Augmented And Virtual Reality Market
Augmented & Virtual Reality Market Forecasts to 2030 - Global Analysis By Device Type (Augmented Reality Devices and Virtual Reality Devices), Component (Hardware and Software), Enterprise, Technology, Application, End User and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $56.55 BN |
|
Projected Year Value (2030) |
US $694.99 BN |
|
CAGR (2023 - 2030) |
43.1% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Augmented & Virtual Reality Market is accounted for $56.55 billion in 2023 and is expected to reach $694.99 billion by 2030 growing at a CAGR of 43.1% during the forecast period. Augmented Reality (AR) enriches the real-world environment by overlaying digital content, such as 3D models, text, or animations, onto our view of the physical world. Different gadgets, such as smart phones, smart glasses, or heads-up displays, can be used to experience augmented reality. Whereas, Virtual reality (VR) isolates people from the real world by submerging them in wholly computer-generated settings. Specialised VR headgear with high-resolution screens, motion tracking sensors, and frequently hand controllers are usually used to do this.
According to International Data Corporation, AR/VR generated revenue of US$ 12 billion in 2020, which is projected to increase to US$ 72.8 billion in 2024. Currently, 80% of the revenue is contributed by the gaming industry and there are 57.4 million VR consumers & 90.9 million AR consumers in the United States.
Market Dynamics:
Driver:
Rising demand for augmented reality in retail and e-commerce
The integration of AR in retail and e-commerce is driving innovation and creating a more engaging and interactive shopping experience. AR applications can provide valuable data on customer behaviour, preferences, and interactions. Also, offering AR features can lead to increased customer loyalty. AR technology can break down geographical barriers, allowing retailers to reach a global audience. Additionally, its personalized recommendations, 3D product representation and interactive shopping experience are propelling the growth of the broader AR/VR market.
Restraint:
Privacy and security issues
AR/VR devices often collect sensitive data about users, including their location, behaviour, and preferences. Users might inadvertently share personal or sensitive information while using AR/VR applications. Some AR/VR devices have the capability to record audio, video, and interactions. In addition, AR/VR devices are often connected to the internet, which makes them vulnerable to hacking and unauthorized access. Therefore, protecting this data from unauthorized access and ensuring user privacy can be challenging.
Opportunity:
Penetration of HMDs in training
Devices and technology for virtual reality may be used to monitor a factory's workflow, ensuring that tasks are completed on time and that product is produced. The supervisor can utilize virtual reality technology to protect the safety of the employees by tracking their whereabouts and receiving alerts for potentially hazardous areas. With the use of VR, a manager or supervisor in a factory or industry may also lead training sessions for the employees. This creates an opportunity for virtual reality to expand.
Threat:
Risk of health problems
Gamers' excessive usage of AR and the development of new gaming hardware and technology are both contributing to an increase in the occurrence of AR-related disorders. Because AR games are so compelling and addicting, they might lead to issues including anxiety, eye strain, weight gain, and inattentiveness. The immersive quality of the technology makes extended usage of the AR headset potentially stressful or tense. They are exposed to dangerous electromagnetic radiation. All these elements hinders the market growth.
Covid-19 Impact
The COVID-19 pandemic has significantly fostered the growth rate of the market owing to the increased shift toward the adoption of virtual and augmented reality technologies as a greater number of businesses have turned to remote work. Moreover, the need for online education has grown as a result of the closure of schools, universities, and other educational institutions. In addition, augmented and virtual reality are being used in new healthcare applications including telehealth, point-of-care, and home-based care. This presents a potential opportunity for the industry in the wake of the epidemic.
The virtual reality devices segment is expected to be the largest during the forecast period
The virtual reality devices segment is estimated to have a lucrative growth, due to the rising healthcare and gaming applications. Gesture-tracking devices indeed play a crucial role in virtual reality devices segment. These devices capture and interpret the gestures and motions made by the user and translate them into commands or interactions within a virtual reality (VR) or augmented reality (AR) setting. The intuitive nature of gesture controls has opened up new possibilities for game play, making it a central feature in many VR and AR gaming applications.
