Business Mobile Terminal Market
PUBLISHED: 2023 ID: SMRC24336
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Business Mobile Terminal Market

Business Mobile Terminal Market Forecasts to 2030 - Global Analysis By Type (Payment, Printers, Computing , Smartphones , Handheld Scanners, Communication Devices and Other Types), Component, End User and By Geography

4.9 (54 reviews)
4.9 (54 reviews)
Published: 2023 ID: SMRC24336

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Business Mobile Terminal Market is accounted for $40.7 billion in 2023 and is expected to reach $96.5 billion by 2030 growing at a CAGR of 13.1% during the forecast period. A business mobile terminal, often referred to as a mobile point-of-sale (mPOS) terminal, is a portable device used by businesses to accept payments from customers. Business mobile terminals offer convenience and flexibility, making it possible for businesses to accept payments on the go. They often come with accompanying software or apps that manage inventory, track sales, and perform other business functions in addition to simply processing payments. These devices are convenient for businesses looking to streamline sales processes and cater to customers' preferences for varied payment options.

According to NPD Group, Inc. the U.S. restaurant count including both QSRs and casual, and fine dining restaurants reached 647,288 in the fall of 2017.

Market Dynamics: 

Driver: 

Technological advancements

Continuous advancements in technology have made mobile terminals more secure, user-friendly, and equipped with advanced features, making them more appealing to businesses of all sizes. Cloud-based solutions for business mobile terminals have gained traction due to their flexibility and accessibility. They enable businesses to access data remotely, manage transactions, and perform analytics on the go, providing greater agility in decision-making. This is the factor increasing the growth of the market.

Restraint:

Data security concerns

The increased usage has also led to a higher risk of cyberattacks targeting these mobile terminals, demanding enhanced security measures to safeguard against potential threats. Mobile terminals are vulnerable to malware and phishing attacks, where malicious software or deceptive messages aim to steal sensitive information or gain unauthorized access. Cybercriminals use deceptive techniques to trick users into revealing sensitive information. This is the major factor hampering the growth of the market.

Opportunity:

Rising use of digital payment

Digital payments offer convenience for both businesses and customers. Business mobile terminals enable swift and secure transactions, allowing businesses to accept various forms of digital payments such as cards, mobile wallets, and contactless payments. With the increasing shift towards cashless transactions, businesses are adapting to accommodate the preferences of customers who prefer the convenience of digital payment methods. This demand has led to an increased need for mobile terminals that support these transactions.

Threat:

High acquisition costs

Costs associated with setting up the devices, integrating them into the existing infrastructure, and ensuring they work seamlessly with the company's systems. Expenses for training employees to use these terminals efficiently and effectively are high. It can also include ongoing technical support costs. Expenses involved in maintaining the devices, updating software, and upgrading hardware to ensure they remain functional and up-to-date. This factor is restraining the market growth.

Covid-19 Impact: 

COVID-19 had a positive impact on the mobile POS terminals market. Digitization accelerated in the hospitality and retail sectors owing to increased emphasis on social distancing and the mandatory use of masks to avoid contraction. Many financial service providers increased the limits for contactless payments, allowing for simpler and more streamlined cashless transactions. As a result, mobile POS terminals gained popularity because they provided a quicker and more seamless payment option.

The software segment is expected to be the largest during the forecast period

The software segment is expected to be the largest during the forecast period. The demand for hardware is attributed to the need for a portable payment device that reduces the overall checkout time. The mPOS terminal hardware manufacturers include VeriFone and Ingenico devices such as handheld terminals, tablets, and mobile computers. These devices are dedicated to operating untethered with functions supported by apps and contactless card readers.

The retail segment is expected to have the highest CAGR during the forecast period

The retail segment is expected to have the highest CAGR during the forecast period. The changing payment scenario has led to the penetration of digital payment in retail platforms creating seamless shopping experiences across all channels. Additionally, the mobile payment wallets have further increased the demand for mPOS terminals in the retail sector. Retailers are benefiting by engaging customers in omnichannel shopping experiences where mPOS keeps their sales associates more informed for real-time assistance.

