Business Analytics Market
Business Analytics Market Forecasts to 2028 – Global Analysis By Deployment Type(Cloud, Hybrid and Others), Software(Content Analytics, Business Intelligence and Others), Organization Size, Service, End User and By Geography
According to Stratistics MRC, the Global Business Analytics Market is accounted for $73,496.83 million in 2020 and is expected to reach $185,911.68 million by 2028 growing at a CAGR of 12.3% during the forecast period. Growing need for customer analytics, shift in business environments and huge volume of data are driving the market growth. However, high investment costs are hampering the growth of the market.
Business analytics generally refers to the technologies, practices, and skills for continual step by step exploration, and investigation of the past performance of the businesses to gain various insights and drive business planning accordingly.
Based on the end user, the banking, financial services, and insurance (BFSI) segment is going to have lucrative growth during the forecast period which can be attributed to the rising usage of the internet and the proliferation of mobile devices and applications.
By geography, North America is going to have high growth during the forecast period due to the presence of key market players such as Oracle, Microsoft among many others. Moreover, growth of rapid processing in the region is also responsible for the market growth.
Some of the key players profiled in the Business Analytics Market include Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software and Tibco Software Inc.
Development Types Covered:
• Cloud
• On-Premises
• Hybrid
Softwares Covered:
• Advanced and Predictive Analytics
• Content Analytics
• Data Warehousing Platform
• Enterprise Performance Management
• Location Intelligence
• Query, Reporting and Analysis Tools
• Business Intelligence
• Data Discovery and Visualization Software
Organization Sizes Covered:
• Large Enterprises
• Small & Medium Businesses (SMBs)
Services Covered:
• Managed Services
• Professional Services
End Users Covered:
• Banking, Financial Services, and Insurance (BFSI)
• Education
• Energy & Power
• Government
• Healthcare
• Manufacturing
• Media & Entertainment
• Retail
• Telecom & Information Technology (IT)
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Business Analytics Market, By Deployment Type
