According to Stratistics MRC, the “Global Air Purifier Market” is accounted for $7.15 billion in 2018 and is expected to reach $20.63 billion by 2027 growing at a CAGR of 12.5% during the forecast period. Some of the key factors propelling the market growth include improved standard of living, increasing disposable income, rising prevalence of airborne diseases along with rising pollution levels in urban areas, and rising need for the adoption of air pollution control equipment. However, high adoption and maintenance costs are the restraining factors for the growth of the market.
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Air purifier is a device which can remove contaminants from air to improve the quality of air. These purifiers are used commonly by people suffering from allergies. They also have commercial applications where they are used to remove impurities such as carbon dioxide, smoke particles and volatile organic compounds that are hazardous to life. There are two types of air purifying techniques named as active and passive. Active air purifiers release negatively charged ions into air which result in attracting pollutants to surface. Passive purifiers are more efficient as it can remove the dust and particulate matter permanently in the filters. Air purifier trap airborne particles by size exclusion where air is forced through filters and particles are physically captured.
Opportunity: Increasing air pollution awareness would provide ample opportunities for the market growth.
Rising population of urban cities has led a strong impact over air pollution and has degraded the quality of air. Additionally, rising number of vehicles and the emission of pollutants are also anticipated to generate a demand of air purifiers. Competitors are capitalizing on the toxic levels of air pollution and outbreaks of airborne diseases to attract and engage consumers. Many are investing in research and development of products that cater to the prevention of communicable diseases. Industrial applications provide a major opportunity for air purifier manufacturers to establish sustainable revenue streams. Many organizations are aiming at strategic partnerships with non-profit organizations to spread awareness about the need for air purifiers. For instance, IQAir North America Inc. recently entered into a partnership with American Lung Association to educate consumers about the importance of indoor air quality.
Driver: Strict regulations by government bodies about air purifiers will drive the market growth
Government authorities are increasingly concerned over the pollution. To reduce impurities such as carbon dioxide, smoke particles and others, governments of various countries looking forward to introduce some standards and the work has already started. For instance, the Indian government has purchased around 300 air purifiers within the last two years, as air pollution is a growing problem in India; government ministries are increasing their supply of air purifiers to assist warfare toxic air. Out of top 10 most polluted cities, six of them are in India and New Delhi tops the chart. Consider this real life example. When the former US President Barack Obama had attended New Delhi to attend the 66th Indian Republic Day, the US Embassy had purchased over 1,800 indoor air purifiers to defend its employees. At that time there were no concerns or consciousness among the Indian counterparts around air pollution and AQI. Though pollution in India has become harmful, government authorities have botched to address the crisis head-on and come up with solutions.
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Depending on the application, Industrial segment is anticipated to have considerable growth during the forecast period, due to strict regulations pertaining to industrial emissions and concern about occupational health and safety of the workers have led the industrial sector bodies to prioritize the concern for air purification needs at all their operating and manufacturing facilities. Air purifiers are used in numerous industries including HVAC, power plants, and manufacturing. These products eliminate weld smoke, asbestos, construction dust, tobacco smoke, and other harmful particles causing environmental as well as human health issues. Moreover, industrial air purifier also helps manufacturing plants to achieve environmental standards by cleaning the air expelled from the factory, which may contain chemical fumes, chemical powders, volatile solvents, and many other substances that are hazardous for human health. Industrial air purifier is a device used for purifying indoor air in industries to maintain healthy and safe environment for employees. Industrial air is primarily contaminated by the particulates let out during various processes such as metal processing, food & beverage processing, wood working, and welding.
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By geography, Asia Pacific is expected to have considerable market growth during the forecast period, due to several factors including rapid urbanization, increasing disposable income of health conscious millennial consumers, surging air pollution levels in India and China, and rising industrialization coupled with growing population. The industrial revolutionization is at its peak in the developing nations, such as India and China due to adoption of residential air purifiers and the increasing urban population growth in the Asia Pacific region. The air purifier market among the industrialized countries, the Japanese energy sector is one of the least emission intensives, and its air quality standards are stringent. Moreover, the air purifier market in South Korea is expanding rapidly, largely due to surging demand, as consumers are becoming more concerned about fine dust. Hence, the South Korea's President’s move to reduce the air pollution in the country, along with the regional cooperation with China, is expected to support the demand for the air purifiers market in the coming years.
Some of the key players in air purifier market include LG Electronics Inc. , Daikin Industries Ltd., Whirlpool Corp., 3M Co., Koninklijke Philips NV, Samsung Electronics Co. Ltd., Unilever Group, Honeywell International Inc., Sharp Corporation, COWAY Co., LTD., Panasonic Corp., Blueair AB, IQAir AG, Camfil AB, Hamilton Beach Brands, Inc., Atlanta Healthcare, Blue Star Ltd, Crusaders India Pvt. Ltd, HSIL Ltd, and Xiaomi Inc.
Crusaders India Pvt. Ltd: In Sep, 2016, Crusaders launched Crusaders PM 2.5 Air Quality Monitor that is designed to check the quality of air in the immediate environment of a user. The AQM can be used to check the air quality of rooms, public areas, cars, etc. The product parts on the device include a main device having an Air inlet, Air outlet and display. Crusaders air quality meter is fitted with a PM2.5 Laser Meter that can give real time readings on PM2.5 particles in the air. It comes with an auto standby option when the device is left idle time of two minutes. The AQM comes with an in-built Li-ion rechargeable battery.
Blue Star Ltd: In Nov, 2019, Blue Star has launched new room air conditioners with in-built air purifiers that improve the quality of life. The 5 Star inverter AC is also designed with Dual Inverter Technology to enable faster cooling during peak summers, has a BLDC Motor for quieter performance, and comes with some unique user-friendly features such as climate control, dual user preference settings, precision cooling, and powerful mode, amongst others. The AC can operate at 52 degree Celsius ambient, delivering extremely comfortable cooling performance.
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