The media & entertainment segment is expected to have the highest CAGR during the forecast period
The media & entertainment segment is anticipated to witness the highest CAGR growth during the forecast period. Augmented Reality (AR) and Virtual Reality (VR) have had a substantial impact on the media and entertainment industry. They have transformed the way content is created and consumed, providing immersive experiences for users. AR and VR have significantly expanded the possibilities for creativity and audience engagement in the media and entertainment industry.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to the widespread acceptance of AR devices among enterprise users to enhance productivity and accuracy. North America also took the lead globally in terms of the size and revenue generated from VR applications. Additionally, numerous global companies specializing in AR devices and solutions, such as PTC Inc., Magic Leap, Microsoft, and Google, have established their presence in the United States. These factors collectively position North America as the dominant player in the global AR market.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period. China stands as one of the world's rapidly growing economies. The emergence of numerous start-ups within China has positioned the nation as a major player in the AR & VR market. Additionally, South Korea and Japan were well-represented, particularly in the gaming and entertainment industries. India was starting to emerge as a prospective market, as interest in AR/VR technology grew. Further, high population density, with the widespread mobile internet population and collaborations with the Virtual Reality and Industry Application Integration Development are serving as a pivotal growth driver.
Key players in the market
Some of the key players profiled in the Augmented & Virtual Reality Market include Google, Microsoft, Sony Group Corporation, META, Samsung, HTC Corporation, Apple Inc., PTC Inc., Seiko Epson Corporation, Lenovo, Xiaomi, Panasonic Corporation, Intel Corporation, ByteDance, CyberGlove Systems Inc., EON Reality, Wikitude, Scope AR, Continental AG and Marxent Labs LLC.
Key Developments:
In July 2023, Google and Taito are collaborating to create Space Invaders, an immersive AR game in which you may protect the Earth from your neighborhood. The game is driven by our ARCore and Geospatial APIs, which design entertaining levels in the real world with AR and on the screen solely with 3D using the player's immediate surroundings as well as adjacent buildings, landscapes, and other architectural aspects.
In June 2023, Apple introduced the Apple Vision Pro, an innovative spatial computer that effortlessly merges digital content with the real world, enabling users to remain engaged and connected with others. Vision Pro establishes an expansive platform for applications that extends beyond the limitations of a conventional screen, introducing a completely three-dimensional user interface driven by the most instinctive and natural inputs available — a user's gaze, gestures, and voice.
In June 2023, PTC and Rockwell Automation extended their collaboration, with a particular emphasis on encouraging manufacturing companies to embrace the Internet of Things (IoT) and augmented reality (AR) software. Rockwell Automation will persist in offering PTC's ThingWorx IoT software and Vuforia AR software to both current and prospective customers in the discrete and process manufacturing sectors.
In May 2023, Lenovo introduced the ThinkReality™ VRX, an all-in-one virtual reality (VR) headset designed specifically for business purposes. Exclusively targeted at enterprises, the Lenovo ThinkReality VRX is tailored to serve as the ideal VR solution for professionals across various fields. Whether it's enhancing employee training effectiveness, fostering virtual teamwork, or broadening the scope of 3D design and engineering tasks, XR technologies are increasing significance for businesses, empowering workers to achieve more.
