Mobile Advertising - Global Market Outlook (2017-2026)

Mobile Advertising - Global Market Outlook (2017-2026)

  • Published: August 2018
  • ID: SMRC17478

According to Stratistics MRC, the Global Mobile Advertising market is accounted for $30.98 billion in 2017 and is expected to reach $214.75 billion by 2026 growing at a CAGR of 24.0%. Increased awareness, uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favouring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are some restraining factors for the market.

Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In terms of geography, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.

Some of the key players in the Mobile Advertising market include  Apple Inc., Google, Inc., SAP SE, Microsoft Corporation, Yahoo! Inc. , Facebook Inc., Nokia, AOL, Flytxt, Inmobi, Millenial Media, MoPub Inc., Tune, Inc.,  GoWide , AdColony, Inc., Yeahmobi, PassionTeck, Digital Turbine, Inc., GumGum Inc and Chartboost.         


Solutions Covered:
• Reporting And Analytics Solutions               
• Mobile Proximity Solutions
• Integrated Solutions
• Content Delivery Solutions   
• Advertisement Campaign Solutions       
• Other Solutions            

Categories Covered:
• Hobbies & Interests      
• Art & Entertainment      
• Other Categories

Types of Advertisings Covered:
• Audio Advertising    
• In-App Advertising  
• Messaging Advertising       
• Mobile Digital Coupons Advertising    
• Search Advertising         
• Visual Advertising  
• In-Game Advertising      
• Rich Media       
• Other Advertising Types       

Applications Covered:
• Healthcare         
• Manufacturing & Supply Chain       
• IT and Telecom        
• Defence and Government       
• Transportation And Logistics        
• Banking &Insurance        
• Media And Entertainment        
• Energy, Power, And Utilities         
• Fast Moving Consumer Goods (FMCG) Sector     
• Other Applications        

Devices Covered:
• Smartphones       
• Desktops, Laptops, And Notebooks       
• Tablets    
• Other Devices  

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan       
    • China       
    • India       
    • Australia 
    • New Zealand     
    • South Korea      
    • Rest of Asia Pacific   
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

1 Executive Summary  
    
2 Preface   
 2.1 Abstract  
 2.2 Stake Holders 
 2.3 Research Scope 
 2.4 Research Methodology
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
 2.5 Research Sources 
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions
    
3 Market Trend Analysis 
 3.1 Introduction 
 3.2 Drivers  
 3.3 Restraints 
 3.4 Opportunities 
 3.5 Threats  
 3.6 Application Analysis
 3.7 Emerging Markets 
 3.8 Futuristic Market Scenario
    
4 Porters Five Force Analysis 
 4.1 Bargaining power of suppliers
 4.2 Bargaining power of buyers
 4.3 Threat of substitutes
 4.4 Threat of new entrants
 4.5 Competitive rivalry 
    
5 Global Mobile Advertising Market, By Solution

 5.1 Introduction 
 5.2 Reporting And Analytics Solutions       
 5.3 Mobile Proximity Solutions        
 5.4 Integrated Solutions        
 5.5 Content Delivery Solutions        
 5.6 Advertisement Campaign Solutions       
 5.7 Other Solutions         
    
6 Global Mobile Advertising Market, By Category

 6.1 Introduction 
 6.2 Hobbies & Interests       
 6.3 Art & Entertainment       
 6.4 Other Categories 
    
7 Global Mobile Advertising Market, By Type of Advertising
 7.1 Introduction 
 7.2 Audio Advertising          
 7.3 In-App Advertising          
 7.4 Messaging Advertising        
 7.5 Mobile Digital Coupons Advertising        
 7.6 Search Advertising          
 7.7 Visual Advertising         
 7.8 In-Game Advertising        
 7.9 Rich Media          
 7.10 Other Advertising Types        
    
8 Global Mobile Advertising Market, By Application
 8.1 Introduction           
 8.2 Healthcare           
 8.3 Manufacturing & Supply Chain       
 8.4 IT and Telecom          
 8.5 Defence and Government        
 8.6 Transportation And Logistics        
 8.7 Banking &Insurance         
 8.8 Media And Entertainment         
 8.9 Energy, Power, And Utilities        
 8.10 Fast Moving Consumer Goods (FMCG) Sector     
 8.11 Other Applications         
    
9 Global Mobile Advertising Market, By Device
 9.1 Introduction          
 9.2 Smartphones           
 9.3 Desktops, Laptops, And Notebooks       
 9.4 Tablets            
 9.5 Other Devices          
    
10 Global Mobile Advertising Market, By Geography
 10.1 Introduction 
 10.2 North America 
  10.2.1 US 
  10.2.2 Canada 
  10.2.3 Mexico 
 10.3 Europe  
  10.3.1 Germany 
  10.3.2 UK 
  10.3.3 Italy 
  10.3.4 France 
  10.3.5 Spain 
  10.3.6 Rest of Europe
 10.4 Asia Pacific 
  10.4.1 Japan 
  10.4.2 China 
  10.4.3 India 
  10.4.4 Australia 
  10.4.5 New Zealand
  10.4.6 South Korea
  10.4.7 Rest of Asia Pacific
 10.5 South America 
  10.5.1 Argentina
  10.5.2 Brazil 
  10.5.3 Chile 
  10.5.4 Rest of South America
 10.6 Middle East & Africa
  10.6.1 Saudi Arabia
  10.6.2 UAE 
  10.6.3 Qatar 
  10.6.4 South Africa
  10.6.5 Rest of Middle East & Africa
    