5.1 Introduction
5.2 Cloud
5.3 On-Premises
5.4 Hybrid
6 Global Business Analytics Market, By Software
6.1 Introduction
6.2 Advanced and Predictive Analytics
6.3 Content Analytics
6.4 Data Warehousing Platform
6.5 Enterprise Performance Management
6.6 Location Intelligence
6.7 Query, Reporting and Analysis Tools
6.8 Business Intelligence
6.9 Data Discovery and Visualization Software
7 Global Business Analytics Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.3 Small & Medium Businesses (SMBs)
8 Global Business Analytics Market, By Services
8.1 Introduction
8.2 Managed Services
8.3 Professional Services
9 Global Business Analytics Market, By End User
9.1 Introduction
9.2 Banking, Financial Services, and Insurance (BFSI)
9.3 Education
9.4 Energy & Power
9.5 Government
9.6 Healthcare
9.7 Manufacturing
9.8 Media & Entertainment
9.9 Retail
9.10 Telecom & Information Technology (IT)
10 Global Business Analytics Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Adobe Systems Incorporated
12.2 International Business Machines (IBM) Corporation
12.3 Microsoft Corporation
12.4 Microstrategy Incorporated
12.5 Oracle Corporation
12.6 Salesforce.com Inc.
12.7 SAP SE
12.8 SAS Institute Inc.
12.9 Tableau Software
12.10 Tibco Software Inc.
List of Tables
1 Global Business Analytics Market Outlook, By Region (2019-2028) (US $MN)
2 Global Business Analytics Market Outlook, By Deployment Type (2019-2028) (US $MN)
3 Global Business Analytics Market Outlook, By Cloud (2019-2028) (US $MN)
4 Global Business Analytics Market Outlook, By On-Premises (2019-2028) (US $MN)
5 Global Business Analytics Market Outlook, By Hybrid (2019-2028) (US $MN)
6 Global Business Analytics Market Outlook, By Software (2019-2028) (US $MN)
7 Global Business Analytics Market Outlook, By Advanced and Predictive Analytics (2019-2028) (US $MN)
8 Global Business Analytics Market Outlook, By Content Analytics (2019-2028) (US $MN)
9 Global Business Analytics Market Outlook, By Data Warehousing Platform (2019-2028) (US $MN)
10 Global Business Analytics Market Outlook, By Enterprise Performance Management (2019-2028) (US $MN)
11 Global Business Analytics Market Outlook, By Location Intelligence (2019-2028) (US $MN)
12 Global Business Analytics Market Outlook, By Query, Reporting and Analysis Tools (2019-2028) (US $MN)
13 Global Business Analytics Market Outlook, By Business Intelligence (2019-2028) (US $MN)
14 Global Business Analytics Market Outlook, By Data Discovery and Visualization Software (2019-2028) (US $MN)
15 Global Business Analytics Market Outlook, By Organization Size (2019-2028) (US $MN)
16 Global Business Analytics Market Outlook, By Large Enterprises (2019-2028) (US $MN)
17 Global Business Analytics Market Outlook, By Small & Medium Businesses (SMBs) (2019-2028) (US $MN)
18 Global Business Analytics Market Outlook, By Services (2019-2028) (US $MN)
19 Global Business Analytics Market Outlook, By Managed Services (2019-2028) (US $MN)
20 Global Business Analytics Market Outlook, By Professional Services (2019-2028) (US $MN)
21 Global Business Analytics Market Outlook, By End User (2019-2028) (US $MN)
22 Global Business Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2019-2028) (US $MN)
23 Global Business Analytics Market Outlook, By Education (2019-2028) (US $MN)
24 Global Business Analytics Market Outlook, By Energy & Power (2019-2028) (US $MN)
25 Global Business Analytics Market Outlook, By Government (2019-2028) (US $MN)
26 Global Business Analytics Market Outlook, By Healthcare (2019-2028) (US $MN)
27 Global Business Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)
28 Global Business Analytics Market Outlook, By Media & Entertainment (2019-2028) (US $MN)
29 Global Business Analytics Market Outlook, By Retail (2019-2028) (US $MN)
30 Global Business Analytics Market Outlook, By Telecom & Information Technology (IT) (2019-2028) (US $MN)
31 North America Business Analytics Market Outlook, By Country (2019-2028) (US $MN)
32 North America Business Analytics Market Outlook, By Deployment Type (2019-2028) (US $MN)
33 North America Business Analytics Market Outlook, By Cloud (2019-2028) (US $MN)
34 North America Business Analytics Market Outlook, By On-Premises (2019-2028) (US $MN)
35 North America Business Analytics Market Outlook, By Hybrid (2019-2028) (US $MN)
36 North America Business Analytics Market Outlook, By Software (2019-2028) (US $MN)
37 North America Business Analytics Market Outlook, By Advanced and Predictive Analytics (2019-2028) (US $MN)
38 North America Business Analytics Market Outlook, By Content Analytics (2019-2028) (US $MN)
