Clickstream Analytics Market Forecasts to 2028 – Global Analysis By Type (Services, Software), Application (Traffic Analysis, Customer Data Analysis), End User, and By Geography
Estimated Year Value (2021)
US $1347.97 MN
Projected Year Value (2028)
US $4243.24 MN
CAGR (2021 - 2028)
North America, Europe, Asia Pacific, South America, and Middle East & Africa
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa
Fastest Growing Market
According to Stratistics MRC, the Global Clickstream Analytics Market is accounted for $1347.97 million in 2021 and is expected to reach $4243.24 million by 2028 growing at a CAGR of 17.8% during the forecast period. Clickstream analytics refers to the method of collecting, analyzing, and providing visualized results of aggregated client action over the web. Clickstream analytics can refine information by processing, cleaning, and changing the raw data into a convenient structure that makes analysis of information simple and more precise.
Rising adoption from retail and eCommerce organizations
e-Commerce is set for global domination regarding online retailing. The advent of analytics in e-commerce trading is changing online retailing and is creating dominance for e-commerce organizations. With the increase in consumer preferences toward e-commerce or virtual shopping experiences, the adoption of clickstream analytics is likely to rise significantly. As clickstream analysis helps an online retailer to further develop conversion rates through personalization and upgrade marketing campaigns, the growth of the market is likely to grow at a significant rate.
Concerns regarding data security
The sensitive issue of data privacy and security are faced by many organizations. With the implementation of GDPR, consumer and enterprise data privacy issues have been put to the forefront. Security concerns are cropping up as organizations feed more consumer and vendor information into advanced, AI-fuelled algorithms to create new bits of sensitive data, unbeknownst to affected consumers and employees. This is prevalent in the few sectors, where enterprise data could lead to trade secrets being revealed. These data privacy concerns will restrain the market growth.
Development in advancements of digitalization in the emerging countries of Asia Pacific is expected to be the motivators of the market for clickstream analytics. Developing tendencies of Big Data technology and Improvements in internet-centered amenities are likely to motivate the development of the market for clickstream analytics. Growing infiltration of smartphones along with increased several digital touchpoints is multiplying improvement of clickstream analytics due to its capability to regulate the usage of the website.
Integration complexity of vast volumes of data from multiple touchpoints
Expansion in data-driven organizations and rapid adoption of big data are frequently overwhelming with the collection of a high volume of information. Analyzing data from various sources and touchpoints prompts inadequate or inaccurate analysis, especially in time limitations, and needs further scrutiny. Extracting value from information has turned into a vital necessity for organizations to effectively mitigate risks, target valuable customers, and evaluate business performance. Furthermore, monetizing these data assets needs the availability of a sufficient amount of data. However, data consolidation from distinct data sources into meaningful information can incite various challenges for organizations, especially centralized business enterprises.
The basket analysis and personalization segment is expected to be the largest during the forecast period
The basket analysis and personalization segment is estimated to have a lucrative growth owing to the rise and development of eCommerce propelling rapid development in clickstream data volumes. Customers have extensive access to the internet, and with expansion in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.
The travel and hospitality segment is expected to have the highest CAGR during the forecast period
The travel and hospitality segment is anticipated to witness the fastest CAGR growth during the forecast period as clickstream analytics can prove to be an effective tool for travel and hospitality organizations by allowing them to measure the performance of their online marketing campaigns; track their current clients and target potential clients on various social media platforms, and successfully improve the content and user interface of their websites to provide an enhanced customer experience. Further, by combining the customer data captured as clickstream data with the CRM processes and ERP, organizations in these industries can upgrade their marketing efforts, and business operations, provide innovative services to their customers and build on their customer experiences.
Region with highest share:
North America is projected to hold the largest market share during the forecast period due to the continuous inclination toward the adoption of emerging technologies. The high focus on innovations in research and development, across organizations in various industries, is complementing the industry growth. Furthermore, the presence of several players in the region offering services is further supplementing the industry growth in the region.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period owing to the increasing adoption of eCommerce and smart technologies, and various government initiatives, such as smart cities across the APAC countries, including China and India. Inventiveness taken by the government to develop smart cities is expected to take an optimistic influence on the development of clickstream analytics within the Asia Pacific.
Key players in the market
Some of the key players profiled in the Clickstream Analytics Market include Webtrends, AT Internet, Verto Analytics, Talend, Splunk,Oracle, Microsoft, Jumpshot, IBM,HPE, Google, Connexity, SAP, Adobe and Vlocity.
In May 2019, IBM collaborated with Thomas Reuters to enable banks to meet ever-increasing regulatory demands through the integration of artificial intelligence (AI) and a real-time regulatory model. IBM and Thomson Reuters Regulatory Intelligence together provide financial firms with exposure to an IBM Cloud-provided RegTech system that provides details on real-time financial markets from thousands of information outlets.
In July 2017, Google Inc. has acquired Halli Labs, a four-month-old start-up out of Bengaluru that is developing artificial intelligence and machine learning solutions. Halli Labs is applying modern ML techniques to old problems and domains to help technology march on in its timeless purpose.