Device Types Covered:
• Augmented Reality Devices
• Virtual Reality Devices
Components Covered:
• Hardware
• Software
Technologies Covered:
• Augmented Reality Technology
• Virtual Reality Technology
Components Covered:
• Hardware
• Software
Applications Covered:
• Consumer
• Enterprise
End Users Covered:
• Consumer Electronics
• Media & Entertainment
• Healthcare
• Retail
• Aerospace & Defense
• Automotive
• BFSI
• IT & Telecommunication
• Education
• Manufacturing
• Real Estate
• Travel & Tourism
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Augmented & Virtual Reality Market, By Device Type
5.1 Introduction
5.2 Augmented Reality Devices
5.2.1 Head-Up Display
5.2.2 Head-Mounted Display
5.2.3 Handheld Devices
5.3 Virtual Reality Devices
5.3.1 Head-mounted Display
5.3.2 Gesture Tracking Devices
5.3.3 Display Wall and Projectors
6 Global Augmented & Virtual Reality Market, By Component
6.1 Introduction
6.2 Hardware
6.2.1 Sensors
6.2.2 Processors
6.2.3 Controllers
6.2.4 Cameras
6.2.5 Semiconductor Components
6.2.6 Position Tracker
6.2.7 Others
6.3 Software
6.3.1 Software Development Kits
6.3.2 Platforms
7 Global Augmented & Virtual Reality Market, By Enterprise
7.1 Introduction
7.2 Small Enterprises
7.3 Medium Enterprises
7.4 Large Enterprises
8 Global Augmented & Virtual Reality Market, By Technology
8.1 Introduction
8.2 Augmented Reality Technology
8.3 Virtual Reality Technology
9 Global Augmented & Virtual Reality Market, By Application
9.1 Introduction
9.2 Consumer
9.3 Enterprise
10 Global Augmented & Virtual Reality Market, By End User
10.1 Introduction
10.2 Consumer Electronics
10.3 Media & Entertainment
10.4 Healthcare
10.5 Retail
10.6 Aerospace & Defense
10.7 Automotive
10.8 BFSI
10.9 IT & Telecommunication
10.10 Education
10.11 Manufacturing
10.12 Real Estate
10.13 Travel & Tourism
11 Global Augmented & Virtual Reality Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Google
13.2 Microsoft
13.3 Sony Group Corporation
13.4 META
13.5 Samsung
13.6 HTC Corporation
13.7 Apple Inc.
13.8 PTC Inc.
13.9 Seiko Epson Corporation
13.10 Lenovo
13.11 Xiaomi
13.12 Panasonic Corporation
13.13 Intel Corporation
13.14 ByteDance
13.15 CyberGlove Systems Inc.
13.16 EON Reality
13.17 Wikitude
13.18 Scope AR
13.19 Continental AG
13.20 Marxent Labs LLC
List of Tables
1 Global Augmented & Virtual Reality Market Outlook, By Region (2021-2030) ($MN)
2 Global Augmented & Virtual Reality Market Outlook, By Device Type (2021-2030) ($MN)
3 Global Augmented & Virtual Reality Market Outlook, By Augmented Reality Devices (2021-2030) ($MN)
4 Global Augmented & Virtual Reality Market Outlook, By Head-Up Display (2021-2030) ($MN)
5 Global Augmented & Virtual Reality Market Outlook, By Head-Mounted Display (2021-2030) ($MN)
6 Global Augmented & Virtual Reality Market Outlook, By Handheld Devices (2021-2030) ($MN)
7 Global Augmented & Virtual Reality Market Outlook, By Virtual Reality Devices (2021-2030) ($MN)
8 Global Augmented & Virtual Reality Market Outlook, By Head-mounted Display (2021-2030) ($MN)
9 Global Augmented & Virtual Reality Market Outlook, By Gesture Tracking Devices (2021-2030) ($MN)
10 Global Augmented & Virtual Reality Market Outlook, By Display Wall and Projectors (2021-2030) ($MN)
11 Global Augmented & Virtual Reality Market Outlook, By Component (2021-2030) ($MN)
12 Global Augmented & Virtual Reality Market Outlook, By Hardware (2021-2030) ($MN)
13 Global Augmented & Virtual Reality Market Outlook, By Sensors (2021-2030) ($MN)
14 Global Augmented & Virtual Reality Market Outlook, By Processors (2021-2030) ($MN)
15 Global Augmented & Virtual Reality Market Outlook, By Controllers (2021-2030) ($MN)
16 Global Augmented & Virtual Reality Market Outlook, By Cameras (2021-2030) ($MN)
17 Global Augmented & Virtual Reality Market Outlook, By Semiconductor Components (2021-2030) ($MN)
18 Global Augmented & Virtual Reality Market Outlook, By Position Tracker (2021-2030) ($MN)
19 Global Augmented & Virtual Reality Market Outlook, By Others (2021-2030) ($MN)
20 Global Augmented & Virtual Reality Market Outlook, By Software (2021-2030) ($MN)
21 Global Augmented & Virtual Reality Market Outlook, By Software Development Kits (2021-2030) ($MN)
22 Global Augmented & Virtual Reality Market Outlook, By Platforms (2021-2030) ($MN)
