Digital Intelligence Platform - Global Market Outlook (2017-2026)

Digital Intelligence Platform - Global Market Outlook (2017-2026)

  • Published: February 2018
  • ID: SMRC16999

According to Stratistics MRC, the Global Digital Intelligence Platform market is expected to grow from $5.75 billion in 2017 to reach $25.78 billion by 2026 with a CAGR of 18.1%. Growing emergence of cloud-based technologies, rising demand for digital intelligence platform across various industry and mounting customer retention are some of the key factors driving the market growth. However, data silos and complexity of data integration and lack of digital skill set & resources are restricting the market.

Organizations need to understand customer interactions and product/feature usage to create the best website or mobile user experience. While traditional web analytics solutions focus on marketing analytics (user acquisition, spend optimization) or on traffic (visits, page views), digital intelligence solutions go beyond marketing analytics and provide an end-to-end view of customer interactions across various digital channels, including web, mobile, social and offline.

On the basis of component, the data management segment is expected to witness the highest growth during the forecast period rising need to extract real time customer data to make informed decisions on a digital platform. As data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.

 By region, North America is estimated to account for the largest share of the market owing to technological advancements and rising adoption of mobile devices across different sectors verticals in this region.

Some of the key players in the Digital Intelligence Platform market include Evergage, IBM, Cxense, Mixpanel, Google, Adobe Systems, Optimizely, Localytics, SAS Institute, New Relic, Webtrekk, Ensighten, Tealium and Kissmetrics.

Touch points Covered:

  • Company Website
  • Social Media
  • Web
  • Kiosks & Pos
  • Mobile
  • Email
  • Other Touch Points

Components Covered:

  • Analytics
  • Engagement Optimization
  • Data Management

End Users Covered:

  • Telecommunication & IT
  • Media & Entertainment
  • Healthcare
  • BFSI
  • Public Sector
  • Retail & E-Commerce
  • Travel & Hospitality
  • Other End Users

Organization Sizes Covered:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan       
    • China       
    • India       
    • Australia 
    • New Zealand     
    • South Korea      
    • Rest of Asia Pacific   
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

1 Executive Summary  
    
2 Preface   

 2.1 Abstract  
 2.2 Stake Holders 
 2.3 Research Scope 
 2.4 Research Methodology
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
 2.5 Research Sources 
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions
    
3 Market Trend Analysis 
 3.1 Introduction 
 3.2 Drivers  
 3.3 Restraints 
 3.4 Opportunities 
 3.5 Threats  
 3.6 End User Analysis 
 3.7 Emerging Markets 
 3.8 Futuristic Market Scenario
    
4 Porters Five Force Analysis 
 4.1 Bargaining power of suppliers
 4.2 Bargaining power of buyers
 4.3 Threat of substitutes
 4.4 Threat of new entrants
 4.5 Competitive rivalry 
    
5 Global Digital Intelligence Platform Market, By Touchpoint
 5.1 Introduction 
 5.2 Company Website 
 5.3 Social Media 
 5.4 Web  
 5.5 Kiosks & Pos 
 5.6 Mobile  
 5.7 Email   
 5.8 Other Touch Points 
  5.8.1 Surveys 
  5.8.2 Trade Shows
  5.8.3 Sales Representatives
  5.8.4 Training 
  5.8.5 Seminars 
    
6 Global Digital Intelligence Platform Market, By Component
 6.1 Introduction 
 6.2 Analytics  
 6.3 Engagement Optimization
 6.4 Data Management  
    
7 Global Digital Intelligence Platform Market, By End User
 7.1 Introduction 
 7.2 Telecommunication & IT
 7.3 Media & Entertainment
 7.4 Healthcare 
 7.5 BFSI  
 7.6 Public Sector  
 7.7 Retail & E-Commerce
 7.8 Travel & Hospitality 
 7.9 Other End Users 
  7.9.1 Manufacturing Industries
  7.9.2 Education
  7.9.3 Automotive
    
8 Global Digital Intelligence Platform Market, By Organization Size
 8.1 Introduction 
 8.2 Small & Medium Enterprises (SMEs)
 8.3 Large Enterprises 
    
