Commercial Vehicle Steering Systems Market
PUBLISHED: 2024 ID: SMRC26481
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Commercial Vehicle Steering Systems Market

Commercial Vehicle Steering Systems Market Forecasts to 2030 - Global Analysis By Type (Electronic Power Steering, Hydraulic Power Steering, Electro-Hydraulic Power Steering and Other Types), Sales Channel (Original Equipment Manufacturer (OEM) and Aftermarket), Application and By Geography

4.5 (51 reviews)
4.5 (51 reviews)
Published: 2024 ID: SMRC26481

This report covers the impact of COVID-19 on this global market
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Years Covered

2022-2030

Estimated Year Value (2024)

US $4.70 BN

Projected Year Value (2030)

US $7.28 BN

CAGR (2024 - 2030)

7.58%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Commercial Vehicle Steering Systems Market is accounted for $4.70 billion in 2024 and is expected to reach $7.28 billion by 2030 growing at a CAGR of 7.58% during the forecast period. The steering systems of commercial vehicles are essential for ensuring that trucks, buses, and other heavy-duty vehicles can maneuver safely and effectively. These systems are designed to withstand the heavy load and variety of operating environments that come with commercial vehicles. Moreover, to lessen the effort needed for steering, particularly when maneuvering around tight turns or carrying large loads, they usually use power-assisted systems like hydraulic or electric power steering.

According to the American Trucking Associations (ATA), the trucking industry plays a crucial role in the economy by transporting goods safely and efficiently across the nation, serving as the backbone of commerce and supply chains.

Market Dynamics: 

Driver: 

Growing worldwide demand for commercial vehicles

The demand for commercial vehicles is rising globally due to the growing need for the transportation of people and goods across a variety of industries, including construction, logistics, and public transportation. Urbanization, the expansion of e-commerce, and the development of infrastructure are some of the factors that drive up demand for trucks, buses, and other commercial vehicles. Additionally, this in turn drives up demand for sophisticated steering systems that guarantee safe and effective operation.

Restraint:

Excessive up-front and ongoing costs

The hefty upfront costs of these technologies are one of the main barriers to the widespread use of sophisticated steering systems in commercial cars. At the time of original vehicle purchase or retrofitting, advanced steering systems like electric power steering (EPS) or steer-by-wire solutions frequently require a sizable financial outlay. Furthermore, fleet operators may incur higher ongoing operating costs if these systems need specialized maintenance and repair procedures.

Opportunity:

Growing interest in autonomous and electric vehicles

Manufacturers of steering systems have a lot of opportunities due to the growing interest in electric and autonomous commercial vehicles. Because of their compatibility with cutting-edge vehicle control systems and potential for increased energy efficiency, steer-by-wire and electric power steering (EPS) technologies are well-suited for integration into electric and autonomous vehicle platforms. Moreover, innovative steering solutions that are suited to the particular needs of these new vehicle segments are becoming more and more in demand as the use of electric and autonomous vehicles grows.

Threat:

Component shortages and supply chain disruptions

The market for steering systems for commercial vehicles is dependent on intricate international supply chains that include a range of parts, raw materials, and production techniques. Production delays and shortages of essential components can result from supply chain disruptions caused by natural disasters, geopolitical conflicts, or unforeseen events like the COVID-19 pandemic. Additionally, the ability of steering system manufacturers to meet customer demand and uphold contractual obligations may be impacted by these disruptions, which may also lengthen lead times, disrupt manufacturing operations, and affect product availability.

Covid-19 Impact: 

Due to supply chain disruptions, a decrease in vehicle production, and a decline in demand, the COVID-19 pandemic had a significant effect on the market for commercial vehicle steering systems. Lockdown protocols, travel bans, and financial instability caused a global drop in fleet operations and sales of commercial vehicles, which in turn reduced demand for steering system components. Furthermore, a lack of workers and logistical difficulties forced some manufacturing facilities to temporarily close or reduce production, which disrupted the supply chain and caused delays in the delivery of steering system components.