39 North America Business Analytics Market Outlook, By Data Warehousing Platform (2019-2028) (US $MN)
40 North America Business Analytics Market Outlook, By Enterprise Performance Management (2019-2028) (US $MN)
41 North America Business Analytics Market Outlook, By Location Intelligence (2019-2028) (US $MN)
42 North America Business Analytics Market Outlook, By Query, Reporting and Analysis Tools (2019-2028) (US $MN)
43 North America Business Analytics Market Outlook, By Business Intelligence (2019-2028) (US $MN)
44 North America Business Analytics Market Outlook, By Data Discovery and Visualization Software (2019-2028) (US $MN)
45 North America Business Analytics Market Outlook, By Organization Size (2019-2028) (US $MN)
46 North America Business Analytics Market Outlook, By Large Enterprises (2019-2028) (US $MN)
47 North America Business Analytics Market Outlook, By Small & Medium Businesses (SMBs) (2019-2028) (US $MN)
48 North America Business Analytics Market Outlook, By Services (2019-2028) (US $MN)
49 North America Business Analytics Market Outlook, By Managed Services (2019-2028) (US $MN)
50 North America Business Analytics Market Outlook, By Professional Services (2019-2028) (US $MN)
51 North America Business Analytics Market Outlook, By End User (2019-2028) (US $MN)
52 North America Business Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2019-2028) (US $MN)
53 North America Business Analytics Market Outlook, By Education (2019-2028) (US $MN)
54 North America Business Analytics Market Outlook, By Energy & Power (2019-2028) (US $MN)
55 North America Business Analytics Market Outlook, By Government (2019-2028) (US $MN)
56 North America Business Analytics Market Outlook, By Healthcare (2019-2028) (US $MN)
57 North America Business Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)
58 North America Business Analytics Market Outlook, By Media & Entertainment (2019-2028) (US $MN)
59 North America Business Analytics Market Outlook, By Retail (2019-2028) (US $MN)
60 North America Business Analytics Market Outlook, By Telecom & Information Technology (IT) (2019-2028) (US $MN)
61 Europe Business Analytics Market Outlook, By Country (2019-2028) (US $MN)
62 Europe Business Analytics Market Outlook, By Deployment Type (2019-2028) (US $MN)
63 Europe Business Analytics Market Outlook, By Cloud (2019-2028) (US $MN)
64 Europe Business Analytics Market Outlook, By On-Premises (2019-2028) (US $MN)
65 Europe Business Analytics Market Outlook, By Hybrid (2019-2028) (US $MN)
66 Europe Business Analytics Market Outlook, By Software (2019-2028) (US $MN)
67 Europe Business Analytics Market Outlook, By Advanced and Predictive Analytics (2019-2028) (US $MN)
68 Europe Business Analytics Market Outlook, By Content Analytics (2019-2028) (US $MN)
69 Europe Business Analytics Market Outlook, By Data Warehousing Platform (2019-2028) (US $MN)
70 Europe Business Analytics Market Outlook, By Enterprise Performance Management (2019-2028) (US $MN)
71 Europe Business Analytics Market Outlook, By Location Intelligence (2019-2028) (US $MN)
72 Europe Business Analytics Market Outlook, By Query, Reporting and Analysis Tools (2019-2028) (US $MN)
73 Europe Business Analytics Market Outlook, By Business Intelligence (2019-2028) (US $MN)
74 Europe Business Analytics Market Outlook, By Data Discovery and Visualization Software (2019-2028) (US $MN)
75 Europe Business Analytics Market Outlook, By Organization Size (2019-2028) (US $MN)
76 Europe Business Analytics Market Outlook, By Large Enterprises (2019-2028) (US $MN)
77 Europe Business Analytics Market Outlook, By Small & Medium Businesses (SMBs) (2019-2028) (US $MN)
78 Europe Business Analytics Market Outlook, By Services (2019-2028) (US $MN)
79 Europe Business Analytics Market Outlook, By Managed Services (2019-2028) (US $MN)
80 Europe Business Analytics Market Outlook, By Professional Services (2019-2028) (US $MN)
81 Europe Business Analytics Market Outlook, By End User (2019-2028) (US $MN)
82 Europe Business Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2019-2028) (US $MN)
83 Europe Business Analytics Market Outlook, By Education (2019-2028) (US $MN)
84 Europe Business Analytics Market Outlook, By Energy & Power (2019-2028) (US $MN)
85 Europe Business Analytics Market Outlook, By Government (2019-2028) (US $MN)
86 Europe Business Analytics Market Outlook, By Healthcare (2019-2028) (US $MN)
87 Europe Business Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)