Region with largest share:

North America is projected to hold the largest market share during the forecast period due to increasing demand from the retail and restaurant industries in the region.  The region has a large number of restaurants and retailers that accept digital payments and are gradually adopting these terminals for quick and secure transactions. While larger retailers are using them in addition to fixed terminals, smaller businesses are more likely to only use this terminal.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. This is attributed to the fact that the region is at the top of technological adoption, which influences the expansion of the wireless point of sale terminals market. In addition, the popularity of cashless transactions in various countries of the region is also a factor which is driving new business opportunities. Furthermore, the initiative for encouraging digital payment in other developing countries is further contributing to the growth of the market.

Key players in the market

Some of the key players in Business Mobile Terminal market include Verifone, Ingenico Group, PAX Technology, Squirrel Systems, Clover Network, Square, Inc. , Apple Inc., Samsung Electronics, Huawei Technologies, Zebra Technologies, Datalogic, Honeywell, Toshiba Global Commerce Solutions, Panasonic Holdings Corporation, Oracle and Hewlett Packard Enterprise Development LP.

Key Developments:

In September 2023, Ingenico, a global leader in payments acceptance solutions and Diggecard, a global provider of gift card expertise and technology, have announced that Diggecard’s services are now available on PPaaS, Ingenico’s innovative cloud Payments Platform as a Service.  

In September 2023, Zebra Technologies Corporation launched Zebra Pay™, the industry’s first integrated, enterprise-grade, SPoC-based mobile payment solution for the retail, hospitality, entertainment, field mobility, and logistics industries.

In June 2023, Ingenico, the global leader in payments acceptance solutions, has announced that Axerve, one of Italy’s most innovative merchant services providers, will be the first company in Italy to introduce Ingenico’s PPaaS (Payments Platform as-a-Service) solution.

Types Covered:
• Payment
• Printers
• Computing 
• Smartphones 
• Handheld Scanners
• Communication Devices
• Other Types

Components Covered:
• Software
• Hardware

End Users Covered:
• Retail
• Healthcare
• Logistics
• Financial Services
• Educational Institutions
• Government Services
• Transportation 
• Warehouse
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary          
            
2 Preface           
 2.1 Abstract          
 2.2 Stake Holders         
 2.3 Research Scope         
 2.4 Research Methodology        
  2.4.1 Data Mining        
  2.4.2 Data Analysis        
  2.4.3 Data Validation        
  2.4.4 Research Approach        
 2.5 Research Sources         
  2.5.1 Primary Research Sources       
  2.5.2 Secondary Research Sources       
  2.5.3 Assumptions        
            
3 Market Trend Analysis         
 3.1 Introduction         
 3.2 Drivers          
 3.3 Restraints         
 3.4 Opportunities         
 3.5 Threats          
 3.6 End User Analysis         
 3.7 Emerging Markets         
 3.8 Impact of Covid-19         
            
4 Porters Five Force Analysis         
 4.1 Bargaining power of suppliers        
 4.2 Bargaining power of buyers        
 4.3 Threat of substitutes        
 4.4 Threat of new entrants        
 4.5 Competitive rivalry         
            
5 Global Business Mobile Terminal Market, By Type        
 5.1 Introduction         
 5.2 Payment          
 5.3 Printers          
 5.4 Computing          
 5.5 Smartphones          
 5.6 Handheld Scanners         
 5.7 Communication Devices        
 5.8 Other Types         
            
6 Global Business Mobile Terminal Market, By Component      
 6.1 Introduction         
 6.2 Software          
 6.3 Hardware         
            
7 Global Business Mobile Terminal Market, By End User      
 7.1 Introduction         
 7.2 Retail          
 7.3 Healthcare         
 7.4 Logistics          
 7.5 Financial Services         
 7.6 Educational Institutions        
 7.7 Government Services        
 7.8 Transportation          
 7.9 Warehouse         
 7.10 Other End Users         
            
