Digital Marketing Software - Global Market Outlook (2017-2026)

Digital Marketing Software - Global Market Outlook (2017-2026)

  • Published: March 2018
  • ID: SMRC17129

According to Stratistics MRC, the Global Digital Marketing Software Market is accounted for $35.36 billion in 2017 and is expected to reach $140.63 billion by 2026 growing at a CAGR of 16.5% during the forecast period. Factors such as increasing adoption of DMS by Small and Medium-sized Enterprises (SMEs), boom in social media and advertising and emergence of SaaS-based solutions are propelling the market growth. However, safety and privacy issues for confidential data and complexity in selecting right digital solution are hampering the growth of the market. Digital engagement through VR and AR provides ample of opportunities for the market growth.
 
Digital marketing is a method to advertise products and brands through the internet or digital media. Rising competition and also increasing internet penetration are some of the factors attributing to increase the adoption of digital marketing software. It assists in developing and continuing consumer relationships via online activities. It improves the customer interaction through a variety of sources namely social networking sites, instant messaging systems and mobile apps. It consist of different tools such as social CRM, sales CRM, marketing automation software, e-commerce software and email software which are the major services utilized for digital marketing. Cloud solutions also an important part due to its numerous benefits including least IT investments, cost efficiency, and user-friendliness.

By End User, media and entertainment segment captured the largest market share due to demand for video, mobile, and social channels which boost the web traffic and ensure excellent return on advertising investment. Media corporations invest in DMS for combining the data and analytics from many sources. The benefit of DMS is providing consumers with modified experience for obtaining new subscribers with an aim to preserve them.

By Geography, North America is anticipated to dominate the market due to the rising its vertical applications, growing adoption of DMS in customer goods & retail, media and entertainment. Asia Pacific is expected to grow at the highest CAGR during the forecast period due to growing penetration towards software performance in the organization. Countries such as China and India are expected to growth of the market due to the occurrence of economic labor availability.

Some of the key players in Digital Marketing Software Market include Oracle Corporation, Salesforce.com, Inc, Microsoft Corporation, Act-On Software, IBM Corporation, HubSpot, Inc., Adobe Systems, SAS Institute, Marketo, Inc, SAP SE, HP Development Company, L.P., eBay, Webtrends, Millennial Media and MediaBank.
 
Software’s Covered:
• Email Marketing Software  
• Search Marketing Software
• Customer Relationship Management Software
• Campaign Management
• Video Advertising
• Social Media Advertising
• Marketing Automation Software
• Web Content Management Software
• E-Commerce  Software

Components Covered:
• Services
• Software

Deployment Types Covered:
• Cloud Based
• On Premise

Services Covered:
• Managed Services
• Professional Services
• Deployment and Integration

Organization Sizes Covered:
• Small and Medium-Sized Enterprises
• Large Enterprises

End Users Covered:
• Consumer Goods and Retail
• Manufacturing
• Banking, Financial Services, and Insurance (BFSI)
• Travel and Hospitality
• Transportation and Logistics
• Telecom and IT
• Education
• Media and Entertainment
• Healthcare and Life Sciences
• Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan       
    • China       
    • India       
    • Australia 
    • New Zealand     
    • South Korea      
    • Rest of Asia Pacific   
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

1 Executive Summary 
   
2 Preface  

 2.1 Abstract 
 2.2 Stake Holders
 2.3 Research Scope
 2.4 Research Methodology
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
 2.5 Research Sources
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions
   
3 Market Trend Analysis
 3.1 Introduction
 3.2 Drivers 
 3.3 Restraints
 3.4 Opportunities
 3.5 Threats 
 3.6 End User Analysis
 3.7 Emerging Markets
 3.8 Futuristic Market Scenario
   
4 Porters Five Force Analysis
 4.1 Bargaining power of suppliers
 4.2 Bargaining power of buyers
 4.3 Threat of substitutes
 4.4 Threat of new entrants
 4.5 Competitive rivalry
   
