Ready Mix Concrete Market
Ready-Mix Concrete Market Forecasts to 2030 - Global Analysis By Type (Transit Mix, Shrink Mix, Central Mix, Standard, Accelerated Set, Flowable Fill, Architectural and Fiber-reinforced), Mixer Type (Barrel Truck and Volumetric), Application and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $541.46 BN |
|
Projected Year Value (2030) |
US $841.42 BN |
|
CAGR (2023 - 2030) |
6.5% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
Middle East & Africa |
According to Stratistics MRC, the Global Ready-Mix Concrete Market is accounted for $541.46 billion in 2023 and is expected to reach $841.42 billion by 2030 growing at a CAGR of 6.5% during the forecast period. Ready-mix concrete (RMC) is a mixture of water, supplementary materials, aggregates, and cement in defined proportions. To achieve the desired durability and strength, these various elements are combined in the appropriate proportions in line with established rules. When compared to regular concrete, ready-mix concrete is more popular since it is more convenient, simpler to use, and of higher quality. For ready-mix concrete, a setup is needed to mix the materials proportionally. In factories, ready-mixed concrete is produced for driveways, civil construction, bridge foundations, and other uses.
According to the Ministry of Commerce and Industry, the real estate sector in India is expected to reach USD 1 trillion in market size by 2030, up from USD 200 billion in 2021, and contribute 13% to the country’s GDP by 2025.
Market Dynamics:
Driver:
Increasing demand in infrastructure sector
The rise of the construction sector is primarily being driven by rising infrastructure construction activities. Due to elements including increasing stability in infrastructure projects, corporate deleveraging, and the adoption of the goods and services tax (GST), investments from the private sector are anticipated to grow moderately strongly. The increase of urban infrastructure and building development is being fuelled by government efforts which suggest a promising prospect for the industry.
Restraint:
Lack of awareness
The low number of sales and installations, which may be attributed to the fact that these systems are relatively new and have little public outreach, is what is preventing the market from expanding. It is anticipated that the market will be hampered by the general people's ignorance of these technologies, which are still in their infancy and have little public outreach as evidenced by the low number of sales and installations and substitutes for the materials.
Opportunity:
Growing popularity of geopolymer cement concrete
Fly ash, granulated slag, and sodium silicate are used to make geopolymers, which are building materials that are increasingly employed in cement because of their exceptional qualities, including their resistance to acids, ability to regulate high temperatures, and capacity to provide structures a high level of strength. Concrete manufacture employs geopolymers to cut carbon dioxide emissions. Thus, it is anticipated that ready mix concrete use would rise as a result of geopolymers' increasing use in the production of concrete.
Threat:
High operating cost
Several raw ingredients are needed in significant amounts for the production of ready mix concrete. Due to the large usage of cement, the administration of the manufacturing site, and the transportation of ready mix concrete to construction sites, ready mix concrete is more expensive than onsite mix concrete. Due to high operational expenses at production facilities and hefty taxes levied by the government, the cost of ready mix concrete is frequently increased.
Covid-19 Impact
COVID-19 had a detrimental effect on the market. Due to the COVID-19 effect, the nation's construction sector was at a stop, and many of the building sites were only operating at half their capacity. However, since limitations were removed, the industry has been rebounding strongly. Over the past two years, a rise in home sales, the beginning of new projects, and a rise in the demand for new offices and commercial space have been driving the market's recovery.
The transit mix segment is expected to be the largest during the forecast period
The transit mix segment is estimated to have a lucrative growth. Transit-mixing allows concrete to be hauled to construction sites further away from the plant. Due to probable delays in the shipment or placing of centrally mixed concrete, this approach prevents the issues of early hardening and slump loss. Transit mix has improved quality control, uniformity, and manufacturing capacity, and it also lessens vehicle wear.
