Paper And Paperboard Packaging Market
PUBLISHED: 2022 ID: SMRC20934
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Paper And Paperboard Packaging Market

Paper & Paperboard Packaging Market Forecasts to 2028 – Global Analysis By Product (Boxboard, Paper Cups, Corrugated Box, Flexible Paper), Property (Texture, Colored, Natural), Type, End User, and By Geography

4.1 (34 reviews)
4.1 (34 reviews)
Published: 2022 ID: SMRC20934

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2021)

US $203.69 BN

Projected Year Value (2028)

US $327.07 BN

CAGR (2021 - 2028)

7.0%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Paper & Paperboard Packaging Market is accounted for $203.69 billion in 2021 and is expected to reach $327.07 billion by 2028 growing at a CAGR of 7.0% during the forecast period. Paper-based packaging is a lightweight and cost-efficient packaging solution that provides proper protection to a wide range of products. Paper & paperboard packaging material constitutes of pulp that is derived from wood as well as a non-wood sources. Sustainable nature and reduced cost of the wood pulp makes paper & paperboard packaging suitable for end-use industries.



Market Dynamics:

Driver:

Increasing awareness pertaining to sustainable packaging material


Sustainable nature and low cost of the wood pulp makes paper & paperboard packaging an ideal packaging for end-use industries. The waste or recovered paper market is expected to grow, and the consumers have also shown an increased interest in purchasing products that are recycled. Currently, paper and paperboard containers are biodegradable and are more sustainable than plastic, making them more acceptable to consumers. Government regulations being enforced by various countries are also leading to the demand for more sustainable and eco-friendly packaging solutions. Some factors that make paper and paperboard containers environment-friendly are that they are recyclable, reusable, save energy, and conserve natural resources.

Restraint:

Competition from flexible plastic packaging


Flexible plastic packaging provides the advantage for manufacturers as it reduces the weight of packaging, which can result in reduced shipping and warehousing costs, thereby creating more space. For customers, it provides convenience features such as single-serve portions, easy-to-open, and easy-peel options, and the food tastes better in retort pouches than that in traditional tin cans. Hence, factors such as convenience, portability, cost savings, sustainability, and health benefits push product packaging manufacturers and packaging converters to move away from standard rigid materials to flexible materials.

Opportunity:

Rising R&D activities


Increasing adoption of paper recycling technologies and rising R&D activities by the government and manufacturers are expected to present lucrative opportunities to the market. A lot of effort has been put into innovation to provide cost-effective products that have similar utility and add satisfaction to the consumers. The growing demand for paper packaging to provide an aesthetic look to the packaged product is also expected to augment the market growth of paper-based packaging.

Threat:

Environment concerns during production & recycling of paper


The manufacturing cycle of paper involves a range of natural resources and environmental impacts because fiber supply relies on trees, paper manufacturing requires fuel inputs, and paper waste disposal can contribute to emissions of methane (CH4). Paper and paperboard packaging products have high demand among consumers. However, it’s high consumption of energy and its impact on the environment act as a major hindrance for it being considered as the most sought-after raw material for making packaging products.

The corrugated box segment is expected to be the largest during the forecast period

The corrugated box segment is estimated to have a lucrative growth owing to the growing demand for packaging in the key end-use sectors, low-cost and optimum protection characteristics of corrugated boxes and cartons. Recycled paper packaging offers distinct cost advantage for the production of corrugated boxes and cartons and the other paper packaging solutions. Increasing demand for corrugated cases for shipping of material in bulk amount is further likely to drive the market growth.

The electronics segment is expected to have the highest CAGR during the forecast period

The electronics segment is anticipated to witness the fastest CAGR growth during the forecast period. The increasing global electronics industry due to the technological advancement has been expanding the size of the electronics industry, which in turn, providing ample opportunities for paper & paperboard packaging manufacturers. Moreover, increasing developments of compact and lightweight electronics and scope for printing innovations is propelling growth in electronics segment.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to high demand from countries such as China, Japan, and India,  increasing disposable income of people in developing countries and more dependence on convenience food, the packaging industry is booming in the Asia-Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period owing to the presence of a large number of players operating in the country, rising demand for packaged food in the U.S. and shifting consumer preference towards food & beverages products. Moreover, increasing environmental concerns regarding the use of plastics and various organizations and governments' focus on the development of sustainable packaging materials are other factors likely to further promote the growth of the market in this region.