5 Global Digital Marketing Software Market, By Software
 5.1 Introduction
 5.2 Email Marketing Software
 5.3 Search Marketing Software
 5.4 Customer Relationship Management Software
 5.5 Campaign Management
 5.6 Video Advertising
 5.7 Social Media Advertising
 5.8 Marketing Automation Software
 5.9 Web Content Management Software
 5.10 E-Commerce  Software
   
6 Global Digital Marketing Software Market, By Component
 6.1 Introduction
 6.2 Services 
 6.3 Software  
   
7 Global Digital Marketing Software Market, By Deployment Type
 7.1 Introduction
 7.2 Cloud Based
 7.3 On Premise
   
8 Global Digital Marketing Software Market, By Service
 8.1 Introduction
 8.2 Managed Services
 8.3 Professional Services
  8.3.1 System Integration
  8.3.2 Training and Education
  8.3.3 Support and Maintenance
  8.3.4 Testing and Optimization
 8.4 Deployment and Integration
   
9 Global Digital Marketing Software Market, By Organization Size
 9.1 Introduction
 9.2 Small and Medium-Sized Enterprises
 9.3 Large Enterprises
   
10 Global Digital Marketing Software Market, By End User

 10.1 Introduction
 10.2 Consumer Goods and Retail
 10.3 Manufacturing 
 10.4 Banking, Financial Services, and Insurance (BFSI)
 10.5 Travel and Hospitality
 10.6 Transportation and Logistics
 10.7 Telecom and IT 
 10.8 Education 
 10.9 Media and Entertainment
 10.10 Healthcare and Life Sciences
 10.11 Other End Users
  10.11.1 Gaming
  10.11.2 Government
  10.11.3 Energy and Utilities
  10.11.4 Real Estate
   
11 Global Digital Marketing Software Market, By Geography
 11.1 Introduction
 11.2 North America
  11.2.1 US
  11.2.2 Canada
  11.2.3 Mexico
 11.3 Europe 
  11.3.1 Germany
  11.3.2 UK
  11.3.3 Italy
  11.3.4 France
  11.3.5 Spain
  11.3.6 Rest of Europe
 11.4 Asia Pacific
  11.4.1 Japan
  11.4.2 China
  11.4.3 India
  11.4.4 Australia
  11.4.5 New Zealand
  11.4.6 South Korea
  11.4.7 Rest of Asia Pacific
 11.5 South America
  11.5.1 Argentina
  11.5.2 Brazil
  11.5.3 Chile
  11.5.4 Rest of South America
 11.6 Middle East & Africa
  11.6.1 Saudi Arabia
  11.6.2 UAE
  11.6.3 Qatar
  11.6.4 South Africa
  11.6.5 Rest of Middle East & Africa
   
12 Key Developments 
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
 12.2 Acquisitions & Mergers
 12.3 New Product Launch
 12.4 Expansions
 12.5 Other Key Strategies
   
13 Company Profiling 
 13.1 Oracle Corporation
 13.2 Salesforce.com, Inc
 13.3 Microsoft Corporation
 13.4 Act-On Software 
 13.5 IBM Corporation 
 13.6 HubSpot, Inc.
 13.7 Adobe Systems 
 13.8 SAS Institute 
 13.9 Marketo, Inc
 13.10 SAP SE  
 13.11 HP Development Company, L.P.
 13.12 eBay 
 13.13 Webtrends
 13.14 Millennial Media
 13.15 MediaBank


