (2020-2028) ($MN)
2 Global Nanocellulose Market Outlook, By Type (2020-2028) ($MN)
3 Global Nanocellulose Market Outlook, By Cellulose Nanofibrils (CNF) (2020-2028) ($MN)
4 Global Nanocellulose Market Outlook, By Micro-Fibrillated Cellulose (MFC) (2020-2028) ($MN)
5 Global Nanocellulose Market Outlook, By Nanocrystalline Cellulose (2020-2028) ($MN)
6 Global Nanocellulose Market Outlook, By Bacterial Cellulose (BC) (2020-2028) ($MN)
7 Global Nanocellulose Market Outlook, By Other Types (2020-2028) ($MN)
8 Global Nanocellulose Market Outlook, By Raw Material (2020-2028) ($MN)
9 Global Nanocellulose Market Outlook, By Non-Wood (2020-2028) ($MN)
10 Global Nanocellulose Market Outlook, By Wood (2020-2028) ($MN)
11 Global Nanocellulose Market Outlook, By Application (2020-2028) ($MN)
12 Global Nanocellulose Market Outlook, By Pulp & Paper (2020-2028) ($MN)
13 Global Nanocellulose Market Outlook, By Biomedical & Pharmaceutical (2020-2028) ($MN)
14 Global Nanocellulose Market Outlook, By Packaging (2020-2028) ($MN)
15 Global Nanocellulose Market Outlook, By Other Applications (2020-2028) ($MN)
16 Global Nanocellulose Market Outlook, By Cosmetics (2020-2028) ($MN)
17 Global Nanocellulose Market Outlook, By Oil & Gas (2020-2028) ($MN)
18 Global Nanocellulose Market Outlook, By Food & beverages (2020-2028) ($MN)
19 North America Nanocellulose Market Outlook, By Country (2020-2028) ($MN)
20 North America Nanocellulose Market Outlook, By Type (2020-2028) ($MN)
21 North America Nanocellulose Market Outlook, By Cellulose Nanofibrils (CNF) (2020-2028) ($MN)
22 North America Nanocellulose Market Outlook, By Micro-Fibrillated Cellulose (MFC) (2020-2028) ($MN)
23 North America Nanocellulose Market Outlook, By Nanocrystalline Cellulose (2020-2028) ($MN)
24 North America Nanocellulose Market Outlook, By Bacterial Cellulose (BC) (2020-2028) ($MN)
25 North America Nanocellulose Market Outlook, By Other Types (2020-2028) ($MN)
26 North America Nanocellulose Market Outlook, By Raw Material (2020-2028) ($MN)
27 North America Nanocellulose Market Outlook, By Non-Wood (2020-2028) ($MN)
28 North America Nanocellulose Market Outlook, By Wood (2020-2028) ($MN)
29 North America Nanocellulose Market Outlook, By Application (2020-2028) ($MN)
30 North America Nanocellulose Market Outlook, By Pulp & Paper (2020-2028) ($MN)
31 North America Nanocellulose Market Outlook, By Biomedical & Pharmaceutical (2020-2028) ($MN)
32 North America Nanocellulose Market Outlook, By Packaging (2020-2028) ($MN)
33 North America Nanocellulose Market Outlook, By Other Applications (2020-2028) ($MN)
34 North America Nanocellulose Market Outlook, By Cosmetics (2020-2028) ($MN)
35 North America Nanocellulose Market Outlook, By Oil & Gas (2020-2028) ($MN)
36 North America Nanocellulose Market Outlook, By Food & beverages (2020-2028) ($MN)
37 Europe Nanocellulose Market Outlook, By Country (2020-2028) ($MN)
38 Europe Nanocellulose Market Outlook, By Type (2020-2028) ($MN)
39 Europe Nanocellulose Market Outlook, By Cellulose Nanofibrils (CNF) (2020-2028) ($MN)
40 Europe Nanocellulose Market Outlook, By Micro-Fibrillated Cellulose (MFC) (2020-2028) ($MN)
41 Europe Nanocellulose Market Outlook, By Nanocrystalline Cellulose (2020-2028) ($MN)
42 Europe Nanocellulose Market Outlook, By Bacterial Cellulose (BC) (2020-2028) ($MN)
43 Europe Nanocellulose Market Outlook, By Other Types (2020-2028) ($MN)
44 Europe Nanocellulose Market Outlook, By Raw Material (2020-2028) ($MN)
45 Europe Nanocellulose Market Outlook, By Non-Wood (2020-2028) ($MN)
46 Europe Nanocellulose Market Outlook, By Wood (2020-2028) ($MN)
47 Europe Nanocellulose Market Outlook, By Application (2020-2028) ($MN)
48 Europe Nanocellulose Market Outlook, By Pulp & Paper (2020-2028) ($MN)
49 Europe Nanocellulose Market Outlook, By Biomedical & Pharmaceutical (2020-2028) ($MN)
50 Europe Nanocellulose Market Outlook, By Packaging (2020-2028) ($MN)
51 Europe Nanocellulose Market Outlook, By Other Applications (2020-2028) ($MN)
52 Europe Nanocellulose Market Outlook, By Cosmetics (2020-2028) ($MN)
53 Europe Nanocellulose Market Outlook, By Oil & Gas (2020-2028) ($MN)
54 Europe Nanocellulose Market Outlook, By Food & beverages (2020-2028) ($MN)
55 Asia Pacific Nanocellulose Market Outlook, By Country (2020-2028) ($MN)
56 Asia Pacific Nanocellulose Market Outlook, By Type (2020-2028) ($MN)
57 Asia Pacific Nanocellulose Market Outlook, By Cellulose Nanofibrils (CNF) (2020-2028) ($MN)
