Potato Processing Market
PUBLISHED: 2022 ID: SMRC21684
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Potato Processing Market

Potato Processing Market Forecasts to 2028 - Global Analysis By Application (Snacks, Ready-To-Cook & Prepared Meals, Other Applications), Distribution Channel (Retail, Foodservice) and By Geography

4.4 (69 reviews)
4.4 (69 reviews)
Published: 2022 ID: SMRC21684

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $33.72 BN

Projected Year Value (2028)

US $54.41 BN

CAGR (2022 - 2028)

8.3%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Europe

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Potato Processing Market is accounted for $33.72 billion in 2022 and is expected to reach $54.41 billion by 2028 growing at a CAGR of 8.3% during the forecast period. Potato processing means the preparation of convenience potato products which are primarily made by washing, peeling, size reduction and the removal of defective matter. Subsequent steps may involve a wide combination of heat treatments, cooling processes, dehydration steps, frying systems or freezing stages.

According to World Potato the EU total exports of processed potato products (frozen, flakes, flour and dehydrated – including chips) were €1.788 billion. Frozen fries and potato specialties alone represented 75% of the total (€1.338 billion). The sector is a fast-growing export industry thanks to the advantages of large scale agriculture, high yields of potato crop in Europe and large production facilities. Total EU exports to all destinations, including within the EU, were €6.472 billion in 2019, which was up 95% compared to 2009. Frozen fry exports accounted for 70% of that total (€4.507 billion). For instance, according to the United States Department of Agriculture (USDA), China’s fresh potato production was estimated to be around 99 million metric tons (MMT) in 2020. This was a 3% increase from the previous year owing to the expanding acreage.



Market Dynamics:

Driver:

Increasing acceptance of vegetarian and vegan food products

The growing acceptance of vegetarian and vegan food items in advanced provinces owing to the rising health awareness and growing concern towards animal wellbeing is anticipated to drive the demand for the products during the forecast period. Moreover, ready-to-cook potato products such as fries, soups, and snacks are being marketed with labels such as ‘vegan’ or ‘organic’ to boost sales. Besides, the rising popularity in the media coupled with several health benefits is predicted to increase the population of vegetarians and vegans during the forecast period.

Restraint:

High Cost Incurred for Storage and Transportation

The high cost of storage and transportation associated with processed potato, the trends that growers storing potatoes are incurring huge increased costs owing to soaring energy bills which eventually increased the storage cost are expected to restrain the growth of potato processing market during the forecast years.

Opportunity:

The growth and recovery of the food service sector

The growth and recovery of restaurant chains and quick-service restaurants are anticipated to increase the demand for potato processing as such food services make widespread use of French fries, potato snacks, and other ready-to-cook meals. The growth is further augmented by the increasing penetration of online food delivery services as they enable such restaurants to deliver food products even when restrictions are placed owing to the COVID-19 pandemic. As food services like fast food establishments make extensive use of French fries, potato snacks, and other such ready-to-cook meals, the growth, and recovery of restaurant chains and quick-service restaurants are expected to create ample opportunities for the market.

Threat:

Health Issues

Potato chip eating has been related to diseases such as cardiovascular disease, hypertension, and cancer. Moreover, high levels of fried potato product consumption increase the risk of developing conditions such as stroke and obesity. Those who ate fried potatoes like French fries, hash browns, and potato chips two or more times a week had twice the risk of dying young as those who did not eat fried potatoes. The higher risk is accredited to the presence of trans-fat-rich cooking oil in fried potato products.

The Frozen segment is expected to be the largest during the forecast period

The Frozen segment is expected to be the largest during the forecast period, owing to the increased demand for French fries served in restaurants and fast-food chains around the world. The expansion of Quick Service Restaurants (QSRs) such as KFC, Pizza Hut, and McDonald's in countries such as India and China is expected to fuel demand for frozen potato products. The growing popularity of potato chips among young people and the ease with which they can be obtained are motivating the segment growth.

