Connected Ship Market
Connected Ship - Global Market Outlook (2018-2027)
According to Stratistics MRC, the Global Connected Ship Market is accounted for $5.65 billion in 2018 and is expected to reach $8.72 billion by 2027 growing at a CAGR of 4.95%. Factors such as rising budgets of shipping companies for digitalization of vessels, increasing maritime tourism industry and high growth of seaborne trade across the globe are driving the market growth. However, high costs of marine broadband connectivity are hampering the market growth.
The connected ship is a technology in which vessels are tacked and managed by satellite, that offers streamline revealing including information with respect to fuel the executives and operational productivity. It additionally gives availability to the team and travelers to remain in contact with their family and friends. Furthermore, it gives access to the web and online networking to travelers. Sensors utilized in this innovation are utilized to alarm the supervisory crew on seaward and inland in regards to potential issues. Associated dispatches additionally incorporate information combination that will diminish life misfortune.
Based on Fit, the linefit segment is expected to witness considerable growth during the forecast period due to increasing investments in naval defense by various countries and rise in seaborne trade activities across the globe. By Geography, Europe is projected to have significant growth during the forecast period owing to rising demand for autonomous ships and cruises in emerging countries such as Germany, France, and Italy.
Some of the key players in the Connected Ship market include Wartsila, Viasat, Valmet, Ulstein, Siemens, Schneider Electric, Rockwell Automation, RH Marine, Northrop Grumman
Marlink, Kongsberg Gruppen, Jason, Iridium, Intelsat, Innovators, Inmarsat, Hyundai Heavy Industries (HHI), General Electric (GE), Emerson and ABB.
Ship Types Covered:
• Commercial
• Defense
Fits Covered:
• Retrofit
• Linefit
Installation Types Covered:
• Onshore
• Onboard
Applications Covered:
• Fleet operations
• Fleet Health Operations
• Vessel Traffic Management
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the clients interest (Note: Depends of feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Futuristic Market Scenario
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Connected Ship Market, By Ship Type
5.1 Introduction
5.2 Commercial
5.2.1 Dry Cargos
5.2.2 Passenger Ships & Cruises
5.2.3 Other Ships
5.2.3.1 Offshore Vessels
5.2.3.2 Specialized Vessels
5.3 Defense
5.3.1 Corvettes
5.3.2 Submarine & Unmanned underwater vehicles (UUVs)
5.3.3 Frigates
5.3.4 Aircraft Carrier
6 Global Connected Ship Market, By Fit
6.1 Introduction
6.2 Retrofit
6.3 Linefit
7 Global Connected Ship Market, By Installation Type
7.1 Introduction
7.2 Onshore
7.2.1 Ship Data Analysis and Management
7.2.1.1 Software
7.2.1.1.1 Data Analysis Software
7.2.1.1.2 Fleet Management Software
7.2.1.2 Services
7.2.1.2.1 Navigation Assistance Services
7.2.1.2.2 Health Monitoring Services
7.2.2 Servers
7.3 Onboard
7.3.1 Navigation Positioning and Tracking
7.3.1.1 Navigation Systems
7.3.1.2 Integrated Bridge Systems
7.3.2 Ship Information Management Systems
7.3.2.1 Data Processors
7.3.2.2 Voyage Data Recorders
7.3.3 Communication Management Systems
7.3.3.1 Mobile Satellite Systems
7.3.3.2 Very Small Aperture Terminal
7.3.4 Automation
7.3.4.1 Power Management Systems
7.3.4.2 Machinery Management Systems
7.3.4.3 Ballast Management Systems
7.3.4.4 Surveillance and Safety Systems
7.3.4.5 Propulsion Control Systems
7.3.4.6 Alarm Management Systems