8 Global Business Mobile Terminal Market, By Geography      
 8.1 Introduction         
 8.2 North America         
  8.2.1 US         
  8.2.2 Canada         
  8.2.3 Mexico         
 8.3 Europe          
  8.3.1 Germany         
  8.3.2 UK         
  8.3.3 Italy         
  8.3.4 France         
  8.3.5 Spain         
  8.3.6 Rest of Europe        
 8.4 Asia Pacific         
  8.4.1 Japan         
  8.4.2 China         
  8.4.3 India         
  8.4.4 Australia         
  8.4.5 New Zealand        
  8.4.6 South Korea        
  8.4.7 Rest of Asia Pacific        
 8.5 South America         
  8.5.1 Argentina        
  8.5.2 Brazil         
  8.5.3 Chile         
  8.5.4 Rest of South America       
 8.6 Middle East & Africa        
  8.6.1 Saudi Arabia        
  8.6.2 UAE         
  8.6.3 Qatar         
  8.6.4 South Africa        
  8.6.5 Rest of Middle East & Africa       
            
9 Key Developments          
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 9.2 Acquisitions & Mergers        
 9.3 New Product Launch        
 9.4 Expansions         
 9.5 Other Key Strategies        
            
10 Company Profiling          
 10.1 Verifone          
 10.2 Ingenico Group         
 10.3 PAX Technology         
 10.4 Squirrel Systems         
 10.5 Clover Network         
 10.6 Square, Inc.          
 10.7 Apple Inc.         
 10.8 Samsung Electronics        
 10.9 Huawei Technologies        
 10.10 Zebra Technologies         
 10.11 Datalogic          
 10.12 Honeywell          
 10.13 Toshiba Global Commerce Solutions       
 10.14 Panasonic Holdings Corporation       
 10.15 Oracle          
 10.16 Hewlett Packard Enterprise Development LP      
            
