Human Centric Lighting Market
PUBLISHED: 2023 ID: SMRC23688
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Human Centric Lighting Market

Human Centric Lighting Market Forecasts to 2030 - Global Analysis By Installation Type (New Installations and Retrofit Installations), Offering (Hardware Software and Services), Application (Retail, Commercial, Educational Institutions and Other End Users) and By Geography

4.8 (25 reviews)
4.8 (25 reviews)
Published: 2023 ID: SMRC23688

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $1.57 BN

Projected Year Value (2030)

US $10.72 BN

CAGR (2023 - 2030)

31.5%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Human Centric Lighting Market is accounted for $1.57 billion in 2023 and is expected to reach $10.72 billion by 2030 growing at a CAGR of 31.5% during the forecast period. Human-centric lighting is a method of controlling the environment's lighting in a way that enhances people's emotional wellbeing, comfort, physical health, and productivity. Numerous industries, including healthcare, education, workplaces, industrial, retail, hospitality, and residential, use human-centric lighting extensively.

According to Finch Capital, the global size of the IoT market is expected to reach USD 1,612 billion by 2025.

Market Dynamics:

Driver:

Increasing demand for LEDs and IoT devices

The widespread use of LED lighting systems is advancing the field of lighting innovation and moving it closer to human-centric lighting. Global demand for LEDs is being driven by their reduced power consumption and favorable environmental effects. The demand for these lighting systems is being driven by the trend of rising global IoT demand. Globally, electronic devices are joining the IoT family on a daily basis, and demand is anticipated to be driven by the expansion of connected devices, including electrical solutions.

Restraint:

Issues with compatibility and expensive installation

To control the lighting fixtures, lighting control systems make use of various kinds of communication links spread throughout the building. It's possible that both replaced and newly installed lamps won't always work with the current controls, which could cause issues. The complexity of lighting control systems is increasing, which could lead to compatibility problems. The market for lighting controls is constrained in its growth by these compatibility problems.

Opportunity:

Growing smart cities

From homes and hospitals to office buildings, more lighting applications are being used. In both indoor and outdoor settings, lighting solutions are used, and end users are increasingly calling for creative, energy-efficient options. Lighting controllers make it possible for lighting systems in a smart city or building to recognize ambient light levels and human presence. Lighting controls are crucial parts of energy-efficient lighting systems, which combine artificial light sources with natural light to produce a calming atmosphere, reduce energy use and costs, and promote environmental sustainability. Growth in the lighting market is also fueled by the high demand for engineering, consulting, and analytical services.

Threat:

Absence of consensus standards

The absence of universal standards is one of the biggest problems facing the market for human-centric lighting. Due to the lack of clearly defined standards and protocols for LEDs and other light sources, manufacturers vary their product standards from one region or country to another. Lighting system manufacturers are concentrating on the creation of open-protocol devices. Lighting label measurements can be confusing for designers, according to LEDinside. If these labels are false, it will harm lighting designers' reputations, which will hinder the market in the future.

Covid-19 Impact

The COVID-19 pandemic has had a significant effect on the world's economies, causing travel and workforce restrictions, supply chain and production disruptions, and decreased demand and spending in a variety of industries. Due to postponed construction projects, which had a significant impact, the market for human-centric lighting saw a decline in its growth rate. Furthermore, due to an increase in global government initiatives, market players have been investing in the R&D of lighting systems.

The commercial segment is expected to be the largest during the forecast period

The commercial segment led the human-centric lighting market in terms of largest share and is anticipated to dominate during the forecast period. Due to the initiatives to transform the infrastructure, commercial applications such as offices, banks, shops, malls, and restaurants will experience rapid growth. Moreover, the use of human-centric lighting in commercial spaces improves occupants' mood and concentration while also producing natural light effects and improving industry statistics.

The new installations segment is expected to have the highest CAGR during the forecast period

Due to the building of numerous new commercial, educational, and institutional facilities around the world during the forecast period, the new installation segment is anticipated to experience lucrative growth. The market for human-centric lighting is expected to grow significantly as a result of these sectors' increasing focus on better lighting as a means of boosting urban concentration. Additionally, modern lighting installation solutions provide sophisticated control over lamps and light fixtures for natural illumination, improving the urban environment.