The Electronic Power Steering segment is expected to be the largest during the forecast period

The Electronic Power Steering (EPS) segment holds the largest market share in the commercial vehicle steering systems market. This market has grown significantly because of its benefits over conventional hydraulic systems. In comparison to hydraulic power steering, electronic power steering (EPS) provides increased fuel efficiency, precise control, and lower maintenance needs. Additionally, EPS systems are a popular option for commercial vehicle manufacturers looking to improve performance and safety because they seamlessly integrate with contemporary vehicle electronics and assistive technologies.

The Light Commercial Vehicles segment is expected to have the highest CAGR during the forecast period

The Commercial Vehicle Steering Systems Market's LCV segment is anticipated to hold the highest CAGR. Numerous factors that are fueling the demand for LCVs worldwide can be blamed for this growth. The need for efficient last-mile delivery solutions, e-commerce growth, and urbanization have driven demand for last-mile delivery vehicles (LCVs), which has in turn increased demand for steering systems designed specifically for these vehicles. Moreover, this rise has also been accelerated by technological developments, such as the incorporation of electronic power steering (EPS) systems in light-duty vehicles. 

Region with largest share:

In terms of market share for commercial vehicle steering systems, the Asia-Pacific region is projected to hold the largest share. There are a number of reasons for this dominance, including the quick industrialization and urbanization of nations like China and India, which has raised the need for commercial vehicles in a number of industries, including transportation, construction, and logistics. Additionally, favorable government policies that encourage the expansion of manufacturing sectors and the development of infrastructure also serve to increase demand for commercial vehicles and the related steering systems in the area. 

Region with highest CAGR:

North America is the region with the highest CAGR in the commercial vehicle steering systems market. The region is growing because of things like building activity, infrastructure development projects, and the growing demand for commercial vehicles brought on by the thriving e-commerce sector. Furthermore, the need for cutting-edge steering systems in commercial vehicles is being driven by the adoption of cutting-edge technologies like autonomous driving features and electric power steering (EPS). Stricter laws designed to increase vehicle safety and fuel economy are also pushing advanced steering system adoption, which is boosting market expansion.

Key players in the market

Some of the key players in Commercial Vehicle Steering Systems market include Mahindra and Mahindra Ltd, Hitachi Ltd, Nexteer Automotive Corp., ATS Automation Tooling Systems Inc, Robert Bosch GmbH, ZF Friedrichshafen AG, Global Steering Systems LLC, Mitsubishi Electric Corp, Hyundai Mobis Co. Ltd., R. H. Sheppard Co. Inc, China Automotive Systems Inc, Knorr Bremse AG, Unique Metal Products Inc, Mando Corp and Thyssenkrupp AG.

Key Developments:

In June 2024, Hitachi Ltd. and Microsoft Corp. announced a projected multibillion-dollar collaboration over the next three years that will accelerate social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group’s 270,000 employees.

In February 2024, Mahindra & Mahindra Ltd. (M&M) and Volkswagen Group have signed the first supply agreement on components of Volkswagen´s MEB for Mahindra’s purpose-built electric platform INGLO, taking a definitive step further on their joint vision for e-mobility collaboration. The deal covers the supply of certain electric components as well as unified cells.
 
In July 2023, ZF Friedrichshafen AG has announced a 50-50 partnership with Hon Hai Technology Group (Foxconn) for passenger car chassis systems, a key move to accelerate and expand automotive and supply chain opportunities with top-tier customers.

