Market sizing and forecasting refer to project the estimations of future numbers, characteristics, and trends in a particular target market. It is an integral component of the research and analysis. Our quantitative analysis provides clients with key inputs into their business planning initiatives including business case development, custom data analytics, custom market forecasts, custom market segmentation, financial analysis, forecast scenario analysis, market opportunity assessment, market entry strategy, market share analysis, market simulations, production planning, market segment prioritization, production planning, and financial analysis, among other areas.
We provide customized models related to specific needs. We also provide clients with forecasts for the growth of those market segments over a specified time period, together with an analysis of key factors influencing market development and the nature of future market transitions. We perform a standalone market sizing and forecast very cost-effectively using our deep knowledge of reliable secondary data sources, our own extensive database of non-proprietary primary research, sound technical approaches to statistical analysis and modeling.
We utilize rigorous research methodologies to support the creation of detailed market models, the basis of which is current market sizing in terms of unit shipments, unit sales, active users, installed capacity, attach rates, penetration rates, average selling prices, revenue, and any other metrics relevant to the topic at hand. The firm’s market sizing and forecasting frequently include the presentation of multiple forecast scenarios, including an assessment of the probability and key assumptions for each scenario.