Region with largest share:

Due to the quick adoption of cutting-edge wireless communication and loT technologies, the North American human-centric lighting market will dominate during the forecast period. The region's market will grow faster as a result of rising urbanization, digitalization, and a preference for energy-efficient solutions in developing countries. Additionally, the US human centric lighting market had the largest market share, while the Canadian market for this type of lighting was expanding at the fastest rate in this North American region.

Region with highest CAGR:

During the forecast period, the market for human-centric lighting is anticipated to expand at the highest growth rate in Asia-Pacific. This is due to the early adoption and rapid modernization of electrical systems, which are fueling market expansion in this area. Leading nations like China, India, and Japan are experiencing a significant increase in demand for human-centric lighting systems in industrial, residential, and healthcare applications, which is propelling market growth in Asia-Pacific.



Key players in the market

Some of the key players profiled in the Human Centric Lighting Market include AB Fagerhult, Acuity Brands, Inc., Arcluce S.p.A., B.E.G. Brück Electronic GmbH, CoeLux S.r.l, Wolfspeed, Inc., ES-System S.A., Esylux GmbH, Glamox AS, Halla, A.S., Helvar OY AB, Hubbell Inc., Koninklijke Philips NV, Ledrabrands, Inc., Legrand SA, Lutron Electronics Co., Inc., NormaGrup Technology, Osram Licht AG, Philips NV, Seoul Semiconductor Co Ltd, Signify Lighting NV, Wipro Enterprises Ltd., Zumtobel Group AG.

Key Developments:

In May 2023, Acuity Brands, Inc a leading industrial technology company, announced the successful closing of its acquisition of KE2 Therm Solutions, Inc. (“KE2 Therm”), which develops and provides intelligent refrigeration control solutions that improve profitability by increasing system efficiency and decreasing operational and service costs.

In May 2023, As part of their strategic partnership announced earlier this year, ZF Friedrichshafen AG, a leading global technology company of next generation mobility, and Wolfspeed Inc. (NYSE: WOLF), the global leader in Silicon Carbide technology, today announced their plans to establish a joint European R&D center for Silicon Carbide power electronics in the Nuremberg Metropolitan Region.

In March 2023, Wolfspeed, Inc., the global leader in Silicon Carbide technology, and North Carolina Agricultural and Technical State University, America’s leading historically Black college or university, today announced their intent to apply for CHIPS and Science Act funding to build a new research and development facility on the North Carolina A&T campus. The R&D facility will be focused on Silicon Carbide to support the next generation of advanced compound semiconductors.

Installation Types Covered:
• New Installations
• Retrofit Installations

Offerings Covered:
• Hardware
• Software
• Services

Applications Covered:
• Retail
• Commercial
• Educational Institutions
• Enterprises
• Healthcare
• Hospitality
• Industrial
• Residential

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Human Centric Lighting Market, By Installation Type
5.1 Introduction
5.2 New Installations
5.3 Retrofit Installations

6 Global Human Centric Lighting Market, By Offering
6.1 Introduction
6.2 Hardware
6.2.1 Lighting Fixtures
6.2.2 Lighting Controllers
6.2.2.1 Drivers
6.2.2.2 Microprocessors & Microcontrollers
6.2.2.3 Sensors
6.2.2.4 Switches & Dimmers
6.2.2.5 Transmitters & Receivers
6.3 Software
6.4 Services

7 Global Human Centric Lighting Market, By Application
7.1 Introduction
7.2 Retail
7.3 Commercial
7.4 Educational Institutions
7.5 Enterprises
7.6 Healthcare
7.7 Hospitality
7.8 Industrial
7.9 Residential

