Pet Food Ingredients
PUBLISHED: 2024 ID: SMRC26759
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Pet Food Ingredients

Pet Food Ingredients Market Forecasts to 2030 - Global Analysis By Type (Specialty Proteins, Mold Inhibitors and Other Types), Animal (Fish, Dog and Other Animals) and By Geography

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4.5 (39 reviews)
Published: 2024 ID: SMRC26759

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Pet Food Ingredients Market is accounted for $64.46 billion in 2024 and is expected to reach $96.20 billion by 2030 growing at a CAGR of 6.9% during the forecast period. Pet food ingredients typically include a combination of proteins, carbohydrates, fats, vitamins, and minerals tailored to meet the nutritional needs of different pets. Proteins often come from animal sources like meat, poultry, or fish, providing essential amino acids. Carbohydrates can be sourced from grains, vegetables, or legumes, offering energy and fiber. Fats are derived from animal fats or plant oils, supplying concentrated energy and essential fatty acids. 

According to the European Pet Food Industry Federation(FEDIAF), over 80 million households own at least one pet in Europe. 

Market Dynamics: 

Driver: 

Increasing pet ownership

The increasing pet ownership trend is a significant driver of the pet food ingredient market due to its direct correlation with higher demand for pet food products. As more people choose to have pets, particularly dogs and cats, the need for specialized pet food formulations rises. This trend fuels demand for a diverse range of ingredients tailored to meet the specific nutritional needs, dietary preferences, and health concerns of pets. Manufacturers respond by developing innovative formulations using high-quality, natural, and functional ingredients such as protein sources, vitamins, minerals, and supplements. 

Restraint:

Ingredient quality and safety concerns

Ingredient quality and safety concerns are significant restraints due to their direct impact on pet health. Consumers increasingly demand transparency regarding the sourcing, processing, and safety standards of ingredients used in pet food. Contamination risks, such as toxins, pathogens, and allergens, pose health hazards to pets and are major concerns for pet owners. Ensuring high-quality, safe ingredients involve stringent testing and adherence to regulatory standards, which can increase production costs. 

Opportunity:

Functional ingredients

Functional ingredients in the pet food ingredient market represent a significant opportunity due to their added health benefits for pets. These ingredients, such as probiotics, omega fatty acids, and antioxidants, cater to the growing demand for pet food that supports specific health needs like digestion, joint health, and skin and coat care. Consumers increasingly seek products that offer preventive health benefits, driving the market for functional ingredients. Manufacturers are innovating to include ingredients that improve overall pet well-being, addressing concerns about pet obesity and aging-related issues. 

Threat:

Market saturation in developed regions

Market saturation in developed regions poses a significant threat to the pet food ingredient market due to limited growth opportunities. As pet ownership stabilizes and reaches peak levels, the demand for pet food ingredients becomes stagnant or grows slowly. This saturation intensifies competition among suppliers, leading to price pressures and reduced profit margins. Moreover, consumer preferences in developed markets are shifting towards premium and organic ingredients, challenging traditional suppliers to innovate and adapt. 

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the pet food ingredient market in several ways. Supply chain disruptions caused by lockdowns and restrictions on transportation led to shortages and price fluctuations for key ingredients like meat, grains, and additives. Changes in consumer behaviour, such as increased pet adoption rates and more home cooking for pets, altered demand patterns. Economic uncertainties also influenced purchasing decisions, with some consumers opting for more budget-friendly options or shifting to higher-quality, premium ingredients. 

The specialty proteins segment is expected to be the largest during the forecast period

The specialty protein segment in the pet food ingredient market has experienced notable growth due to increasing consumer awareness and demand for premium pet food formulations that prioritize high-quality ingredients. Specialty proteins, such as those derived from novel sources like insects, plant-based proteins, or specific animal proteins like hydrolysates, cater to this demand for novel and functional ingredients. Additionally, advancements in pet nutrition science have underscored the importance of protein quality and digestibility for pet health, further driving the market for specialty proteins. 

The dog segment is expected to have the highest CAGR during the forecast period

The dog segment within the pet food ingredients market has experienced significant growth due to a growing awareness among pet owners about the importance of nutrition for dogs, leading to an increased demand for high-quality and specialized ingredients. This trend has driven innovation in formulations tailored to meet specific health needs, such as weight management, joint health, and allergies. Additionally, the humanization of pets has influenced purchasing decisions, with consumers seeking natural and organic ingredients similar to those they choose for themselves. This has spurred the market for premium ingredients like deboned meats, whole grains, and super foods such as blueberries and kale.