The commercial segment is expected to have the highest CAGR during the forecast period
The commercial segment is anticipated to witness the fastest CAGR growth during the forecast period owing to the increasing urbanization in several countries worldwide. It is taking place as a result of the development of several private sector businesses, including retail centres, hotels, and restaurants. The demand for this form of concrete is further increased by the need for speedy building in commercial projects.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period. The need for ready-mix concrete in construction operations is anticipated to be supported by the rapid infrastructure development in Thailand, Singapore, India, and China. The region's industrial and manufacturing expansion, together with urbanisation and housing growth, are all expected to increase demand for ready-mix concrete. The sector is projected to benefit from government changes to improve the road infrastructure in China and India in order to flourish the industrial growth in the region.
Region with highest CAGR:
Middle East and Africa is projected to have the highest CAGR over the forecast period. Due to considerable advancements in the infrastructure sector, Saudi Arabia and the United Arab Emirates have considerably contributed to market growth. Government programmes like Vision 2030 and the National Transformation Programme (NTP) are supposed to support economic growth in Saudi Arabia. Additionally, the demand for ready-mix concrete would increase due to the region's growing building of commercial and residential complexes.
Key players in the market
Some of the key players profiled in the Ready-Mix Concrete Market include UltraTech Cement Ltd., ACC Limited, Prism Johnson Limited, Heidelberg Cement AG, Nuvoco Vistas Corp Ltd., LafargeHolcim Ltd., Ramco Cements, CRH plc, CONCRETE INDIA, Martin Marietta Inc., Ambuja Cements, Vulcan Materials Company, RDC Concrete (India) Pvt. Ltd., Vicat S.A., CEMEX S.A.B. de C.V., Hanson Group, Votorantim Cimentos, Dillon Bros Concrete LLC, Skyway RMC Plants Private Limited and RayMix Concrete India Pvt Ltd.
Key Developments:
In September 2022, the Adani Group announced the completion of the acquisition of Ambuja Cements and ACC Ltd. The company completed the transaction with Holcim India. The value of the acquisition is estimated to be around USD 6.50 billion.
In September 2022, Ramco Cements announced the commissioning of its fifth manufacturing plant in Andhra Pradesh. This plant will serve customers from Andhra Pradesh, Karnataka, North Tamil Nadu, Maharashtra, and Madhya Pradesh and will further strengthen the company's product integration for ready-mix concrete.
In May 2020, UltraTech developed its in-house technology that collects all the remaining concrete from the construction sites and makes them into slurry for recycling in ready-mix concrete. The plant technology is automated and does not dispose of any solid or water waste, thus it is fully environmentally friendly.
In April 2020, Hanson Group supplied ready-mix concrete to meet the challenges of COVID-19 pandemic in Swansea. The factory is temporarily being formed as an NHS filed hospital for treatment and care of the patients affected from the novel corona virus.
Types Covered:
• Transit Mix
• Shrink Mix
• Central Mix
• Standard
• Accelerated Set
• Flowable Fill
• Architectural
• Fiber-reinforced
Mixer Types Covered:
• Barrel Truck
• Volumetric
Applications Covered:
• Residential
• Infrastructure
• Commercial
• Industrial
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Ready-Mix Concrete Market, By Type