List of Tables           
1 Global Business Mobile Terminal Market Outlook, By Region (2021-2030) ($MN)    
2 Global Business Mobile Terminal Market Outlook, By Type  (2021-2030) ($MN)    
3 Global Business Mobile Terminal Market Outlook, By Payment (2021-2030) ($MN)    
4 Global Business Mobile Terminal Market Outlook, By Printers (2021-2030) ($MN)    
5 Global Business Mobile Terminal Market Outlook, By Computing  (2021-2030) ($MN)   
7 Global Business Mobile Terminal Market Outlook, By Smartphones  (2021-2030) ($MN)   
8 Global Business Mobile Terminal Market Outlook, By Handheld Scanners (2021-2030) ($MN)   
9 Global Business Mobile Terminal Market Outlook, By Communication Devices (2021-2030) ($MN)  
10 Global Business Mobile Terminal Market Outlook, By Other Types (2021-2030) ($MN)   
11 Global Business Mobile Terminal Market Outlook, By Component (2021-2030) ($MN)   
12 Global Business Mobile Terminal Market Outlook, By Software (2021-2030) ($MN)    
13 Global Business Mobile Terminal Market Outlook, By Hardware (2021-2030) ($MN)    
14 Global Business Mobile Terminal Market Outlook, By End User (2021-2030) ($MN)    
15 Global Business Mobile Terminal Market Outlook, By Retail (2021-2030) ($MN)    
16 Global Business Mobile Terminal Market Outlook, By Healthcare (2021-2030) ($MN)   
17 Global Business Mobile Terminal Market Outlook, By Logistics (2021-2030) ($MN)    
18 Global Business Mobile Terminal Market Outlook, By Financial Services (2021-2030) ($MN)   
19 Global Business Mobile Terminal Market Outlook, By Educational Institutions (2021-2030) ($MN)  
20 Global Business Mobile Terminal Market Outlook, By Government Services (2021-2030) ($MN)  
21 Global Business Mobile Terminal Market Outlook, By Transportation  (2021-2030) ($MN)   
22 Global Business Mobile Terminal Market Outlook, By Warehouse (2021-2030) ($MN)   
23 Global Business Mobile Terminal Market Outlook, By Other End Users (2021-2030) ($MN)   
24 North America Business Mobile Terminal Market Outlook, By Country (2021-2030) ($MN)   
25 North America Business Mobile Terminal Market Outlook, By Type  (2021-2030) ($MN)   
26 North America Business Mobile Terminal Market Outlook, By Payment (2021-2030) ($MN)   
27 North America Business Mobile Terminal Market Outlook, By Printers (2021-2030) ($MN)   
28 North America Business Mobile Terminal Market Outlook, By Computing  (2021-2030) ($MN)   
29 North America Business Mobile Terminal Market Outlook, By Point of Sale (2021-2030) ($MN)   
30 North America Business Mobile Terminal Market Outlook, By Smartphones  (2021-2030) ($MN)  
31 North America Business Mobile Terminal Market Outlook, By Handheld Scanners (2021-2030) ($MN)  
32 North America Business Mobile Terminal Market Outlook, By Communication Devices (2021-2030) ($MN) 
33 North America Business Mobile Terminal Market Outlook, By Other Types (2021-2030) ($MN)   
34 North America Business Mobile Terminal Market Outlook, By Component (2021-2030) ($MN)   
35 North America Business Mobile Terminal Market Outlook, By Software (2021-2030) ($MN)   
36 North America Business Mobile Terminal Market Outlook, By Hardware (2021-2030) ($MN)   
37 North America Business Mobile Terminal Market Outlook, By End User (2021-2030) ($MN)   
38 North America Business Mobile Terminal Market Outlook, By Retail (2021-2030) ($MN)   
39 North America Business Mobile Terminal Market Outlook, By Healthcare (2021-2030) ($MN)   
40 North America Business Mobile Terminal Market Outlook, By Logistics (2021-2030) ($MN)   
41 North America Business Mobile Terminal Market Outlook, By Financial Services (2021-2030) ($MN)  
42 North America Business Mobile Terminal Market Outlook, By Educational Institutions (2021-2030) ($MN) 
43 North America Business Mobile Terminal Market Outlook, By Government Services (2021-2030) ($MN)  
44 North America Business Mobile Terminal Market Outlook, By Transportation  (2021-2030) ($MN)  
45 North America Business Mobile Terminal Market Outlook, By Warehouse (2021-2030) ($MN)   
46 North America Business Mobile Terminal Market Outlook, By Other End Users (2021-2030) ($MN)  
47 Europe Business Mobile Terminal Market Outlook, By Country (2021-2030) ($MN)    
48 Europe Business Mobile Terminal Market Outlook, By Type  (2021-2030) ($MN)    
49 Europe Business Mobile Terminal Market Outlook, By Payment (2021-2030) ($MN)    