Types Covered:
• Electronic Power Steering
• Hydraulic Power Steering
• Electro-Hydraulic Power Steering
• Other Types 
 
Sales Channels Covered:
• Original Equipment Manufacturer (OEM)
• Aftermarket 

Applications Covered:
• Light Commercial Vehicles
• Medium Commercial Vehicles
• Heavy Commercial Vehicles
• Other Applications 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
        
2 Preface       
 2.1 Abstract      
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
        
3 Market Trend Analysis       
 3.1 Introduction      
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Application Analysis      
 3.7 Emerging Markets      
 3.8 Impact of Covid-19      
        
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
        
5 Global Commercial Vehicle Steering Systems Market, By Type       
 5.1 Introduction      
 5.2 Electronic Power Steering      
 5.3 Hydraulic Power Steering      
 5.4 Electro-Hydraulic Power Steering      
 5.5 Other Types      
        
6 Global Commercial Vehicle Steering Systems Market, By Sales Channel       
 6.1 Introduction      
 6.2 Original Equipment Manufacturer (OEM)      
 6.3 Aftermarket      
        
7 Global Commercial Vehicle Steering Systems Market, By Application       
 7.1 Introduction      
 7.2 Light Commercial Vehicles      
 7.3 Medium Commercial Vehicles      
 7.4 Heavy Commercial Vehicles      
 7.5 Other Applications      
        
8 Global Commercial Vehicle Steering Systems Market, By Geography       
 8.1 Introduction      
 8.2 North America      
  8.2.1 US     
  8.2.2 Canada     
  8.2.3 Mexico     
 8.3 Europe      
  8.3.1 Germany     
  8.3.2 UK     
  8.3.3 Italy     
  8.3.4 France     
  8.3.5 Spain     
  8.3.6 Rest of Europe     
 8.4 Asia Pacific      
  8.4.1 Japan     
  8.4.2 China     
  8.4.3 India     
  8.4.4 Australia     
  8.4.5 New Zealand     
  8.4.6 South Korea     
  8.4.7 Rest of Asia Pacific     
 8.5 South America      
  8.5.1 Argentina     
  8.5.2 Brazil     
  8.5.3 Chile     
  8.5.4 Rest of South America     
 8.6 Middle East & Africa      
  8.6.1 Saudi Arabia     
  8.6.2 UAE     
  8.6.3 Qatar     
  8.6.4 South Africa     
  8.6.5 Rest of Middle East & Africa     
        
9 Key Developments       
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 9.2 Acquisitions & Mergers      
 9.3 New Product Launch      
 9.4 Expansions      
 9.5 Other Key Strategies      
        
10 Company Profiling       
 10.1 Mahindra and Mahindra Ltd      
 10.2 Hitachi Ltd      
 10.3 Nexteer Automotive Corp.         
 10.4 ATS Automation Tooling Systems Inc      
 10.5 Robert Bosch GmbH      
 10.6 ZF Friedrichshafen AG         
 10.7 Global Steering Systems LLC      
 10.8 Mitsubishi Electric Corp      
 10.9 Hyundai Mobis Co. Ltd.         
 10.10 R. H. Sheppard Co. Inc      
 10.11 China Automotive Systems Inc      
 10.12 Knorr Bremse AG      
 10.13 Unique Metal Products Inc      
 10.14 Mando Corp.          
 10.15 Thyssenkrupp AG          
        
