Automation Testing Market Forecasts to 2028 - Global Analysis By Testing Type (Static Testing and Dynamic Testing), Service (Advisory & Consulting Services, Support & Maintenance Services and Other Services), Organization Size, Endpoint Interface, Vertical and By Geography
Estimated Year Value (2022)
US $24.7 BN
Projected Year Value (2028)
US $68.0 BN
CAGR (2022 - 2028)
North America, Europe, Asia Pacific, South America, and Middle East & Africa
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa
Highest Growing Market
According to Stratistics MRC, the Global Automation Testing Market is accounted for $24.7 billion in 2022 and is expected to reach $68.0 billion by 2028 growing at a CAGR of 18.4% during the forecast period. Automation testing is a technique for testing and comparing actual results to predicted results. Automation testing is used to automate repetitive testing procedures that are difficult to do manually. The automation testing market scope follows the adoption of various testing solutions and services by various end-user sectors such as IT & telecommunication, BFSI, healthcare, retail, energy & power.
According to Consumer Technology Association (CTA), the majority (69%) of U.S. households currently own at least one smart home gadget. It corresponds to 83 million households, with 18%, or 22 million houses, owning more than one smart home gadget.
Delivery models those are scalable and flexible
Testing is an essential step in the Software Development Life Cycle (SDLC) process. On-demand testing resources necessitate dynamic distribution. The automation testing platform has shown to be an effective solution for data management and time management. Automation testing has a storage capability that may be scaled up or down based on the consumer's demands and requirements. The automated testing platform's versatility is extremely scalable due to changes in client demand and demography, and it may be contracted or extended as needed. Automation testing enables scalability and the extension of software services thereby propelling the growth of the market.
High initial investment cost
Automation necessitates a substantial initial investment in terms of equipment, human capital, infrastructure, and so on. Licence fees, in some situations, must be paid in addition to operational expenditures. Furthermore, even with open-source technologies like Selenium, the cost of training personnel and constructing the grid must be considered. Automated regression testing is needed and beneficial in the majority of agile scenarios. In reality, the early phases of test automation are typically expensive. Analysing, designing, and building a test automation framework, libraries, reusable functions, and so on are all required. In some cases, licencing fees, facilitating spending and operational costs such as those related with hardware and software must be considered.
Use of internet and mobile apps has increased.
Cell phones and the internet are become indispensable aspects of daily life. The software application industry is one of the fastest expanding segments of the mobile and digital industries. Smartphone accessibility, the abundance of web-based apps, the drop in data prices, and rising consumer spending power all contribute to the market's growth. Furthermore, as compared to other apps, mobile applications have a shorter development phase and life cycle. As a result, automated testing on mobile applications plays an important role in the development of mobile app life cycles. By automating mobile application testing, businesses may increase testing productivity, improve regression test cases, and save time.
Lack of skilled professionals
Because of a scarcity of competent digitization testers, particularly in the agile development life cycle, continued monitoring of specifics, delivery frequency, and overall customer satisfaction are all hampered. In agile development, testers are required to be technically knowledgeable in order to engage in a variety of conversations with teams and automation tools. Furthermore, test environments and test data professionals are in short supply.
Companies focused on automating IT tasks during the COVID-19 outbreak in order to recover from the catastrophe. Firms will spend more in cognitive skills, artificial intelligence, and robotic process automation (RPA) as they recover from COVID-19. The epidemic has made automation and testing mandatory in the boardroom. As organisations grow, so do their business continuity plans and hazards. This trend is predicted to continue as automated testing provides a time and quality advantage over other types of testing.
The implementation Services segment is expected to be the largest during the forecast period
The implementation segment is estimated to have a lucrative growth, due to A large percentage of the market is accounted for by the implementation sector. Automation may be more easily integrated into an existing software testing infrastructure with the help of implementation services. With the assistance of implementation services, automation may be readily incorporated into an existing software automation testing infrastructure. As a result, linking automated analytic solutions to various hardware components and analysing the whole system's operation is required for effective deployment.
The banking segment is expected to have the highest CAGR during the forecast period
The banking segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the widespread implementation of digitalization in the BFSI industry is creating a substantial need for applications that undergo automation testing. The BFSI industry has been defined by sophisticated, unified applications and legacy systems that govern and manage mission-critical activities. These apps are continually changing to suit the demands of the new digital world. However, due to the rising presence of e-commerce, the retail sector is predicted to develop at the quickest rate.
