Clickstream Analytics - Global Market Outlook (2017-2023)

Clickstream Analytics - Global Market Outlook (2017-2023)

  • Published: August 2017
  • ID: SMRC16645

According to Stratistics MRC, the Global Clickstream Analytics market is expected to grow from $556.92 million in 2016 to reach $1,646.51 million by 2023 with a CAGR of 16.7%. Growing demand for eCommerce which leads to rise in consumer data, huge acceptance of traditional techniques to digital techniques is favouring the market. In addition, raise in data privacy issues and regulations are hampering the market.

Customers accessing the internet in huge number have acquired the largest market share which is dominating the basket analysis and personalization segment. By end user, retail and ecommerce segment is growing rapidly due to the increase of clickstream data in daily life and rising demand for online shopping. North America followed by Asia Pacific is dominating the clickstream market with the use of new technologies.
 
Some of the key players in global clickstream market include Webtrends, Vlocity, Inc, Verto Analytics, Inc, Talend S.A, Splunk, Inc, SAP SE, Oracle Corporation, Microsoft Corporation, Jumpshot, Inc, International Business Machines Corporation, Hewlett Packard Enterprise, Google, Inc, Connexity, Inc, At Internet and Adobe Systems Incorporated.

Applications Covered:     
• Website/Application Optimization   
• Click Path Optimization   
• Basket Analysis and Personalization   
• Traffic Analysis   
• Customer Analysis  
• Other Business Applications

Organization Sizes Covered:
• Small Enterprises   
• Large Enterprises  
• Medium Enterprises

Types Covered: 
• Services
• Software

Deployment Models Covered:
• On-Demand
• On-Premises

End Users Covered:     
• Travel and Hospitality    
• Transportation and Logistics    
• Telecom and IT    
• Retail and Ecommerce    
• Media and Entertainment    
• Government    
• Energy and Utilities    
• Banking, Financial Services, and Insurance
• Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan       
    • China       
    • India       
    • Australia 
    • New Zealand     
    • South Korea      
    • Rest of Asia Pacific   
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

1 Executive Summary          
            
2 Preface 
          
 2.1 Abstract          
 2.2 Stake Holders         
 2.3 Research Scope         
 2.4 Research Methodology        
  2.4.1 Data Mining        
  2.4.2 Data Analysis        
  2.4.3 Data Validation        
  2.4.4 Research Approach        
 2.5 Research Sources         
  2.5.1 Primary Research Sources       
  2.5.2 Secondary Research Sources       
  2.5.3 Assumptions        
            
3 Market Trend Analysis         
 3.1 Introduction         
 3.2 Drivers          
 3.3 Restraints         
 3.4 Opportunities         
 3.5 Threats          
 3.6 Appication Analysis         
 3.7 End User Analysis         
 3.8 Emerging Markets         
 3.9 Futuristic Market Scenario        
            
4 Porters Five Force Analysis         
 4.1 Bargaining power of suppliers        
 4.2 Bargaining power of buyers        
 4.3 Threat of substitutes        
 4.4 Threat of new entrants        
 4.5 Competitive rivalry         
            
5 Global Clickstream Analytics Market, By Application      
 5.1 Introduction         
 5.2 Website/Application Optimization        
 5.3 Click Path Optimization         
 5.4 Basket Analysis and Personalization        
 5.5 Traffic Analysis          
 5.6 Customer Analysis         
 5.7 Other Business Applications        
            
6 Global Clickstream Analytics Market, By Organization Size       
 6.1 Introduction         
 6.2 Small Enterprises           
 6.3 Large Enterprises          
 6.4 Medium Enterprises          
            
7 Global Clickstream Analytics Market, By Type         
 7.1 Introduction         
 7.2 Services           
  7.2.1 Managed Services        
  7.2.2 Professional Services       
   7.2.2.1 Support and Maintenance      
   7.2.2.2 Consulting Services       
   7.2.2.3 Deployment and Integration      
 7.3 Software           
            
8 Global Clickstream Analytics Market, By Deployment Model        
 8.1 Introduction         
 8.2 On-Demand         
 8.3 On-Premises          
            
9 Global Clickstream Analytics Market, By End User         
 9.1 Introduction         
 9.2 Travel and Hospitality         
 9.3 Transportation and Logistics         
 9.4 Telecom and IT          
 9.5 Retail and Ecommerce         
 9.6 Media and Entertainment         
 9.7 Government          
 9.8 Energy and Utilities          
 9.9 Banking, Financial Services, and Insurance       
 9.10 Other End Users         
            
10 Global Clickstream Analytics Market, By Geography      
 10.1 Introduction         
 10.2 North America         
  10.2.1 US         
  10.2.2 Canada         
  10.2.3 Mexico         
 10.3 Europe          
  10.3.1 Germany         
  10.3.2 France         
  10.3.3 Italy         
  10.3.4 UK         
  10.3.5 Spain         
  10.3.6 Rest of Europe        
 10.4 Asia Pacific         
  10.4.1 Japan         
  10.4.2 China         
  10.4.3 India         
  10.4.4 Australia         
  10.4.5 New Zealand        
  10.4.6 South Korea        
  10.4.7 Rest of Asia Pacific        
 10.5 South America         
  10.5.1 Argentina        
  10.5.2 Brazil         
  10.5.3 Chile         
  10.5.4 Rest of South America       
 10.6 Middle East & Africa        
  10.6.1 Saudi Arabia        
  10.6.2 UAE         
  10.6.3 Qatar         
  10.6.4 South Africa        
  10.6.5 Rest of Middle East & Africa       
            