List of Tables        
1 Global Commercial Vehicle Steering Systems Market Outlook, By Region (2022-2030) ($MN)       
2 Global Commercial Vehicle Steering Systems Market Outlook, By Type (2022-2030) ($MN)       
3 Global Commercial Vehicle Steering Systems Market Outlook, By Electronic Power Steering (2022-2030) ($MN)       
4 Global Commercial Vehicle Steering Systems Market Outlook, By Hydraulic Power Steering (2022-2030) ($MN)       
5 Global Commercial Vehicle Steering Systems Market Outlook, By Electro-Hydraulic Power Steering (2022-2030) ($MN)       
6 Global Commercial Vehicle Steering Systems Market Outlook, By Other Types (2022-2030) ($MN)       
7 Global Commercial Vehicle Steering Systems Market Outlook, By Sales Channel (2022-2030) ($MN)       
8 Global Commercial Vehicle Steering Systems Market Outlook, By Original Equipment Manufacturer (OEM) (2022-2030) ($MN)       
9 Global Commercial Vehicle Steering Systems Market Outlook, By Aftermarket (2022-2030) ($MN)       
10 Global Commercial Vehicle Steering Systems Market Outlook, By Application (2022-2030) ($MN)       
11 Global Commercial Vehicle Steering Systems Market Outlook, By Light Commercial Vehicles (2022-2030) ($MN)       
12 Global Commercial Vehicle Steering Systems Market Outlook, By Medium Commercial Vehicles (2022-2030) ($MN)       
13 Global Commercial Vehicle Steering Systems Market Outlook, By Heavy Commercial Vehicles (2022-2030) ($MN)       
14 Global Commercial Vehicle Steering Systems Market Outlook, By Other Applications (2022-2030) ($MN)       
15 North America Commercial Vehicle Steering Systems Market Outlook, By Country (2022-2030) ($MN)       
16 North America Commercial Vehicle Steering Systems Market Outlook, By Type (2022-2030) ($MN)       
17 North America Commercial Vehicle Steering Systems Market Outlook, By Electronic Power Steering (2022-2030) ($MN)       
18 North America Commercial Vehicle Steering Systems Market Outlook, By Hydraulic Power Steering (2022-2030) ($MN)       
19 North America Commercial Vehicle Steering Systems Market Outlook, By Electro-Hydraulic Power Steering (2022-2030) ($MN)       
20 North America Commercial Vehicle Steering Systems Market Outlook, By Other Types (2022-2030) ($MN)       
21 North America Commercial Vehicle Steering Systems Market Outlook, By Sales Channel (2022-2030) ($MN)       
22 North America Commercial Vehicle Steering Systems Market Outlook, By Original Equipment Manufacturer (OEM) (2022-2030) ($MN)       
23 North America Commercial Vehicle Steering Systems Market Outlook, By Aftermarket (2022-2030) ($MN)       
24 North America Commercial Vehicle Steering Systems Market Outlook, By Application (2022-2030) ($MN)       
25 North America Commercial Vehicle Steering Systems Market Outlook, By Light Commercial Vehicles (2022-2030) ($MN)       
26 North America Commercial Vehicle Steering Systems Market Outlook, By Medium Commercial Vehicles (2022-2030) ($MN)       
27 North America Commercial Vehicle Steering Systems Market Outlook, By Heavy Commercial Vehicles (2022-2030) ($MN)       
28 North America Commercial Vehicle Steering Systems Market Outlook, By Other Applications (2022-2030) ($MN)       
29 Europe Commercial Vehicle Steering Systems Market Outlook, By Country (2022-2030) ($MN)       
30 Europe Commercial Vehicle Steering Systems Market Outlook, By Type (2022-2030) ($MN)       
31 Europe Commercial Vehicle Steering Systems Market Outlook, By Electronic Power Steering (2022-2030) ($MN)       
32 Europe Commercial Vehicle Steering Systems Market Outlook, By Hydraulic Power Steering (2022-2030) ($MN)       
33 Europe Commercial Vehicle Steering Systems Market Outlook, By Electro-Hydraulic Power Steering (2022-2030) ($MN)       
34 Europe Commercial Vehicle Steering Systems Market Outlook, By Other Types (2022-2030) ($MN)       
35 Europe Commercial Vehicle Steering Systems Market Outlook, By Sales Channel (2022-2030) ($MN)       
36 Europe Commercial Vehicle Steering Systems Market Outlook, By Original Equipment Manufacturer (OEM) (2022-2030) ($MN)       
37 Europe Commercial Vehicle Steering Systems Market Outlook, By Aftermarket (2022-2030) ($MN)       
38 Europe Commercial Vehicle Steering Systems Market Outlook, By Application (2022-2030) ($MN)       
39 Europe Commercial Vehicle Steering Systems Market Outlook, By Light Commercial Vehicles (2022-2030) ($MN)       
40 Europe Commercial Vehicle Steering Systems Market Outlook, By Medium Commercial Vehicles (2022-2030) ($MN)       
41 Europe Commercial Vehicle Steering Systems Market Outlook, By Heavy Commercial Vehicles (2022-2030) ($MN)       