5.1 Introduction
5.2 Transit Mix
5.3 Shrink Mix
5.4 Central Mix
5.5 Standard
5.6 Accelerated Set
5.7 Flowable Fill
5.8 Architectural
5.9 Fiber-reinforced
6 Global Ready-Mix Concrete Market, By Mixer Type
6.1 Introduction
6.2 Barrel Truck
6.3 Volumetric
7 Global Ready-Mix Concrete Market, By Application
7.1 Introduction
7.2 Residential
7.3 Infrastructure
7.4 Commercial
7.5 Industrial
8 Global Ready-Mix Concrete Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 UltraTech Cement Ltd.
10.2 ACC Limited
10.3 Prism Johnson Limited
10.4 Heidelberg Cement AG
10.5 Nuvoco Vistas Corp Ltd.
10.6 LafargeHolcim Ltd.
10.7 Ramco Cements
10.8 CRH plc
10.9 CONCRETE INDIA
10.10 Martin Marietta Inc.
10.11 Ambuja Cements
10.12 Vulcan Materials Company
10.13 RDC Concrete (India) Pvt. Ltd.
10.14 Vicat S.A.
10.15 CEMEX S.A.B. de C.V.
10.16 Hanson Group
10.17 Votorantim Cimentos
10.18 Dillon Bros Concrete LLC
10.19 Skyway RMC Plants Private Limited
10.20 RayMix Concrete India Pvt Ltd.
List of Tables
1 Global Ready-Mix Concrete Market Outlook, By Region (2021-2030) ($MN)
2 Global Ready-Mix Concrete Market Outlook, By Type (2021-2030) ($MN)
3 Global Ready-Mix Concrete Market Outlook, By Transit Mix (2021-2030) ($MN)
4 Global Ready-Mix Concrete Market Outlook, By Shrink Mix (2021-2030) ($MN)
5 Global Ready-Mix Concrete Market Outlook, By Central Mix (2021-2030) ($MN)
6 Global Ready-Mix Concrete Market Outlook, By Standard (2021-2030) ($MN)
7 Global Ready-Mix Concrete Market Outlook, By Accelerated Set (2021-2030) ($MN)
8 Global Ready-Mix Concrete Market Outlook, By Flowable Fill (2021-2030) ($MN)
9 Global Ready-Mix Concrete Market Outlook, By Architectural (2021-2030) ($MN)
10 Global Ready-Mix Concrete Market Outlook, By Fiber-reinforced (2021-2030) ($MN)
11 Global Ready-Mix Concrete Market Outlook, By Mixer Type (2021-2030) ($MN)
12 Global Ready-Mix Concrete Market Outlook, By Barrel Truck (2021-2030) ($MN)
13 Global Ready-Mix Concrete Market Outlook, By Volumetric (2021-2030) ($MN)
14 Global Ready-Mix Concrete Market Outlook, By Application (2021-2030) ($MN)
15 Global Ready-Mix Concrete Market Outlook, By Residential (2021-2030) ($MN)
16 Global Ready-Mix Concrete Market Outlook, By Infrastructure (2021-2030) ($MN)
17 Global Ready-Mix Concrete Market Outlook, By Commercial (2021-2030) ($MN)
18 Global Ready-Mix Concrete Market Outlook, By Industrial (2021-2030) ($MN)
19 North America Ready-Mix Concrete Market Outlook, By Country (2021-2030) ($MN)
20 North America Ready-Mix Concrete Market Outlook, By Type (2021-2030) ($MN)
21 North America Ready-Mix Concrete Market Outlook, By Transit Mix (2021-2030) ($MN)
22 North America Ready-Mix Concrete Market Outlook, By Shrink Mix (2021-2030) ($MN)
23 North America Ready-Mix Concrete Market Outlook, By Central Mix (2021-2030) ($MN)
24 North America Ready-Mix Concrete Market Outlook, By Standard (2021-2030) ($MN)
25 North America Ready-Mix Concrete Market Outlook, By Accelerated Set (2021-2030) ($MN)
26 North America Ready-Mix Concrete Market Outlook, By Flowable Fill (2021-2030) ($MN)
27 North America Ready-Mix Concrete Market Outlook, By Architectural (2021-2030) ($MN)
28 North America Ready-Mix Concrete Market Outlook, By Fiber-reinforced (2021-2030) ($MN)
29 North America Ready-Mix Concrete Market Outlook, By Mixer Type (2021-2030) ($MN)
30 North America Ready-Mix Concrete Market Outlook, By Barrel Truck (2021-2030) ($MN)
