Tire Cord Fabrics Market
Tire Cord Fabrics Market Forecasts to 2030 - Global Analysis By Tire Type (Bias Tires and Radial Tires), Vehicle Type (Commercial Vehicles, Passenger Cars and Other Vehicle Types), Material, Distribution Channel and By Geography
According to Stratistics MRC, the Global Tire Cord Fabrics Market is accounted for $5.57 billion in 2023 and is expected to reach $7.99 billion by 2030 growing at a CAGR of 5.3% during the forecast period. Tire cord fabrics are essential components in the manufacturing of tires, providing reinforcement and strength to ensure optimal performance and safety on the road. These fabrics are typically made from materials like nylon, polyester, rayon, aramid, and steel, which are woven into a specific pattern to create a durable layer within the tire.
According to the data by the China Association of Automobile Manufacturers, passenger vehicles production in China stood at 1.767 million units in September 2021, rising 18.1% month on month.
Market Dynamics:
Driver:
Expansion of the automotive sector
Demand for sturdy, long-lasting tyres rises in tandem with the growth of the automotive industry. Tire cord fabrics, the hidden heroes within tires, provide the essential structure and reinforcement, making them a key driver of the tire cord fabrics market. This market thrives on the increasing production of vehicles, particularly in developing nations, and the rising preference for long-lasting, fuel-efficient tires. Even the electric vehicle revolution plays a role, as their unique wear patterns require specialized, high-performance tire cord fabrics, creating new opportunities for the market.
Restraint:
Fluctuating raw material prices
The cost of key raw materials like nylon, polyester, and rayon can fluctuate significantly, impacting production costs and profitability for manufacturers. Unpredictable raw material costs make it difficult to accurately calculate production costs and set profitable selling prices. Also, volatile prices can erode a manufacturer's competitive edge, especially if they cannot adjust their pricing quickly enough to maintain profitability.
Opportunity:
Electric vehicle revolution
Electric vehicles' unique weight distribution, higher torque, and instant acceleration demand specialised tyre cord fabrics with superior strength, rolling resistance, and durability. This opens a new market segment for manufacturers, requiring innovation in materials like aramid fibres and lighter, stronger composites to cater to these evolving needs. As EV adoption surges, the demand for specialized tire cord fabrics is poised to rise, driving significant growth for the market.
Threat:
Substitute materials
Alternative materials, such as steel belts or non-pneumatic tyres, offer different properties and performance characteristics that could potentially replace traditional tyre cord fabrics. These substitutes may provide advantages such as increased durability, reduced weight, or improved puncture resistance, thereby challenging the dominance of traditional cord fabrics. Therefore, it acts as a significant barrier to market expansion.
Covid-19 Impact
The COVID-19 pandemic initially caused disruptions in production, supply chains, and demand. Lockdown measures, factory closures, and reduced automotive production led to a decline in tyre cord fabric sales. However, the market gradually rebounded as restrictions eased, driven by pent-up demand for vehicles and increased emphasis on transportation safety. Moreover, the pandemic accelerated trends like e-commerce and vehicle electrification, stimulating demand for specialised tyres and innovative cord fabrics.
The nylon segment is expected to be the largest during the forecast period
The nylon segment is estimated to hold the largest share, due to its exceptional strength, durability, and heat resistance properties. Widely utilised in tyre manufacturing, nylon cord fabrics enhance tyre performance, offering excellent resistance to abrasion and punctures. Its flexibility allows for the creation of high-quality, lightweight tyres that deliver superior traction and stability on diverse road surfaces. As the automotive industry continues to evolve, the demand for nylon cord fabrics remains robust, driving innovation and advancements in tyre technology worldwide.
The commercial vehicles segment is expected to have the highest CAGR during the forecast period
The commercial vehicles segment is anticipated to have lucrative growth during the forecast period. Commercial vehicles encompass a wide range of vehicles used for transporting goods and passengers, including trucks, buses, and heavy-duty vehicles. These vehicles demand robust tyres capable of withstanding heavy loads, harsh road conditions, and frequent use. Tyre cord fabrics play a crucial role in reinforcing commercial vehicle tyres, providing the strength, stability, and durability necessary for prolonged operations. With the growing global logistics and transportation industry, the demand for commercial vehicle tyres continues to rise, driving the market.