The Food services segment is expected to have the highest CAGR during the forecast period

The Food services segment is expected to have the highest CAGR during the forecast period, owing to rising number of quick service restaurants and international hotels. Rising number of food delivery services and increase in working population in the urban areas is anticipated to bolster the demand for processed potato in the food service segment. Modern trade and other retail formats provides with easy access to the frozen products that help for the growth of the potato processing market.

Region with highest share:

Europe is projected to hold the largest market share during the forecast period, owing to a thriving food processing industry and the presence of major companies in countries such as Germany, the United Kingdom, France, the Netherlands, and Belgium. Besides, factors such as lesser time required for the preparation of meals and the growing preference of consumers for convenience foods are some of the factors propelling the market growth in the European region.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to factors such as high fresh potato production, fast recovery of the foodservice industry, and increasing consumer spending on ready-to-cook meals. The growing demand for vegetarian and vegan food options due to the increasing need for quality and sustainability is predictable to drive the market. Additionally, the demand for French fries is also increasing due to the rising demand for frozen potatoes in the APAC regions, French fries contain nutrition and also have attractive color, and the growth of the fast food industry is expected to drive the market growth in the region.



Key players in the market

Some of the key players profiled in the Potato Processing Market include Webtrends, AT Internet, Verto Analytics, Talend, Splunk,Oracle, Microsoft, Jumpshot, IBM,HPE, Google, Connexity, SAP, Adobe and Vlocity.

Key Developments:

In February 2021: Aviko acquired the majority stake in the Bavarian family business Amberger. As a result, Aviko invests in further strengthening its position in the German and Austrian foodservice markets. The acquisition includes the Oberdolling production site, the regional brand Feldmühle, and a premium range of German potato products..

In July 2021: Lamb Weston Holdings, Inc. announced a capacity increase in French fry processing at its American Falls, Idaho facility. As a result, they hope to produce more than USD 1,050 million of frozen french fries and other potato products per year. The new line is expected to be completed by the middle of 2023, creating approximately 130 new jobs.

Products Covered:
• Frozen
• Dehydrated
• Chips & Snack Pellets
• Other Products

Applications Covered:
• Snacks
• Ready-To-Cook & Prepared Meals
• Other Applications

Distribution Channels Covered:
• Retail
• Foodservice

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Potato Processing Market, By Product
5.1 Introduction
5.2 Frozen
5.3 Dehydrated
5.4 Chips & Snack Pellets
5.5 Other Products
5.5.1 Starch
5.5.2 Potato Granules
5.5.3 Flour
5.5.4 Canned Potato

6 Global Potato Processing Market, By Application
6.1 Introduction
6.2 Snacks
6.3 Ready-To-Cook & Prepared Meals
6.4 Other Applications
6.4.1 Gravies
6.4.2 Food Additives in Soups
6.4.3 Desserts
6.4.4 Bakery

7 Global Potato Processing Market, By Distribution Channel
7.1 Introduction
7.2 Retail
7.3 Foodservice

8 Global Potato Processing Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 The Little Potato Company Ltd.
10.2 The Kraft Heinz Company
10.3 Mccain Foods Limited
10.4 Limagrain Céréales Ingrédients
10.5 Leng-D'or
10.6 Lamb Weston Holdings, Inc
10.7 J.R. Simplot Company
10.8 J.R. Short Milling Company
10.9 Intersnack Group GmbH & Co. Kg
10.10 Idahoan Foods, LLC
10.11 Farm Frites International B.V.
10.12 Aviko B.V.
10.13 Agristo NV
10.14 Agrana Beteiligungs-AG
10.15 Burts Potato Chips Ltd.

