Authentication And Brand Protection Market
PUBLISHED: 2021 ID: SMRC20452
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Authentication And Brand Protection Market

Authentication and Brand Protection - Global Market Outlook (2020-2028)

4.2 (51 reviews)
4.2 (51 reviews)
Published: 2021 ID: SMRC20452

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Authentication and Brand Protection Market is accounted for $2.31 billion in 2020 and is expected to reach $5.07 billion by 2028 growing at a CAGR of 10.3% during the forecast period. Factors such as increasing urbanization, stringent anti-counterfeiting laws, and development of track & trace technologies are driving the growth of the market. However, requirement for high initial capital investment is hampering the growth of the market.

Authentication and brand protection strategies are implemented by companies through various solutions to facilitate legitimate manufacturers. With the growing digitalization comes the increasing scope for counterfeit, product forging and hence more brands are implementing these solutions.

Based on the end user, the pharmaceuticals segment is anticipated to expand at a rapid pace during the forecast period owing to the government regulations in various countries mandating the use of anti-counterfeit technologies in pharmaceutical products. By geography, Asia Pacific is going to have high growth during the forecast period which can be attributed to the economic growth and expansion of the manufacturing industry in the region.

Some of the key players profiled in the Authentication and Brand Protection Market include 3M, Centro Grafico dg S.p.A., Eastman Kodak Company, Avery Dennison Corporation, Authentic Vision, AlpVision SA, Giesecke Devrient GmbH, Nosco, De La Rue PLC, Applied DNA Sciences, Inc., Bluebite, Cils International, Arjo Solutions (Arjowiggins Security), Advanced Labels, and Systech.

Offerings Covered:
• Barcodes
• Quick Response (QR) Codes
• Security Printing & Tamper Proof Labels
• Unique Codes
• Authentication Chips
• Security Inks & Coatings
• Optically Variable Devices (OVDS) and Holograms
• Radio Frequency Identification (RFID)
• Secure Memory Integrated Circuits
• Authentication Integrated Circuits

Authentication Modes Covered:
• Blockchain Authentication
• Smartphone Authentication   

Technologies Covered:
• Digital
• Forensic
• Overt
• Covert 

End Users Covered:
• Food & Beverages
• Cosmetics
• Pharmaceuticals
• Luxury Goods
• Medical
• Agriculture
• Electronics
• Apparel
• Automotive
• Chemical
• Industrial

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary      
        
2 Preface    
   
 2.1 Abstract      
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology    
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions    
        
3 Market Trend Analysis     
 3.1 Introduction     
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities     
 3.5 Threats      
 3.6 Technology Analysis     
 3.7 End User Analysis     
 3.8 Emerging Markets     
 3.9 Impact of Covid-19     
        
4 Porters Five Force Analysis     

 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes     
 4.4 Threat of new entrants    
 4.5 Competitive rivalry     
        
5 Global Authentication and Brand Protection Market, By Offering 
 5.1 Introduction     
 5.2 Barcodes      
 5.3 Quick Response (QR) Codes    
 5.4 Security Printing & Tamper Proof Labels   
 5.5 Unique Codes     
 5.6 Authentication Chips     
 5.7 Security Inks & Coatings    
 5.8 Optically Variable Devices (OVDS) and Holograms  
 5.9 Radio Frequency Identification (RFID)   
 5.10 Secure Memory Integrated Circuits   
 5.11 Authentication Integrated Circuits   
        
6 Global Authentication and Brand Protection Market, By Authentication Mode
 6.1 Introduction     
 6.2 Blockchain Authentication    
 6.3 Smartphone Authentication    
        
7 Global Authentication and Brand Protection Market, By Technology 
 7.1 Introduction     
 7.2 Digital      
 7.3 Forensic      
 7.4 Overt      
 7.5 Covert      
        
8 Global Authentication and Brand Protection Market, By End User 
 8.1 Introduction     
 8.2 Food & Beverages     
 8.3 Cosmetics     
 8.4 Pharmaceuticals     
 8.5 Luxury Goods     
 8.6 Medical      
 8.7 Agriculture     
 8.8 Electronics     
 8.9 Apparel      
 8.10 Automotive     
 8.11 Chemical      
 8.12 Industrial      
         
9 Global Authentication and Brand Protection Market, By Geography 
 9.1 Introduction     
 9.2 North America     
  9.2.1 US     
  9.2.2 Canada     
  9.2.3 Mexico     
 9.3 Europe      
  9.3.1 Germany     
  9.3.2 UK     
  9.3.3 Italy      
  9.3.4 France     
  9.3.5 Spain     
  9.3.6 Rest of Europe    
 9.4 Asia Pacific     
  9.4.1 Japan     
  9.4.2 China     
  9.4.3 India     
  9.4.4 Australia     
  9.4.5 New Zealand    
  9.4.6 South Korea    
  9.4.7 Rest of Asia Pacific    
 9.5 South America     
  9.5.1 Argentina     
  9.5.2 Brazil     
  9.5.3 Chile     
  9.5.4 Rest of South America   
 9.6 Middle East & Africa     
  9.6.1 Saudi Arabia    
  9.6.2 UAE     
  9.6.3 Qatar     
  9.6.4 South Africa    
  9.6.5 Rest of Middle East & Africa   
        