23 Global Augmented & Virtual Reality Market Outlook, By Enterprise (2021-2030) ($MN)
24 Global Augmented & Virtual Reality Market Outlook, By Small Enterprises (2021-2030) ($MN)
25 Global Augmented & Virtual Reality Market Outlook, By Medium Enterprises (2021-2030) ($MN)
26 Global Augmented & Virtual Reality Market Outlook, By Large Enterprises (2021-2030) ($MN)
27 Global Augmented & Virtual Reality Market Outlook, By Technology (2021-2030) ($MN)
28 Global Augmented & Virtual Reality Market Outlook, By Augmented Reality Technology (2021-2030) ($MN)
29 Global Augmented & Virtual Reality Market Outlook, By Virtual Reality Technology (2021-2030) ($MN)
30 Global Augmented & Virtual Reality Market Outlook, By Application (2021-2030) ($MN)
31 Global Augmented & Virtual Reality Market Outlook, By Consumer (2021-2030) ($MN)
32 Global Augmented & Virtual Reality Market Outlook, By Enterprise (2021-2030) ($MN)
33 Global Augmented & Virtual Reality Market Outlook, By End User (2021-2030) ($MN)
34 Global Augmented & Virtual Reality Market Outlook, By Consumer Electronics (2021-2030) ($MN)
35 Global Augmented & Virtual Reality Market Outlook, By Media & Entertainment (2021-2030) ($MN)
36 Global Augmented & Virtual Reality Market Outlook, By Healthcare (2021-2030) ($MN)
37 Global Augmented & Virtual Reality Market Outlook, By Retail (2021-2030) ($MN)
38 Global Augmented & Virtual Reality Market Outlook, By Aerospace & Defense (2021-2030) ($MN)
39 Global Augmented & Virtual Reality Market Outlook, By Automotive (2021-2030) ($MN)
40 Global Augmented & Virtual Reality Market Outlook, By BFSI (2021-2030) ($MN)
41 Global Augmented & Virtual Reality Market Outlook, By IT & Telecommunication (2021-2030) ($MN)
42 Global Augmented & Virtual Reality Market Outlook, By Education (2021-2030) ($MN)
43 Global Augmented & Virtual Reality Market Outlook, By Manufacturing (2021-2030) ($MN)
44 Global Augmented & Virtual Reality Market Outlook, By Real Estate (2021-2030) ($MN)
45 Global Augmented & Virtual Reality Market Outlook, By Travel & Tourism (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
List of Figures
Figure 1 Global Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 2 North America Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 3 US Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 4 Canada Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 5 Mexico Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 6 Europe Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 7 Germany Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 8 UK Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 9 Italy Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 10 France Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 11 Spain Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 12 Rest of Europe Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 13 Asia Pacific Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 14 Japan Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 15 China Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 16 India Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 17 Australia Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 18 New Zealand Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 19 South Korea Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 20 Rest of Asia Pacific Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 21 South America Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 22 Argentina Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 23 Brazil Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 24 Chile Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 25 Rest of South America Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 26 Middle East & Africa Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 27 Saudi Arabia Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 28 UAE Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 29 Qatar Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 30 South Africa Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
Figure 31 Rest of Middle East & Africa Augmented & Virtual Reality Market Outlook (2021-2030) ($MN)
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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