31 North America Ready-Mix Concrete Market Outlook, By Volumetric (2021-2030) ($MN)
32 North America Ready-Mix Concrete Market Outlook, By Application (2021-2030) ($MN)
33 North America Ready-Mix Concrete Market Outlook, By Residential (2021-2030) ($MN)
34 North America Ready-Mix Concrete Market Outlook, By Infrastructure (2021-2030) ($MN)
35 North America Ready-Mix Concrete Market Outlook, By Commercial (2021-2030) ($MN)
36 North America Ready-Mix Concrete Market Outlook, By Industrial (2021-2030) ($MN)
37 Europe Ready-Mix Concrete Market Outlook, By Country (2021-2030) ($MN)
38 Europe Ready-Mix Concrete Market Outlook, By Type (2021-2030) ($MN)
39 Europe Ready-Mix Concrete Market Outlook, By Transit Mix (2021-2030) ($MN)
40 Europe Ready-Mix Concrete Market Outlook, By Shrink Mix (2021-2030) ($MN)
41 Europe Ready-Mix Concrete Market Outlook, By Central Mix (2021-2030) ($MN)
42 Europe Ready-Mix Concrete Market Outlook, By Standard (2021-2030) ($MN)
43 Europe Ready-Mix Concrete Market Outlook, By Accelerated Set (2021-2030) ($MN)
44 Europe Ready-Mix Concrete Market Outlook, By Flowable Fill (2021-2030) ($MN)
45 Europe Ready-Mix Concrete Market Outlook, By Architectural (2021-2030) ($MN)
46 Europe Ready-Mix Concrete Market Outlook, By Fiber-reinforced (2021-2030) ($MN)
47 Europe Ready-Mix Concrete Market Outlook, By Mixer Type (2021-2030) ($MN)
48 Europe Ready-Mix Concrete Market Outlook, By Barrel Truck (2021-2030) ($MN)
49 Europe Ready-Mix Concrete Market Outlook, By Volumetric (2021-2030) ($MN)
50 Europe Ready-Mix Concrete Market Outlook, By Application (2021-2030) ($MN)
51 Europe Ready-Mix Concrete Market Outlook, By Residential (2021-2030) ($MN)
52 Europe Ready-Mix Concrete Market Outlook, By Infrastructure (2021-2030) ($MN)
53 Europe Ready-Mix Concrete Market Outlook, By Commercial (2021-2030) ($MN)
54 Europe Ready-Mix Concrete Market Outlook, By Industrial (2021-2030) ($MN)
55 Asia Pacific Ready-Mix Concrete Market Outlook, By Country (2021-2030) ($MN)
56 Asia Pacific Ready-Mix Concrete Market Outlook, By Type (2021-2030) ($MN)
57 Asia Pacific Ready-Mix Concrete Market Outlook, By Transit Mix (2021-2030) ($MN)
58 Asia Pacific Ready-Mix Concrete Market Outlook, By Shrink Mix (2021-2030) ($MN)
59 Asia Pacific Ready-Mix Concrete Market Outlook, By Central Mix (2021-2030) ($MN)
60 Asia Pacific Ready-Mix Concrete Market Outlook, By Standard (2021-2030) ($MN)
61 Asia Pacific Ready-Mix Concrete Market Outlook, By Accelerated Set (2021-2030) ($MN)
62 Asia Pacific Ready-Mix Concrete Market Outlook, By Flowable Fill (2021-2030) ($MN)
63 Asia Pacific Ready-Mix Concrete Market Outlook, By Architectural (2021-2030) ($MN)
64 Asia Pacific Ready-Mix Concrete Market Outlook, By Fiber-reinforced (2021-2030) ($MN)
65 Asia Pacific Ready-Mix Concrete Market Outlook, By Mixer Type (2021-2030) ($MN)
66 Asia Pacific Ready-Mix Concrete Market Outlook, By Barrel Truck (2021-2030) ($MN)
67 Asia Pacific Ready-Mix Concrete Market Outlook, By Volumetric (2021-2030) ($MN)
68 Asia Pacific Ready-Mix Concrete Market Outlook, By Application (2021-2030) ($MN)
69 Asia Pacific Ready-Mix Concrete Market Outlook, By Residential (2021-2030) ($MN)
70 Asia Pacific Ready-Mix Concrete Market Outlook, By Infrastructure (2021-2030) ($MN)
71 Asia Pacific Ready-Mix Concrete Market Outlook, By Commercial (2021-2030) ($MN)
