Variable Data Printing Market
PUBLISHED: 2021 ID: SMRC21126
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Variable Data Printing Market

Variable Data Printing Market Forecasts to 2028 – Global Analysis By Composition (Facestock, Topcoat), Component (Variable Data Printing (VDP) Machine, Variable Data Printing (VDP) Software, Services), and By Geography

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4.3 (100 reviews)
Published: 2021 ID: SMRC21126

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Variable Data Printing Market is accounted for $19.10 billion in 2020 and is expected to reach $65.25 billion by 2028 growing at a CAGR of 16.6% during the forecast period. Increasing demand for variable data printed labels from food & beverage sector, increased focus on the aesthetic appeal of products and innovative printing, improved manufacturing activities, and growth of the parent industry are the major factors propelling the market growth. However, high cost of raw materials and advent of new technologies that are enabling printing on packages are hampering the market growth.

Variable data printing, or VDP, refers to a special form of digital printing where document content is determined by entries in a record or data set and can be highly personalized. Varied text, graphics, and images are typical content elements, but layout, element positioning, and even document choice are just some of the other variables. Because the content on the printed page is constantly changing, it would not be feasible to produce this type of print product with traditional offset lithography or with any other process that requires a fixed image plate.

Based on printing technology, the thermal transfer segment is estimated to have a lucrative growth due to its increasing usage for printing of high-quality barcodes. Thermal transfer is preferred over direct thermal printing on surfaces that are heat-sensitive or when higher durability of printed matter is desired. Thermal transfer is a popular print process particularly used for the printing of identification labels.

By geography, Asia Pacific is going to have a lucrative growth during the forecast period due to the rising disposable incomes and changing preferences of consumers towards informed buying and growing concerns among the manufacturers about the printing of varied data in a cost- and time-efficient manner. 

Some of the key players profiled in the Variable Data Printing Market include HP Inc, Canon, Inc, 3M, Xerox Corporation, RR Donnelley & Sons Company, Mondi PLC, Avery Dennison Corporation, Quad/Graphics, Inc, Cenveo, Inc, Ws Packaging Group, Inc, DesignMerge, FusionPro Creator, and Esko-Graphics BV.

Compositions Covered:
• Facestock
• Topcoat

Label Types Covered:
• Linerless Labels
• Release Liner Labels 

Components Covered:
• Variable Data Printing (VDP) Machine
• Variable Data Printing (VDP) Software
• Services

Printing Technologies Covered:
• Direct Thermal
• Thermal Transfer
• Inkjet
• Electrophotography
• Digital
• Flexography
• Offset
• Rotogravure

Ink Types Covered:
• Ultraviolet (UV) Curable
• Water-Based 

Materials Covered:
• Paper & Paper Boards      
• Glass & Metals      
• Flexible & Rigid Plastics      

Applications Covered:
• Barcodes/QR Code Labels Printing
• Advertising Stickers Printing
• Plastics Cards/PVC Printing
• Product Labels Printing

End Users Covered:
• Food & Beverages
• Pharmaceuticals
• Retail
• Consumer Durables
• Home & Personal Care
• Cosmetics & Toiletries       
• Electronics & Electricals
• Travel and transport/logistics
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
         
2 Preface        

 2.1 Abstract       
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology     
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions     
         
3 Market Trend Analysis      
 3.1 Introduction      
 3.2 Drivers       
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats       
 3.6 Application Analysis     
 3.7 End User Analysis      
 3.8 Emerging Markets      
 3.9 Impact of Covid-19      
         
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes      
 4.4 Threat of new entrants     
 4.5 Competitive rivalry      
         
5 Global Variable Data Printing Market, By Composition   
 5.1 Introduction      
 5.2 Facestock      
 5.3 Topcoat       
         
6 Global Variable Data Printing Market, By Label Type   
 6.1 Introduction      
 6.2 Linerless Labels      
 6.3 Release Liner Labels     
         
7 Global Variable Data Printing Market, By Component   
 7.1 Introduction      
 7.2 Variable Data Printing (VDP) Machine    
 7.3 Variable Data Printing (VDP) Software    
 7.4 Services       
  7.4.1 Support Services     
  7.4.2 Personalized Printing Services    
         