Region with largest share:

In recent years, the North American pet food ingredient market has experienced notable growth driven by several key factors. Increasing pet ownership rates, particularly of dogs and cats, have stimulated demand for high-quality and specialised pet food ingredients. Consumers are increasingly prioritizing the health and well-being of their pets, leading to a rise in demand for natural, organic, and functional ingredients in pet foods. Moreover, advancements in pet nutrition science have underscored the importance of balanced diets, further boosting demand for premium ingredients. 

Region with highest CAGR:

The Asia-Pacific region has witnessed significant growth in the pet food ingredient market due to several factors. Increasing pet ownership rates, rising disposable incomes, and changing consumer preferences towards premium pet food products have driven demand. Additionally, urbanization and a shift towards nuclear families have fuelled the adoption of pets, leading to higher consumption of specialized pet food ingredients. The region's expanding middle-class population has also contributed to the growth, with a greater willingness to spend on pet health and nutrition.

Key players in the market

Some of the key players in Pet Food Ingredients market include ADM, AFB International, BASF SE, Cargill, Darling Ingredients Inc, DSM, Ingredion, Kemin industries, Inc, Lallemand Inc, Mowi ASA, Novozymes, Omega protein corporation, Roquette Freres, Saria A/S GmbH & Co. KG, Symrise, The Scoular company and Zinpro Animal Nutrition, Inc.    

Key Developments:

In March 2024, International Flavors & Fragrances (IFF.N), said that it would sell its pharma solutions business to French plant-based ingredients maker Roquette in a deal valued at $2.85 billion, as it looks to focus on higher-margin businesses. The move comes at a time when IFF is seeing demand slow for its food ingredients and solutions business, especially from end-users such as consumer goods companies, amid higher interest rates and inflationary pressures.

In January 2024, The Scoular Co. has acquired three grain handling facilities from Skyland Grain near its Pratt, Kansas, US, shuttle-loader, more than doubling the company’s storage capacity in the region while expanding market opportunities for area farmers. The facilities in Trousdale, Cullison and Greensburg expand the company’s footprint in central Kansas, where it has operated a shuttle-loading facility in nearby Pratt for over a decade.

Types Covered:
• Specialty Proteins
• Mold Inhibitors
• Amino Acids
• Phosphates
• Gut Health Ingredients
• Vitamins
• Carotenoids
• Antimicrobials & Antibiotics
• Antioxidants
• Flavors & Sweeteners
• Minerals
• Mycotoxin Detoxifiers
• Acidifiers
• Enzymes
• Protein
• Starches
• Dietary Fiber
• Fruit Ingredients
• Other Types 

Animals Covered:
• Fish
• Dog
• Cat
• Other Animals
 
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary     
      
2 Preface     
 2.1 Abstract    
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology    
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions   
      
3 Market Trend Analysis     
 3.1 Introduction    
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats    
 3.6 Emerging Markets    
 3.7 Impact of Covid-19    
      