Key players in the market

Some of the key players profiled in the Paper & Paperboard Packaging Market include WestRock Company, Smurfit Kappa Group Plc., Clearwater Paper Corporation, Packaging Corporation Of America, Nippon Paper Industries Co. Ltd, Mondi Group, ITC Limited, International Paper, DS Smith, Metsa Group, Cascades Inc., Amcor plc and Sappi Limited.


Key Developments:

In March 2021: International Paper has acquired Spain-based two state-of-the-art corrugated box plants in a bid to expand its capabilities in the country’s largest industrial regions, Madrid and Catalonia. Corrugated packaging business provides strategic growth scope for International Paper in the EMEA region.

In August 2021: Mondi group launched seven new packaging solutions to meet the growing demand for online grocery (eGrocery) delivery services. Sustainable eGrocery portfolio offers a packaging solution for a range of delivery channels including click & collect to local or nationwide deliveries.
 
Products Covered:
• Boxboard
• Paper Cups
• Corrugated Box
• Flexible Paper
 
Grades Covered:
• White Lined Chipboard (WLC)
• Solid Bleached Sulfate (SBS)
• Label Paper
• Glassine & Greaseproof Paper
• Folding Boxboard (FBB)
• Coated Unbleached Kraft Paperboard (CUK)
• Other Grades
 
Types Covered:
• Stickers
• Coating
• Packaging
• Invitations / Envelopes / Notepaper
• Labels
• Covers
• Catalogues
• Digital Print
• Shopper
 
Weights Covered:
• 70 G/M2 to 100 G/M2
• 101 G/M2 to 150 G/M2
• 151 G/M2 to 200 G/M2
• 201 G/M2 to 250 G/M2
• More than 250 G/M2
 
Properties Covered:

• Texture
• Colored
• Natural
• Cotton
• Pearlescent
• Coated
• Recycle
 
End Users Covered:

• Transportation & Logistics
• Pharmaceuticals
• Chemicals
• Automotive
• Food and Beverages
• Homecare
• Healthcare
• Consumer Goods
• Personal Care and Cosmetics
• Electronics
• Other End Users
 
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Key Questions Answered In The Report

The Global Paper & Paperboard Packaging Market is majorly driven by recyclability of paper & paperboard, strong demand from the e-commerce sector, and growing adoption of light-weighting materials.

The corrugated box segment is growing at a highest CAGR owing to increasing demand for corrugated cases for shipping of material in bulk amounts and continuous development in small flute and high-quality graphic boards.

Asia Pacific dominated with a significant market share due to the expanding population, rising middle-class population, increasing penetration of retail networks, and rising disposable income of people in developing countries.

Europe region is growing at a highest CAGR owing to the sustainability awareness among European consumers and ban of single-use plastic by the European Union.

Key players in the Paper & Paperboard Packaging Market include WestRock Company, Smurfit Kappa Group Plc., Clearwater Paper Corporation, Packaging Corporation Of America, Nippon Paper Industries Co. Ltd, Mondi Group, ITC Limited, International Paper, DS Smith, Metsa Group, Cascades Inc., Amcor plc and Sappi Limited.

Table of Contents

1 Executive Summary        
          
2 Preface        
 
 2.1 Abstract        
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology      
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions      
          
3 Market Trend Analysis       
 3.1 Introduction       
 3.2 Drivers        
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats        
 3.6 Product Analysis       
 3.7 End User Analysis       
 3.8 Emerging Markets       
 3.9 Impact of Covid-19       
          
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry       
          
5 Global Paper & Paperboard Packaging Market, By Product    
 5.1 Introduction       
 5.2 Boxboard        
  5.2.1 Trays       
  5.2.2 Folding Boxes      
 5.3 Paper Cups       
  5.3.1 Cold Paper Cups      
   5.3.1.1 Serving Cups     
   5.3.1.2 Portion Cups     
  5.3.2 Hot Paper Cups      
   5.3.2.1 Serving Cups     
   5.3.2.2 Portion Cups     
 5.4 Corrugated Box       
 5.5 Flexible Paper       
  5.5.1 Paper Bags      
  5.5.2 Shipping Sacks      
  5.5.3 Sachets/Pouches      
          