7.3.4.7 Thruster Control Systems
8 Global Connected Ship Market, By Application
8.1 Introduction
8.2 Fleet operations
8.3 Fleet Health Operations
8.4 Vessel Traffic Management
9 Global Connected Ship Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Wartsila
11.2 Viasat
11.3 Valmet
11.4 Ulstein
11.5 Siemens
11.6 Schneider Electric
11.7 Rockwell Automation
11.8 RH Marine
11.9 Northrop Grumman
11.10 Marlink
11.11 Kongsberg Gruppen
11.12 Jason
11.13 Iridium
11.14 Intelsat
11.15 Innovators
11.16 Inmarsat
11.17 Hyundai Heavy Industries (HHI)
11.18 General Electric (GE)
11.19 Emerson
11.20 ABB
List of Tables
1 Global Connected Ship Market Outlook, By Region (2017-2027) ($MN)
2 Global Connected Ship Market Outlook, By Ship Type (2017-2027) ($MN)
3 Global Connected Ship Market Outlook, By Commercial (2017-2027) ($MN)
4 Global Connected Ship Market Outlook, By Dry Cargos (2017-2027) ($MN)
5 Global Connected Ship Market Outlook, By Passenger Ships & Cruises (2017-2027) ($MN)
6 Global Connected Ship Market Outlook, By Other Ships (2017-2027) ($MN)
7 Global Connected Ship Market Outlook, By Defense (2017-2027) ($MN)
8 Global Connected Ship Market Outlook, By Corvettes (2017-2027) ($MN)
9 Global Connected Ship Market Outlook, By Submarine & Unmanned underwater vehicles (UUVs) (2017-2027) ($MN)
10 Global Connected Ship Market Outlook, By Frigates (2017-2027) ($MN)
11 Global Connected Ship Market Outlook, By Aircraft Carrier (2017-2027) ($MN)
12 Global Connected Ship Market Outlook, By Fit (2017-2027) ($MN)
13 Global Connected Ship Market Outlook, By Retrofit (2017-2027) ($MN)
14 Global Connected Ship Market Outlook, By Linefit (2017-2027) ($MN)
15 Global Connected Ship Market Outlook, By Installation Type (2017-2027) ($MN)
16 Global Connected Ship Market Outlook, By Onshore (2017-2027) ($MN)
17 Global Connected Ship Market Outlook, By Ship Data Analysis and Management (2017-2027) ($MN)
18 Global Connected Ship Market Outlook, By Servers (2017-2027) ($MN)
19 Global Connected Ship Market Outlook, By Onboard (2017-2027) ($MN)
20 Global Connected Ship Market Outlook, By Navigation Positioning and Tracking (2017-2027) ($MN)
21 Global Connected Ship Market Outlook, By Ship Information Management Systems (2017-2027) ($MN)
22 Global Connected Ship Market Outlook, By Communication Management Systems (2017-2027) ($MN)
23 Global Connected Ship Market Outlook, By Automation (2017-2027) ($MN)
24 Global Connected Ship Market Outlook, By Application (2017-2027) ($MN)
25 Global Connected Ship Market Outlook, By Fleet operations (2017-2027) ($MN)
26 Global Connected Ship Market Outlook, By Fleet Health Operations (2017-2027) ($MN)
27 Global Connected Ship Market Outlook, By Vessel Traffic Management (2017-2027) ($MN)
28 North America Connected Ship Market Outlook, By Country (2017-2027) ($MN)
29 North America Connected Ship Market Outlook, By Ship Type (2017-2027) ($MN)
30 North America Connected Ship Market Outlook, By Commercial (2017-2027) ($MN)
31 North America Connected Ship Market Outlook, By Dry Cargos (2017-2027) ($MN)
32 North America Connected Ship Market Outlook, By Passenger Ships & Cruises (2017-2027) ($MN)
33 North America Connected Ship Market Outlook, By Other Ships (2017-2027) ($MN)
34 North America Connected Ship Market Outlook, By Defense (2017-2027) ($MN)
35 North America Connected Ship Market Outlook, By Corvettes (2017-2027) ($MN)
36 North America Connected Ship Market Outlook, By Submarine & Unmanned underwater vehicles (UUVs) (2017-2027) ($MN)
37 North America Connected Ship Market Outlook, By Frigates (2017-2027) ($MN)