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry    
      
5 Global Pet Food Ingredients Market, By Type     
 5.1 Introduction    
 5.2 Specialty Proteins    
  5.2.1 Poultry Protein   
  5.2.2 Pork Protein   
  5.2.3 Ovine Proteins   
  5.2.4 Hydrolyzed Proteins   
  5.2.5 Fish Protein   
  5.2.6 Egg Proteins   
  5.2.7 Cervine Proteins   
  5.2.8 Blended Proteins   
  5.2.9 Beef Proteins   
  5.2.10 Algal proteins   
  5.2.11 Plant Proteins   
  5.2.12 Other Specialty Proteins   
 5.3 Mold Inhibitors    
 5.4 Amino Acids    
  5.4.1 Cysteine   
  5.4.2 Lysine   
  5.4.3 Methionine   
  5.4.4 Threonine   
  5.4.5 Other Amino Acids   
 5.5 Phosphates    
  5.5.1 Dicalcium   
  5.5.2 Monocalcium   
  5.5.3 Phospholipids   
  5.5.4 Other Phosphates   
 5.6 Gut Health Ingredients    
  5.6.1 Yeasts   
  5.6.2 Seaweed   
  5.6.3 Mushroom   
  5.6.4 Cereals   
  5.6.5 Beta-Glucan   
 5.7 Vitamins    
  5.7.1 Fat-Soluble   
  5.7.2 Water-Soluble   
 5.8 Carotenoids    
  5.8.1 Astaxanthin   
  5.8.2 Beta-Carotene   
  5.8.3 Lutein   
  5.8.4 Zeaxanthine   
  5.8.5 Other Carotenoids   
 5.9 Antimicrobials & Antibiotics    
 5.10 Antioxidants    
 5.11 Flavors & Sweeteners    
 5.12 Minerals    
 5.13 Mycotoxin Detoxifiers    
 5.14 Acidifiers    
 5.15 Enzymes    
  5.15.1 Proteases   
  5.15.2 Phytases   
  5.15.3 Carbohydrases   
  5.15.4 Other Enzymes   
 5.16 Protein    
  5.16.1 Sugar   
  5.16.2 Sorbitol   
  5.16.3 Propylene Glycol   
  5.16.4 Mannan-oligosaccharide   
  5.16.5 Glycerol   
  5.16.6 Fructo-Oligosaccharides   
 5.17 Starches    
  5.17.1 Maize/Corn   
  5.17.2 Potato   
  5.17.3 Rice   
  5.17.4 Seeds and Legumes   
  5.17.5 Tapioca   
  5.17.6 Wheat   
  5.17.7 Whole Grains   
 5.18 Dietary Fiber    
  5.18.1 Oats   
  5.18.2 Legumes   
  5.18.3 Inulin   
  5.18.4 Bran   
  5.18.5 Nuts and Chicory Root   
 5.19 Fruit Ingredients    
  5.19.1 Blueberry   
  5.19.2 Apple   
  5.19.3 Cranberry   
  5.19.4 Other Fruit Ingredients   
 5.20 Other Types    
      
6 Global Pet Food Ingredients Market, By Animal     
 6.1 Introduction    
 6.2 Fish    
 6.3 Dog    
 6.4 Cat    
 6.5 Other Animals    
      
7 Global Pet Food Ingredients Market, By Geography     
 7.1 Introduction    
 7.2 North America    
  7.2.1 US   
  7.2.2 Canada   
  7.2.3 Mexico   
 7.3 Europe    
  7.3.1 Germany   
  7.3.2 UK   
  7.3.3 Italy   
  7.3.4 France   
  7.3.5 Spain   
  7.3.6 Rest of Europe   
 7.4 Asia Pacific    
  7.4.1 Japan   
  7.4.2 China   
  7.4.3 India   
  7.4.4 Australia   
  7.4.5 New Zealand   
  7.4.6 South Korea   
  7.4.7 Rest of Asia Pacific   
 7.5 South America    
  7.5.1 Argentina   
  7.5.2 Brazil   
  7.5.3 Chile   
  7.5.4 Rest of South America   
 7.6 Middle East & Africa    
  7.6.1 Saudi Arabia   
  7.6.2 UAE   
  7.6.3 Qatar   
  7.6.4 South Africa   
  7.6.5 Rest of Middle East & Africa   
      
8 Key Developments     
 8.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 8.2 Acquisitions & Mergers    
 8.3 New Product Launch    
 8.4 Expansions    
 8.5 Other Key Strategies    
      
9 Company Profiling     
 9.1 ADM    
 9.2 AFB International    
 9.3 BASF SE    
 9.4 Cargill    
 9.5 Darling Ingredients Inc    
 9.6 DSM    
 9.7 Ingredion    
 9.8 Kemin industries, Inc    
 9.9 Lallemand Inc    
 9.10 Mowi ASA    
 9.11 Novozymes    
 9.12 Omega protein corporation    
 9.13 Roquette Freres    
 9.14 Saria A/S GmbH & Co. KG    
 9.15 Symrise    
 9.16 The Scoular company    
 9.17 Zinpro Animal Nutrition, Inc.    
      