6 Global Paper & Paperboard Packaging Market, By Grade    
 6.1 Introduction       
 6.2 White Lined Chipboard (WLC)      
 6.3 Solid Bleached Sulfate (SBS)      
 6.4 Label Paper       
 6.5 Glassine & Greaseproof Paper      
 6.6 Folding Boxboard (FBB)      
 6.7 Coated Unbleached Kraft Paperboard (CUK)    
 6.8 Other Grades        
  6.8.1 Vegetable Paper      
  6.8.2 Parchment Paper      
  6.8.3 Liquid Packaging Grade     
  6.8.4 Filter Paper      
          
7 Global Paper & Paperboard Packaging Market, By Type     
 7.1 Introduction       
 7.2 Stickers        
 7.3 Coating        
 7.4 Packaging       
 7.5 Invitations / Envelopes / Notepaper     
 7.6 Labels        
 7.7 Covers        
 7.8 Catalogues        
 7.9 Digital Print       
 7.10 Shopper        
          
8 Global Paper & Paperboard Packaging Market, By Weight    
 8.1 Introduction       
 8.2 70 G/M2 to 100 G/M2      
 8.3 101 G/M2 to 150 G/M2      
 8.4 151 G/M2 to 200 G/M2      
 8.5 201 G/M2 to 250 G/M2      
 8.6 More than 250 G/M2      
          
9 Global Paper & Paperboard Packaging Market, By Property    
 9.1 Introduction        
 9.2 Texture        
 9.3 Colored        
 9.4 Natural        
 9.5 Cotton         
 9.6 Pearlescent       
 9.7 Coated        
 9.8 Recycle        
          
10 Global Paper & Paperboard Packaging Market, By End User    
 10.1 Introduction        
 10.2 Transportation & Logistics      
 10.3 Pharmaceuticals       
 10.4 Chemicals       
 10.5 Automotive       
 10.6 Food and Beverages      
  10.6.1 Processed Food      
  10.6.2 Meat & Poultry Products     
  10.6.3 Juices       
  10.6.4 Fruits & Vegetables      
  10.6.5 Frozen Food      
  10.6.6 Dairy Products      
  10.6.7 Bakery & Confectionery     
 10.7 Homecare       
 10.8 Healthcare       
 10.9 Consumer Goods       
 10.10 Personal Care and Cosmetics      
  10.10.1 Skin Care       
  10.10.2 Nail Care       
  10.10.3 Hair Care       
 10.11 Electronics       
 10.12 Other End Users        
  10.12.1 Stationary       
  10.12.2 Retail       
  10.12.3 Education       
  10.12.4 Construction      
           
11 Global Paper & Paperboard Packaging Market, By Geography    
 11.1 Introduction       
 11.2 North America       
  11.2.1 US       
  11.2.2 Canada       
  11.2.3 Mexico       
 11.3 Europe        
  11.3.1 Germany       
  11.3.2 UK        
  11.3.3 Italy       
  11.3.4 France       
  11.3.5 Spain       
  11.3.6 Rest of Europe      
 11.4 Asia Pacific       
  11.4.1 Japan       
  11.4.2 China       
  11.4.3 India       
  11.4.4 Australia       
  11.4.5 New Zealand      
  11.4.6 South Korea      
  11.4.7 Rest of Asia Pacific      
 11.5 South America       
  11.5.1 Argentina      
  11.5.2 Brazil       
  11.5.3 Chile       
  11.5.4 Rest of South America     
 11.6 Middle East & Africa      
  11.6.1 Saudi Arabia      
  11.6.2 UAE       
  11.6.3 Qatar       
  11.6.4 South Africa      
  11.6.5 Rest of Middle East & Africa     
          
12 Key Developments        
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 12.2 Acquisitions & Mergers      
 12.3 New Product Launch      
 12.4 Expansions       
 12.5 Other Key Strategies      
          
13 Company Profiling        
 13.1 WestRock Company       
 13.2 Smurfit Kappa Group Plc.      
 13.3 Clearwater Paper Corporation       
 13.4 Packaging Corporation Of America     
 13.5 Nippon Paper Industries Co. Ltd     
 13.6 Mondi Group       
 13.7 ITC Limited       
 13.8 International Paper       
 13.9 DS Smith        
 13.10 Metsa Group       
 13.11 Cascades Inc.        
 13.12 Amcor plc       
 13.13 Sappi Limited       


