Sourdough Market
PUBLISHED: 2020 ID: SMRC18956
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Sourdough Market

Sourdough - Global Market Outlook (2018-2027)

4.5 (23 reviews)
4.5 (23 reviews)
Published: 2020 ID: SMRC18956

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Sourdough Market is accounted for $2.62 billion in 2018 and is expected to reach $5.51 billion by 2027 growing at a CAGR of 8.6% during the forecast period. Rising demand for gluten-free sourdough products and fermented foods, growing demand for bread types paired with health benefits among consumers, increased urbanization and rising preference for sourdough pizza are some of the key factors fuelling the market growth. However, high cost associated with sourdough products restraint the market growth.

Sourdough is a mixture of water and flour with yeast and bacteria called lactobacillus. These bacteria make it slightly acidic and keep the flour easily digestible as it is a gluten-free product with the presence of important nutrients such as folic acid, zinc, magnesium, iron, and others. 

Amongst application, Pizza base is expected to have lucrative growth during the forecast period, due to increasing consumer receptivity to new flavours and rising consumption in Europe. Furthermore, rising R&D investments by prominent restaurant chains in the pizza industry, including Pizza Hut, has contributed positively to the growth of the segment. 

By Geography, The Asia Pacific region is expected to have a significant market growth during the forecast period with countries such as China, Japan, and India contributing substantially to the growth of the regional market. Growing demand for baked products free of chemicals and preservatives in these countries has put sourdough-based products in the spotlight. India is likely to have a prominent position in the Asia Pacific market owing to the presence of abundant native and ancient varieties of wheat that are high in nutrition and flavour. 

Some of the key players in the global Sourdough market are Truckee Sourdough Company, Lallemand, Ernst Bocker GmbH & Co. KG, Alpha Baking Co, Josey Baker Bread, Gold Coast Bakeries, Puratos NV/SA, GoodMills Group GmbH, Riverside Sourdough, Dr Otto Suwelack Nachf Gmbh & Co, Bread SRSLY, German Bakehouse, Philibert Savours, Boudin SF, Backaldrin International, Morabito Baking Co. Inc., Italmill Srl, and Madison Sourdough.

Types Covered:
• Type I (Lactobacillus Sanfranciscensis)
• Type II (Saccharomyces Cerevisiae)
• Type III

Ingredients Covered:
• Barley
• Oats
• Rye
• Wheat

Applications Covered:
• Pizza 
• Cakes & Pastries
• Waffles and Pancakes
• Breads 
• Cookies
• Buns
• Desserts
• Muffins
• Piecrust

End Users Covered:
• Bakery and Confectionery
• Food & Beverages

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand      
o South Korea       
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
         
2 Preface   
    
 2.1 Abstract       
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology       
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions      
         
3 Market Trend Analysis        
 3.1 Introduction       
 3.2 Drivers       
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats       
 3.6 Application Analysis       
 3.7 End User Analysis       
 3.8 Emerging Markets       
 3.9 Futuristic Market Scenario       
         
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry       
         
5 Global Sourdough Market, By Type        
 5.1 Introduction       
 5.2 Type I (Lactobacillus Sanfranciscensis)       
 5.3 Type II (Saccharomyces Cerevisiae)       
 5.4 Type III       
  5.4.1 Lactobacillus Brevis      
  5.4.2 Lactobacillus Plantarum       
  5.4.3 Pediococcus Pentosaceus      
         
6 Global Sourdough Market, By Ingredient        
 6.1 Introduction       
 6.2 Barley       
 6.3 Oats       
 6.4 Rye       
 6.5 Wheat       
         
7 Global Sourdough Market, By Application        
 7.1 Introduction       
 7.2 Pizza       
 7.3 Cakes & Pastries       
 7.4 Waffles and Pancakes       
 7.5 Breads        
 7.6 Cookies       
 7.7 Buns       
 7.8 Desserts       
 7.9 Muffins       
 7.10 Piecrust       
         
8 Global Sourdough Market, By End User        
 8.1 Introduction       
 8.2 Bakery and Confectionery       
 8.3 Food & Beverages       
         