8 Global Variable Data Printing Market, By Printing Technology   
 8.1 Introduction      
 8.2 Direct Thermal      
 8.3 Thermal Transfer      
 8.4 Inkjet       
 8.5 Electrophotography      
 8.6 Digital       
 8.7 Flexography      
 8.8 Offset       
 8.9 Rotogravure      
         
9 Global Variable Data Printing Market, By Ink Type    
 9.1 Introduction      
 9.2 Ultraviolet (UV) Curable     
 9.3 Water-Based      
         
10 Global Variable Data Printing Market, By Material    
 10.1 Introduction      
 10.2 Paper & Paper Boards            
 10.3 Glass & Metals             
 10.4 Flexible & Rigid Plastics            
         
11 Global Variable Data Printing Market, By Application   
 11.1 Introduction      
 11.2 Barcodes/QR Code Labels Printing    
 11.3 Advertising Stickers Printing     
 11.4 Plastics Cards/PVC Printing      
 11.5 Product Labels Printing     
         
12 Global Variable Data Printing Market, By End User    
 12.1 Introduction      
 12.2 Food & Beverages      
 12.3 Pharmaceuticals      
 12.4 Retail       
 12.5 Consumer Durables      
 12.6 Home & Personal Care     
 12.7 Cosmetics & Toiletries            
 12.8 Electronics & Electricals     
 12.9 Travel and transport/logistics     
 12.10 Other End Users      
  12.10.1 Paints      
  12.10.2 Industrial Lubricants    
         
13 Global Variable Data Printing Market, By Geography   
 13.1 Introduction      
 13.2 North America      
  13.2.1 US      
  13.2.2 Canada      
  13.2.3 Mexico      
 13.3 Europe       
  13.3.1 Germany      
  13.3.2 UK      
  13.3.3 Italy      
  13.3.4 France      
  13.3.5 Spain      
  13.3.6 Rest of Europe     
 13.4 Asia Pacific      
  13.4.1 Japan      
  13.4.2 China      
  13.4.3 India      
  13.4.4 Australia      
  13.4.5 New Zealand     
  13.4.6 South Korea     
  13.4.7 Rest of Asia Pacific     
 13.5 South America      
  13.5.1 Argentina     
  13.5.2 Brazil      
  13.5.3 Chile      
  13.5.4 Rest of South America    
 13.6 Middle East & Africa     
  13.6.1 Saudi Arabia     
  13.6.2 UAE      
  13.6.3 Qatar       
  13.6.4 South Africa     
  13.6.5 Rest of Middle East & Africa    
         
14 Key Developments       
 14.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 14.2 Acquisitions & Mergers     
 14.3 New Product Launch     
 14.4 Expansions      
 14.5 Other Key Strategies     
         
15 Company Profiling       
 15.1 HP Inc.       
 15.2 Canon, Inc.      
 15.3 3M       
 15.4 Xerox Corporation      
 15.5 RR Donnelley & Sons Company    
 15.6 Mondi PLC      
 15.7 Avery Dennison Corporation     
 15.8 Quad/Graphics, Inc.      
 15.9 Cenveo, Inc.      
 15.10 Ws Packaging Group, Inc.     
 15.11 DesignMerge      
 15.12 FusionPro Creator      
 15.13 Esko-Graphics BV      