List of Tables         
1 Global Paper & Paperboard Packaging Market Outlook, By Region (2020-2028) ($MN) 
2 Global Paper & Paperboard Packaging Market Outlook, By Product (2020-2028) ($MN) 
3 Global Paper & Paperboard Packaging Market Outlook, By Boxboard (2020-2028) ($MN) 
4 Global Paper & Paperboard Packaging Market Outlook, By Trays (2020-2028) ($MN)  
5 Global Paper & Paperboard Packaging Market Outlook, By Folding Boxes (2020-2028) ($MN) 
6 Global Paper & Paperboard Packaging Market Outlook, By Paper Cups (2020-2028) ($MN) 
7 Global Paper & Paperboard Packaging Market Outlook, By Cold Paper Cups (2020-2028) ($MN)
8 Global Paper & Paperboard Packaging Market Outlook, By Hot Paper Cups (2020-2028) ($MN) 
9 Global Paper & Paperboard Packaging Market Outlook, By Corrugated Box (2020-2028) ($MN) 
10 Global Paper & Paperboard Packaging Market Outlook, By Flexible Paper (2020-2028) ($MN) 
11 Global Paper & Paperboard Packaging Market Outlook, By Paper Bags (2020-2028) ($MN) 
12 Global Paper & Paperboard Packaging Market Outlook, By Shipping Sacks (2020-2028) ($MN) 
13 Global Paper & Paperboard Packaging Market Outlook, By Sachets/Pouches (2020-2028) ($MN)
14 Global Paper & Paperboard Packaging Market Outlook, By Grade (2020-2028) ($MN) 
15 Global Paper & Paperboard Packaging Market Outlook, By White Lined Chipboard (WLC) (2020-2028) ($MN)
16 Global Paper & Paperboard Packaging Market Outlook, By Solid Bleached Sulfate (SBS) (2020-2028) ($MN)
17 Global Paper & Paperboard Packaging Market Outlook, By Label Paper (2020-2028) ($MN) 
18 Global Paper & Paperboard Packaging Market Outlook, By Glassine & Greaseproof Paper (2020-2028) ($MN)
19 Global Paper & Paperboard Packaging Market Outlook, By Folding Boxboard (FBB) (2020-2028) ($MN)
20 Global Paper & Paperboard Packaging Market Outlook, By Coated Unbleached Kraft Paperboard (CUK) (2020-2028) ($MN)
21 Global Paper & Paperboard Packaging Market Outlook, By Other Grades (2020-2028) ($MN) 
22 Global Paper & Paperboard Packaging Market Outlook, By Vegetable Paper (2020-2028) ($MN)
23 Global Paper & Paperboard Packaging Market Outlook, By Parchment Paper (2020-2028) ($MN)
24 Global Paper & Paperboard Packaging Market Outlook, By Liquid Packaging Grade (2020-2028) ($MN)
25 Global Paper & Paperboard Packaging Market Outlook, By Filter Paper (2020-2028) ($MN) 
26 Global Paper & Paperboard Packaging Market Outlook, By Type (2020-2028) ($MN)  
27 Global Paper & Paperboard Packaging Market Outlook, By Stickers (2020-2028) ($MN) 
28 Global Paper & Paperboard Packaging Market Outlook, By Coating (2020-2028) ($MN) 
29 Global Paper & Paperboard Packaging Market Outlook, By Packaging (2020-2028) ($MN) 
30 Global Paper & Paperboard Packaging Market Outlook, By Invitations / Envelopes / Notepaper (2020-2028) ($MN)
31 Global Paper & Paperboard Packaging Market Outlook, By Labels (2020-2028) ($MN) 
32 Global Paper & Paperboard Packaging Market Outlook, By Covers (2020-2028) ($MN) 
33 Global Paper & Paperboard Packaging Market Outlook, By Catalogues (2020-2028) ($MN) 
34 Global Paper & Paperboard Packaging Market Outlook, By Digital Print (2020-2028) ($MN) 
35 Global Paper & Paperboard Packaging Market Outlook, By Shopper (2020-2028) ($MN) 
36 Global Paper & Paperboard Packaging Market Outlook, By Weight (2020-2028) ($MN) 
37 Global Paper & Paperboard Packaging Market Outlook, By 70 G/M2 to 100 G/M2 (2020-2028) ($MN)
38 Global Paper & Paperboard Packaging Market Outlook, By 101 G/M2 to 150 G/M2 (2020-2028) ($MN)