11 Key Developments  
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
 11.2 Acquisitions & Mergers
 11.3 New Product Launch
 11.4 Expansions 
 11.5 Other Key Strategies
    
12 Company Profiling  
 12.1 Apple Inc.           
 12.2 Google, Inc.           
 12.3 SAP SE            
 12.4 Microsoft Corporation         
 12.5 Yahoo! Inc. 
 12.6 Facebook Inc. 
 12.7 Nokia           
 12.8 AOL             
 12.9 Flytxt           
 12.10 Inmobi            
 12.11 Millenial Media          
 12.12 MoPub Inc.          
 12.13 Tune, Inc.          
 12.14 GoWide  
 12.15 AdColony, Inc. 
 12.16 Yeahmobi 
 12.17 PassionTeck 
 12.18 Digital Turbine, Inc. 
 12.19 GumGum Inc 
 12.20 Chartboost              


List of Tables    
1 Global Mobile Advertising Market Outlook, By Region (2016-2026) ($MN)
2 Global Mobile Advertising Market Outlook, By Solution (2016-2026) ($MN)
3 Global Mobile Advertising Market Outlook, By Reporting And Analytics Solutions  (2016-2026) ($MN)
4 Global Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2016-2026) ($MN)
5 Global Mobile Advertising Market Outlook, By Integrated Solutions  (2016-2026) ($MN)
6 Global Mobile Advertising Market Outlook, By Content Delivery Solutions (2016-2026) ($MN)
7 Global Mobile Advertising Market Outlook, By Advertisement Campaign Solutions  (2016-2026) ($MN)
8 Global Mobile Advertising Market Outlook, By Other Solutions (2016-2026) ($MN)
9 Global Mobile Advertising Market Outlook, By Category (2016-2026) ($MN)
10 Global Mobile Advertising Market Outlook, By Hobbies & Interests (2016-2026) ($MN)
11 Global Mobile Advertising Market Outlook, By Art & Entertainment (2016-2026) ($MN)
12 Global Mobile Advertising Market Outlook, By Other Categories (2016-2026) ($MN)
13 Global Mobile Advertising Market Outlook, By Type of Advertising (2016-2026) ($MN)
14 Global Mobile Advertising Market Outlook, By Audio Advertising  (2016-2026) ($MN)
15 Global Mobile Advertising Market Outlook, By In-App Advertising  (2016-2026) ($MN)
16 Global Mobile Advertising Market Outlook, By Messaging Advertising  (2016-2026) ($MN)
17 Global Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising  (2016-2026) ($MN)
18 Global Mobile Advertising Market Outlook, By Search Advertising  (2016-2026) ($MN)
19 Global Mobile Advertising Market Outlook, By Visual Advertising (2016-2026) ($MN)
20 Global Mobile Advertising Market Outlook, By In-Game Advertising  (2016-2026) ($MN)
21 Global Mobile Advertising Market Outlook, By Rich Media (2016-2026) ($MN)
22 Global Mobile Advertising Market Outlook, By Other Advertising Types  (2016-2026) ($MN)
23 Global Mobile Advertising Market Outlook, By Application (2016-2026) ($MN)
24 Global Mobile Advertising Market Outlook, By Healthcare  (2016-2026) ($MN)
25 Global Mobile Advertising Market Outlook, By Manufacturing & Supply Chain  (2016-2026) ($MN)
26 Global Mobile Advertising Market Outlook, By IT and Telecom (2016-2026) ($MN)
27 Global Mobile Advertising Market Outlook, By Defence and Government  (2016-2026) ($MN)
28 Global Mobile Advertising Market Outlook, By Transportation And Logistics (2016-2026) ($MN)
29 Global Mobile Advertising Market Outlook, By Banking &Insurance (2016-2026) ($MN)
30 Global Mobile Advertising Market Outlook, By Media And Entertainment (2016-2026) ($MN)
31 Global Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2016-2026) ($MN)
32 Global Mobile Advertising Market Outlook, By Fast Moving Consumer Goods (FMCG) Sector       (2016-2026) ($MN)
33 Global Mobile Advertising Market Outlook, By Other Applications (2016-2026) ($MN)
34 Global Mobile Advertising Market Outlook, By Device  (2016-2026) ($MN)
35 Global Mobile Advertising Market Outlook, By Smartphones  (2016-2026) ($MN)
36 Global Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks  (2016-2026) ($MN)
37 Global Mobile Advertising Market Outlook, By Tablets   (2016-2026) ($MN)
38 Global Mobile Advertising Market Outlook, By Other Devices (2016-2026) ($MN)

Note: Regional Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are presented in the same manner above.

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