50 Europe Business Mobile Terminal Market Outlook, By Printers (2021-2030) ($MN)    
51 Europe Business Mobile Terminal Market Outlook, By Computing  (2021-2030) ($MN)   
52 Europe Business Mobile Terminal Market Outlook, By Smartphones  (2021-2030) ($MN)   
53 Europe Business Mobile Terminal Market Outlook, By Handheld Scanners (2021-2030) ($MN)   
54 Europe Business Mobile Terminal Market Outlook, By Communication Devices (2021-2030) ($MN)  
55 Europe Business Mobile Terminal Market Outlook, By Other Types (2021-2030) ($MN)   
56 Europe Business Mobile Terminal Market Outlook, By Component (2021-2030) ($MN)   
57 Europe Business Mobile Terminal Market Outlook, By Software (2021-2030) ($MN)    
58 Europe Business Mobile Terminal Market Outlook, By Hardware (2021-2030) ($MN)    
59 Europe Business Mobile Terminal Market Outlook, By End User (2021-2030) ($MN)    
60 Europe Business Mobile Terminal Market Outlook, By Retail (2021-2030) ($MN)    
61 Europe Business Mobile Terminal Market Outlook, By Healthcare (2021-2030) ($MN)   
62 Europe Business Mobile Terminal Market Outlook, By Logistics (2021-2030) ($MN)    
63 Europe Business Mobile Terminal Market Outlook, By Financial Services (2021-2030) ($MN)   
64 Europe Business Mobile Terminal Market Outlook, By Educational Institutions (2021-2030) ($MN)  
65 Europe Business Mobile Terminal Market Outlook, By Government Services (2021-2030) ($MN)  
66 Europe Business Mobile Terminal Market Outlook, By Transportation  (2021-2030) ($MN)   
67 Europe Business Mobile Terminal Market Outlook, By Warehouse (2021-2030) ($MN)   
68 Europe Business Mobile Terminal Market Outlook, By Other End Users (2021-2030) ($MN)   
69 Asia Pacific Business Mobile Terminal Market Outlook, By Country (2021-2030) ($MN)   
70 Asia Pacific Business Mobile Terminal Market Outlook, By Type  (2021-2030) ($MN)    
71 Asia Pacific Business Mobile Terminal Market Outlook, By Payment (2021-2030) ($MN)   
72 Asia Pacific Business Mobile Terminal Market Outlook, By Printers (2021-2030) ($MN)   
73 Asia Pacific Business Mobile Terminal Market Outlook, By Computing  (2021-2030) ($MN)   
74 Asia Pacific Business Mobile Terminal Market Outlook, By Smartphones  (2021-2030) ($MN)   
75 Asia Pacific Business Mobile Terminal Market Outlook, By Handheld Scanners (2021-2030) ($MN)  
76 Asia Pacific Business Mobile Terminal Market Outlook, By Communication Devices (2021-2030) ($MN)  
77 Asia Pacific Business Mobile Terminal Market Outlook, By Other Types (2021-2030) ($MN)   
78 Asia Pacific Business Mobile Terminal Market Outlook, By Component (2021-2030) ($MN)   
79 Asia Pacific Business Mobile Terminal Market Outlook, By Software (2021-2030) ($MN)   
80 Asia Pacific Business Mobile Terminal Market Outlook, By Hardware (2021-2030) ($MN)   
81 Asia Pacific Business Mobile Terminal Market Outlook, By End User (2021-2030) ($MN)   
82 Asia Pacific Business Mobile Terminal Market Outlook, By Retail (2021-2030) ($MN)   
83 Asia Pacific Business Mobile Terminal Market Outlook, By Healthcare (2021-2030) ($MN)   
84 Asia Pacific Business Mobile Terminal Market Outlook, By Logistics (2021-2030) ($MN)   
85 Asia Pacific Business Mobile Terminal Market Outlook, By Financial Services (2021-2030) ($MN)  
86 Asia Pacific Business Mobile Terminal Market Outlook, By Educational Institutions (2021-2030) ($MN)  
87 Asia Pacific Business Mobile Terminal Market Outlook, By Government Services (2021-2030) ($MN)  
88 Asia Pacific Business Mobile Terminal Market Outlook, By Transportation  (2021-2030) ($MN)   
89 Asia Pacific Business Mobile Terminal Market Outlook, By Warehouse (2021-2030) ($MN)   
90 Asia Pacific Business Mobile Terminal Market Outlook, By Other End Users (2021-2030) ($MN)   
91 South America Business Mobile Terminal Market Outlook, By Country (2021-2030) ($MN)   
92 South America Business Mobile Terminal Market Outlook, By Type  (2021-2030) ($MN)   
93 South America Business Mobile Terminal Market Outlook, By Payment (2021-2030) ($MN)   
94 South America Business Mobile Terminal Market Outlook, By Printers (2021-2030) ($MN)   
95 South America Business Mobile Terminal Market Outlook, By Computing  (2021-2030) ($MN)   
96 South America Business Mobile Terminal Market Outlook, By Smartphones  (2021-2030) ($MN)  
97 South America Business Mobile Terminal Market Outlook, By Handheld Scanners (2021-2030) ($MN)  