List of Tables
1 Global Potato Processing Market Outlook, By Region (2020-2028) (US $MN)
2 Global Potato Processing Market Outlook, By Product (2020-2028) (US $MN)
3 Global Potato Processing Market Outlook, By Frozen (2020-2028) (US $MN)
4 Global Potato Processing Market Outlook, By Dehydrated (2020-2028) (US $MN)
5 Global Potato Processing Market Outlook, By Chips & Snack Pellets (2020-2028) (US $MN)
6 Global Potato Processing Market Outlook, By Other Products (2020-2028) (US $MN)
7 Global Potato Processing Market Outlook, By Starch (2020-2028) (US $MN)
8 Global Potato Processing Market Outlook, By Potato Granules (2020-2028) (US $MN)
9 Global Potato Processing Market Outlook, By Flour (2020-2028) (US $MN)
10 Global Potato Processing Market Outlook, By Canned Potato (2020-2028) (US $MN)
11 Global Potato Processing Market Outlook, By Application (2020-2028) (US $MN)
12 Global Potato Processing Market Outlook, By Snacks (2020-2028) (US $MN)
13 Global Potato Processing Market Outlook, By Ready-To-Cook & Prepared Meals (2020-2028) (US $MN)
14 Global Potato Processing Market Outlook, By Other Applications (2020-2028) (US $MN)
15 Global Potato Processing Market Outlook, By Gravies (2020-2028) (US $MN)
16 Global Potato Processing Market Outlook, By Food Additives in Soups (2020-2028) (US $MN)
17 Global Potato Processing Market Outlook, By Desserts (2020-2028) (US $MN)
18 Global Potato Processing Market Outlook, By Bakery (2020-2028) (US $MN)
19 Global Potato Processing Market Outlook, By Distribution Channel (2020-2028) (US $MN)
20 Global Potato Processing Market Outlook, By Retail (2020-2028) (US $MN)
21 Global Potato Processing Market Outlook, By Foodservice (2020-2028) (US $MN)
22 North America Potato Processing Market Outlook, By Country (2020-2028) (US $MN)
23 North America Potato Processing Market Outlook, By Product (2020-2028) (US $MN)
24 North America Potato Processing Market Outlook, By Frozen (2020-2028) (US $MN)
25 North America Potato Processing Market Outlook, By Dehydrated (2020-2028) (US $MN)
26 North America Potato Processing Market Outlook, By Chips & Snack Pellets (2020-2028) (US $MN)
27 North America Potato Processing Market Outlook, By Other Products (2020-2028) (US $MN)
28 North America Potato Processing Market Outlook, By Starch (2020-2028) (US $MN)
29 North America Potato Processing Market Outlook, By Potato Granules (2020-2028) (US $MN)
30 North America Potato Processing Market Outlook, By Flour (2020-2028) (US $MN)
31 North America Potato Processing Market Outlook, By Canned Potato (2020-2028) (US $MN)
32 North America Potato Processing Market Outlook, By Application (2020-2028) (US $MN)
33 North America Potato Processing Market Outlook, By Snacks (2020-2028) (US $MN)
34 North America Potato Processing Market Outlook, By Ready-To-Cook & Prepared Meals (2020-2028) (US $MN)
35 North America Potato Processing Market Outlook, By Other Applications (2020-2028) (US $MN)
36 North America Potato Processing Market Outlook, By Gravies (2020-2028) (US $MN)
37 North America Potato Processing Market Outlook, By Food Additives in Soups (2020-2028) (US $MN)
38 North America Potato Processing Market Outlook, By Desserts (2020-2028) (US $MN)
39 North America Potato Processing Market Outlook, By Bakery (2020-2028) (US $MN)
40 North America Potato Processing Market Outlook, By Distribution Channel (2020-2028) (US $MN)
41 North America Potato Processing Market Outlook, By Retail (2020-2028) (US $MN)
42 North America Potato Processing Market Outlook, By Foodservice (2020-2028) (US $MN)
43 Europe Potato Processing Market Outlook, By Country (2020-2028) (US $MN)
44 Europe Potato Processing Market Outlook, By Product (2020-2028) (US $MN)