Region with highest share:
North America is projected to hold the highest market share during the forecast period owing to North America will dominate the automated testing business. The predominant driver of the market in this sector is the extensive presence of technology providers. To maintain regional and worldwide competitiveness, these companies prioritise merger and acquisition activity, partnerships and collaborations, and the creation of creative solutions. Furthermore, the region's business is being driven by the extensive dispersion of technology suppliers. Innovative consumer electronics such as smart TVs, home appliances, and laptops are gaining popularity in the United States and driving market demand.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the software, online applications, and operating systems (OS) are inextricably interwoven with intelligent consumer devices. As these intelligent consumer devices become more widely adopted, the region's demand for test automation services will rise. Furthermore, governments across the area are launching projects to accelerate the use of new technologies like as artificial intelligence and machine learning, automation, the Internet of Things, mobile and web-based apps, cloud-based services, and other advances.
Key players in the market
Some of the key players profiled in the Automation Testing Market include Accenture, Applitools, Broadcom, Cigniti Technologies, Cygnet Infotech, Microsoft, Mobisoft Infotech, Micro Focus, Parasoft, Capgemini, AFour Technologies, IBM Corporation, Tricentis USA Corp, SmartBear Software Inc., Keysight Technologies Inc, Invensis Technologies Pvt Ltd and Sauce Labs Inc.
In April 2023, Microsoft and Epic expand strategic collaboration with integration of Azure OpenAI Service, the collaboration expands the long-standing partnership, which includes enabling organizations to run Epic environments on the Microsoft Azure cloud platform.
In March 2023, Accenture and Cervest Collaborate to Bring Innovative Solutions to Clients Seeking Resilience Amid Increased Climate Risk, that will expand Accenture’s capabilities to deliver on-demand access to historical, current and predictive views of combined climate risks to assess and address asset and portfolio vulnerabilities for clients across industries.
In March 2023, Salesforce and Accenture Collaborate to Help Customers Harness the Transformative Power of Generative AI, together, the companies intend to establish a hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT—Salesforce’s generative AI for CRM—helping to increase employee productivity and transform customer experiences.
Testing Types Covered:
• Static Testing
• Dynamic Testing
• Advisory & Consulting Services
• Support & Maintenance Services
• Implementation Services
• Documentation & Training Services
• Planning & Development Services
• Managed Services
• Other Services
Organization Sizes Covered:
• SMEs (Small & Medium-Sized Enterprises)
• Large Enterprises
Endpoint Interfaces Covered:
• Embedded Software
• Telecom & IT
• Financial Services
• Defense & Aerospace
• Healthcare & Lifesciences
• Logistics & Transportation
• Energy & Utilities
• Media & Entertainment
• Other Verticals
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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All the customers of this report will be entitled to receive one of the following free customization options:
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• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
3 Market Trend Analysis
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Automation Testing Market, By Testing Type
