People Counting System Market
PUBLISHED: 2024 ID: SMRC25546
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People Counting System Market

People Counting System Market Forecasts to 2030 - Global Analysis By Type (Infrared Beam, Thermal Imaging, Video-Based, 3D Time-of-Flight, Stereoscopic Vision, Wi-Fi Tracking and Other Types), Deployment, Component, Application, End User and By Geography

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4.8 (28 reviews)
Published: 2024 ID: SMRC25546

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $1.19 BN

Projected Year Value (2030)

US $2.56 BN

CAGR (2023 - 2030)

12.9%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global People Counting System Market is accounted for $1.19 billion in 2023 and is expected to reach $2.56 billion by 2030 growing at a CAGR of 12.9% during the forecast period. People counting systems are advanced solutions used to accurately track and analyze foot traffic in various settings. These systems provide invaluable data for optimizing operations, improving customer experiences, and enhancing security. With the integration of AI and IoT, they offer sophisticated analytics, real-time monitoring, and predictive insights. People Counting Systems are essential tools for businesses seeking to understand and manage crowd flow, make data-driven decisions, and ultimately enhance efficiency and profitability.

According to a report published by the International Customer Management Institute (ICMI) in 2017, 15.0% of the contact centers leverage cloud-based workforce management solutions; whereas, 36.0% of organizations that use on-premise solutions are switching to cloud-based workforce management solutions.

Market Dynamics: 

Driver: 

Growing emphasis on crowd management

In response to increasing concerns about safety, security, and operational efficiency in various sectors such as retail, transportation, and entertainment, businesses are increasingly adopting people counting systems. These systems provide real-time data on crowd density, flow patterns, and occupancy levels, enabling businesses to implement effective crowd control measures, optimize resource allocation, and ensure compliance with safety regulations. As a result, the demand for accurate and reliable people counting solutions is escalating, driving substantial growth in the market.

Restraint:

Privacy concerns

Privacy concerns in people counting systems primarily revolve around the collection and use of personal data. Deploying such systems raises apprehensions regarding potential violations of individuals' privacy rights, including tracking and recording their movements without consent. These privacy apprehensions can result in regulatory hurdles, public resistance, and reluctance from businesses to implement people counting systems, thereby hampering market growth.

Opportunity:

Increasing focus on security

Businesses across numerous sectors prioritize security measures to safeguard customers, employees, and assets. People counting systems offer a dual benefit by not only providing accurate crowd counting but also aiding in security monitoring and management. These systems help identify suspicious behaviour, monitor crowd movements in real-time, and ensure compliance with safety protocols. Consequently, the demand for people counting systems continues to rise as organizations seek comprehensive solutions to enhance security measures and maintain safe environments, driving market growth.

Threat:

High initial investments

People counting systems entail high initial investments due to the need for specialized hardware, software, and installation costs. The complexity of integrating these systems with existing infrastructure further adds to the initial expenditure. High upfront costs can deter adoption, particularly for small and medium-sized enterprises with limited budgets. This investment barrier restricts market growth as businesses may hesitate to commit to the expense, slowing down the adoption rate of people counting systems.

Covid-19 Impact

The covid-19 pandemic significantly impacted the people counting system market as businesses and public spaces prioritized crowd management and social distancing measures. Demand for accurate people counting solutions surged across retail, transportation, healthcare, and hospitality sectors to ensure compliance with occupancy limits and safety protocols. However, widespread economic disruptions and temporary closures led to a slowdown in market growth during the initial phases of the pandemic. Nonetheless, the market experienced resurgence as businesses adapted to the new normal, emphasizing the importance of crowd monitoring and analytics for operational efficiency and safety.

The cloud-based segment is expected to be the largest during the forecast period

The cloud-based segment is estimated to have a lucrative growth. Cloud-based deployment in a people counting system involves hosting the system's infrastructure and data storage on remote servers accessed via the internet. Utilizing cloud technology offers scalability, flexibility, and accessibility benefits. It enables real-time data processing, analysis, and storage, allowing for efficient management of large volumes of data generated by the people counting system. Additionally, cloud-based deployment facilitates easy integration with other systems and devices, enhances security through centralized management and updates, and reduces the need for on-premises hardware maintenance. 

The retail segment is expected to have the highest CAGR during the forecast period

The retail segment is anticipated to witness the highest CAGR growth during the forecast period. People counting system is a technology used to track and analyze foot traffic within stores or shopping areas. By utilizing various sensors like cameras or infrared beams, it accurately counts the number of people entering and exiting a location in real-time. This data provides valuable insights into customer behaviour, such as peak hours, popular zones, and conversion rates. Retailers leverage this information to optimize store layouts, staff allocation, and marketing strategies, ultimately enhancing operational efficiency, improving customer experience, and boosting sales.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing urbanization, rising retail sector investments, and a growing emphasis on safety and security measures. Countries like China, Japan, and India are witnessing significant adoption due to their large population bases and expanding commercial infrastructure. Moreover, technological advancements, such as AI-powered analytics and IoT integration, are enhancing the accuracy and functionality of people counting systems, further fueling market growth.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period. The region's mature retail sector, coupled with the growing emphasis on data-driven decision-making, drives demand for accurate people counting solutions. Additionally, increasing concerns about security and safety, particularly in public spaces and transportation hubs, contribute to market growth. Technological advancements, such as AI and IoT integration, further propel adoption. Overall, North America continues to be a key market for people counting systems, with sustained growth projected in the coming years.

