Car Air Freshener Market Forecasts to 2028 - Global Analysis By Form (Powder, Liquid, Gel, Crystal, Foam and Other Forms), Fragrance (Scented, Unscented and Other Fragrances), Product, Price Range, Sales Channel and By Geography
Estimated Year Value (2022)
US $2.3 BN
Projected Year Value (2028)
US $3.2 BN
CAGR (2022 - 2028)
North America, Europe, Asia Pacific, South America, and Middle East & Africa
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa
Highest Growing Market
According to Stratistics MRC, the Global Car Air Freshener Market is accounted for $2.3 billion in 2022 and is expected to reach $3.2 billion by 2028 growing at a CAGR of 5.6% during the forecast period. Car air fresheners are consumer products that typically emit fragrance to eliminate unpleasant odour in a car. It is made up of many components, scents, aerosol propellants and solvents that mask foul odours. It consists of mineral oil, 2-butoxyethanol and glycol ethers for long duration. These air fresheners take in the unpleasant smell and cover it up with mesmerizing fragrance. These fresheners are available in numerous varieties such as sizes, shapes, flavours and colours.
According to the data issued by the World Health Organization, May 2018 is stating that 9 out of 10 people across the globe are estimated to be breathing air which has high level of pollutants.
Demand for exotic and adoring fragrances
Consumer’s shifting lifestyles are causing the vehicle business to grow more and more. The exotic and loving perfumes in cars create mood-enhancing aromas that improve driving experiences. It produces a nice and relaxing travelling environment. Thus, the growing usage of natural and organic aroma-enhancing materials during the production of cars is expanding the market for car air fresheners.
Rise of scent allergies
The usage of air fresheners is common in cars to provide the driver and other passengers with nice scents, but many scents include chemical compounds that can cause more significant respiratory problems as well as headaches, nausea, sneezing, and itchy, watery eyes. The prevalence of smell allergies among people has led to sensitivities or allergies to particular chemical compounds which can be hazardous to one's health. This fundamental drawback is restraining the growth of the market.
Implementation of stringent environment regulations
Governments all around the world are putting a lot of effort to make the citizen’s understand the need for a safe and healthy environment, which will reduce pollution causing from the aerosol propellants. Air fresheners are becoming more and more popular due to regulations and the necessity to live a healthy lifestyle which is propelling the growth of the market.
Awareness about potentially hazardous compounds
Many harmful compounds that are frequently categorised as dangerous by nature are released by air fresheners. Around 546 volatile organic chemicals are released by them. In which 30 compounds are potentially hazardous. The raising awareness about hazardous impacts of car air fresheners is hindering the growth of the market.
The COVID-19 epidemic has a detrimental impact on the market expansion for car air fresheners. It has reduced demand because of non-essential travelling is limited. Additionally, when the policy for working from home spread across the world, less people commuted by vehicle, which had an impact on the market for car air fresheners.
The gel segment is expected to be the largest during the forecast period
The gel segment is estimated to have a lucrative growth, due to its consistency. The gel fresheners are produced in attractive designs. Compared to sprays and powders, they last longer. They are created from organic plant extracts. Consumers get a genuine and organic sensation from the fragrances of gels. Major market firms are even focusing on gel fresheners as they anticipate the segment's enormous revenues.
The online retailers segment is expected to have the highest CAGR during the forecast period
The online retailers segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its wide range of products. The online sector provides numerous types of car air fresheners. It is easy to select and can avail many discounts. The online market unites several brands in one location and facilitates customer choice. These factors drive the growth of the segment.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to its extremely hot conditions. The warm temperature produces unpleasant smell while travelling. Also the rising per capita income of the consumers and demand for luxurious cars in this region are driving the market share drastically.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to shifting consumer tastes. Regional lifestyle changes have increased demand for car air fresheners. The growth of automobile sector and raising awareness regarding indoor air quality in this region is fuelling the growth of the market rapidly.
Key players in the market
Some of the key players profiled in the Car Air Freshener Market include S.C. Johnson Son, Inc, Henkel Ag Co, Car-Fresheners Corporation, American Cover, Carmate Manufacturing Co Ltd, Procter Gamble Co, Reckitt Benckiser Group Plc, Jenray Product, Chic Accessory, California Scents, Church & Dwight Co Inc, Godrej Household Products, Amway, Farcent, Jiali, Kobayashi, Xiaomi, Liby, Lynx and Houdy
In December 2022, Xiaomi has launched its first fragrance machine – the MIJIA Smart Fragrance Machine Set. The product will open to backers from December 21 with a crowd funding price of 369 yuan ($53). After the crowd funding exercise, the product will be sold for 499 yuan ($71).
In January 2020, California Scents launched its latest Power Bloc air freshener utilizing California Scent’s Spillproof technology packaged in sleek, easy to open pouches. Each Power Bloc provides air freshening power for up to 45 days.
