Geomarketing Market

Geomarketing - Global Market Outlook (2019-2027)

4.6 (88 reviews)
Published: August 2020 ID: SMRC19761
4.6 (88 reviews)
Published: August 2020 ID: SMRC19761

This report covers the impact of COVID-19 on this global market


According to Stratistics MRC, the Global Geomarketing Market is accounted for $9.09 billion in 2019 and is expected to reach $52.46 billion by 2027 growing at a CAGR of 24.5% during the forecast period. Some of the key factors propelling the market growth include increasing demand for location-based intelligence to enhance the business outcome, use of location analytics and big data to collect comprehensive, wide acceptance of location-based applications among the consumers, and growing investment in digital marketing compared to conventional marketing. However, legal concerns and privacy threats may hinder the market growth.

Geomarketing refers to a marketing tool that employs location data to determine strategies and create campaigns. It acts as an effective tool by providing powerful and actionable insights into the market environment specific to a geographic region. Organizations use geomarketing to discover the potential areas where they can target their customers by gaining location-based insights. It is also used to discover the customer behavior of a particular geographic location and allows the companies to change their marketing strategies.

By component, the deployment and integration segment is expected to grow at the significant rate during the forecast period. These services help in reducing the time required for deploying and integrating geomarketing solutions. These services ensure safety and security of integration of mobile devices with the geofenced ecosystem. Service providers safeguard and confirm the integration and installation of the geomarketing solutions for quality assurance.

Based on the geography, North America region is witness significant growth in the geomarketing market in the education sector. The US and Canada are the major contributors to the growth of the overall North American region. The growth in North America is mainly due to continuous technological advancements in the geomarketing field, increased industry standards regarding geomarketing, and enhanced financial support from governments. The region has many startups operating in the market. Moreover, the companies in this region are focusing more on analytics strategies because nowadays customers are accessing multiple touch points.

Some of the key players in Geomarketing market include Cisco, Oracle, Adobe, Ericsson, Qualcomm, Google, Microsoft, IBM, Galigeo, Salesforce, ESRI, Software AG, Bluedot Innovation, Xtremepush, Urban Airship, Merkle, Plot Projects, Rover, Mobilebridge, and Reveal 

Components Covered:
• Services
• Software

Technologies Covered:
• Near-Field Communication
• iBeacon
• Bluetooth
• Global Positioning System
• Wi-Fi
• Radio-Frequency Identification

Mapping Covered:
• Physical Location
• Geographic Location

Deployment Modes Covered:
• On-Premises
• Cloud-Based

Applications Covered:
• Planning Locations
• Establishment and Division of Sales Territory
• Logistic Organization

End Users Covered:
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Retail and eCommerce
• Travel and Hospitality
• Telecommunications and IT
• Healthcare and Life Sciences
• Construction & Building
• Advertisement
• Social Media Users
• Marketing
• Internet Customers
• Local Customers
• Energy and Utilities
• Consumer Goods
• Commercial
• Other End Users

Sources Covered:
• Club Cards
• Sales Lead
• Mail Responses
• Third Party Sources
• Online Transaction
• Mobile Devices

Organization Sizes Covered:
• Small and Medium-sized Enterprises
• Large Enterprises

Attributes Covered:
• Street Map
• Zip Code Map
• Location Map

Notification Types Covered:
• Dynamic Geonotification 
• Static Geonotification
• Peer to Peer Geonotification

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK  
o Spain 
o Rest of Europe       
• Asia Pacific
o Japan        
o China        
o India        
o Australia        
o New Zealand       
o Rest of Asia Pacific
• South America 
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

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o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

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