9 Global Sourdough Market, By Geography       
 
 9.1 Introduction       
 9.2 North America       
  9.2.1 US      
  9.2.2 Canada      
  9.2.3 Mexico      
 9.3 Europe       
  9.3.1 Germany      
  9.3.2 UK      
  9.3.3 Italy      
  9.3.4 France      
  9.3.5 Spain      
  9.3.6 Rest of Europe      
 9.4 Asia Pacific       
  9.4.1 Japan      
  9.4.2 China      
  9.4.3 India      
  9.4.4 Australia      
  9.4.5 New Zealand      
  9.4.6 South Korea      
  9.4.7 Rest of Asia Pacific      
 9.5 South America       
  9.5.1 Argentina      
  9.5.2 Brazil      
  9.5.3 Chile      
  9.5.4 Rest of South America      
 9.6 Middle East & Africa       
  9.6.1 Saudi Arabia      
  9.6.2 UAE      
  9.6.3 Qatar      
  9.6.4 South Africa      
  9.6.5 Rest of Middle East & Africa      
         
10 Key Developments        
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures       
 10.2 Acquisitions & Mergers       
 10.3 New Product Launch       
 10.4 Expansions       
 10.5 Other Key Strategies       
         
11 Company Profiling        
 11.1 Truckee Sourdough Company       
 11.2 Lallemand       
 11.3 Ernst Bocker GmbH & Co. KG       
 11.4 Alpha Baking Co       
 11.5 Josey Baker Bread       
 11.6 Gold Coast Bakeries       
 11.7 Puratos NV/SA       
 11.8 GoodMills Group GmbH       
 11.9 Riverside Sourdough       
 11.10 Dr Otto Suwelack Nachf Gmbh & Co       
 11.1 Bread SRSLY       
 11.12 German Bakehouse       
 11.13 Philibert Savours       
 11.14 Boudin SF       
 11.15 Backaldrin International       
 11.16 Morabito Baking Co. Inc      
 11.17 Italmill Srl       
 11.18 Madison Sourdough