45 Europe Potato Processing Market Outlook, By Frozen (2020-2028) (US $MN)
46 Europe Potato Processing Market Outlook, By Dehydrated (2020-2028) (US $MN)
47 Europe Potato Processing Market Outlook, By Chips & Snack Pellets (2020-2028) (US $MN)
48 Europe Potato Processing Market Outlook, By Other Products (2020-2028) (US $MN)
49 Europe Potato Processing Market Outlook, By Starch (2020-2028) (US $MN)
50 Europe Potato Processing Market Outlook, By Potato Granules (2020-2028) (US $MN)
51 Europe Potato Processing Market Outlook, By Flour (2020-2028) (US $MN)
52 Europe Potato Processing Market Outlook, By Canned Potato (2020-2028) (US $MN)
53 Europe Potato Processing Market Outlook, By Application (2020-2028) (US $MN)
54 Europe Potato Processing Market Outlook, By Snacks (2020-2028) (US $MN)
55 Europe Potato Processing Market Outlook, By Ready-To-Cook & Prepared Meals (2020-2028) (US $MN)
56 Europe Potato Processing Market Outlook, By Other Applications (2020-2028) (US $MN)
57 Europe Potato Processing Market Outlook, By Gravies (2020-2028) (US $MN)
58 Europe Potato Processing Market Outlook, By Food Additives in Soups (2020-2028) (US $MN)
59 Europe Potato Processing Market Outlook, By Desserts (2020-2028) (US $MN)
60 Europe Potato Processing Market Outlook, By Bakery (2020-2028) (US $MN)
61 Europe Potato Processing Market Outlook, By Distribution Channel (2020-2028) (US $MN)
62 Europe Potato Processing Market Outlook, By Retail (2020-2028) (US $MN)
63 Europe Potato Processing Market Outlook, By Foodservice (2020-2028) (US $MN)
64 Asia Pacific Potato Processing Market Outlook, By Country (2020-2028) (US $MN)
65 Asia Pacific Potato Processing Market Outlook, By Product (2020-2028) (US $MN)
66 Asia Pacific Potato Processing Market Outlook, By Frozen (2020-2028) (US $MN)
67 Asia Pacific Potato Processing Market Outlook, By Dehydrated (2020-2028) (US $MN)
68 Asia Pacific Potato Processing Market Outlook, By Chips & Snack Pellets (2020-2028) (US $MN)
69 Asia Pacific Potato Processing Market Outlook, By Other Products (2020-2028) (US $MN)
70 Asia Pacific Potato Processing Market Outlook, By Starch (2020-2028) (US $MN)
71 Asia Pacific Potato Processing Market Outlook, By Potato Granules (2020-2028) (US $MN)
72 Asia Pacific Potato Processing Market Outlook, By Flour (2020-2028) (US $MN)
73 Asia Pacific Potato Processing Market Outlook, By Canned Potato (2020-2028) (US $MN)
74 Asia Pacific Potato Processing Market Outlook, By Application (2020-2028) (US $MN)
75 Asia Pacific Potato Processing Market Outlook, By Snacks (2020-2028) (US $MN)
76 Asia Pacific Potato Processing Market Outlook, By Ready-To-Cook & Prepared Meals (2020-2028) (US $MN)
77 Asia Pacific Potato Processing Market Outlook, By Other Applications (2020-2028) (US $MN)
78 Asia Pacific Potato Processing Market Outlook, By Gravies (2020-2028) (US $MN)
79 Asia Pacific Potato Processing Market Outlook, By Food Additives in Soups (2020-2028) (US $MN)
80 Asia Pacific Potato Processing Market Outlook, By Desserts (2020-2028) (US $MN)
81 Asia Pacific Potato Processing Market Outlook, By Bakery (2020-2028) (US $MN)
82 Asia Pacific Potato Processing Market Outlook, By Distribution Channel (2020-2028) (US $MN)
83 Asia Pacific Potato Processing Market Outlook, By Retail (2020-2028) (US $MN)
84 Asia Pacific Potato Processing Market Outlook, By Foodservice (2020-2028) (US $MN)
85 South America Potato Processing Market Outlook, By Country (2020-2028) (US $MN)
86 South America Potato Processing Market Outlook, By Product (2020-2028) (US $MN)
87 South America Potato Processing Market Outlook, By Frozen (2020-2028) (US $MN)