42 Europe Commercial Vehicle Steering Systems Market Outlook, By Other Applications (2022-2030) ($MN)       
43 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Country (2022-2030) ($MN)       
44 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Type (2022-2030) ($MN)       
45 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Electronic Power Steering (2022-2030) ($MN)       
46 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Hydraulic Power Steering (2022-2030) ($MN)       
47 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Electro-Hydraulic Power Steering (2022-2030) ($MN)       
48 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Other Types (2022-2030) ($MN)       
49 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Sales Channel (2022-2030) ($MN)       
50 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Original Equipment Manufacturer (OEM) (2022-2030) ($MN)       
51 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Aftermarket (2022-2030) ($MN)       
52 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Application (2022-2030) ($MN)       
53 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Light Commercial Vehicles (2022-2030) ($MN)       
54 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Medium Commercial Vehicles (2022-2030) ($MN)       
55 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Heavy Commercial Vehicles (2022-2030) ($MN)       
56 Asia Pacific Commercial Vehicle Steering Systems Market Outlook, By Other Applications (2022-2030) ($MN)       
57 South America Commercial Vehicle Steering Systems Market Outlook, By Country (2022-2030) ($MN)       
58 South America Commercial Vehicle Steering Systems Market Outlook, By Type (2022-2030) ($MN)       
59 South America Commercial Vehicle Steering Systems Market Outlook, By Electronic Power Steering (2022-2030) ($MN)       
60 South America Commercial Vehicle Steering Systems Market Outlook, By Hydraulic Power Steering (2022-2030) ($MN)       
61 South America Commercial Vehicle Steering Systems Market Outlook, By Electro-Hydraulic Power Steering (2022-2030) ($MN)       
62 South America Commercial Vehicle Steering Systems Market Outlook, By Other Types (2022-2030) ($MN)       
63 South America Commercial Vehicle Steering Systems Market Outlook, By Sales Channel (2022-2030) ($MN)       
64 South America Commercial Vehicle Steering Systems Market Outlook, By Original Equipment Manufacturer (OEM) (2022-2030) ($MN)       
65 South America Commercial Vehicle Steering Systems Market Outlook, By Aftermarket (2022-2030) ($MN)       
66 South America Commercial Vehicle Steering Systems Market Outlook, By Application (2022-2030) ($MN)       
67 South America Commercial Vehicle Steering Systems Market Outlook, By Light Commercial Vehicles (2022-2030) ($MN)       
68 South America Commercial Vehicle Steering Systems Market Outlook, By Medium Commercial Vehicles (2022-2030) ($MN)       
69 South America Commercial Vehicle Steering Systems Market Outlook, By Heavy Commercial Vehicles (2022-2030) ($MN)       
70 South America Commercial Vehicle Steering Systems Market Outlook, By Other Applications (2022-2030) ($MN)       
71 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Country (2022-2030) ($MN)       
72 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Type (2022-2030) ($MN)       
73 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Electronic Power Steering (2022-2030) ($MN)       
74 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Hydraulic Power Steering (2022-2030) ($MN)       
75 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Electro-Hydraulic Power Steering (2022-2030) ($MN)       
76 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Other Types (2022-2030) ($MN)       
77 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Sales Channel (2022-2030) ($MN)       
78 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Original Equipment Manufacturer (OEM) (2022-2030) ($MN)       
79 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Aftermarket (2022-2030) ($MN)       
80 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Application (2022-2030) ($MN)       
81 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Light Commercial Vehicles (2022-2030) ($MN)       
82 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Medium Commercial Vehicles (2022-2030) ($MN)       
83 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Heavy Commercial Vehicles (2022-2030) ($MN)       
84 Middle East & Africa Commercial Vehicle Steering Systems Market Outlook, By Other Applications (2022-2030) ($MN)       

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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