88 Europe Business Analytics Market Outlook, By Media & Entertainment (2019-2028) (US $MN)
89 Europe Business Analytics Market Outlook, By Retail (2019-2028) (US $MN)
90 Europe Business Analytics Market Outlook, By Telecom & Information Technology (IT) (2019-2028) (US $MN)
91 Asia Pacific Business Analytics Market Outlook, By Country (2019-2028) (US $MN)
92 Asia Pacific Business Analytics Market Outlook, By Deployment Type (2019-2028) (US $MN)
93 Asia Pacific Business Analytics Market Outlook, By Cloud (2019-2028) (US $MN)
94 Asia Pacific Business Analytics Market Outlook, By On-Premises (2019-2028) (US $MN)
95 Asia Pacific Business Analytics Market Outlook, By Hybrid (2019-2028) (US $MN)
96 Asia Pacific Business Analytics Market Outlook, By Software (2019-2028) (US $MN)
97 Asia Pacific Business Analytics Market Outlook, By Advanced and Predictive Analytics (2019-2028) (US $MN)
98 Asia Pacific Business Analytics Market Outlook, By Content Analytics (2019-2028) (US $MN)
99 Asia Pacific Business Analytics Market Outlook, By Data Warehousing Platform (2019-2028) (US $MN)
100 Asia Pacific Business Analytics Market Outlook, By Enterprise Performance Management (2019-2028) (US $MN)
101 Asia Pacific Business Analytics Market Outlook, By Location Intelligence (2019-2028) (US $MN)
102 Asia Pacific Business Analytics Market Outlook, By Query, Reporting and Analysis Tools (2019-2028) (US $MN)
103 Asia Pacific Business Analytics Market Outlook, By Business Intelligence (2019-2028) (US $MN)
104 Asia Pacific Business Analytics Market Outlook, By Data Discovery and Visualization Software (2019-2028) (US $MN)
105 Asia Pacific Business Analytics Market Outlook, By Organization Size (2019-2028) (US $MN)
106 Asia Pacific Business Analytics Market Outlook, By Large Enterprises (2019-2028) (US $MN)
107 Asia Pacific Business Analytics Market Outlook, By Small & Medium Businesses (SMBs) (2019-2028) (US $MN)
108 Asia Pacific Business Analytics Market Outlook, By Services (2019-2028) (US $MN)
109 Asia Pacific Business Analytics Market Outlook, By Managed Services (2019-2028) (US $MN)
110 Asia Pacific Business Analytics Market Outlook, By Professional Services (2019-2028) (US $MN)
111 Asia Pacific Business Analytics Market Outlook, By End User (2019-2028) (US $MN)
112 Asia Pacific Business Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2019-2028) (US $MN)
113 Asia Pacific Business Analytics Market Outlook, By Education (2019-2028) (US $MN)
114 Asia Pacific Business Analytics Market Outlook, By Energy & Power (2019-2028) (US $MN)
115 Asia Pacific Business Analytics Market Outlook, By Government (2019-2028) (US $MN)
116 Asia Pacific Business Analytics Market Outlook, By Healthcare (2019-2028) (US $MN)
117 Asia Pacific Business Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)
118 Asia Pacific Business Analytics Market Outlook, By Media & Entertainment (2019-2028) (US $MN)
119 Asia Pacific Business Analytics Market Outlook, By Retail (2019-2028) (US $MN)
120 Asia Pacific Business Analytics Market Outlook, By Telecom & Information Technology (IT) (2019-2028) (US $MN)
121 South America Business Analytics Market Outlook, By Country (2019-2028) (US $MN)
122 South America Business Analytics Market Outlook, By Deployment Type (2019-2028) (US $MN)
123 South America Business Analytics Market Outlook, By Cloud (2019-2028) (US $MN)
124 South America Business Analytics Market Outlook, By On-Premises (2019-2028) (US $MN)
125 South America Business Analytics Market Outlook, By Hybrid (2019-2028) (US $MN)
126 South America Business Analytics Market Outlook, By Software (2019-2028) (US $MN)
127 South America Business Analytics Market Outlook, By Advanced and Predictive Analytics (2019-2028) (US $MN)
128 South America Business Analytics Market Outlook, By Content Analytics (2019-2028) (US $MN)
129 South America Business Analytics Market Outlook, By Data Warehousing Platform (2019-2028) (US $MN)
130 South America Business Analytics Market Outlook, By Enterprise Performance Management (2019-2028) (US $MN)
131 South America Business Analytics Market Outlook, By Location Intelligence (2019-2028) (US $MN)
132 South America Business Analytics Market Outlook, By Query, Reporting and Analysis Tools (2019-2028) (US $MN)
133 South America Business Analytics Market Outlook, By Business Intelligence (2019-2028) (US $MN)
134 South America Business Analytics Market Outlook, By Data Discovery and Visualization Software (2019-2028) (US $MN)
135 South America Business Analytics Market Outlook, By Organization Size (2019-2028) (US $MN)