List of Tables        
1 Global Variable Data Printing Market Outlook, By Region (2019-2028) ($MN) 
2 Global Variable Data Printing Market Outlook, By Composition (2019-2028) ($MN) 
3 Global Variable Data Printing Market Outlook, By Facestock (2019-2028) ($MN) 
4 Global Variable Data Printing Market Outlook, By Topcoat (2019-2028) ($MN) 
5 Global Variable Data Printing Market Outlook, By Label Type (2019-2028) ($MN) 
6 Global Variable Data Printing Market Outlook, By Linerless Labels (2019-2028) ($MN)
7 Global Variable Data Printing Market Outlook, By Release Liner Labels (2019-2028) ($MN)
8 Global Variable Data Printing Market Outlook, By Component (2019-2028) ($MN) 
9 Global Variable Data Printing Market Outlook, By Variable Data Printing (VDP) Machine (2019-2028) ($MN)
10 Global Variable Data Printing Market Outlook, By Variable Data Printing (VDP) Software (2019-2028) ($MN)
11 Global Variable Data Printing Market Outlook, By Services (2019-2028) ($MN) 
12 Global Variable Data Printing Market Outlook, By Support Services (2019-2028) ($MN)
13 Global Variable Data Printing Market Outlook, By Personalized Printing Services (2019-2028) ($MN)
14 Global Variable Data Printing Market Outlook, By Printing Technology (2019-2028) ($MN)
15 Global Variable Data Printing Market Outlook, By Direct Thermal (2019-2028) ($MN)
16 Global Variable Data Printing Market Outlook, By Thermal Transfer (2019-2028) ($MN)
17 Global Variable Data Printing Market Outlook, By Inkjet (2019-2028) ($MN) 
18 Global Variable Data Printing Market Outlook, By Electrophotography (2019-2028) ($MN)
19 Global Variable Data Printing Market Outlook, By Digital (2019-2028) ($MN) 
20 Global Variable Data Printing Market Outlook, By Flexography (2019-2028) ($MN) 
21 Global Variable Data Printing Market Outlook, By Offset (2019-2028) ($MN) 
22 Global Variable Data Printing Market Outlook, By Rotogravure (2019-2028) ($MN) 
23 Global Variable Data Printing Market Outlook, By Ink Type (2019-2028) ($MN) 
24 Global Variable Data Printing Market Outlook, By Ultraviolet (UV) Curable (2019-2028) ($MN)
25 Global Variable Data Printing Market Outlook, By Water-Based (2019-2028) ($MN) 
26 Global Variable Data Printing Market Outlook, By Material (2019-2028) ($MN) 
27 Global Variable Data Printing Market Outlook, By Paper & Paper Boards(2019-2028) ($MN)
28 Global Variable Data Printing Market Outlook, By Glass & Metals (2019-2028) ($MN)
29 Global Variable Data Printing Market Outlook, By Flexible & Rigid Plastics (2019-2028) ($MN)
30 Global Variable Data Printing Market Outlook, By Application (2019-2028) ($MN) 
31 Global Variable Data Printing Market Outlook, By Barcodes/QR Code Labels Printing (2019-2028) ($MN)
32 Global Variable Data Printing Market Outlook, By Advertising Stickers Printing (2019-2028) ($MN)
33 Global Variable Data Printing Market Outlook, By Plastics Cards/PVC Printing (2019-2028) ($MN)
34 Global Variable Data Printing Market Outlook, By Product Labels Printing (2019-2028) ($MN)
35 Global Variable Data Printing Market Outlook, By End User (2019-2028) ($MN) 
36 Global Variable Data Printing Market Outlook, By Food & Beverages (2019-2028) ($MN)
37 Global Variable Data Printing Market Outlook, By Pharmaceuticals (2019-2028) ($MN)
38 Global Variable Data Printing Market Outlook, By Retail (2019-2028) ($MN) 
39 Global Variable Data Printing Market Outlook, By Consumer Durables (2019-2028) ($MN)
40 Global Variable Data Printing Market Outlook, By Home & Personal Care (2019-2028) ($MN)
41 Global Variable Data Printing Market Outlook, By Cosmetics & Toiletries (2019-2028) ($MN)
42 Global Variable Data Printing Market Outlook, By Electronics & Electricals (2019-2028) ($MN)
43 Global Variable Data Printing Market Outlook, By Travel and transport/logistics (2019-2028) ($MN)
44 Global Variable Data Printing Market Outlook, By Other End Users (2019-2028) ($MN)
45 Global Variable Data Printing Market Outlook, By Paints (2019-2028) ($MN) 
46 Global Variable Data Printing Market Outlook, By Industrial Lubricants (2019-2028) ($MN)
         
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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