38 North America Connected Ship Market Outlook, By Aircraft Carrier (2017-2027) ($MN)
39 North America Connected Ship Market Outlook, By Fit (2017-2027) ($MN)
40 North America Connected Ship Market Outlook, By Retrofit (2017-2027) ($MN)
41 North America Connected Ship Market Outlook, By Linefit (2017-2027) ($MN)
42 North America Connected Ship Market Outlook, By Installation Type (2017-2027) ($MN)
43 North America Connected Ship Market Outlook, By Onshore (2017-2027) ($MN)
44 North America Connected Ship Market Outlook, By Ship Data Analysis and Management (2017-2027) ($MN)
45 North America Connected Ship Market Outlook, By Servers (2017-2027) ($MN)
46 North America Connected Ship Market Outlook, By Onboard (2017-2027) ($MN)
47 North America Connected Ship Market Outlook, By Navigation Positioning and Tracking (2017-2027) ($MN)
48 North America Connected Ship Market Outlook, By Ship Information Management Systems (2017-2027) ($MN)
49 North America Connected Ship Market Outlook, By Communication Management Systems (2017-2027) ($MN)
50 North America Connected Ship Market Outlook, By Automation (2017-2027) ($MN)
51 North America Connected Ship Market Outlook, By Application (2017-2027) ($MN)
52 North America Connected Ship Market Outlook, By Fleet operations (2017-2027) ($MN)
53 North America Connected Ship Market Outlook, By Fleet Health Operations (2017-2027) ($MN)
54 North America Connected Ship Market Outlook, By Vessel Traffic Management (2017-2027) ($MN)
55 Europe Connected Ship Market Outlook, By Country (2017-2027) ($MN)
56 Europe Connected Ship Market Outlook, By Ship Type (2017-2027) ($MN)
57 Europe Connected Ship Market Outlook, By Commercial (2017-2027) ($MN)
58 Europe Connected Ship Market Outlook, By Dry Cargos (2017-2027) ($MN)
59 Europe Connected Ship Market Outlook, By Passenger Ships & Cruises (2017-2027) ($MN)
60 Europe Connected Ship Market Outlook, By Other Ships (2017-2027) ($MN)
61 Europe Connected Ship Market Outlook, By Defense (2017-2027) ($MN)
62 Europe Connected Ship Market Outlook, By Corvettes (2017-2027) ($MN)
63 Europe Connected Ship Market Outlook, By Submarine & Unmanned underwater vehicles (UUVs) (2017-2027) ($MN)
64 Europe Connected Ship Market Outlook, By Frigates (2017-2027) ($MN)
65 Europe Connected Ship Market Outlook, By Aircraft Carrier (2017-2027) ($MN)
66 Europe Connected Ship Market Outlook, By Fit (2017-2027) ($MN)
67 Europe Connected Ship Market Outlook, By Retrofit (2017-2027) ($MN)
68 Europe Connected Ship Market Outlook, By Linefit (2017-2027) ($MN)
69 Europe Connected Ship Market Outlook, By Installation Type (2017-2027) ($MN)
70 Europe Connected Ship Market Outlook, By Onshore (2017-2027) ($MN)
71 Europe Connected Ship Market Outlook, By Ship Data Analysis and Management (2017-2027) ($MN)
72 Europe Connected Ship Market Outlook, By Servers (2017-2027) ($MN)
73 Europe Connected Ship Market Outlook, By Onboard (2017-2027) ($MN)
74 Europe Connected Ship Market Outlook, By Navigation Positioning and Tracking (2017-2027) ($MN)
75 Europe Connected Ship Market Outlook, By Ship Information Management Systems (2017-2027) ($MN)
76 Europe Connected Ship Market Outlook, By Communication Management Systems (2017-2027) ($MN)
77 Europe Connected Ship Market Outlook, By Automation (2017-2027) ($MN)
78 Europe Connected Ship Market Outlook, By Application (2017-2027) ($MN)
79 Europe Connected Ship Market Outlook, By Fleet operations (2017-2027) ($MN)
80 Europe Connected Ship Market Outlook, By Fleet Health Operations (2017-2027) ($MN)
81 Europe Connected Ship Market Outlook, By Vessel Traffic Management (2017-2027) ($MN)
82 Asia Pacific Connected Ship Market Outlook, By Country (2017-2027) ($MN)