98 South America Business Mobile Terminal Market Outlook, By Communication Devices (2021-2030) ($MN) 
99 South America Business Mobile Terminal Market Outlook, By Other Types (2021-2030) ($MN)   
100 South America Business Mobile Terminal Market Outlook, By Component (2021-2030) ($MN)   
101 South America Business Mobile Terminal Market Outlook, By Software (2021-2030) ($MN)   
102 South America Business Mobile Terminal Market Outlook, By Hardware (2021-2030) ($MN)   
103 South America Business Mobile Terminal Market Outlook, By End User (2021-2030) ($MN)   
104 South America Business Mobile Terminal Market Outlook, By Retail (2021-2030) ($MN)   
105 South America Business Mobile Terminal Market Outlook, By Healthcare (2021-2030) ($MN)   
106 South America Business Mobile Terminal Market Outlook, By Logistics (2021-2030) ($MN)   
107 South America Business Mobile Terminal Market Outlook, By Financial Services (2021-2030) ($MN)  
108 South America Business Mobile Terminal Market Outlook, By Educational Institutions (2021-2030) ($MN) 
109 South America Business Mobile Terminal Market Outlook, By Government Services (2021-2030) ($MN)  
110 South America Business Mobile Terminal Market Outlook, By Transportation  (2021-2030) ($MN)  
111 South America Business Mobile Terminal Market Outlook, By Warehouse (2021-2030) ($MN)   
112 South America Business Mobile Terminal Market Outlook, By Other End Users (2021-2030) ($MN)  
113 Middle East & Africa Business Mobile Terminal Market Outlook, By Country (2021-2030) ($MN)  
114 Middle East & Africa Business Mobile Terminal Market Outlook, By Type  (2021-2030) ($MN)   
115 Middle East & Africa Business Mobile Terminal Market Outlook, By Payment (2021-2030) ($MN)  
116 Middle East & Africa Business Mobile Terminal Market Outlook, By Printers (2021-2030) ($MN)  
117 Middle East & Africa Business Mobile Terminal Market Outlook, By Computing  (2021-2030) ($MN)  
118 Middle East & Africa Business Mobile Terminal Market Outlook, By Smartphones  (2021-2030) ($MN)  
119 Middle East & Africa Business Mobile Terminal Market Outlook, By Handheld Scanners (2021-2030) ($MN) 
120 Middle East & Africa Business Mobile Terminal Market Outlook, By Communication Devices (2021-2030) ($MN) 
121 Middle East & Africa Business Mobile Terminal Market Outlook, By Other Types (2021-2030) ($MN)  
122 Middle East & Africa Business Mobile Terminal Market Outlook, By Component (2021-2030) ($MN)  
123 Middle East & Africa Business Mobile Terminal Market Outlook, By Software (2021-2030) ($MN)  
124 Middle East & Africa Business Mobile Terminal Market Outlook, By Hardware (2021-2030) ($MN)  
125 Middle East & Africa Business Mobile Terminal Market Outlook, By End User (2021-2030) ($MN)  
126 Middle East & Africa Business Mobile Terminal Market Outlook, By Retail (2021-2030) ($MN)   
127 Middle East & Africa Business Mobile Terminal Market Outlook, By Healthcare (2021-2030) ($MN)  
128 Middle East & Africa Business Mobile Terminal Market Outlook, By Logistics (2021-2030) ($MN)  
129 Middle East & Africa Business Mobile Terminal Market Outlook, By Financial Services (2021-2030) ($MN) 
130 Middle East & Africa Business Mobile Terminal Market Outlook, By Educational Institutions (2021-2030) ($MN) 
131 Middle East & Africa Business Mobile Terminal Market Outlook, By Government Services (2021-2030) ($MN) 
132 Middle East & Africa Business Mobile Terminal Market Outlook, By Transportation  (2021-2030) ($MN)  
133 Middle East & Africa Business Mobile Terminal Market Outlook, By Warehouse (2021-2030) ($MN)  
134 Middle East & Africa Business Mobile Terminal Market Outlook, By Other End Users (2021-2030) ($MN)  

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.

Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.

WHY CHOOSE US ?

Assured Quality

Assured Quality

Best in class reports with high standard of research integrity

24X7 Research Support

24X7 Research Support

Continuous support to ensure the best customer experience.

Free Customization

Free Customization

Adding more values to your product of interest.

Safe and Secure Access

Safe & Secure Access

Providing a secured environment for all online transactions.

Trusted by 600+ Brands

Trusted by 600+ Brands

Serving the most reputed brands across the world.

Testimonials