Region with largest share:
Asia Pacific commanded the largest market share during the extrapolated period due to its burgeoning automotive industry and expanding infrastructure. Countries like China, Japan, India, and South Korea are major contributors to the market's growth, driven by increasing vehicle production and rising demand for tires. The region's robust economic growth, coupled with technological advancements in tire manufacturing, fosters significant opportunities for market players. Overall, Asia Pacific emerges as a key hub for tyre cord fabric production and consumption, poised for continued growth in the foreseeable future.
Region with highest CAGR:
North America is expected to witness profitable growth over the projection period. The United States and Canada lead market growth, propelled by high vehicle ownership rates and a robust manufacturing base. Moreover, the emphasis on fuel efficiency and sustainability drives demand for advanced tyre technologies, boosting the market for innovative cord fabrics. Additionally, the presence of key players and significant investments in research and development contribute to the market's vitality.
Key players in the market
Some of the key players in the Tire Cord Fabrics Market include Toray Industries Inc., Hyosung Corporation, Indorama Ventures Public Company Limited, Kordsa Teknik Tekstil A.S., SRF Ltd, Kolon Industries Inc., Teijin Limited, Century Enka Limited, Firestone Fibers & Textile Company, Shenma Industrial Co. Ltd., Cordenka GmbH & Co KG, Bekaert, Zhejiang Hailide New Material Co., Ltd., Far Eastern Group and Milliken & Company.
Key Developments:
In January 2023, Century Enka Limited commenced the commercial production of a nylon tire cord fabric crafted entirely from fully recycled nylon waste. Apollo Tyres Ltd. will utilize this new environment-friendly material for specific product lines across various market sectors.
In September 2022, TEIJIN LIMITED announced that Teijin Frontier Co., Ltd., its business unit, had developed an environment-friendly tire cord by utilizing a low-impact, chemically recycled polyester fiber and an adhesive free from resorcinol formaldehyde (RF), which is a carcinogen harmful to both humans and the environment.
In September 2022, Kolon Industries Inc. announced the successful expansion of its tire cord manufacturing facility in Vietnam's Binh Duong province. The company is making rapid progress in enhancing its global competitiveness. This expansion has enabled the company to bring its annual manufacturing capacity for PET (polyester) tire cords at the facility to 19,200 tons, bringing its global capacity to 103,200 tons
Tire Types Covered:
• Bias Tires
• Radial Tires
Vehicle Types Covered:
• Commercial Vehicles
• Passenger Cars
• Other Vehicle Types
Materials Covered:
• Polyester
• Nylon
• Rayon
• Aramid
• PVA
• Glass
• Other Materials
Distribution Channels Covered:
• Replacement
• OEM
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Tire Cord Fabrics Market, By Tire Type