List of Tables      
1 Global Pet Food Ingredients Market Outlook, By Region (2022-2030) ($MN)     
2 Global Pet Food Ingredients Market Outlook, By Type (2022-2030) ($MN)     
3 Global Pet Food Ingredients Market Outlook, By Specialty Proteins (2022-2030) ($MN)     
4 Global Pet Food Ingredients Market Outlook, By Poultry Protein (2022-2030) ($MN)     
5 Global Pet Food Ingredients Market Outlook, By Pork Protein (2022-2030) ($MN)     
6 Global Pet Food Ingredients Market Outlook, By Ovine Proteins (2022-2030) ($MN)     
7 Global Pet Food Ingredients Market Outlook, By Hydrolyzed Proteins (2022-2030) ($MN)     
8 Global Pet Food Ingredients Market Outlook, By Fish Protein (2022-2030) ($MN)     
9 Global Pet Food Ingredients Market Outlook, By Egg Proteins (2022-2030) ($MN)     
10 Global Pet Food Ingredients Market Outlook, By Cervine Proteins (2022-2030) ($MN)     
11 Global Pet Food Ingredients Market Outlook, By Blended Proteins (2022-2030) ($MN)     
12 Global Pet Food Ingredients Market Outlook, By Beef Proteins (2022-2030) ($MN)     
13 Global Pet Food Ingredients Market Outlook, By Algal proteins (2022-2030) ($MN)     
14 Global Pet Food Ingredients Market Outlook, By Plant Proteins (2022-2030) ($MN)     
15 Global Pet Food Ingredients Market Outlook, By Other Specialty Proteins (2022-2030) ($MN)     
16 Global Pet Food Ingredients Market Outlook, By Mold Inhibitors (2022-2030) ($MN)     
17 Global Pet Food Ingredients Market Outlook, By Amino Acids (2022-2030) ($MN)     
18 Global Pet Food Ingredients Market Outlook, By Cysteine (2022-2030) ($MN)     
19 Global Pet Food Ingredients Market Outlook, By Lysine (2022-2030) ($MN)     
20 Global Pet Food Ingredients Market Outlook, By Methionine (2022-2030) ($MN)     
21 Global Pet Food Ingredients Market Outlook, By Threonine (2022-2030) ($MN)     
22 Global Pet Food Ingredients Market Outlook, By Other Amino Acids (2022-2030) ($MN)     
23 Global Pet Food Ingredients Market Outlook, By Phosphates (2022-2030) ($MN)     
24 Global Pet Food Ingredients Market Outlook, By Dicalcium (2022-2030) ($MN)     
25 Global Pet Food Ingredients Market Outlook, By Monocalcium (2022-2030) ($MN)     
26 Global Pet Food Ingredients Market Outlook, By Phospholipids (2022-2030) ($MN)     
27 Global Pet Food Ingredients Market Outlook, By Other Phosphates (2022-2030) ($MN)     
28 Global Pet Food Ingredients Market Outlook, By Gut Health Ingredients (2022-2030) ($MN)     
29 Global Pet Food Ingredients Market Outlook, By Yeasts (2022-2030) ($MN)     
30 Global Pet Food Ingredients Market Outlook, By Seaweed (2022-2030) ($MN)     
31 Global Pet Food Ingredients Market Outlook, By Mushroom (2022-2030) ($MN)     
32 Global Pet Food Ingredients Market Outlook, By Cereals (2022-2030) ($MN)     
33 Global Pet Food Ingredients Market Outlook, By Beta-Glucan (2022-2030) ($MN)     
34 Global Pet Food Ingredients Market Outlook, By Vitamins (2022-2030) ($MN)     
35 Global Pet Food Ingredients Market Outlook, By Fat-Soluble (2022-2030) ($MN)     
36 Global Pet Food Ingredients Market Outlook, By Water-Soluble (2022-2030) ($MN)     
37 Global Pet Food Ingredients Market Outlook, By Carotenoids (2022-2030) ($MN)     
38 Global Pet Food Ingredients Market Outlook, By Astaxanthin (2022-2030) ($MN)     
39 Global Pet Food Ingredients Market Outlook, By Beta-Carotene (2022-2030) ($MN)     
40 Global Pet Food Ingredients Market Outlook, By Lutein (2022-2030) ($MN)     
41 Global Pet Food Ingredients Market Outlook, By Zeaxanthine (2022-2030) ($MN)     
42 Global Pet Food Ingredients Market Outlook, By Other Carotenoids (2022-2030) ($MN)     
43 Global Pet Food Ingredients Market Outlook, By Antimicrobials & Antibiotics (2022-2030) ($MN)     
44 Global Pet Food Ingredients Market Outlook, By Antioxidants (2022-2030) ($MN)     