Key players in the market

Some of the key players profiled in the People Counting System Market include Fluke Corporation, FLIR Systems, Axis Communications, Haltian Limited, V-Count, Traf-Sys Inc., Hikvision, ShopperTrak, CountWise LLC, Axiomatic Technology Limited, DILAX Intelcom GmbH, HELLA Aglaia Mobile Vision GmbH, InfraRed Integrated Systems Limited, Xovis AG, SensMax Limited and RetailNext.

Key Developments:

In September 2022, Fluke India launches 2 New exciting Digital Multi-meters – Fluke 15B MAX & Fluke 17B MAX. The products inherit the classic design of Fluke multimeters and fully upgrade their functions to meet your requirements for safe, accurate, durable, and easy-to-use measurements. They come with many enhancements like better display resolution, higher measurement range, and improved safety thru wrong input alarm.

In August 2022, Haltian launched a new product for people counting named Thingsee COUNT. Thingsee COUNT is a directional, non-camera based and anonymous real-time IoT people counter with wireless data transmission for smart building and office applications. Thingsee COUNT will also help companies plan and execute their return to office policies better as many companies now want to know what the people density is and how many people visit the office.

Types Covered:
• Infrared Beam
• Thermal Imaging
• Stereoscopic Vision
• Time-of-Flight (ToF)
• Wi-Fi Tracking
• Bluetooth Tracking
• Ultrasonic Sensors
• Other Types

Deployments Covered:
• On-Premises
• Cloud-based

Components Covered:
• Hardware
• Software
• Services

Applications Covered:
• Footfall Analysis
• Queue Management
• Customer Behaviour Analysis
• Staff Optimization
• Security & Surveillance
• Heat Mapping
• Occupancy Monitoring
• Other Applications

End Users Covered:
• Retail
• Transportation
• Hospitality
• Healthcare
• Banking & Finance
• Entertainment & Sports
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary          
            
2 Preface           
 2.1 Abstract          
 2.2 Stake Holders         
 2.3 Research Scope         
 2.4 Research Methodology        
  2.4.1 Data Mining        
  2.4.2 Data Analysis        
  2.4.3 Data Validation        
  2.4.4 Research Approach        
 2.5 Research Sources         
  2.5.1 Primary Research Sources       
  2.5.2 Secondary Research Sources       
  2.5.3 Assumptions        
            
3 Market Trend Analysis         
 3.1 Introduction         
 3.2 Drivers          
 3.3 Restraints         
 3.4 Opportunities         
 3.5 Threats          
 3.6 Application Analysis        
 3.7 End User Analysis         
 3.8 Emerging Markets         
 3.9 Impact of Covid-19         
            
4 Porters Five Force Analysis         
 4.1 Bargaining power of suppliers        
 4.2 Bargaining power of buyers        
 4.3 Threat of substitutes        
 4.4 Threat of new entrants        
 4.5 Competitive rivalry         
            
5 Global People Counting System Market, By Type       
 5.1 Introduction         
 5.2 Infrared Beam         
 5.3 Thermal Imaging         
 5.4 Video-Based         
 5.5 3D Time-of-Flight         
 5.6 Stereoscopic Vision         
 5.7 Wi-Fi Tracking         
 5.8 Other Types         
            
6 Global People Counting System Market, By Deployment      
 6.1 Introduction         
 6.2 On-Premises         
 6.3 Cloud-based         
            
7 Global People Counting System Market, By Component      
 7.1 Introduction         
 7.2 Hardware         
 7.3 Software          
 7.4 Services          
            
8 Global People Counting System Market, By Application      
 8.1 Introduction         
 8.2 Footfall Analysis         
 8.3 Queue Management        
 8.4 Customer Behaviour Analysis        
 8.5 Staff Optimization         
 8.6 Security & Surveillance        
 8.7 Heat Mapping         
 8.8 Occupancy Monitoring        
 8.9 Other Applications         
            
9 Global People Counting System Market, By End User      
 9.1 Introduction         
 9.2 Retail          
 9.3 Transportation         
 9.4 Hospitality         
 9.5 Healthcare         
 9.6 Banking & Finance         
 9.7 Entertainment & Sports        
 9.8 Other End Users         
            