5.1 Introduction
5.2 Bias Tires
5.3 Radial Tires
6 Global Tire Cord Fabrics Market, By Vehicle Type
6.1 Introduction
6.2 Commercial Vehicles
6.3 Passenger Cars
6.4 Other Vehicle Types
7 Global Tire Cord Fabrics Market, By Material
7.1 Introduction
7.2 Polyester
7.3 Nylon
7.4 Rayon
7.5 Aramid
7.6 PVA
7.7 Glass
7.8 Other Materials
8 Global Tire Cord Fabrics Market, By Distribution Channel
8.1 Introduction
8.2 Replacement
8.3 OEM
9 Global Tire Cord Fabrics Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Toray Industries Inc.
11.2 Hyosung Corporation
11.3 Indorama Ventures Public Company Limited
11.4 Kordsa Teknik Tekstil A.S.
11.5 SRF Ltd
11.6 Kolon Industries Inc.
11.7 Teijin Limited
11.8 Century Enka Limited
11.9 Firestone Fibers & Textile Company
11.10 Shenma Industrial Co. Ltd.
11.11 Cordenka GmbH & Co KG
11.12 Bekaert
11.13 Zhejiang Hailide New Material Co., Ltd.
11.14 Far Eastern Group
11.15 Milliken & Company
List of Tables
1 Global Tire Cord Fabrics Market Outlook, By Region (2021-2030) ($MN)
2 Global Tire Cord Fabrics Market Outlook, By Tire Type (2021-2030) ($MN)
3 Global Tire Cord Fabrics Market Outlook, By Bias Tires (2021-2030) ($MN)
4 Global Tire Cord Fabrics Market Outlook, By Radial Tires (2021-2030) ($MN)
5 Global Tire Cord Fabrics Market Outlook, By Vehicle Type (2021-2030) ($MN)
6 Global Tire Cord Fabrics Market Outlook, By Commercial Vehicles (2021-2030) ($MN)
7 Global Tire Cord Fabrics Market Outlook, By Passenger Cars (2021-2030) ($MN)
8 Global Tire Cord Fabrics Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
9 Global Tire Cord Fabrics Market Outlook, By Material (2021-2030) ($MN)
10 Global Tire Cord Fabrics Market Outlook, By Polyester (2021-2030) ($MN)
11 Global Tire Cord Fabrics Market Outlook, By Nylon (2021-2030) ($MN)
12 Global Tire Cord Fabrics Market Outlook, By Rayon (2021-2030) ($MN)
13 Global Tire Cord Fabrics Market Outlook, By Aramid (2021-2030) ($MN)
14 Global Tire Cord Fabrics Market Outlook, By PVA (2021-2030) ($MN)
15 Global Tire Cord Fabrics Market Outlook, By Glass (2021-2030) ($MN)
16 Global Tire Cord Fabrics Market Outlook, By Other Materials (2021-2030) ($MN)
17 Global Tire Cord Fabrics Market Outlook, By Distribution Channel (2021-2030) ($MN)
18 Global Tire Cord Fabrics Market Outlook, By Replacement (2021-2030) ($MN)
19 Global Tire Cord Fabrics Market Outlook, By OEM (2021-2030) ($MN)
20 North America Tire Cord Fabrics Market Outlook, By Country (2021-2030) ($MN)
21 North America Tire Cord Fabrics Market Outlook, By Tire Type (2021-2030) ($MN)
22 North America Tire Cord Fabrics Market Outlook, By Bias Tires (2021-2030) ($MN)
23 North America Tire Cord Fabrics Market Outlook, By Radial Tires (2021-2030) ($MN)
24 North America Tire Cord Fabrics Market Outlook, By Vehicle Type (2021-2030) ($MN)
25 North America Tire Cord Fabrics Market Outlook, By Commercial Vehicles (2021-2030) ($MN)
26 North America Tire Cord Fabrics Market Outlook, By Passenger Cars (2021-2030) ($MN)
27 North America Tire Cord Fabrics Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
28 North America Tire Cord Fabrics Market Outlook, By Material (2021-2030) ($MN)
29 North America Tire Cord Fabrics Market Outlook, By Polyester (2021-2030) ($MN)
30 North America Tire Cord Fabrics Market Outlook, By Nylon (2021-2030) ($MN)
31 North America Tire Cord Fabrics Market Outlook, By Rayon (2021-2030) ($MN)
32 North America Tire Cord Fabrics Market Outlook, By Aramid (2021-2030) ($MN)