136 South America Business Analytics Market Outlook, By Large Enterprises (2019-2028) (US $MN)
137 South America Business Analytics Market Outlook, By Small & Medium Businesses (SMBs) (2019-2028) (US $MN)
138 South America Business Analytics Market Outlook, By Services (2019-2028) (US $MN)
139 South America Business Analytics Market Outlook, By Managed Services (2019-2028) (US $MN)
140 South America Business Analytics Market Outlook, By Professional Services (2019-2028) (US $MN)
141 South America Business Analytics Market Outlook, By End User (2019-2028) (US $MN)
142 South America Business Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2019-2028) (US $MN)
143 South America Business Analytics Market Outlook, By Education (2019-2028) (US $MN)
144 South America Business Analytics Market Outlook, By Energy & Power (2019-2028) (US $MN)
145 South America Business Analytics Market Outlook, By Government (2019-2028) (US $MN)
146 South America Business Analytics Market Outlook, By Healthcare (2019-2028) (US $MN)
147 South America Business Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)
148 South America Business Analytics Market Outlook, By Media & Entertainment (2019-2028) (US $MN)
149 South America Business Analytics Market Outlook, By Retail (2019-2028) (US $MN)
150 South America Business Analytics Market Outlook, By Telecom & Information Technology (IT) (2019-2028) (US $MN)
151 Middle East & Africa Business Analytics Market Outlook, By Country (2019-2028) (US $MN)
152 Middle East & Africa Business Analytics Market Outlook, By Deployment Type (2019-2028) (US $MN)
153 Middle East & Africa Business Analytics Market Outlook, By Cloud (2019-2028) (US $MN)
154 Middle East & Africa Business Analytics Market Outlook, By On-Premises (2019-2028) (US $MN)
155 Middle East & Africa Business Analytics Market Outlook, By Hybrid (2019-2028) (US $MN)
156 Middle East & Africa Business Analytics Market Outlook, By Software (2019-2028) (US $MN)
157 Middle East & Africa Business Analytics Market Outlook, By Advanced and Predictive Analytics (2019-2028) (US $MN)
158 Middle East & Africa Business Analytics Market Outlook, By Content Analytics (2019-2028) (US $MN)
159 Middle East & Africa Business Analytics Market Outlook, By Data Warehousing Platform (2019-2028) (US $MN)
160 Middle East & Africa Business Analytics Market Outlook, By Enterprise Performance Management (2019-2028) (US $MN)
161 Middle East & Africa Business Analytics Market Outlook, By Location Intelligence (2019-2028) (US $MN)
162 Middle East & Africa Business Analytics Market Outlook, By Query, Reporting and Analysis Tools (2019-2028) (US $MN)
163 Middle East & Africa Business Analytics Market Outlook, By Business Intelligence (2019-2028) (US $MN)
164 Middle East & Africa Business Analytics Market Outlook, By Data Discovery and Visualization Software (2019-2028) (US $MN)
165 Middle East & Africa Business Analytics Market Outlook, By Organization Size (2019-2028) (US $MN)
166 Middle East & Africa Business Analytics Market Outlook, By Large Enterprises (2019-2028) (US $MN)
167 Middle East & Africa Business Analytics Market Outlook, By Small & Medium Businesses (SMBs) (2019-2028) (US $MN)
168 Middle East & Africa Business Analytics Market Outlook, By Services (2019-2028) (US $MN)
169 Middle East & Africa Business Analytics Market Outlook, By Managed Services (2019-2028) (US $MN)
170 Middle East & Africa Business Analytics Market Outlook, By Professional Services (2019-2028) (US $MN)
171 Middle East & Africa Business Analytics Market Outlook, By End User (2019-2028) (US $MN)
172 Middle East & Africa Business Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2019-2028) (US $MN)
173 Middle East & Africa Business Analytics Market Outlook, By Education (2019-2028) (US $MN)
174 Middle East & Africa Business Analytics Market Outlook, By Energy & Power (2019-2028) (US $MN)
175 Middle East & Africa Business Analytics Market Outlook, By Government (2019-2028) (US $MN)
176 Middle East & Africa Business Analytics Market Outlook, By Healthcare (2019-2028) (US $MN)
177 Middle East & Africa Business Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)
178 Middle East & Africa Business Analytics Market Outlook, By Media & Entertainment (2019-2028) (US $MN)
179 Middle East & Africa Business Analytics Market Outlook, By Retail (2019-2028) (US $MN)
180 Middle East & Africa Business Analytics Market Outlook, By Telecom & Information Technology (IT) (2019-2028) (US $MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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