39 Global Paper & Paperboard Packaging Market Outlook, By 151 G/M2 to 200 G/M2 (2020-2028) ($MN)
40 Global Paper & Paperboard Packaging Market Outlook, By 201 G/M2 to 250 G/M2 (2020-2028) ($MN)
41 Global Paper & Paperboard Packaging Market Outlook, By More than 250 G/M2 (2020-2028) ($MN)
42 Global Paper & Paperboard Packaging Market Outlook, By Property (2020-2028) ($MN) 
43 Global Paper & Paperboard Packaging Market Outlook, By Texture (2020-2028) ($MN) 
44 Global Paper & Paperboard Packaging Market Outlook, By Colored (2020-2028) ($MN) 
45 Global Paper & Paperboard Packaging Market Outlook, By Natural (2020-2028) ($MN) 
46 Global Paper & Paperboard Packaging Market Outlook, By Cotton (2020-2028) ($MN) 
47 Global Paper & Paperboard Packaging Market Outlook, By Pearlescent (2020-2028) ($MN) 
48 Global Paper & Paperboard Packaging Market Outlook, By Coated (2020-2028) ($MN) 
49 Global Paper & Paperboard Packaging Market Outlook, By Recycle (2020-2028) ($MN) 
50 Global Paper & Paperboard Packaging Market Outlook, By End User (2020-2028) ($MN) 
51 Global Paper & Paperboard Packaging Market Outlook, By Transportation & Logistics (2020-2028) ($MN)
52 Global Paper & Paperboard Packaging Market Outlook, By Pharmaceuticals (2020-2028) ($MN)
53 Global Paper & Paperboard Packaging Market Outlook, By Chemicals (2020-2028) ($MN) 
54 Global Paper & Paperboard Packaging Market Outlook, By Automotive (2020-2028) ($MN) 
55 Global Paper & Paperboard Packaging Market Outlook, By Food and Beverages (2020-2028) ($MN)
56 Global Paper & Paperboard Packaging Market Outlook, By Processed Food (2020-2028) ($MN) 
57 Global Paper & Paperboard Packaging Market Outlook, By Meat & Poultry Products (2020-2028) ($MN)
58 Global Paper & Paperboard Packaging Market Outlook, By Juices (2020-2028) ($MN) 
59 Global Paper & Paperboard Packaging Market Outlook, By Fruits & Vegetables (2020-2028) ($MN)
60 Global Paper & Paperboard Packaging Market Outlook, By Frozen Food (2020-2028) ($MN) 
61 Global Paper & Paperboard Packaging Market Outlook, By Dairy Products (2020-2028) ($MN) 
62 Global Paper & Paperboard Packaging Market Outlook, By Bakery & Confectionery (2020-2028) ($MN)
63 Global Paper & Paperboard Packaging Market Outlook, By Homecare (2020-2028) ($MN) 
64 Global Paper & Paperboard Packaging Market Outlook, By Healthcare (2020-2028) ($MN) 
65 Global Paper & Paperboard Packaging Market Outlook, By Consumer Goods (2020-2028) ($MN)
66 Global Paper & Paperboard Packaging Market Outlook, By Personal Care and Cosmetics (2020-2028) ($MN)
67 Global Paper & Paperboard Packaging Market Outlook, By Skin Care (2020-2028) ($MN) 
68 Global Paper & Paperboard Packaging Market Outlook, By Nail Care (2020-2028) ($MN) 
69 Global Paper & Paperboard Packaging Market Outlook, By Hair Care (2020-2028) ($MN) 
70 Global Paper & Paperboard Packaging Market Outlook, By Electronics (2020-2028) ($MN) 
71 Global Paper & Paperboard Packaging Market Outlook, By Other End Users  (2020-2028) ($MN)
72 Global Paper & Paperboard Packaging Market Outlook, By Stationary (2020-2028) ($MN) 
73 Global Paper & Paperboard Packaging Market Outlook, By Retail (2020-2028) ($MN) 
74 Global Paper & Paperboard Packaging Market Outlook, By Education  (2020-2028) ($MN) 
75 Global Paper & Paperboard Packaging Market Outlook, By Construction (2020-2028) ($MN) 
          
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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