45 Global Pet Food Ingredients Market Outlook, By Flavors & Sweeteners (2022-2030) ($MN)     
46 Global Pet Food Ingredients Market Outlook, By Minerals (2022-2030) ($MN)     
47 Global Pet Food Ingredients Market Outlook, By Mycotoxin Detoxifiers (2022-2030) ($MN)     
48 Global Pet Food Ingredients Market Outlook, By Acidifiers (2022-2030) ($MN)     
49 Global Pet Food Ingredients Market Outlook, By Enzymes (2022-2030) ($MN)     
50 Global Pet Food Ingredients Market Outlook, By Proteases (2022-2030) ($MN)     
51 Global Pet Food Ingredients Market Outlook, By Phytases (2022-2030) ($MN)     
52 Global Pet Food Ingredients Market Outlook, By Carbohydrases (2022-2030) ($MN)     
53 Global Pet Food Ingredients Market Outlook, By Other Enzymes (2022-2030) ($MN)     
54 Global Pet Food Ingredients Market Outlook, By Protein (2022-2030) ($MN)     
55 Global Pet Food Ingredients Market Outlook, By Sugar (2022-2030) ($MN)     
56 Global Pet Food Ingredients Market Outlook, By Sorbitol (2022-2030) ($MN)     
57 Global Pet Food Ingredients Market Outlook, By Propylene Glycol (2022-2030) ($MN)     
58 Global Pet Food Ingredients Market Outlook, By Mannan-oligosaccharide (2022-2030) ($MN)     
59 Global Pet Food Ingredients Market Outlook, By Glycerol (2022-2030) ($MN)     
60 Global Pet Food Ingredients Market Outlook, By Fructo-Oligosaccharides (2022-2030) ($MN)     
61 Global Pet Food Ingredients Market Outlook, By Starches (2022-2030) ($MN)     
62 Global Pet Food Ingredients Market Outlook, By Maize/Corn (2022-2030) ($MN)     
63 Global Pet Food Ingredients Market Outlook, By Potato (2022-2030) ($MN)     
64 Global Pet Food Ingredients Market Outlook, By Rice (2022-2030) ($MN)     
65 Global Pet Food Ingredients Market Outlook, By Seeds and Legumes (2022-2030) ($MN)     
66 Global Pet Food Ingredients Market Outlook, By Tapioca (2022-2030) ($MN)     
67 Global Pet Food Ingredients Market Outlook, By Wheat (2022-2030) ($MN)     
68 Global Pet Food Ingredients Market Outlook, By Whole Grains (2022-2030) ($MN)     
69 Global Pet Food Ingredients Market Outlook, By Dietary Fiber (2022-2030) ($MN)     
70 Global Pet Food Ingredients Market Outlook, By Oats (2022-2030) ($MN)     
71 Global Pet Food Ingredients Market Outlook, By Legumes (2022-2030) ($MN)     
72 Global Pet Food Ingredients Market Outlook, By Inulin (2022-2030) ($MN)     
73 Global Pet Food Ingredients Market Outlook, By Bran (2022-2030) ($MN)     
74 Global Pet Food Ingredients Market Outlook, By Nuts and Chicory Root (2022-2030) ($MN)     
75 Global Pet Food Ingredients Market Outlook, By Fruit Ingredients (2022-2030) ($MN)     
76 Global Pet Food Ingredients Market Outlook, By Blueberry (2022-2030) ($MN)     
77 Global Pet Food Ingredients Market Outlook, By Apple (2022-2030) ($MN)     
78 Global Pet Food Ingredients Market Outlook, By Cranberry (2022-2030) ($MN)     
79 Global Pet Food Ingredients Market Outlook, By Other Fruit Ingredients (2022-2030) ($MN)     
80 Global Pet Food Ingredients Market Outlook, By Other Types (2022-2030) ($MN)     
81 Global Pet Food Ingredients Market Outlook, By Animal (2022-2030) ($MN)     
82 Global Pet Food Ingredients Market Outlook, By Fish (2022-2030) ($MN)     
83 Global Pet Food Ingredients Market Outlook, By Dog (2022-2030) ($MN)     
84 Global Pet Food Ingredients Market Outlook, By Cat (2022-2030) ($MN)     
85 Global Pet Food Ingredients Market Outlook, By Other Animals (2022-2030) ($MN)     
      
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.     

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

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  • Suppliers & Distributors
  • Manufacturers
  • Consumers
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