58 Asia Pacific Nanocellulose Market Outlook, By Micro-Fibrillated Cellulose (MFC) (2020-2028) ($MN)
59 Asia Pacific Nanocellulose Market Outlook, By Nanocrystalline Cellulose (2020-2028) ($MN)
60 Asia Pacific Nanocellulose Market Outlook, By Bacterial Cellulose (BC) (2020-2028) ($MN)
61 Asia Pacific Nanocellulose Market Outlook, By Other Types (2020-2028) ($MN)
62 Asia Pacific Nanocellulose Market Outlook, By Raw Material (2020-2028) ($MN)
63 Asia Pacific Nanocellulose Market Outlook, By Non-Wood (2020-2028) ($MN)
64 Asia Pacific Nanocellulose Market Outlook, By Wood (2020-2028) ($MN)
65 Asia Pacific Nanocellulose Market Outlook, By Application (2020-2028) ($MN)
66 Asia Pacific Nanocellulose Market Outlook, By Pulp & Paper (2020-2028) ($MN)
67 Asia Pacific Nanocellulose Market Outlook, By Biomedical & Pharmaceutical (2020-2028) ($MN)
68 Asia Pacific Nanocellulose Market Outlook, By Packaging (2020-2028) ($MN)
69 Asia Pacific Nanocellulose Market Outlook, By Other Applications (2020-2028) ($MN)
70 Asia Pacific Nanocellulose Market Outlook, By Cosmetics (2020-2028) ($MN)
71 Asia Pacific Nanocellulose Market Outlook, By Oil & Gas (2020-2028) ($MN)
72 Asia Pacific Nanocellulose Market Outlook, By Food & beverages (2020-2028) ($MN)
73 South America Nanocellulose Market Outlook, By Country (2020-2028) ($MN)
74 South America Nanocellulose Market Outlook, By Type (2020-2028) ($MN)
75 South America Nanocellulose Market Outlook, By Cellulose Nanofibrils (CNF) (2020-2028) ($MN)
76 South America Nanocellulose Market Outlook, By Micro-Fibrillated Cellulose (MFC) (2020-2028) ($MN)
77 South America Nanocellulose Market Outlook, By Nanocrystalline Cellulose (2020-2028) ($MN)
78 South America Nanocellulose Market Outlook, By Bacterial Cellulose (BC) (2020-2028) ($MN)
79 South America Nanocellulose Market Outlook, By Other Types (2020-2028) ($MN)
80 South America Nanocellulose Market Outlook, By Raw Material (2020-2028) ($MN)
81 South America Nanocellulose Market Outlook, By Non-Wood (2020-2028) ($MN)
82 South America Nanocellulose Market Outlook, By Wood (2020-2028) ($MN)
83 South America Nanocellulose Market Outlook, By Application (2020-2028) ($MN)
84 South America Nanocellulose Market Outlook, By Pulp & Paper (2020-2028) ($MN)
85 South America Nanocellulose Market Outlook, By Biomedical & Pharmaceutical (2020-2028) ($MN)
86 South America Nanocellulose Market Outlook, By Packaging (2020-2028) ($MN)
87 South America Nanocellulose Market Outlook, By Other Applications (2020-2028) ($MN)
88 South America Nanocellulose Market Outlook, By Cosmetics (2020-2028) ($MN)
89 South America Nanocellulose Market Outlook, By Oil & Gas (2020-2028) ($MN)
90 South America Nanocellulose Market Outlook, By Food & beverages (2020-2028) ($MN)
91 Middle East & Africa Nanocellulose Market Outlook, By Country (2020-2028) ($MN)
92 Middle East & Africa Nanocellulose Market Outlook, By Type (2020-2028) ($MN)
93 Middle East & Africa Nanocellulose Market Outlook, By Cellulose Nanofibrils (CNF) (2020-2028) ($MN)
94 Middle East & Africa Nanocellulose Market Outlook, By Micro-Fibrillated Cellulose (MFC) (2020-2028) ($MN)
95 Middle East & Africa Nanocellulose Market Outlook, By Nanocrystalline Cellulose (2020-2028) ($MN)
96 Middle East & Africa Nanocellulose Market Outlook, By Bacterial Cellulose (BC) (2020-2028) ($MN)
97 Middle East & Africa Nanocellulose Market Outlook, By Other Types (2020-2028) ($MN)
98 Middle East & Africa Nanocellulose Market Outlook, By Raw Material (2020-2028) ($MN)
99 Middle East & Africa Nanocellulose Market Outlook, By Non-Wood (2020-2028) ($MN)
100 Middle East & Africa Nanocellulose Market Outlook, By Wood (2020-2028) ($MN)
101 Middle East & Africa Nanocellulose Market Outlook, By Application (2020-2028) ($MN)
102 Middle East & Africa Nanocellulose Market Outlook, By Pulp & Paper (2020-2028) ($MN)
103 Middle East & Africa Nanocellulose Market Outlook, By Biomedical & Pharmaceutical (2020-2028) ($MN)
104 Middle East & Africa Nanocellulose Market Outlook, By Packaging (2020-2028) ($MN)
105 Middle East & Africa Nanocellulose Market Outlook, By Other Applications (2020-2028) ($MN)
106 Middle East & Africa Nanocellulose Market Outlook, By Cosmetics (2020-2028) ($MN)
107 Middle East & Africa Nanocellulose Market Outlook, By Oil & Gas (2020-2028) ($MN)
108 Middle East & Africa Nanocellulose Market Outlook, By Food & beverages (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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