List of Tables  
1 Global Digital Marketing Software Market Outlook, By Region (2016-2026) ($MN)
2 Global Digital Marketing Software Market Outlook, By Software (2016-2026) ($MN)
3 Global Digital Marketing Software Market Outlook, By Email Marketing Software (2016-2026) ($MN)
4 Global Digital Marketing Software Market Outlook, By Search Marketing Software (2016-2026) ($MN)
5 Global Digital Marketing Software Market Outlook, By Customer Relationship Management Software (2016-2026) ($MN)
6 Global Digital Marketing Software Market Outlook, By Campaign Management (2016-2026) ($MN)
7 Global Digital Marketing Software Market Outlook, By Video Advertising (2016-2026) ($MN)
8 Global Digital Marketing Software Market Outlook, By Social Media Advertising (2016-2026) ($MN)
9 Global Digital Marketing Software Market Outlook, By Marketing Automation Software (2016-2026) ($MN)
10 Global Digital Marketing Software Market Outlook, By Web Content Management Software (2016-2026) ($MN)
11 Global Digital Marketing Software Market Outlook, By E-Commerce  Software (2016-2026) ($MN)
12 Global Digital Marketing Software Market Outlook, By Component (2016-2026) ($MN)
13 Global Digital Marketing Software Market Outlook, By Services (2016-2026) ($MN)
14 Global Digital Marketing Software Market Outlook, By Software (2016-2026) ($MN)
15 Global Digital Marketing Software Market Outlook, By Deployment Type (2016-2026) ($MN)
16 Global Digital Marketing Software Market Outlook, By Cloud Based (2016-2026) ($MN)
17 Global Digital Marketing Software Market Outlook, By On Premise (2016-2026) ($MN)
18 Global Digital Marketing Software Market Outlook, By Service (2016-2026) ($MN)
19 Global Digital Marketing Software Market Outlook, By Managed Services (2016-2026) ($MN)
20 Global Digital Marketing Software Market Outlook, By Professional Services (2016-2026) ($MN)
21 Global Digital Marketing Software Market Outlook, By System Integration (2016-2026) ($MN)
22 Global Digital Marketing Software Market Outlook, By Training and Education (2016-2026) ($MN)
23 Global Digital Marketing Software Market Outlook, By Support and Maintenance (2016-2026) ($MN)
24 Global Digital Marketing Software Market Outlook, By Testing and Optimization (2016-2026) ($MN)
25 Global Digital Marketing Software Market Outlook, By Deployment and Integration (2016-2026) ($MN)
26 Global Digital Marketing Software Market Outlook, By Organization Size (2016-2026) ($MN)
27 Global Digital Marketing Software Market Outlook, By Small and Medium-Sized Enterprises (2016-2026) ($MN)
28 Global Digital Marketing Software Market Outlook, By Large Enterprises (2016-2026) ($MN)
29 Global Digital Marketing Software Market Outlook, By End User (2016-2026) ($MN)
30 Global Digital Marketing Software Market Outlook, By Consumer Goods and Retail (2016-2026) ($MN)
31 Global Digital Marketing Software Market Outlook, By Manufacturing (2016-2026) ($MN)
32 Global Digital Marketing Software Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2016-2026) ($MN)
33 Global Digital Marketing Software Market Outlook, By Travel and Hospitality (2016-2026) ($MN)
34 Global Digital Marketing Software Market Outlook, By Transportation and Logistics (2016-2026) ($MN)
35 Global Digital Marketing Software Market Outlook, By Telecom and IT (2016-2026) ($MN)
36 Global Digital Marketing Software Market Outlook, By Education (2016-2026) ($MN)
37 Global Digital Marketing Software Market Outlook, By Media and Entertainment (2016-2026) ($MN)
38 Global Digital Marketing Software Market Outlook, By Healthcare and Life Sciences (2016-2026) ($MN)
39 Global Digital Marketing Software Market Outlook, By Other End Users (2016-2026) ($MN)
40 Global Digital Marketing Software Market Outlook, By Gaming (2016-2026) ($MN)
41 Global Digital Marketing Software Market Outlook, By Government (2016-2026) ($MN)
42 Global Digital Marketing Software Market Outlook, By Energy and Utilities (2016-2026) ($MN)
43 Global Digital Marketing Software Market Outlook, By Real Estate (2016-2026) ($MN)
   

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above

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