10 Global People Counting System Market, By Geography      
 10.1 Introduction         
 10.2 North America         
  10.2.1 US         
  10.2.2 Canada         
  10.2.3 Mexico         
 10.3 Europe          
  10.3.1 Germany         
  10.3.2 UK         
  10.3.3 Italy         
  10.3.4 France         
  10.3.5 Spain         
  10.3.6 Rest of Europe        
 10.4 Asia Pacific         
  10.4.1 Japan         
  10.4.2 China         
  10.4.3 India         
  10.4.4 Australia         
  10.4.5 New Zealand        
  10.4.6 South Korea        
  10.4.7 Rest of Asia Pacific        
 10.5 South America         
  10.5.1 Argentina        
  10.5.2 Brazil         
  10.5.3 Chile         
  10.5.4 Rest of South America       
 10.6 Middle East & Africa        
  10.6.1 Saudi Arabia        
  10.6.2 UAE         
  10.6.3 Qatar         
  10.6.4 South Africa        
  10.6.5 Rest of Middle East & Africa       
            
11 Key Developments          
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 11.2 Acquisitions & Mergers        
 11.3 New Product Launch        
 11.4 Expansions         
 11.5 Other Key Strategies        
            
12 Company Profiling          
 12.1 Fluke Corporation         
 12.2 FLIR Systems         
 12.3 Axis Communications        
 12.4 Haltian Limited         
 12.5 V-Count          
 12.6 Traf-Sys Inc.         
 12.7 Hikvision          
 12.8 ShopperTrak         
 12.9 CountWise LLC         
 12.10 Axiomatic Technology Limited        
 12.11 DILAX Intelcom GmbH        
 12.12 HELLA Aglaia Mobile Vision GmbH       
 12.13 InfraRed Integrated Systems Limited       
 12.14 Xovis AG          
 12.15 SensMax Limited         
 12.16 RetailNext         
            
List of Tables           
1 Global People Counting System Market Outlook, By Region (2021-2030) ($MN)    
2 Global People Counting System Market Outlook, By Type (2021-2030) ($MN)    
3 Global People Counting System Market Outlook, By Infrared Beam (2021-2030) ($MN)   
4 Global People Counting System Market Outlook, By Thermal Imaging (2021-2030) ($MN)   
5 Global People Counting System Market Outlook, By Stereoscopic Vision (2021-2030) ($MN)   
6 Global People Counting System Market Outlook, By Time-of-Flight (ToF) (2021-2030) ($MN)   
7 Global People Counting System Market Outlook, By Wi-Fi Tracking (2021-2030) ($MN)   
8 Global People Counting System Market Outlook, By Bluetooth Tracking (2021-2030) ($MN)   
9 Global People Counting System Market Outlook, By Ultrasonic Sensors (2021-2030) ($MN)   
10 Global People Counting System Market Outlook, By Other Types (2021-2030) ($MN)   
11 Global People Counting System Market Outlook, By Deployment (2021-2030) ($MN)   
12 Global People Counting System Market Outlook, By On-Premises (2021-2030) ($MN)   
13 Global People Counting System Market Outlook, By Cloud-based (2021-2030) ($MN)   
14 Global People Counting System Market Outlook, By Component (2021-2030) ($MN)   
15 Global People Counting System Market Outlook, By Hardware (2021-2030) ($MN)    
16 Global People Counting System Market Outlook, By Software (2021-2030) ($MN)    
17 Global People Counting System Market Outlook, By Services (2021-2030) ($MN)    
18 Global People Counting System Market Outlook, By Application (2021-2030) ($MN)    
19 Global People Counting System Market Outlook, By Footfall Analysis (2021-2030) ($MN)   
20 Global People Counting System Market Outlook, By Queue Management (2021-2030) ($MN)   
21 Global People Counting System Market Outlook, By Customer Behaviour Analysis (2021-2030) ($MN)  
22 Global People Counting System Market Outlook, By Staff Optimization (2021-2030) ($MN)   
23 Global People Counting System Market Outlook, By Security & Surveillance (2021-2030) ($MN)  
24 Global People Counting System Market Outlook, By Heat Mapping (2021-2030) ($MN)   
25 Global People Counting System Market Outlook, By Occupancy Monitoring (2021-2030) ($MN)  
26 Global People Counting System Market Outlook, By Other Applications (2021-2030) ($MN)   
27 Global People Counting System Market Outlook, By End User (2021-2030) ($MN)    
28 Global People Counting System Market Outlook, By Retail (2021-2030) ($MN)    
29 Global People Counting System Market Outlook, By Transportation (2021-2030) ($MN)   
30 Global People Counting System Market Outlook, By Hospitality (2021-2030) ($MN)    
31 Global People Counting System Market Outlook, By Healthcare (2021-2030) ($MN)    
32 Global People Counting System Market Outlook, By Banking & Finance (2021-2030) ($MN)   
33 Global People Counting System Market Outlook, By Entertainment & Sports (2021-2030) ($MN)  
34 Global People Counting System Market Outlook, By Other End Users (2021-2030) ($MN)   
            
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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