5.2 Static Testing
5.3 Dynamic Testing
5.3.1 Functional Testing
5.3.2 Non-Functional Testing
126.96.36.199 Security Testing
188.8.131.52 API Testing
184.108.40.206 Performance Testing
220.127.116.11 Compliance Testing
18.104.22.168 Usability Testing
22.214.171.124 Compatibility Testing
6 Global Automation Testing Market, By Service
6.2 Advisory & Consulting Services
6.3 Support & Maintenance Services
6.4 Implementation Services
6.5 Documentation & Training Services
6.6 Planning & Development Services
6.7 Managed Services
6.8 Other Services
7 Global Automation Testing Market, By Organization Size
7.2 SMEs (Small & Medium-Sized Enterprises)
7.3 Large Enterprises
8 Global Automation Testing Market, By Endpoint Interface
8.5 Embedded Software
9 Global Automation Testing Market, By Vertical
9.6 Telecom & IT
9.7 Financial Services
9.8 Defense & Aerospace
9.9 Healthcare & Lifesciences
9.10 Logistics & Transportation
9.11 Energy & Utilities
9.12 Media & Entertainment
9.13 Other Verticals
10 Global Automation Testing Market, By Geography
10.2 North America
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.5 Other Key Strategies
12 Company Profiling
12.4 Cigniti Technologies
12.5 Cygnet Infotech
12.7 Mobisoft Infotech
12.8 Micro Focus
12.11 AFour Technologies
12.12 IBM Corporation
12.13 Tricentis USA Corp
12.14 SmartBear Software Inc.
12.15 Keysight Technologies Inc
12.16 Invensis Technologies Pvt Ltd
12.17 Sauce Labs Inc.
List of Tables
1 Global Automation Testing Market Outlook, By Region (2020-2028) ($MN)
2 Global Automation Testing Market Outlook, By Testing Type (2020-2028) ($MN)
3 Global Automation Testing Market Outlook, By Static Testing (2020-2028) ($MN)
4 Global Automation Testing Market Outlook, By Dynamic Testing (2020-2028) ($MN)
5 Global Automation Testing Market Outlook, By Functional Testing (2020-2028) ($MN)
6 Global Automation Testing Market Outlook, By Non-Functional Testing (2020-2028) ($MN)
7 Global Automation Testing Market Outlook, By Security Testing (2020-2028) ($MN)
8 Global Automation Testing Market Outlook, By API Testing (2020-2028) ($MN)
9 Global Automation Testing Market Outlook, By Performance Testing (2020-2028) ($MN)
10 Global Automation Testing Market Outlook, By Compliance Testing (2020-2028) ($MN)
11 Global Automation Testing Market Outlook, By Usability Testing (2020-2028) ($MN)
12 Global Automation Testing Market Outlook, By Compatibility Testing (2020-2028) ($MN)
13 Global Automation Testing Market Outlook, By Service (2020-2028) ($MN)
14 Global Automation Testing Market Outlook, By Advisory & Consulting Services (2020-2028) ($MN)
15 Global Automation Testing Market Outlook, By Support & Maintenance Services (2020-2028) ($MN)
16 Global Automation Testing Market Outlook, By Implementation Services (2020-2028) ($MN)
17 Global Automation Testing Market Outlook, By Documentation & Training Services (2020-2028) ($MN)
18 Global Automation Testing Market Outlook, By Planning & Development Services (2020-2028) ($MN)
19 Global Automation Testing Market Outlook, By Managed Services (2020-2028) ($MN)
20 Global Automation Testing Market Outlook, By Other Services (2020-2028) ($MN)
21 Global Automation Testing Market Outlook, By Organization Size (2020-2028) ($MN)
22 Global Automation Testing Market Outlook, By SMEs (Small & Medium-Sized Enterprises) (2020-2028) ($MN)
23 Global Automation Testing Market Outlook, By Large Enterprises (2020-2028) ($MN)
24 Global Automation Testing Market Outlook, By Endpoint Interface (2020-2028) ($MN)
25 Global Automation Testing Market Outlook, By Web (2020-2028) ($MN)
26 Global Automation Testing Market Outlook, By Mobile (2020-2028) ($MN)
27 Global Automation Testing Market Outlook, By Desktop (2020-2028) ($MN)
28 Global Automation Testing Market Outlook, By Embedded Software (2020-2028) ($MN)
29 Global Automation Testing Market Outlook, By Vertical (2020-2028) ($MN)
30 Global Automation Testing Market Outlook, By Banking (2020-2028) ($MN)
31 Global Automation Testing Market Outlook, By Insurance (2020-2028) ($MN)
32 Global Automation Testing Market Outlook, By Automotive (2020-2028) ($MN)
33 Global Automation Testing Market Outlook, By Retail (2020-2028) ($MN)
34 Global Automation Testing Market Outlook, By Telecom & IT (2020-2028) ($MN)
35 Global Automation Testing Market Outlook, By Financial Services (2020-2028) ($MN)
36 Global Automation Testing Market Outlook, By Defense & Aerospace (2020-2028) ($MN)
37 Global Automation Testing Market Outlook, By Healthcare & Lifesciences (2020-2028) ($MN)
38 Global Automation Testing Market Outlook, By Logistics & Transportation (2020-2028) ($MN)
39 Global Automation Testing Market Outlook, By Energy & Utilities (2020-2028) ($MN)
40 Global Automation Testing Market Outlook, By Media & Entertainment (2020-2028) ($MN)
41 Global Automation Testing Market Outlook, By Other Verticals (2020-2028) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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