Car Air Freshener Market

Car Air Freshener Market Forecasts to 2028 - Global Analysis By Form (Powder, Liquid, Gel, Crystal, Foam and Other Forms), Fragrance (Scented, Unscented and Other Fragrances), Product, Price Range, Sales Channel and By Geography

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4.5 (80 reviews)
Published: 2023 ID: SMRC22557

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $2.3 BN

Projected Year Value (2028)

US $3.2 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Car Air Freshener Market is accounted for $2.3 billion in 2022 and is expected to reach $3.2 billion by 2028 growing at a CAGR of 5.6% during the forecast period. Car air fresheners are consumer products that typically emit fragrance to eliminate unpleasant odour in a car. It is made up of many components, scents, aerosol propellants and solvents that mask foul odours. It consists of mineral oil, 2-butoxyethanol and glycol ethers for long duration. These air fresheners take in the unpleasant smell and cover it up with mesmerizing fragrance. These fresheners are available in numerous varieties such as sizes, shapes, flavours and colours.

According to the data issued by the World Health Organization, May 2018 is stating that 9 out of 10 people across the globe are estimated to be breathing air which has high level of pollutants.

Market Dynamics:


Demand for exotic and adoring fragrances

Consumer’s shifting lifestyles are causing the vehicle business to grow more and more. The exotic and loving perfumes in cars create mood-enhancing aromas that improve driving experiences. It produces a nice and relaxing travelling environment. Thus, the growing usage of natural and organic aroma-enhancing materials during the production of cars is expanding the market for car air fresheners.


Rise of scent allergies

The usage of air fresheners is common in cars to provide the driver and other passengers with nice scents, but many scents include chemical compounds that can cause more significant respiratory problems as well as headaches, nausea, sneezing, and itchy, watery eyes. The prevalence of smell allergies among people has led to sensitivities or allergies to particular chemical compounds which can be hazardous to one's health. This fundamental drawback is restraining the growth of the market.


Implementation of stringent environment regulations

Governments all around the world are putting a lot of effort to make the citizen’s understand the need for a safe and healthy environment, which will reduce pollution causing from the aerosol propellants. Air fresheners are becoming more and more popular due to regulations and the necessity to live a healthy lifestyle which is propelling the growth of the market.


Awareness about potentially hazardous compounds

Many harmful compounds that are frequently categorised as dangerous by nature are released by air fresheners. Around 546 volatile organic chemicals are released by them. In which 30 compounds are potentially hazardous. The raising awareness about hazardous impacts of car air fresheners is hindering the growth of the market.

Covid-19 Impact

The COVID-19 epidemic has a detrimental impact on the market expansion for car air fresheners. It has reduced demand because of non-essential travelling is limited. Additionally, when the policy for working from home spread across the world, less people commuted by vehicle, which had an impact on the market for car air fresheners.

The gel segment is expected to be the largest during the forecast period

The gel segment is estimated to have a lucrative growth, due to its consistency. The gel fresheners are produced in attractive designs. Compared to sprays and powders, they last longer. They are created from organic plant extracts. Consumers get a genuine and organic sensation from the fragrances of gels. Major market firms are even focusing on gel fresheners as they anticipate the segment's enormous revenues.

The online retailers segment is expected to have the highest CAGR during the forecast period

The online retailers segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its wide range of products. The online sector provides numerous types of car air fresheners. It is easy to select and can avail many discounts. The online market unites several brands in one location and facilitates customer choice. These factors drive the growth of the segment.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to its extremely hot conditions. The warm temperature produces unpleasant smell while travelling. Also the rising per capita income of the consumers and demand for luxurious cars in this region are driving the market share drastically.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to shifting consumer tastes. Regional lifestyle changes have increased demand for car air fresheners. The growth of automobile sector and raising awareness regarding indoor air quality in this region is fuelling the growth of the market rapidly.

Key players in the market

Some of the key players profiled in the Car Air Freshener Market include S.C. Johnson Son, Inc, Henkel Ag Co, Car-Fresheners Corporation, American Cover, Carmate Manufacturing Co Ltd, Procter Gamble Co, Reckitt Benckiser Group Plc, Jenray Product, Chic Accessory, California Scents, Church & Dwight Co Inc, Godrej Household Products, Amway, Farcent, Jiali, Kobayashi, Xiaomi, Liby, Lynx and Houdy

Key Developments:

In December 2022, Xiaomi has launched its first fragrance machine – the MIJIA Smart Fragrance Machine Set. The product will open to backers from December 21 with a crowd funding price of 369 yuan ($53). After the crowd funding exercise, the product will be sold for 499 yuan ($71).

In January 2020, California Scents launched its latest Power Bloc air freshener utilizing California Scent’s Spillproof technology packaged in sleek, easy to open pouches. Each Power Bloc provides air freshening power for up to 45 days.

In November 2019, Godrej Consumer Products has introduced Godrej aer smart matic air fresheners, India’s first mobile controlled smart home fragrance. The product will be available in two fragrances at MRP of Rs.799 on and very soon on ecommerce and modern retail chains.