33 North America Tire Cord Fabrics Market Outlook, By PVA (2021-2030) ($MN)
34 North America Tire Cord Fabrics Market Outlook, By Glass (2021-2030) ($MN)
35 North America Tire Cord Fabrics Market Outlook, By Other Materials (2021-2030) ($MN)
36 North America Tire Cord Fabrics Market Outlook, By Distribution Channel (2021-2030) ($MN)
37 North America Tire Cord Fabrics Market Outlook, By Replacement (2021-2030) ($MN)
38 North America Tire Cord Fabrics Market Outlook, By OEM (2021-2030) ($MN)
39 Europe Tire Cord Fabrics Market Outlook, By Country (2021-2030) ($MN)
40 Europe Tire Cord Fabrics Market Outlook, By Tire Type (2021-2030) ($MN)
41 Europe Tire Cord Fabrics Market Outlook, By Bias Tires (2021-2030) ($MN)
42 Europe Tire Cord Fabrics Market Outlook, By Radial Tires (2021-2030) ($MN)
43 Europe Tire Cord Fabrics Market Outlook, By Vehicle Type (2021-2030) ($MN)
44 Europe Tire Cord Fabrics Market Outlook, By Commercial Vehicles (2021-2030) ($MN)
45 Europe Tire Cord Fabrics Market Outlook, By Passenger Cars (2021-2030) ($MN)
46 Europe Tire Cord Fabrics Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
47 Europe Tire Cord Fabrics Market Outlook, By Material (2021-2030) ($MN)
48 Europe Tire Cord Fabrics Market Outlook, By Polyester (2021-2030) ($MN)
49 Europe Tire Cord Fabrics Market Outlook, By Nylon (2021-2030) ($MN)
50 Europe Tire Cord Fabrics Market Outlook, By Rayon (2021-2030) ($MN)
51 Europe Tire Cord Fabrics Market Outlook, By Aramid (2021-2030) ($MN)
52 Europe Tire Cord Fabrics Market Outlook, By PVA (2021-2030) ($MN)
53 Europe Tire Cord Fabrics Market Outlook, By Glass (2021-2030) ($MN)
54 Europe Tire Cord Fabrics Market Outlook, By Other Materials (2021-2030) ($MN)
55 Europe Tire Cord Fabrics Market Outlook, By Distribution Channel (2021-2030) ($MN)
56 Europe Tire Cord Fabrics Market Outlook, By Replacement (2021-2030) ($MN)
57 Europe Tire Cord Fabrics Market Outlook, By OEM (2021-2030) ($MN)
58 Asia Pacifc Tire Cord Fabrics Market Outlook, By Country (2021-2030) ($MN)
59 Asia Pacifc Tire Cord Fabrics Market Outlook, By Tire Type (2021-2030) ($MN)
60 Asia Pacifc Tire Cord Fabrics Market Outlook, By Bias Tires (2021-2030) ($MN)
61 Asia Pacifc Tire Cord Fabrics Market Outlook, By Radial Tires (2021-2030) ($MN)
62 Asia Pacifc Tire Cord Fabrics Market Outlook, By Vehicle Type (2021-2030) ($MN)
63 Asia Pacifc Tire Cord Fabrics Market Outlook, By Commercial Vehicles (2021-2030) ($MN)
64 Asia Pacifc Tire Cord Fabrics Market Outlook, By Passenger Cars (2021-2030) ($MN)
65 Asia Pacifc Tire Cord Fabrics Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
66 Asia Pacifc Tire Cord Fabrics Market Outlook, By Material (2021-2030) ($MN)
67 Asia Pacifc Tire Cord Fabrics Market Outlook, By Polyester (2021-2030) ($MN)
68 Asia Pacifc Tire Cord Fabrics Market Outlook, By Nylon (2021-2030) ($MN)
69 Asia Pacifc Tire Cord Fabrics Market Outlook, By Rayon (2021-2030) ($MN)
70 Asia Pacifc Tire Cord Fabrics Market Outlook, By Aramid (2021-2030) ($MN)
71 Asia Pacifc Tire Cord Fabrics Market Outlook, By PVA (2021-2030) ($MN)
72 Asia Pacifc Tire Cord Fabrics Market Outlook, By Glass (2021-2030) ($MN)
73 Asia Pacifc Tire Cord Fabrics Market Outlook, By Other Materials (2021-2030) ($MN)
74 Asia Pacifc Tire Cord Fabrics Market Outlook, By Distribution Channel (2021-2030) ($MN)
75 Asia Pacifc Tire Cord Fabrics Market Outlook, By Replacement (2021-2030) ($MN)