88 South America Potato Processing Market Outlook, By Dehydrated (2020-2028) (US $MN)
89 South America Potato Processing Market Outlook, By Chips & Snack Pellets (2020-2028) (US $MN)
90 South America Potato Processing Market Outlook, By Other Products (2020-2028) (US $MN)
91 South America Potato Processing Market Outlook, By Starch (2020-2028) (US $MN)
92 South America Potato Processing Market Outlook, By Potato Granules (2020-2028) (US $MN)
93 South America Potato Processing Market Outlook, By Flour (2020-2028) (US $MN)
94 South America Potato Processing Market Outlook, By Canned Potato (2020-2028) (US $MN)
95 South America Potato Processing Market Outlook, By Application (2020-2028) (US $MN)
96 South America Potato Processing Market Outlook, By Snacks (2020-2028) (US $MN)
97 South America Potato Processing Market Outlook, By Ready-To-Cook & Prepared Meals (2020-2028) (US $MN)
98 South America Potato Processing Market Outlook, By Other Applications (2020-2028) (US $MN)
99 South America Potato Processing Market Outlook, By Gravies (2020-2028) (US $MN)
100 South America Potato Processing Market Outlook, By Food Additives in Soups (2020-2028) (US $MN)
101 South America Potato Processing Market Outlook, By Desserts (2020-2028) (US $MN)
102 South America Potato Processing Market Outlook, By Bakery (2020-2028) (US $MN)
103 South America Potato Processing Market Outlook, By Distribution Channel (2020-2028) (US $MN)
104 South America Potato Processing Market Outlook, By Retail (2020-2028) (US $MN)
105 South America Potato Processing Market Outlook, By Foodservice (2020-2028) (US $MN)
106 Middle East & Africa Potato Processing Market Outlook, By Country (2020-2028) (US $MN)
107 Middle East & Africa Potato Processing Market Outlook, By Product (2020-2028) (US $MN)
108 Middle East & Africa Potato Processing Market Outlook, By Frozen (2020-2028) (US $MN)
109 Middle East & Africa Potato Processing Market Outlook, By Dehydrated (2020-2028) (US $MN)
110 Middle East & Africa Potato Processing Market Outlook, By Chips & Snack Pellets (2020-2028) (US $MN)
111 Middle East & Africa Potato Processing Market Outlook, By Other Products (2020-2028) (US $MN)
112 Middle East & Africa Potato Processing Market Outlook, By Starch (2020-2028) (US $MN)
113 Middle East & Africa Potato Processing Market Outlook, By Potato Granules (2020-2028) (US $MN)
114 Middle East & Africa Potato Processing Market Outlook, By Flour (2020-2028) (US $MN)
115 Middle East & Africa Potato Processing Market Outlook, By Canned Potato (2020-2028) (US $MN)
116 Middle East & Africa Potato Processing Market Outlook, By Application (2020-2028) (US $MN)
117 Middle East & Africa Potato Processing Market Outlook, By Snacks (2020-2028) (US $MN)
118 Middle East & Africa Potato Processing Market Outlook, By Ready-To-Cook & Prepared Meals (2020-2028) (US $MN)
119 Middle East & Africa Potato Processing Market Outlook, By Other Applications (2020-2028) (US $MN)
120 Middle East & Africa Potato Processing Market Outlook, By Gravies (2020-2028) (US $MN)
121 Middle East & Africa Potato Processing Market Outlook, By Food Additives in Soups (2020-2028) (US $MN)
122 Middle East & Africa Potato Processing Market Outlook, By Desserts (2020-2028) (US $MN)
123 Middle East & Africa Potato Processing Market Outlook, By Bakery (2020-2028) (US $MN)
124 Middle East & Africa Potato Processing Market Outlook, By Distribution Channel (2020-2028) (US $MN)
125 Middle East & Africa Potato Processing Market Outlook, By Retail (2020-2028) (US $MN)
126 Middle East & Africa Potato Processing Market Outlook, By Foodservice (2020-2028) (US $MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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