List of Tables         
1 Global Sourdough Market Outlook, By Region (2017-2027) ($MN)        
2 Global Sourdough Market Outlook, By Type (2017-2027) ($MN)        
3 Global Sourdough Market Outlook, By Type I (Lactobacillus Sanfranciscensis) (2017-2027) ($MN)        
4 Global Sourdough Market Outlook, By Type II (Saccharomyces Cerevisiae) (2017-2027) ($MN)        
5 Global Sourdough Market Outlook, By Type III (2017-2027) ($MN)        
6 Global Sourdough Market Outlook, By Lactobacillus Brevis (2017-2027) ($MN)        
7 Global Sourdough Market Outlook, By Lactobacillus Plantarum (2017-2027) ($MN)        
8 Global Sourdough Market Outlook, By Pediococcus Pentosaceus (2017-2027) ($MN)        
9 Global Sourdough Market Outlook, By Ingredient (2017-2027) ($MN)        
10 Global Sourdough Market Outlook, By Barley (2017-2027) ($MN)        
11 Global Sourdough Market Outlook, By Oats (2017-2027) ($MN)        
12 Global Sourdough Market Outlook, By Rye (2017-2027) ($MN)        
13 Global Sourdough Market Outlook, By Wheat (2017-2027) ($MN)        
14 Global Sourdough Market Outlook, By Application (2017-2027) ($MN)        
15 Global Sourdough Market Outlook, By Pizza (2017-2027) ($MN)        
16 Global Sourdough Market Outlook, By Cakes & Pastries (2017-2027) ($MN)        
17 Global Sourdough Market Outlook, By Waffles and Pancakes (2017-2027) ($MN)        
18 Global Sourdough Market Outlook, By Breads (2017-2027) ($MN)        
19 Global Sourdough Market Outlook, By Cookies (2017-2027) ($MN)        
20 Global Sourdough Market Outlook, By Buns (2017-2027) ($MN)        
21 Global Sourdough Market Outlook, By Desserts (2017-2027) ($MN)        
22 Global Sourdough Market Outlook, By Muffins (2017-2027) ($MN)        
23 Global Sourdough Market Outlook, By Piecrust (2017-2027) ($MN)        
24 Global Sourdough Market Outlook, By End User (2017-2027) ($MN)        
25 Global Sourdough Market Outlook, By Bakery and Confectionery (2017-2027) ($MN)        
26 Global Sourdough Market Outlook, By Food & Beverages (2017-2027) ($MN)        
27 North America Sourdough Market Outlook, By Country (2017-2027) ($MN)        
28 North America Sourdough Market Outlook, By Type (2017-2027) ($MN)        
29 North America Sourdough Market Outlook, By Type I (Lactobacillus Sanfranciscensis) (2017-2027) ($MN)        
30 North America Sourdough Market Outlook, By Type II (Saccharomyces Cerevisiae) (2017-2027) ($MN)        
31 North America Sourdough Market Outlook, By Type III (2017-2027) ($MN)        
32 North America Sourdough Market Outlook, By Lactobacillus Brevis (2017-2027) ($MN)        
33 North America Sourdough Market Outlook, By Lactobacillus Plantarum (2017-2027) ($MN)        
34 North America Sourdough Market Outlook, By Pediococcus Pentosaceus (2017-2027) ($MN)        
35 North America Sourdough Market Outlook, By Ingredient (2017-2027) ($MN)        
36 North America Sourdough Market Outlook, By Barley (2017-2027) ($MN)        
37 North America Sourdough Market Outlook, By Oats (2017-2027) ($MN)        
38 North America Sourdough Market Outlook, By Rye (2017-2027) ($MN)        
39 North America Sourdough Market Outlook, By Wheat (2017-2027) ($MN)        
40 North America Sourdough Market Outlook, By Application (2017-2027) ($MN)        
41 North America Sourdough Market Outlook, By Pizza (2017-2027) ($MN)        
42 North America Sourdough Market Outlook, By Cakes & Pastries (2017-2027) ($MN)        
43 North America Sourdough Market Outlook, By Waffles and Pancakes (2017-2027) ($MN)        
44 North America Sourdough Market Outlook, By Breads (2017-2027) ($MN)        
45 North America Sourdough Market Outlook, By Cookies (2017-2027) ($MN)        
46 North America Sourdough Market Outlook, By Buns (2017-2027) ($MN)        
47 North America Sourdough Market Outlook, By Desserts (2017-2027) ($MN)        
48 North America Sourdough Market Outlook, By Muffins (2017-2027) ($MN)        
49 North America Sourdough Market Outlook, By Piecrust (2017-2027) ($MN)        
50 North America Sourdough Market Outlook, By End User (2017-2027) ($MN)        
51 North America Sourdough Market Outlook, By Bakery and Confectionery (2017-2027) ($MN)        
52 North America Sourdough Market Outlook, By Food & Beverages (2017-2027) ($MN)        
53 Europe Sourdough Market Outlook, By Country (2017-2027) ($MN)        
54 Europe Sourdough Market Outlook, By Type (2017-2027) ($MN)        
55 Europe Sourdough Market Outlook, By Type I (Lactobacillus Sanfranciscensis) (2017-2027) ($MN)        