11 Key Developments          
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 11.2 Acquisitions & Mergers        
 11.3 New Product Launch        
 11.4 Expansions         
 11.5 Other Key Strategies        
            
12 Company Profiling          
 12.1 Webtrends          
 12.2 Vlocity, Inc.         
 12.3 Verto Analytics, Inc.         
 12.4 Talend S.A.          
 12.5 Splunk, Inc.          
 12.6 SAP SE           
 12.7 Oracle Corporation          
 12.8 Microsoft Corporation         
 12.9 Jumpshot, Inc.          
 12.10 International Business Machines Corporation       
 12.11 Hewlett Packard Enterprise         
 12.12 Google, Inc.          
 12.13 Connexity, Inc.          
 12.14 At Internet          
 12.15 Adobe Systems Incorporated  


 List of Tables           
1 Global Clickstream Analytics Market Outlook, By Region (2014-2023) (US $MN)     
2 Global Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)    
3 Global Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)  
4 Global Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)   
5 Global Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)  
6 Global Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)    
7 Global Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)    
8 Global Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)   
9 Global Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)     
10 Global Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)     
11 Global Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)    
12 Global Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)    
13 Global Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)     
14 Global Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)    
15 Global Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)    
16 Global Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)    
17 Global Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)     
18 Global Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)    
19 Global Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)   
20 Global Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)    
21 Global Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)   
22 Global Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)   
23 Global Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)    
24 Global Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)    
25 Global Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)  
26 Global Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)    
27 North America Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)    
28 North America Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)    
29 North America Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN) 
30 North America Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)   
31 North America Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN) 
32 North America Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)   
33 North America Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)   
34 North America Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)  
35 North America Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)    
36 North America Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)    
37 North America Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)   
38 North America Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)   
39 North America Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)    
40 North America Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)   
41 North America Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)    
42 North America Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)    
43 North America Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)    
44 North America Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)   
45 North America Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)  
46 North America Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)   
47 North America Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)   
48 North America Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)  
49 North America Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)    
50 North America Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)   
51 North America Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN) 
52 North America Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)   
53 Europe Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)     
54 Europe Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)    
55 Europe Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)  
56 Europe Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)   
57 Europe Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)  
58 Europe Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)    
59 Europe Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)    
60 Europe Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)   
61 Europe Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)     
62 Europe Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)     
63 Europe Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)    
64 Europe Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)   
65 Europe Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)     
66 Europe Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)    
67 Europe Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)    
68 Europe Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)    
69 Europe Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)     
70 Europe Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)   
71 Europe Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)   
72 Europe Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)    
73 Europe Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)   
74 Europe Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)   
75 Europe Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)    
76 Europe Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)    
77 Europe Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)  
78 Europe Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)    
79 Asia Pacific Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)    
80 Asia Pacific Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)    
81 Asia Pacific Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)  
82 Asia Pacific Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)   
83 Asia Pacific Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)  
84 Asia Pacific Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)    
85 Asia Pacific Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)   
86 Asia Pacific Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)  
87 Asia Pacific Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)     
88 Asia Pacific Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)    
89 Asia Pacific Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)   
90 Asia Pacific Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)   
91 Asia Pacific Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)    
92 Asia Pacific Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)   
93 Asia Pacific Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)    
94 Asia Pacific Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)    
95 Asia Pacific Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)    
96 Asia Pacific Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)   
97 Asia Pacific Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)  
98 Asia Pacific Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)    
99 Asia Pacific Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)   
100 Asia Pacific Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)   
101 Asia Pacific Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)    
102 Asia Pacific Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)   
103 Asia Pacific Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN) 
104 Asia Pacific Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)    
105 South America Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)    
106 South America Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)    
107 South America Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN) 
108 South America Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)   
109 South America Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN) 
110 South America Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)   
111 South America Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)   
112 South America Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)  
113 South America Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)    
114 South America Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)    
115 South America Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)   
116 South America Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)   
117 South America Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)    
118 South America Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)   
119 South America Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)    
120 South America Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)    
121 South America Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)    
122 South America Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)   
123 South America Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)  
124 South America Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)   
125 South America Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)   
126 South America Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)  
127 South America Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)    
128 South America Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)   
129 South America Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN) 
130 South America Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)   
131 Middle East & Africa Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)    
132 Middle East & Africa Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)   
133 Middle East & Africa Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN) 
134 Middle East & Africa Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)  
135 Middle East & Africa Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN) 
136 Middle East & Africa Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)   
137 Middle East & Africa Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)   
138 Middle East & Africa Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)  
139 Middle East & Africa Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)    
140 Middle East & Africa Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)   
141 Middle East & Africa Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)   
142 Middle East & Africa Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)  
143 Middle East & Africa Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)   
144 Middle East & Africa Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)  
145 Middle East & Africa Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)   
146 Middle East & Africa Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)   
147 Middle East & Africa Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)   
148 Middle East & Africa Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)  
149 Middle East & Africa Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)  
150 Middle East & Africa Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)   
151 Middle East & Africa Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)  
152 Middle East & Africa Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)  
153 Middle East & Africa Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)   
154 Middle East & Africa Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)  
155 Middle East & Africa Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)
156 Middle East & Africa Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)      

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