8 Global Human Centric Lighting Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 AB Fagerhult
10.2 Acuity Brands, Inc.
10.3 Arcluce S.p.A.
10.4 B.E.G. Brück Electronic GmbH
10.5 CoeLux S.r.l
10.6 Wolfspeed, Inc.
10.7 ES-SYSTEM S.A.
10.8 ESYLUX GmbH
10.9 Glamox AS
10.10 Halla, A.S.
10.11 Helvar OY AB
10.12 Hubbell Inc.
10.13 Koninklijke Philips NV
10.14 LEDRAbrands, Inc.
10.15 Legrand SA
10.16 Lutron Electronics Co., Inc.
10.17 NormaGrup Technology
10.18 Osram Licht AG
10.19 Philips NV
10.20 Seoul Semiconductor Co Ltd
10.21 Signify Lighting NV
10.22 Wipro Enterprises Ltd.
10.23 Zumtobel Group AG

List of Tables
1 Global Human Centric Lighting Market Outlook, By Region (2021-2030) ($MN)
2 Global Human Centric Lighting Market Outlook, By Installation Type (2021-2030) ($MN)
3 Global Human Centric Lighting Market Outlook, By New Installations (2021-2030) ($MN)
4 Global Human Centric Lighting Market Outlook, By Retrofit Installations (2021-2030) ($MN)
5 Global Human Centric Lighting Market Outlook, By Offering (2021-2030) ($MN)
6 Global Human Centric Lighting Market Outlook, By Hardware (2021-2030) ($MN)
7 Global Human Centric Lighting Market Outlook, By Lighting Fixtures (2021-2030) ($MN)
8 Global Human Centric Lighting Market Outlook, By Lighting Controllers (2021-2030) ($MN)
9 Global Human Centric Lighting Market Outlook, By Software (2021-2030) ($MN)
10 Global Human Centric Lighting Market Outlook, By Services (2021-2030) ($MN)
11 Global Human Centric Lighting Market Outlook, By Application (2021-2030) ($MN)
12 Global Human Centric Lighting Market Outlook, By Retail (2021-2030) ($MN)
13 Global Human Centric Lighting Market Outlook, By Commercial (2021-2030) ($MN)
14 Global Human Centric Lighting Market Outlook, By Educational Institutions (2021-2030) ($MN)
15 Global Human Centric Lighting Market Outlook, By Enterprises (2021-2030) ($MN)
16 Global Human Centric Lighting Market Outlook, By Healthcare (2021-2030) ($MN)
17 Global Human Centric Lighting Market Outlook, By Hospitality (2021-2030) ($MN)
18 Global Human Centric Lighting Market Outlook, By Industrial (2021-2030) ($MN)
19 Global Human Centric Lighting Market Outlook, By Residential (2021-2030) ($MN)
20 North America Human Centric Lighting Market Outlook, By Country (2021-2030) ($MN)
21 North America Human Centric Lighting Market Outlook, By Installation Type (2021-2030) ($MN)
22 North America Human Centric Lighting Market Outlook, By New Installations (2021-2030) ($MN)
23 North America Human Centric Lighting Market Outlook, By Retrofit Installations (2021-2030) ($MN)
24 North America Human Centric Lighting Market Outlook, By Offering (2021-2030) ($MN)
25 North America Human Centric Lighting Market Outlook, By Hardware (2021-2030) ($MN)
26 North America Human Centric Lighting Market Outlook, By Lighting Fixtures (2021-2030) ($MN)
27 North America Human Centric Lighting Market Outlook, By Lighting Controllers (2021-2030) ($MN)
28 North America Human Centric Lighting Market Outlook, By Software (2021-2030) ($MN)
29 North America Human Centric Lighting Market Outlook, By Services (2021-2030) ($MN)
30 North America Human Centric Lighting Market Outlook, By Application (2021-2030) ($MN)
31 North America Human Centric Lighting Market Outlook, By Retail (2021-2030) ($MN)
32 North America Human Centric Lighting Market Outlook, By Commercial (2021-2030) ($MN)
33 North America Human Centric Lighting Market Outlook, By Educational Institutions (2021-2030) ($MN)
34 North America Human Centric Lighting Market Outlook, By Enterprises (2021-2030) ($MN)
35 North America Human Centric Lighting Market Outlook, By Healthcare (2021-2030) ($MN)