Forms Covered:
• Powder
• Liquid
• Gel
• Crystal
• Foam
• Other Forms

Fragrances Covered:
• Scented
• Unscented
• Other Fragrances

Products Covered:
• Gels
• Cans
• Aerosols
• Sprays
• Paper Car Air Freshener
• Vents
• Clips
• Plug-Ins
• Hanging
• Other Products

Price Ranges Covered:
• Low
• Medium
• Premium
• Other Price Ranges

Sales Channels Covered:
• Online Retailers
• Departmental Stores
• Independent Stores
• Convenience Stores
• Supermarkets
• Other Sales Channels

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Car Air Freshener Market, By Form
5.1 Introduction
5.2 Powder
5.3 Liquid
5.4 Gel
5.5 Crystal
5.6 Foam
5.7 Other Forms

6 Global Car Air Freshener Market, By Fragrance
6.1 Introduction
6.2 Scented
6.3 Unscented
6.4 Other Fragrances

7 Global Car Air Freshener Market, By Product
7.1 Introduction
7.2 Gels
7.3 Cans
7.4 Aerosols
7.5 Sprays
7.6 Paper Car Air Freshener
7.7 Vents
7.8 Clips
7.9 Plug-Ins
7.10 Hanging
7.11 Other Products

8 Global Car Air Freshener Market, By Price Range
8.1 Introduction
8.2 Low
8.3 Medium
8.4 Premium
8.5 Other Price Ranges

9 Global Car Air Freshener Market, By Sales Channel
9.1 Introduction
9.2 Online Retailers
9.3 Departmental Stores
9.4 Independent Stores
9.5 Convenience Stores
9.6 Supermarkets
9.7 Other Sales Channels

10 Global Car Air Freshener Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 S.C. Johnson Son, Inc
12.2 Henkel Ag Co
12.3 Car-Fresheners Corporation
12.4 American Cover
12.5 Carmate Manufacturing Co Ltd
12.6 Procter Gamble Co
12.7 Reckitt Benckiser Group Plc
12.8 Jenray Product
12.9 Chic Accessory
12.10 California Scents
12.11 Church & Dwight Co Inc
12.12 Godrej Household Products
12.13 Amway
12.14 Farcent
12.15 Jiali
12.16 Kobayashi
12.17 Xiaomi
12.18 Liby
12.19 Lynx
12.20 Houdy

List of Tables
1 Global Car Air Freshener Market Outlook, By Region (2020-2028) ($MN)
2 Global Car Air Freshener Market Outlook, By Form (2020-2028) ($MN)
3 Global Car Air Freshener Market Outlook, By Powder (2020-2028) ($MN)
4 Global Car Air Freshener Market Outlook, By Liquid (2020-2028) ($MN)
5 Global Car Air Freshener Market Outlook, By Gel (2020-2028) ($MN)
6 Global Car Air Freshener Market Outlook, By Crystal (2020-2028) ($MN)
7 Global Car Air Freshener Market Outlook, By Foam (2020-2028) ($MN)
8 Global Car Air Freshener Market Outlook, By Other Forms (2020-2028) ($MN)
9 Global Car Air Freshener Market Outlook, By Fragrance (2020-2028) ($MN)
10 Global Car Air Freshener Market Outlook, By Scented (2020-2028) ($MN)
11 Global Car Air Freshener Market Outlook, By Unscented (2020-2028) ($MN)
12 Global Car Air Freshener Market Outlook, By Other Fragrances (2020-2028) ($MN)
13 Global Car Air Freshener Market Outlook, By Product (2020-2028) ($MN)
14 Global Car Air Freshener Market Outlook, By Gels (2020-2028) ($MN)
15 Global Car Air Freshener Market Outlook, By Cans (2020-2028) ($MN)
16 Global Car Air Freshener Market Outlook, By Aerosols (2020-2028) ($MN)
17 Global Car Air Freshener Market Outlook, By Sprays (2020-2028) ($MN)
18 Global Car Air Freshener Market Outlook, By Paper Car Air Freshener (2020-2028) ($MN)
19 Global Car Air Freshener Market Outlook, By Vents (2020-2028) ($MN)
20 Global Car Air Freshener Market Outlook, By Clips (2020-2028) ($MN)
21 Global Car Air Freshener Market Outlook, By Plug-Ins (2020-2028) ($MN)
22 Global Car Air Freshener Market Outlook, By Hanging (2020-2028) ($MN)
23 Global Car Air Freshener Market Outlook, By Other Products (2020-2028) ($MN)
24 Global Car Air Freshener Market Outlook, By Price Range (2020-2028) ($MN)
25 Global Car Air Freshener Market Outlook, By Low (2020-2028) ($MN)
26 Global Car Air Freshener Market Outlook, By Medium (2020-2028) ($MN)
27 Global Car Air Freshener Market Outlook, By Premium (2020-2028) ($MN)
28 Global Car Air Freshener Market Outlook, By Other Price Ranges (2020-2028) ($MN)
29 Global Car Air Freshener Market Outlook, By Sales Channel (2020-2028) ($MN)
30 Global Car Air Freshener Market Outlook, By Online Retailers (2020-2028) ($MN)
31 Global Car Air Freshener Market Outlook, By Departmental Stores (2020-2028) ($MN)
32 Global Car Air Freshener Market Outlook, By Independent Stores (2020-2028) ($MN)
33 Global Car Air Freshener Market Outlook, By Convenience Stores (2020-2028) ($MN)
34 Global Car Air Freshener Market Outlook, By Supermarkets (2020-2028) ($MN)
35 Global Car Air Freshener Market Outlook, By Other Sales Channels (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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