72 Asia Pacific Ready-Mix Concrete Market Outlook, By Industrial (2021-2030) ($MN)
73 South America Ready-Mix Concrete Market Outlook, By Country (2021-2030) ($MN)
74 South America Ready-Mix Concrete Market Outlook, By Type (2021-2030) ($MN)
75 South America Ready-Mix Concrete Market Outlook, By Transit Mix (2021-2030) ($MN)
76 South America Ready-Mix Concrete Market Outlook, By Shrink Mix (2021-2030) ($MN)
77 South America Ready-Mix Concrete Market Outlook, By Central Mix (2021-2030) ($MN)
78 South America Ready-Mix Concrete Market Outlook, By Standard (2021-2030) ($MN)
79 South America Ready-Mix Concrete Market Outlook, By Accelerated Set (2021-2030) ($MN)
80 South America Ready-Mix Concrete Market Outlook, By Flowable Fill (2021-2030) ($MN)
81 South America Ready-Mix Concrete Market Outlook, By Architectural (2021-2030) ($MN)
82 South America Ready-Mix Concrete Market Outlook, By Fiber-reinforced (2021-2030) ($MN)
83 South America Ready-Mix Concrete Market Outlook, By Mixer Type (2021-2030) ($MN)
84 South America Ready-Mix Concrete Market Outlook, By Barrel Truck (2021-2030) ($MN)
85 South America Ready-Mix Concrete Market Outlook, By Volumetric (2021-2030) ($MN)
86 South America Ready-Mix Concrete Market Outlook, By Application (2021-2030) ($MN)
87 South America Ready-Mix Concrete Market Outlook, By Residential (2021-2030) ($MN)
88 South America Ready-Mix Concrete Market Outlook, By Infrastructure (2021-2030) ($MN)
89 South America Ready-Mix Concrete Market Outlook, By Commercial (2021-2030) ($MN)
90 South America Ready-Mix Concrete Market Outlook, By Industrial (2021-2030) ($MN)
91 Middle East & Africa Ready-Mix Concrete Market Outlook, By Country (2021-2030) ($MN)
92 Middle East & Africa Ready-Mix Concrete Market Outlook, By Type (2021-2030) ($MN)
93 Middle East & Africa Ready-Mix Concrete Market Outlook, By Transit Mix (2021-2030) ($MN)
94 Middle East & Africa Ready-Mix Concrete Market Outlook, By Shrink Mix (2021-2030) ($MN)
95 Middle East & Africa Ready-Mix Concrete Market Outlook, By Central Mix (2021-2030) ($MN)
96 Middle East & Africa Ready-Mix Concrete Market Outlook, By Standard (2021-2030) ($MN)
97 Middle East & Africa Ready-Mix Concrete Market Outlook, By Accelerated Set (2021-2030) ($MN)
98 Middle East & Africa Ready-Mix Concrete Market Outlook, By Flowable Fill (2021-2030) ($MN)
99 Middle East & Africa Ready-Mix Concrete Market Outlook, By Architectural (2021-2030) ($MN)
100 Middle East & Africa Ready-Mix Concrete Market Outlook, By Fiber-reinforced (2021-2030) ($MN)
101 Middle East & Africa Ready-Mix Concrete Market Outlook, By Mixer Type (2021-2030) ($MN)
102 Middle East & Africa Ready-Mix Concrete Market Outlook, By Barrel Truck (2021-2030) ($MN)
103 Middle East & Africa Ready-Mix Concrete Market Outlook, By Volumetric (2021-2030) ($MN)
104 Middle East & Africa Ready-Mix Concrete Market Outlook, By Application (2021-2030) ($MN)
105 Middle East & Africa Ready-Mix Concrete Market Outlook, By Residential (2021-2030) ($MN)
106 Middle East & Africa Ready-Mix Concrete Market Outlook, By Infrastructure (2021-2030) ($MN)
107 Middle East & Africa Ready-Mix Concrete Market Outlook, By Commercial (2021-2030) ($MN)
108 Middle East & Africa Ready-Mix Concrete Market Outlook, By Industrial (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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