Organization Sizes Covered:
• Large Enterprises
• Small and Medium-Sized Enterprises
Deployment Models Covered:
• Website/Application Optimization
• Traffic Analysis
• Software Testing
• Market Research
• Employee Productivity Analysis
• Customer Data Analysis
• Basket Analysis and Personalization
• Click Path Optimization/Visit Path Optimization
End Users Covered:
• Travel and Hospitality
• Media and Entertainment
• Telecommunications and IT
• Retail and eCommerce
• Energy and Utilities
• Banking, Financial Services, and Insurance (BFSI)
• Transportation and Logistics
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
3 Market Trend Analysis
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Clickstream Analytics Market, By Organization Size
5.2 Large Enterprises
5.3 Small and Medium-Sized Enterprises
6 Global Clickstream Analytics Market, By Type
6.2.1 Professional Services
18.104.22.168 Support and Maintenance
22.214.171.124 Deployment and Integration
126.96.36.199 Consulting Services
6.2.2 Managed Services
7 Global Clickstream Analytics Market, By Deployment Model
8 Global Clickstream Analytics Market, By Application
8.2 Website/Application Optimization
8.3 Traffic Analysis
8.4 Software Testing
8.5 Market Research
8.6 Employee Productivity Analysis
8.7 Customer Data Analysis
8.8 Basket Analysis and Personalization
8.9 Click Path Optimization/Visit Path Optimization
9 Global Clickstream Analytics Market, By End User
9.2 Travel and Hospitality
9.3 Media and Entertainment
9.4 Telecommunications and IT
9.5 Retail and eCommerce
9.7 Energy and Utilities
9.9 Banking, Financial Services, and Insurance (BFSI)
9.10 Transportation and Logistics
10 Global Clickstream Analytics Market, By Geography
10.2 North America
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.5 Other Key Strategies
12 Company Profiling
12.2 AT Internet
12.3 Verto Analytics
List of Tables
1 Global Clickstream Analytics Market Outlook, By Region (2020-2028) ($MN)
2 Global Clickstream Analytics Market Outlook, By Organization Size (2020-2028) ($MN)
3 Global Clickstream Analytics Market Outlook, By Large Enterprises (2020-2028) ($MN)
4 Global Clickstream Analytics Market Outlook, By Small and Medium-Sized Enterprises (2020-2028) ($MN)
5 Global Clickstream Analytics Market Outlook, By Type (2020-2028) ($MN)
6 Global Clickstream Analytics Market Outlook, By Services (2020-2028) ($MN)
7 Global Clickstream Analytics Market Outlook, By Professional Services (2020-2028) ($MN)
8 Global Clickstream Analytics Market Outlook, By Managed Services (2020-2028) ($MN)
9 Global Clickstream Analytics Market Outlook, By Software (2020-2028) ($MN)
10 Global Clickstream Analytics Market Outlook, By Deployment Model (2020-2028) ($MN)
11 Global Clickstream Analytics Market Outlook, By On-Demand (2020-2028) ($MN)
12 Global Clickstream Analytics Market Outlook, By On-Premises (2020-2028) ($MN)
13 Global Clickstream Analytics Market Outlook, By Application (2020-2028) ($MN)
14 Global Clickstream Analytics Market Outlook, By Website/Application Optimization (2020-2028) ($MN)
15 Global Clickstream Analytics Market Outlook, By Traffic Analysis (2020-2028) ($MN)
16 Global Clickstream Analytics Market Outlook, By Software Testing (2020-2028) ($MN)
17 Global Clickstream Analytics Market Outlook, By Market Research (2020-2028) ($MN)
18 Global Clickstream Analytics Market Outlook, By Employee Productivity Analysis (2020-2028) ($MN)
19 Global Clickstream Analytics Market Outlook, By Customer Data Analysis (2020-2028) ($MN)
20 Global Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2020-2028) ($MN)
21 Global Clickstream Analytics Market Outlook, By Click Path Optimization/Visit Path Optimization (2020-2028) ($MN)
22 Global Clickstream Analytics Market Outlook, By End User (2020-2028) ($MN)
23 Global Clickstream Analytics Market Outlook, By Travel and Hospitality (2020-2028) ($MN)
24 Global Clickstream Analytics Market Outlook, By Media and Entertainment (2020-2028) ($MN)
25 Global Clickstream Analytics Market Outlook, By Telecommunications and IT (2020-2028) ($MN)
26 Global Clickstream Analytics Market Outlook, By Retail and eCommerce (2020-2028) ($MN)
27 Global Clickstream Analytics Market Outlook, By Government (2020-2028) ($MN)
28 Global Clickstream Analytics Market Outlook, By Energy and Utilities (2020-2028) ($MN)
29 Global Clickstream Analytics Market Outlook, By Commercial (2020-2028) ($MN)
30 Global Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2020-2028) ($MN)
31 Global Clickstream Analytics Market Outlook, By Transportation and Logistics (2020-2028) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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