76 Asia Pacifc Tire Cord Fabrics Market Outlook, By OEM (2021-2030) ($MN)
77 South America Tire Cord Fabrics Market Outlook, By Country (2021-2030) ($MN)
78 South America Tire Cord Fabrics Market Outlook, By Tire Type (2021-2030) ($MN)
79 South America Tire Cord Fabrics Market Outlook, By Bias Tires (2021-2030) ($MN)
80 South America Tire Cord Fabrics Market Outlook, By Radial Tires (2021-2030) ($MN)
81 South America Tire Cord Fabrics Market Outlook, By Vehicle Type (2021-2030) ($MN)
82 South America Tire Cord Fabrics Market Outlook, By Commercial Vehicles (2021-2030) ($MN)
83 South America Tire Cord Fabrics Market Outlook, By Passenger Cars (2021-2030) ($MN)
84 South America Tire Cord Fabrics Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
85 South America Tire Cord Fabrics Market Outlook, By Material (2021-2030) ($MN)
86 South America Tire Cord Fabrics Market Outlook, By Polyester (2021-2030) ($MN)
87 South America Tire Cord Fabrics Market Outlook, By Nylon (2021-2030) ($MN)
88 South America Tire Cord Fabrics Market Outlook, By Rayon (2021-2030) ($MN)
89 South America Tire Cord Fabrics Market Outlook, By Aramid (2021-2030) ($MN)
90 South America Tire Cord Fabrics Market Outlook, By PVA (2021-2030) ($MN)
91 South America Tire Cord Fabrics Market Outlook, By Glass (2021-2030) ($MN)
92 South America Tire Cord Fabrics Market Outlook, By Other Materials (2021-2030) ($MN)
93 South America Tire Cord Fabrics Market Outlook, By Distribution Channel (2021-2030) ($MN)
94 South America Tire Cord Fabrics Market Outlook, By Replacement (2021-2030) ($MN)
95 South America Tire Cord Fabrics Market Outlook, By OEM (2021-2030) ($MN)
96 Middle East & Africa Tire Cord Fabrics Market Outlook, By Country (2021-2030) ($MN)
97 Middle East & Africa Tire Cord Fabrics Market Outlook, By Tire Type (2021-2030) ($MN)
98 Middle East & Africa Tire Cord Fabrics Market Outlook, By Bias Tires (2021-2030) ($MN)
99 Middle East & Africa Tire Cord Fabrics Market Outlook, By Radial Tires (2021-2030) ($MN)
100 Middle East & Africa Tire Cord Fabrics Market Outlook, By Vehicle Type (2021-2030) ($MN)
101 Middle East & Africa Tire Cord Fabrics Market Outlook, By Commercial Vehicles (2021-2030) ($MN)
102 Middle East & Africa Tire Cord Fabrics Market Outlook, By Passenger Cars (2021-2030) ($MN)
103 Middle East & Africa Tire Cord Fabrics Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
104 Middle East & Africa Tire Cord Fabrics Market Outlook, By Material (2021-2030) ($MN)
105 Middle East & Africa Tire Cord Fabrics Market Outlook, By Polyester (2021-2030) ($MN)
106 Middle East & Africa Tire Cord Fabrics Market Outlook, By Nylon (2021-2030) ($MN)
107 Middle East & Africa Tire Cord Fabrics Market Outlook, By Rayon (2021-2030) ($MN)
108 Middle East & Africa Tire Cord Fabrics Market Outlook, By Aramid (2021-2030) ($MN)
109 Middle East & Africa Tire Cord Fabrics Market Outlook, By PVA (2021-2030) ($MN)
110 Middle East & Africa Tire Cord Fabrics Market Outlook, By Glass (2021-2030) ($MN)
111 Middle East & Africa Tire Cord Fabrics Market Outlook, By Other Materials (2021-2030) ($MN)
112 Middle East & Africa Tire Cord Fabrics Market Outlook, By Distribution Channel (2021-2030) ($MN)
113 Middle East & Africa Tire Cord Fabrics Market Outlook, By Replacement (2021-2030) ($MN)
114 Middle East & Africa Tire Cord Fabrics Market Outlook, By OEM (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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