Primary Research Services – Actionable Insights Through Direct Data Collection
At Stratistics Market Research Consulting, we offer end-to-end primary research services that deliver first-hand, validated insights to help businesses make informed, strategic decisions. Our expertise spans both qualitative and quantitative research methodologies, enabling clients to understand customer behavior, product perceptions, market gaps, and emerging trends with precision.
We specialize in:
- Surveys (online, mail, telephone, in-app)
- Focus groups and in-depth interviews
- Questionnaires, observational studies, and ethnographic research
- Customer satisfaction (CSAT) and brand perception analysis
Unlike secondary research, primary research collects original data directly from target audiences, making it essential for:
- New product development
- Market entry strategy
- Customer experience optimization
- Packaging and delivery feedback
- Concept testing and pricing analysis
Our in-house team of research professionals leverages:
- Advanced statistical tools for multivariate and regression analysis
- Custom-built survey instruments tailored to your business objectives
- Global respondent panels across B2B and B2C segments
We support clients across industries with:
- Market intelligence, competitive benchmarking, and trend forecasting
- Segmentation analysis, buyer persona development, and usage & attitude studies
- Voice of the customer (VoC) programs and UX research
With the global market research industry valued at USD 72.56 billion in 2023 and growing at a CAGR of 4.4% through 2030, primary research remains a cornerstone for organizations seeking data ownership, strategic clarity, and competitive advantage