56 Europe Sourdough Market Outlook, By Type II (Saccharomyces Cerevisiae) (2017-2027) ($MN)        
57 Europe Sourdough Market Outlook, By Type III (2017-2027) ($MN)        
58 Europe Sourdough Market Outlook, By Lactobacillus Brevis (2017-2027) ($MN)        
59 Europe Sourdough Market Outlook, By Lactobacillus Plantarum (2017-2027) ($MN)        
60 Europe Sourdough Market Outlook, By Pediococcus Pentosaceus (2017-2027) ($MN)        
61 Europe Sourdough Market Outlook, By Ingredient (2017-2027) ($MN)        
62 Europe Sourdough Market Outlook, By Barley (2017-2027) ($MN)        
63 Europe Sourdough Market Outlook, By Oats (2017-2027) ($MN)        
64 Europe Sourdough Market Outlook, By Rye (2017-2027) ($MN)        
65 Europe Sourdough Market Outlook, By Wheat (2017-2027) ($MN)        
66 Europe Sourdough Market Outlook, By Application (2017-2027) ($MN)        
67 Europe Sourdough Market Outlook, By Pizza (2017-2027) ($MN)        
68 Europe Sourdough Market Outlook, By Cakes & Pastries (2017-2027) ($MN)        
69 Europe Sourdough Market Outlook, By Waffles and Pancakes (2017-2027) ($MN)        
70 Europe Sourdough Market Outlook, By Breads (2017-2027) ($MN)        
71 Europe Sourdough Market Outlook, By Cookies (2017-2027) ($MN)        
72 Europe Sourdough Market Outlook, By Buns (2017-2027) ($MN)        
73 Europe Sourdough Market Outlook, By Desserts (2017-2027) ($MN)        
74 Europe Sourdough Market Outlook, By Muffins (2017-2027) ($MN)        
75 Europe Sourdough Market Outlook, By Piecrust (2017-2027) ($MN)        
76 Europe Sourdough Market Outlook, By End User (2017-2027) ($MN)        
77 Europe Sourdough Market Outlook, By Bakery and Confectionery (2017-2027) ($MN)        
78 Europe Sourdough Market Outlook, By Food & Beverages (2017-2027) ($MN)        
79 Asia Pacific Sourdough Market Outlook, By Country (2017-2027) ($MN)        
80 Asia Pacific Sourdough Market Outlook, By Type (2017-2027) ($MN)        
81 Asia Pacific Sourdough Market Outlook, By Type I (Lactobacillus Sanfranciscensis) (2017-2027) ($MN)        
82 Asia Pacific Sourdough Market Outlook, By Type II (Saccharomyces Cerevisiae) (2017-2027) ($MN)        
83 Asia Pacific Sourdough Market Outlook, By Type III (2017-2027) ($MN)        
84 Asia Pacific Sourdough Market Outlook, By Lactobacillus Brevis (2017-2027) ($MN)        
85 Asia Pacific Sourdough Market Outlook, By Lactobacillus Plantarum (2017-2027) ($MN)        
86 Asia Pacific Sourdough Market Outlook, By Pediococcus Pentosaceus (2017-2027) ($MN)        
87 Asia Pacific Sourdough Market Outlook, By Ingredient (2017-2027) ($MN)        
88 Asia Pacific Sourdough Market Outlook, By Barley (2017-2027) ($MN)        
89 Asia Pacific Sourdough Market Outlook, By Oats (2017-2027) ($MN)        
90 Asia Pacific Sourdough Market Outlook, By Rye (2017-2027) ($MN)        
91 Asia Pacific Sourdough Market Outlook, By Wheat (2017-2027) ($MN)        
92 Asia Pacific Sourdough Market Outlook, By Application (2017-2027) ($MN)        
93 Asia Pacific Sourdough Market Outlook, By Pizza (2017-2027) ($MN)        
94 Asia Pacific Sourdough Market Outlook, By Cakes & Pastries (2017-2027) ($MN)        
95 Asia Pacific Sourdough Market Outlook, By Waffles and Pancakes (2017-2027) ($MN)        
96 Asia Pacific Sourdough Market Outlook, By Breads (2017-2027) ($MN)        
97 Asia Pacific Sourdough Market Outlook, By Cookies (2017-2027) ($MN)        
98 Asia Pacific Sourdough Market Outlook, By Buns (2017-2027) ($MN)        
99 Asia Pacific Sourdough Market Outlook, By Desserts (2017-2027) ($MN)        
100 Asia Pacific Sourdough Market Outlook, By Muffins (2017-2027) ($MN)        
101 Asia Pacific Sourdough Market Outlook, By Piecrust (2017-2027) ($MN)        
102 Asia Pacific Sourdough Market Outlook, By End User (2017-2027) ($MN)        
103 Asia Pacific Sourdough Market Outlook, By Bakery and Confectionery (2017-2027) ($MN)        
104 Asia Pacific Sourdough Market Outlook, By Food & Beverages (2017-2027) ($MN)        
105 South America Sourdough Market Outlook, By Country (2017-2027) ($MN)        
106 South America Sourdough Market Outlook, By Type (2017-2027) ($MN)        
107 South America Sourdough Market Outlook, By Type I (Lactobacillus Sanfranciscensis) (2017-2027) ($MN)        
108 South America Sourdough Market Outlook, By Type II (Saccharomyces Cerevisiae) (2017-2027) ($MN)        
109 South America Sourdough Market Outlook, By Type III (2017-2027) ($MN)        