83 Asia Pacific Connected Ship Market Outlook, By Ship Type (2017-2027) ($MN)
84 Asia Pacific Connected Ship Market Outlook, By Commercial (2017-2027) ($MN)
85 Asia Pacific Connected Ship Market Outlook, By Dry Cargos (2017-2027) ($MN)
86 Asia Pacific Connected Ship Market Outlook, By Passenger Ships & Cruises (2017-2027) ($MN)
87 Asia Pacific Connected Ship Market Outlook, By Other Ships (2017-2027) ($MN)
88 Asia Pacific Connected Ship Market Outlook, By Defense (2017-2027) ($MN)
89 Asia Pacific Connected Ship Market Outlook, By Corvettes (2017-2027) ($MN)
90 Asia Pacific Connected Ship Market Outlook, By Submarine & Unmanned underwater vehicles (UUVs) (2017-2027) ($MN)
91 Asia Pacific Connected Ship Market Outlook, By Frigates (2017-2027) ($MN)
92 Asia Pacific Connected Ship Market Outlook, By Aircraft Carrier (2017-2027) ($MN)
93 Asia Pacific Connected Ship Market Outlook, By Fit (2017-2027) ($MN)
94 Asia Pacific Connected Ship Market Outlook, By Retrofit (2017-2027) ($MN)
95 Asia Pacific Connected Ship Market Outlook, By Linefit (2017-2027) ($MN)
96 Asia Pacific Connected Ship Market Outlook, By Installation Type (2017-2027) ($MN)
97 Asia Pacific Connected Ship Market Outlook, By Onshore (2017-2027) ($MN)
98 Asia Pacific Connected Ship Market Outlook, By Ship Data Analysis and Management (2017-2027) ($MN)
99 Asia Pacific Connected Ship Market Outlook, By Servers (2017-2027) ($MN)
100 Asia Pacific Connected Ship Market Outlook, By Onboard (2017-2027) ($MN)
101 Asia Pacific Connected Ship Market Outlook, By Navigation Positioning and Tracking (2017-2027) ($MN)
102 Asia Pacific Connected Ship Market Outlook, By Ship Information Management Systems (2017-2027) ($MN)
103 Asia Pacific Connected Ship Market Outlook, By Communication Management Systems (2017-2027) ($MN)
104 Asia Pacific Connected Ship Market Outlook, By Automation (2017-2027) ($MN)
105 Asia Pacific Connected Ship Market Outlook, By Application (2017-2027) ($MN)
106 Asia Pacific Connected Ship Market Outlook, By Fleet operations (2017-2027) ($MN)
107 Asia Pacific Connected Ship Market Outlook, By Fleet Health Operations (2017-2027) ($MN)
108 Asia Pacific Connected Ship Market Outlook, By Vessel Traffic Management (2017-2027) ($MN)
109 South America Connected Ship Market Outlook, By Country (2017-2027) ($MN)
110 South America Connected Ship Market Outlook, By Ship Type (2017-2027) ($MN)
111 South America Connected Ship Market Outlook, By Commercial (2017-2027) ($MN)
112 South America Connected Ship Market Outlook, By Dry Cargos (2017-2027) ($MN)
113 South America Connected Ship Market Outlook, By Passenger Ships & Cruises (2017-2027) ($MN)
114 South America Connected Ship Market Outlook, By Other Ships (2017-2027) ($MN)
115 South America Connected Ship Market Outlook, By Defense (2017-2027) ($MN)
116 South America Connected Ship Market Outlook, By Corvettes (2017-2027) ($MN)
117 South America Connected Ship Market Outlook, By Submarine & Unmanned underwater vehicles (UUVs) (2017-2027) ($MN)
118 South America Connected Ship Market Outlook, By Frigates (2017-2027) ($MN)
119 South America Connected Ship Market Outlook, By Aircraft Carrier (2017-2027) ($MN)
120 South America Connected Ship Market Outlook, By Fit (2017-2027) ($MN)
121 South America Connected Ship Market Outlook, By Retrofit (2017-2027) ($MN)
122 South America Connected Ship Market Outlook, By Linefit (2017-2027) ($MN)
123 South America Connected Ship Market Outlook, By Installation Type (2017-2027) ($MN)
124 South America Connected Ship Market Outlook, By Onshore (2017-2027) ($MN)