9 Global Digital Intelligence Platform Market, By Geography

 9.1 Introduction 
 9.2 North America 
  9.2.1 US 
  9.2.2 Canada 
  9.2.3 Mexico 
 9.3 Europe  
  9.3.1 Germany 
  9.3.2 UK 
  9.3.3 Italy 
  9.3.4 France 
  9.3.5 Spain 
  9.3.6 Rest of Europe
 9.4 Asia Pacific 
  9.4.1 Japan 
  9.4.2 China 
  9.4.3 India 
  9.4.4 Australia 
  9.4.5 New Zealand
  9.4.6 South Korea
  9.4.7 Rest of Asia Pacific
 9.5 South America 
  9.5.1 Argentina
  9.5.2 Brazil 
  9.5.3 Chile 
  9.5.4 Rest of South America
 9.6 Middle East & Africa
  9.6.1 Saudi Arabia
  9.6.2 UAE 
  9.6.3 Qatar 
  9.6.4 South Africa
  9.6.5 Rest of Middle East & Africa
    
10 Key Developments  
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
 10.2 Acquisitions & Mergers
 10.3 New Product Launch
 10.4 Expansions 
 10.5 Other Key Strategies
    
11 Company Profiling  
 11.1 Evergage   
 11.2 IBM   
 11.3 Cxense  
 11.4 Mixpanel  
 11.5 Google  
 11.6 Adobe Systems 
 11.7 Optimizely  
 11.8 Localytics  
 11.9 SAS Institute  
 11.10 New Relic  
 11.11 Webtrekk 
 11.12 Ensighten 
 11.13 Tealium  
 11.14 Kissmetrics 


List of Tables   
1 Global Digital Intelligence Platform Market Outlook, By Region (2016-2026) ($MN)
2 Global Digital Intelligence Platform Market Outlook, By Touchpoint (2016-2026) ($MN)
3 Global Digital Intelligence Platform Market Outlook, By Company Website (2016-2026) ($MN)
4 Global Digital Intelligence Platform Market Outlook, By Social Media (2016-2026) ($MN)
5 Global Digital Intelligence Platform Market Outlook, By Web (2016-2026) ($MN)
6 Global Digital Intelligence Platform Market Outlook, By Kiosks & Pos (2016-2026) ($MN)
7 Global Digital Intelligence Platform Market Outlook, By Mobile (2016-2026) ($MN)
8 Global Digital Intelligence Platform Market Outlook, By Email (2016-2026) ($MN)
9 Global Digital Intelligence Platform Market Outlook, By Other Touch Points (2016-2026) ($MN)
10 Global Digital Intelligence Platform Market Outlook, By Surveys (2016-2026) ($MN)
11 Global Digital Intelligence Platform Market Outlook, By Trade Shows (2016-2026) ($MN)
12 Global Digital Intelligence Platform Market Outlook, By Sales Representatives (2016-2026) ($MN)
13 Global Digital Intelligence Platform Market Outlook, By Training (2016-2026) ($MN)
14 Global Digital Intelligence Platform Market Outlook, By Seminars (2016-2026) ($MN)
15 Global Digital Intelligence Platform Market Outlook, By Component (2016-2026) ($MN)
16 Global Digital Intelligence Platform Market Outlook, By Analytics (2016-2026) ($MN)
17 Global Digital Intelligence Platform Market Outlook, By Engagement Optimization (2016-2026) ($MN)
18 Global Digital Intelligence Platform Market Outlook, By Data Management (2016-2026) ($MN)
19 Global Digital Intelligence Platform Market Outlook, By End User (2016-2026) ($MN)
20 Global Digital Intelligence Platform Market Outlook, By Telecommunication & IT (2016-2026) ($MN)
21 Global Digital Intelligence Platform Market Outlook, By Media & Entertainment (2016-2026) ($MN)
22 Global Digital Intelligence Platform Market Outlook, By Healthcare (2016-2026) ($MN)
23 Global Digital Intelligence Platform Market Outlook, By BFSI (2016-2026) ($MN)
24 Global Digital Intelligence Platform Market Outlook, By Public Sector (2016-2026) ($MN)
25 Global Digital Intelligence Platform Market Outlook, By Retail & E-Commerce (2016-2026) ($MN)
26 Global Digital Intelligence Platform Market Outlook, By Travel & Hospitality (2016-2026) ($MN)
27 Global Digital Intelligence Platform Market Outlook, By Other End Users (2016-2026) ($MN)
28 Global Digital Intelligence Platform Market Outlook, By Manufacturing Industries (2016-2026) ($MN)
29 Global Digital Intelligence Platform Market Outlook, By Education (2016-2026) ($MN)
30 Global Digital Intelligence Platform Market Outlook, By Automotive (2016-2026) ($MN)
31 Global Digital Intelligence Platform Market Outlook, By Organization Size (2016-2026) ($MN)
32 Global Digital Intelligence Platform Market Outlook, By Small & Medium Enterprises (SMEs) (2016-2026) ($MN)
33 Global Digital Intelligence Platform Market Outlook, By Large Enterprises (2016-2026) ($MN)
    

NOTE: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner above.  

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