36 North America Human Centric Lighting Market Outlook, By Hospitality (2021-2030) ($MN)
37 North America Human Centric Lighting Market Outlook, By Industrial (2021-2030) ($MN)
38 North America Human Centric Lighting Market Outlook, By Residential (2021-2030) ($MN)
39 Europe Human Centric Lighting Market Outlook, By Country (2021-2030) ($MN)
40 Europe Human Centric Lighting Market Outlook, By Installation Type (2021-2030) ($MN)
41 Europe Human Centric Lighting Market Outlook, By New Installations (2021-2030) ($MN)
42 Europe Human Centric Lighting Market Outlook, By Retrofit Installations (2021-2030) ($MN)
43 Europe Human Centric Lighting Market Outlook, By Offering (2021-2030) ($MN)
44 Europe Human Centric Lighting Market Outlook, By Hardware (2021-2030) ($MN)
45 Europe Human Centric Lighting Market Outlook, By Lighting Fixtures (2021-2030) ($MN)
46 Europe Human Centric Lighting Market Outlook, By Lighting Controllers (2021-2030) ($MN)
47 Europe Human Centric Lighting Market Outlook, By Software (2021-2030) ($MN)
48 Europe Human Centric Lighting Market Outlook, By Services (2021-2030) ($MN)
49 Europe Human Centric Lighting Market Outlook, By Application (2021-2030) ($MN)
50 Europe Human Centric Lighting Market Outlook, By Retail (2021-2030) ($MN)
51 Europe Human Centric Lighting Market Outlook, By Commercial (2021-2030) ($MN)
52 Europe Human Centric Lighting Market Outlook, By Educational Institutions (2021-2030) ($MN)
53 Europe Human Centric Lighting Market Outlook, By Enterprises (2021-2030) ($MN)
54 Europe Human Centric Lighting Market Outlook, By Healthcare (2021-2030) ($MN)
55 Europe Human Centric Lighting Market Outlook, By Hospitality (2021-2030) ($MN)
56 Europe Human Centric Lighting Market Outlook, By Industrial (2021-2030) ($MN)
57 Europe Human Centric Lighting Market Outlook, By Residential (2021-2030) ($MN)
58 Asia Pacific Human Centric Lighting Market Outlook, By Country (2021-2030) ($MN)
59 Asia Pacific Human Centric Lighting Market Outlook, By Installation Type (2021-2030) ($MN)
60 Asia Pacific Human Centric Lighting Market Outlook, By New Installations (2021-2030) ($MN)
61 Asia Pacific Human Centric Lighting Market Outlook, By Retrofit Installations (2021-2030) ($MN)
62 Asia Pacific Human Centric Lighting Market Outlook, By Offering (2021-2030) ($MN)
63 Asia Pacific Human Centric Lighting Market Outlook, By Hardware (2021-2030) ($MN)
64 Asia Pacific Human Centric Lighting Market Outlook, By Lighting Fixtures (2021-2030) ($MN)
65 Asia Pacific Human Centric Lighting Market Outlook, By Lighting Controllers (2021-2030) ($MN)
66 Asia Pacific Human Centric Lighting Market Outlook, By Software (2021-2030) ($MN)
67 Asia Pacific Human Centric Lighting Market Outlook, By Services (2021-2030) ($MN)
68 Asia Pacific Human Centric Lighting Market Outlook, By Application (2021-2030) ($MN)
69 Asia Pacific Human Centric Lighting Market Outlook, By Retail (2021-2030) ($MN)
70 Asia Pacific Human Centric Lighting Market Outlook, By Commercial (2021-2030) ($MN)
71 Asia Pacific Human Centric Lighting Market Outlook, By Educational Institutions (2021-2030) ($MN)
72 Asia Pacific Human Centric Lighting Market Outlook, By Enterprises (2021-2030) ($MN)
73 Asia Pacific Human Centric Lighting Market Outlook, By Healthcare (2021-2030) ($MN)
74 Asia Pacific Human Centric Lighting Market Outlook, By Hospitality (2021-2030) ($MN)
75 Asia Pacific Human Centric Lighting Market Outlook, By Industrial (2021-2030) ($MN)
76 Asia Pacific Human Centric Lighting Market Outlook, By Residential (2021-2030) ($MN)
77 South America Human Centric Lighting Market Outlook, By Country (2021-2030) ($MN)