110 South America Sourdough Market Outlook, By Lactobacillus Brevis (2017-2027) ($MN)        
111 South America Sourdough Market Outlook, By Lactobacillus Plantarum (2017-2027) ($MN)        
112 South America Sourdough Market Outlook, By Pediococcus Pentosaceus (2017-2027) ($MN)        
113 South America Sourdough Market Outlook, By Ingredient (2017-2027) ($MN)        
114 South America Sourdough Market Outlook, By Barley (2017-2027) ($MN)        
115 South America Sourdough Market Outlook, By Oats (2017-2027) ($MN)        
116 South America Sourdough Market Outlook, By Rye (2017-2027) ($MN)        
117 South America Sourdough Market Outlook, By Wheat (2017-2027) ($MN)        
118 South America Sourdough Market Outlook, By Application (2017-2027) ($MN)        
119 South America Sourdough Market Outlook, By Pizza (2017-2027) ($MN)        
120 South America Sourdough Market Outlook, By Cakes & Pastries (2017-2027) ($MN)        
121 South America Sourdough Market Outlook, By Waffles and Pancakes (2017-2027) ($MN)        
122 South America Sourdough Market Outlook, By Breads (2017-2027) ($MN)        
123 South America Sourdough Market Outlook, By Cookies (2017-2027) ($MN)        
124 South America Sourdough Market Outlook, By Buns (2017-2027) ($MN)        
125 South America Sourdough Market Outlook, By Desserts (2017-2027) ($MN)        
126 South America Sourdough Market Outlook, By Muffins (2017-2027) ($MN)        
127 South America Sourdough Market Outlook, By Piecrust (2017-2027) ($MN)        
128 South America Sourdough Market Outlook, By End User (2017-2027) ($MN)        
129 South America Sourdough Market Outlook, By Bakery and Confectionery (2017-2027) ($MN)        
130 South America Sourdough Market Outlook, By Food & Beverages (2017-2027) ($MN)        
131 Middle East & Africa Sourdough Market Outlook, By Country (2017-2027) ($MN)        
132 Middle East & Africa Sourdough Market Outlook, By Type (2017-2027) ($MN)        
133 Middle East & Africa Sourdough Market Outlook, By Type I (Lactobacillus Sanfranciscensis) (2017-2027) ($MN)        
134 Middle East & Africa Sourdough Market Outlook, By Type II (Saccharomyces Cerevisiae) (2017-2027) ($MN)        
135 Middle East & Africa Sourdough Market Outlook, By Type III (2017-2027) ($MN)        
136 Middle East & Africa Sourdough Market Outlook, By Lactobacillus Brevis (2017-2027) ($MN)        
137 Middle East & Africa Sourdough Market Outlook, By Lactobacillus Plantarum (2017-2027) ($MN)        
138 Middle East & Africa Sourdough Market Outlook, By Pediococcus Pentosaceus (2017-2027) ($MN)        
139 Middle East & Africa Sourdough Market Outlook, By Ingredient (2017-2027) ($MN)        
140 Middle East & Africa Sourdough Market Outlook, By Barley (2017-2027) ($MN)        
141 Middle East & Africa Sourdough Market Outlook, By Oats (2017-2027) ($MN)        
142 Middle East & Africa Sourdough Market Outlook, By Rye (2017-2027) ($MN)        
143 Middle East & Africa Sourdough Market Outlook, By Wheat (2017-2027) ($MN)        
144 Middle East & Africa Sourdough Market Outlook, By Application (2017-2027) ($MN)        
145 Middle East & Africa Sourdough Market Outlook, By Pizza (2017-2027) ($MN)        
146 Middle East & Africa Sourdough Market Outlook, By Cakes & Pastries (2017-2027) ($MN)        
147 Middle East & Africa Sourdough Market Outlook, By Waffles and Pancakes (2017-2027) ($MN)        
148 Middle East & Africa Sourdough Market Outlook, By Breads (2017-2027) ($MN)        
149 Middle East & Africa Sourdough Market Outlook, By Cookies (2017-2027) ($MN)        
150 Middle East & Africa Sourdough Market Outlook, By Buns (2017-2027) ($MN)        
151 Middle East & Africa Sourdough Market Outlook, By Desserts (2017-2027) ($MN)        
152 Middle East & Africa Sourdough Market Outlook, By Muffins (2017-2027) ($MN)        
153 Middle East & Africa Sourdough Market Outlook, By Piecrust (2017-2027) ($MN)        
154 Middle East & Africa Sourdough Market Outlook, By End User (2017-2027) ($MN)        
155 Middle East & Africa Sourdough Market Outlook, By Bakery and Confectionery (2017-2027) ($MN)        
156 Middle East & Africa Sourdough Market Outlook, By Food & Beverages (2017-2027) ($MN)        
         
           

 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
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Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


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