In November 2019, Godrej Consumer Products has introduced Godrej aer smart matic air fresheners, India’s first mobile controlled smart home fragrance. The product will be available in two fragrances at MRP of Rs.799 on www.godrejaer.com and very soon on ecommerce and modern retail chains.
• Other Forms
• Other Fragrances
• Paper Car Air Freshener
• Other Products
Price Ranges Covered:
• Other Price Ranges
Sales Channels Covered:
• Online Retailers
• Departmental Stores
• Independent Stores
• Convenience Stores
• Other Sales Channels
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
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• Regional Segmentation
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• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
3 Market Trend Analysis
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Car Air Freshener Market, By Form
5.7 Other Forms
6 Global Car Air Freshener Market, By Fragrance
6.4 Other Fragrances
7 Global Car Air Freshener Market, By Product
7.6 Paper Car Air Freshener
7.11 Other Products
8 Global Car Air Freshener Market, By Price Range
8.5 Other Price Ranges
9 Global Car Air Freshener Market, By Sales Channel
9.2 Online Retailers
9.3 Departmental Stores
9.4 Independent Stores
9.5 Convenience Stores
9.7 Other Sales Channels
10 Global Car Air Freshener Market, By Geography
10.2 North America
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.5 Other Key Strategies
12 Company Profiling
12.1 S.C. Johnson Son, Inc
12.2 Henkel Ag Co
12.3 Car-Fresheners Corporation
12.4 American Cover
12.5 Carmate Manufacturing Co Ltd
12.6 Procter Gamble Co
12.7 Reckitt Benckiser Group Plc
12.8 Jenray Product
12.9 Chic Accessory
12.10 California Scents
12.11 Church & Dwight Co Inc
12.12 Godrej Household Products
List of Tables
1 Global Car Air Freshener Market Outlook, By Region (2020-2028) ($MN)
2 Global Car Air Freshener Market Outlook, By Form (2020-2028) ($MN)
3 Global Car Air Freshener Market Outlook, By Powder (2020-2028) ($MN)
4 Global Car Air Freshener Market Outlook, By Liquid (2020-2028) ($MN)
5 Global Car Air Freshener Market Outlook, By Gel (2020-2028) ($MN)
6 Global Car Air Freshener Market Outlook, By Crystal (2020-2028) ($MN)
7 Global Car Air Freshener Market Outlook, By Foam (2020-2028) ($MN)
8 Global Car Air Freshener Market Outlook, By Other Forms (2020-2028) ($MN)
9 Global Car Air Freshener Market Outlook, By Fragrance (2020-2028) ($MN)
10 Global Car Air Freshener Market Outlook, By Scented (2020-2028) ($MN)
11 Global Car Air Freshener Market Outlook, By Unscented (2020-2028) ($MN)
12 Global Car Air Freshener Market Outlook, By Other Fragrances (2020-2028) ($MN)
13 Global Car Air Freshener Market Outlook, By Product (2020-2028) ($MN)
14 Global Car Air Freshener Market Outlook, By Gels (2020-2028) ($MN)
15 Global Car Air Freshener Market Outlook, By Cans (2020-2028) ($MN)
16 Global Car Air Freshener Market Outlook, By Aerosols (2020-2028) ($MN)
17 Global Car Air Freshener Market Outlook, By Sprays (2020-2028) ($MN)
18 Global Car Air Freshener Market Outlook, By Paper Car Air Freshener (2020-2028) ($MN)
19 Global Car Air Freshener Market Outlook, By Vents (2020-2028) ($MN)
20 Global Car Air Freshener Market Outlook, By Clips (2020-2028) ($MN)
21 Global Car Air Freshener Market Outlook, By Plug-Ins (2020-2028) ($MN)
22 Global Car Air Freshener Market Outlook, By Hanging (2020-2028) ($MN)
23 Global Car Air Freshener Market Outlook, By Other Products (2020-2028) ($MN)
24 Global Car Air Freshener Market Outlook, By Price Range (2020-2028) ($MN)
25 Global Car Air Freshener Market Outlook, By Low (2020-2028) ($MN)
26 Global Car Air Freshener Market Outlook, By Medium (2020-2028) ($MN)
27 Global Car Air Freshener Market Outlook, By Premium (2020-2028) ($MN)
28 Global Car Air Freshener Market Outlook, By Other Price Ranges (2020-2028) ($MN)
29 Global Car Air Freshener Market Outlook, By Sales Channel (2020-2028) ($MN)
30 Global Car Air Freshener Market Outlook, By Online Retailers (2020-2028) ($MN)
31 Global Car Air Freshener Market Outlook, By Departmental Stores (2020-2028) ($MN)
32 Global Car Air Freshener Market Outlook, By Independent Stores (2020-2028) ($MN)
33 Global Car Air Freshener Market Outlook, By Convenience Stores (2020-2028) ($MN)
34 Global Car Air Freshener Market Outlook, By Supermarkets (2020-2028) ($MN)
35 Global Car Air Freshener Market Outlook, By Other Sales Channels (2020-2028) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
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