78 South America Human Centric Lighting Market Outlook, By Installation Type (2021-2030) ($MN)
79 South America Human Centric Lighting Market Outlook, By New Installations (2021-2030) ($MN)
80 South America Human Centric Lighting Market Outlook, By Retrofit Installations (2021-2030) ($MN)
81 South America Human Centric Lighting Market Outlook, By Offering (2021-2030) ($MN)
82 South America Human Centric Lighting Market Outlook, By Hardware (2021-2030) ($MN)
83 South America Human Centric Lighting Market Outlook, By Lighting Fixtures (2021-2030) ($MN)
84 South America Human Centric Lighting Market Outlook, By Lighting Controllers (2021-2030) ($MN)
85 South America Human Centric Lighting Market Outlook, By Software (2021-2030) ($MN)
86 South America Human Centric Lighting Market Outlook, By Services (2021-2030) ($MN)
87 South America Human Centric Lighting Market Outlook, By Application (2021-2030) ($MN)
88 South America Human Centric Lighting Market Outlook, By Retail (2021-2030) ($MN)
89 South America Human Centric Lighting Market Outlook, By Commercial (2021-2030) ($MN)
90 South America Human Centric Lighting Market Outlook, By Educational Institutions (2021-2030) ($MN)
91 South America Human Centric Lighting Market Outlook, By Enterprises (2021-2030) ($MN)
92 South America Human Centric Lighting Market Outlook, By Healthcare (2021-2030) ($MN)
93 South America Human Centric Lighting Market Outlook, By Hospitality (2021-2030) ($MN)
94 South America Human Centric Lighting Market Outlook, By Industrial (2021-2030) ($MN)
95 South America Human Centric Lighting Market Outlook, By Residential (2021-2030) ($MN)
96 Middle East & Africa Human Centric Lighting Market Outlook, By Country (2021-2030) ($MN)
97 Middle East & Africa Human Centric Lighting Market Outlook, By Installation Type (2021-2030) ($MN)
98 Middle East & Africa Human Centric Lighting Market Outlook, By New Installations (2021-2030) ($MN)
99 Middle East & Africa Human Centric Lighting Market Outlook, By Retrofit Installations (2021-2030) ($MN)
100 Middle East & Africa Human Centric Lighting Market Outlook, By Offering (2021-2030) ($MN)
101 Middle East & Africa Human Centric Lighting Market Outlook, By Hardware (2021-2030) ($MN)
102 Middle East & Africa Human Centric Lighting Market Outlook, By Lighting Fixtures (2021-2030) ($MN)
103 Middle East & Africa Human Centric Lighting Market Outlook, By Lighting Controllers (2021-2030) ($MN)
104 Middle East & Africa Human Centric Lighting Market Outlook, By Software (2021-2030) ($MN)
105 Middle East & Africa Human Centric Lighting Market Outlook, By Services (2021-2030) ($MN)
106 Middle East & Africa Human Centric Lighting Market Outlook, By Application (2021-2030) ($MN)
107 Middle East & Africa Human Centric Lighting Market Outlook, By Retail (2021-2030) ($MN)
108 Middle East & Africa Human Centric Lighting Market Outlook, By Commercial (2021-2030) ($MN)
109 Middle East & Africa Human Centric Lighting Market Outlook, By Educational Institutions (2021-2030) ($MN)
110 Middle East & Africa Human Centric Lighting Market Outlook, By Enterprises (2021-2030) ($MN)
111 Middle East & Africa Human Centric Lighting Market Outlook, By Healthcare (2021-2030) ($MN)
112 Middle East & Africa Human Centric Lighting Market Outlook, By Hospitality (2021-2030) ($MN)
113 Middle East & Africa Human Centric Lighting Market Outlook, By Industrial (2021-2030) ($MN)
114 Middle East & Africa Human Centric Lighting Market Outlook, By Residential (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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