10 Key Developments      
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 10.2 Acquisitions & Mergers    
 10.3 New Product Launch     
 10.4 Expansions     
 10.5 Other Key Strategies     
        
11 Company Profiling      
 11.1 3M      
 11.2 Centro Grafico dg S.p.A.    
 11.3 Eastman Kodak Company    
 11.4 Avery Dennison Corporation    
 11.5 Authentic Vision     
 11.6 AlpVision SA     
 11.7 Giesecke Devrient GmbH     
 11.8 Nosco      
 11.9 De La Rue PLC     
 11.10 Applied DNA Sciences, Inc.    
 11.11 Bluebite      
 11.12 Cils International     
 11.13 Arjo Solutions (Arjowiggins Security)   
 11.14 Advanced Labels     
 11.15 Systech      


List of Tables       
1 Global Authentication and Brand Protection Market Outlook, By Region (2019-2028) ($MN)
2 Global Authentication and Brand Protection Market Outlook, By Offering (2019-2028) ($MN)
3 Global Authentication and Brand Protection Market Outlook, By Barcodes (2019-2028) ($MN)
4 Global Authentication and Brand Protection Market Outlook, By Quick Response (QR) Codes (2019-2028) ($MN)
5 Global Authentication and Brand Protection Market Outlook, By Security Printing & Tamper Proof Labels (2019-2028) ($MN)
6 Global Authentication and Brand Protection Market Outlook, By Unique Codes (2019-2028) ($MN)
7 Global Authentication and Brand Protection Market Outlook, By Authentication Chips (2019-2028) ($MN)
8 Global Authentication and Brand Protection Market Outlook, By Security Inks & Coatings (2019-2028) ($MN)
9 Global Authentication and Brand Protection Market Outlook, By Optically Variable Devices (OVDS) and Holograms (2019-2028) ($MN)
10 Global Authentication and Brand Protection Market Outlook, By Radio Frequency Identification (RFID) (2019-2028) ($MN)
11 Global Authentication and Brand Protection Market Outlook, By Secure Memory Integrated Circuits (2019-2028) ($MN)
12 Global Authentication and Brand Protection Market Outlook, By Authentication Integrated Circuits (2019-2028) ($MN)
13 Global Authentication and Brand Protection Market Outlook, By Authentication Mode (2019-2028) ($MN)
14 Global Authentication and Brand Protection Market Outlook, By Blockchain Authentication (2019-2028) ($MN)
15 Global Authentication and Brand Protection Market Outlook, By Smartphone Authentication (2019-2028) ($MN)
16 Global Authentication and Brand Protection Market Outlook, By Technology (2019-2028) ($MN)
17 Global Authentication and Brand Protection Market Outlook, By Digital (2019-2028) ($MN)
18 Global Authentication and Brand Protection Market Outlook, By Forensic (2019-2028) ($MN)
19 Global Authentication and Brand Protection Market Outlook, By Overt (2019-2028) ($MN)
20 Global Authentication and Brand Protection Market Outlook, By Covert (2019-2028) ($MN)
21 Global Authentication and Brand Protection Market Outlook, By End User (2019-2028) ($MN)
22 Global Authentication and Brand Protection Market Outlook, By Food & Beverages (2019-2028) ($MN)
23 Global Authentication and Brand Protection Market Outlook, By Cosmetics (2019-2028) ($MN)
24 Global Authentication and Brand Protection Market Outlook, By Pharmaceuticals (2019-2028) ($MN)
25 Global Authentication and Brand Protection Market Outlook, By Luxury Goods (2019-2028) ($MN)
26 Global Authentication and Brand Protection Market Outlook, By Medical (2019-2028) ($MN)
27 Global Authentication and Brand Protection Market Outlook, By Agriculture (2019-2028) ($MN)
28 Global Authentication and Brand Protection Market Outlook, By Electronics (2019-2028) ($MN)
29 Global Authentication and Brand Protection Market Outlook, By Apparel (2019-2028) ($MN)
30 Global Authentication and Brand Protection Market Outlook, By Automotive (2019-2028) ($MN)
31 Global Authentication and Brand Protection Market Outlook, By Chemical (2019-2028) ($MN)
32 Global Authentication and Brand Protection Market Outlook, By Industrial (2019-2028) ($MN)
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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