125 South America Connected Ship Market Outlook, By Ship Data Analysis and Management (2017-2027) ($MN)
126 South America Connected Ship Market Outlook, By Servers (2017-2027) ($MN)
127 South America Connected Ship Market Outlook, By Onboard (2017-2027) ($MN)
128 South America Connected Ship Market Outlook, By Navigation Positioning and Tracking (2017-2027) ($MN)
129 South America Connected Ship Market Outlook, By Ship Information Management Systems (2017-2027) ($MN)
130 South America Connected Ship Market Outlook, By Communication Management Systems (2017-2027) ($MN)
131 South America Connected Ship Market Outlook, By Automation (2017-2027) ($MN)
132 South America Connected Ship Market Outlook, By Application (2017-2027) ($MN)
133 South America Connected Ship Market Outlook, By Fleet operations (2017-2027) ($MN)
134 South America Connected Ship Market Outlook, By Fleet Health Operations (2017-2027) ($MN)
135 South America Connected Ship Market Outlook, By Vessel Traffic Management (2017-2027) ($MN)
136 Middle East & Africa Connected Ship Market Outlook, By Country (2017-2027) ($MN)
137 Middle East & Africa Connected Ship Market Outlook, By Ship Type (2017-2027) ($MN)
138 Middle East & Africa Connected Ship Market Outlook, By Commercial (2017-2027) ($MN)
139 Middle East & Africa Connected Ship Market Outlook, By Dry Cargos (2017-2027) ($MN)
140 Middle East & Africa Connected Ship Market Outlook, By Passenger Ships & Cruises (2017-2027) ($MN)
141 Middle East & Africa Connected Ship Market Outlook, By Other Ships (2017-2027) ($MN)
142 Middle East & Africa Connected Ship Market Outlook, By Defense (2017-2027) ($MN)
143 Middle East & Africa Connected Ship Market Outlook, By Corvettes (2017-2027) ($MN)
144 Middle East & Africa Connected Ship Market Outlook, By Submarine & Unmanned underwater vehicles (UUVs) (2017-2027) ($MN)
145 Middle East & Africa Connected Ship Market Outlook, By Frigates (2017-2027) ($MN)
146 Middle East & Africa Connected Ship Market Outlook, By Aircraft Carrier (2017-2027) ($MN)
147 Middle East & Africa Connected Ship Market Outlook, By Fit (2017-2027) ($MN)
148 Middle East & Africa Connected Ship Market Outlook, By Retrofit (2017-2027) ($MN)
149 Middle East & Africa Connected Ship Market Outlook, By Linefit (2017-2027) ($MN)
150 Middle East & Africa Connected Ship Market Outlook, By Installation Type (2017-2027) ($MN)
151 Middle East & Africa Connected Ship Market Outlook, By Onshore (2017-2027) ($MN)
152 Middle East & Africa Connected Ship Market Outlook, By Ship Data Analysis and Management (2017-2027) ($MN)
153 Middle East & Africa Connected Ship Market Outlook, By Servers (2017-2027) ($MN)
154 Middle East & Africa Connected Ship Market Outlook, By Onboard (2017-2027) ($MN)
155 Middle East & Africa Connected Ship Market Outlook, By Navigation Positioning and Tracking (2017-2027) ($MN)
156 Middle East & Africa Connected Ship Market Outlook, By Ship Information Management Systems (2017-2027) ($MN)
157 Middle East & Africa Connected Ship Market Outlook, By Communication Management Systems (2017-2027) ($MN)
158 Middle East & Africa Connected Ship Market Outlook, By Automation (2017-2027) ($MN)
159 Middle East & Africa Connected Ship Market Outlook, By Application (2017-2027) ($MN)
160 Middle East & Africa Connected Ship Market Outlook, By Fleet operations (2017-2027) ($MN)
161 Middle East & Africa Connected Ship Market Outlook, By Fleet Health Operations (2017-2027) ($MN)
162 Middle East & Africa Connected Ship Market Outlook, By Vessel Traffic Management (2017-2027) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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