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Geomarketing Market

Geomarketing - Global Market Outlook (2019-2027)

4.6 (88 reviews)
Published: August 2020 ID: SMRC19761
4.6 (88 reviews)
Published: August 2020 ID: SMRC19761

This report covers the impact of COVID-19 on this global market

 

According to Stratistics MRC, the Global Geomarketing Market is accounted for $9.09 billion in 2019 and is expected to reach $52.46 billion by 2027 growing at a CAGR of 24.5% during the forecast period. Some of the key factors propelling the market growth include increasing demand for location-based intelligence to enhance the business outcome, use of location analytics and big data to collect comprehensive, wide acceptance of location-based applications among the consumers, and growing investment in digital marketing compared to conventional marketing. However, legal concerns and privacy threats may hinder the market growth.

Geomarketing refers to a marketing tool that employs location data to determine strategies and create campaigns. It acts as an effective tool by providing powerful and actionable insights into the market environment specific to a geographic region. Organizations use geomarketing to discover the potential areas where they can target their customers by gaining location-based insights. It is also used to discover the customer behavior of a particular geographic location and allows the companies to change their marketing strategies.

By component, the deployment and integration segment is expected to grow at the significant rate during the forecast period. These services help in reducing the time required for deploying and integrating geomarketing solutions. These services ensure safety and security of integration of mobile devices with the geofenced ecosystem. Service providers safeguard and confirm the integration and installation of the geomarketing solutions for quality assurance.

Based on the geography, North America region is witness significant growth in the geomarketing market in the education sector. The US and Canada are the major contributors to the growth of the overall North American region. The growth in North America is mainly due to continuous technological advancements in the geomarketing field, increased industry standards regarding geomarketing, and enhanced financial support from governments. The region has many startups operating in the market. Moreover, the companies in this region are focusing more on analytics strategies because nowadays customers are accessing multiple touch points.

Some of the key players in Geomarketing market include Cisco, Oracle, Adobe, Ericsson, Qualcomm, Google, Microsoft, IBM, Galigeo, Salesforce, ESRI, Software AG, Bluedot Innovation, Xtremepush, Urban Airship, Merkle, Plot Projects, Rover, Mobilebridge, and Reveal 

Components Covered:
• Services
• Software

Technologies Covered:
• Near-Field Communication
• iBeacon
• Bluetooth
• Global Positioning System
• Wi-Fi
• Radio-Frequency Identification

Mapping Covered:
• Physical Location
• Geographic Location

Deployment Modes Covered:
• On-Premises
• Cloud-Based

Applications Covered:
• Planning Locations
• Establishment and Division of Sales Territory
• Logistic Organization

End Users Covered:
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Retail and eCommerce
• Travel and Hospitality
• Telecommunications and IT
• Healthcare and Life Sciences
• Construction & Building
• Advertisement
• Social Media Users
• Marketing
• Internet Customers
• Local Customers
• Energy and Utilities
• Consumer Goods
• Commercial
• Other End Users

Sources Covered:
• Club Cards
• Sales Lead
• Mail Responses
• Third Party Sources
• Online Transaction
• Mobile Devices

Organization Sizes Covered:
• Small and Medium-sized Enterprises
• Large Enterprises

Attributes Covered:
• Street Map
• Zip Code Map
• Location Map

Notification Types Covered:
• Dynamic Geonotification 
• Static Geonotification
• Peer to Peer Geonotification

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK  
o Spain 
o Rest of Europe       
• Asia Pacific
o Japan        
o China        
o India        
o Australia        
o New Zealand       
o Rest of Asia Pacific
• South America 
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary           
            
2 Preface      
    
 2.1 Abstract          
 2.2 Stake Holders          
 2.3 Research Scope          
 2.4 Research Methodology          
  2.4.1 Data Mining         
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources         
  2.5.2 Secondary Research Sources         
  2.5.3 Assumptions         
            
3 Market Trend Analysis           
 3.1 Introduction          
 3.2 Drivers          
 3.3 Restraints          
 3.4 Opportunities          
 3.5 Threats          
 3.6 Technology Analysis          
 3.7 Application Analysis          
 3.8 End User Analysis          
 3.9 Emerging Markets          
 3.10 Impact of Covid-19          
            
4 Porters Five Force Analysis           
 4.1 Bargaining power of suppliers          
 4.2 Bargaining power of buyers          
 4.3 Threat of substitutes          
 4.4 Threat of new entrants          
 4.5 Competitive rivalry          
            
5 Global Geomarketing Market, By Component           
 5.1 Introduction          
 5.2 Services          
  5.2.1 Support and Maintenance         
  5.2.2 Advisory and Consulting         
  5.2.3 Deployment and Integration         
 5.3 Software          
  5.3.1 Geofencing         
  5.3.2 Reporting and Data Visualization         
  5.3.3 Content Management         
  5.3.4 Location and Predictive Analytics         
            
6 Global Geomarketing Market, By Technology           
 6.1 Introduction          
 6.2 Near-Field Communication          
 6.3 iBeacon          
 6.4 Bluetooth          
 6.5 Global Positioning System          
 6.6 Wi-Fi          
 6.7 Radio-Frequency Identification          
            
7 Global Geomarketing Market, By Mapping           
 7.1 Introduction          
 7.2 Physical Location          
  7.2.1 House         
  7.2.2 Office         
  7.2.3 Ground         
 7.3 Geographic Location          
  7.3.1 Suburban Area         
  7.3.2 Rural Area         
  7.3.3 Urban Area         
            
8 Global Geomarketing Market, By Deployment Mode           
 8.1 Introduction          
 8.2 On-Premises          
 8.3 Cloud-Based          
            
9 Global Geomarketing Market, By Application           
 9.1 Introduction          
 9.2 Planning Locations          
  9.2.1 Stores         
  9.2.2 Billboard Advertising         
  9.2.3 ATMs         
 9.3 Establishment and Division of Sales Territory          
 9.4 Logistic Organization          
  9.4.1 Plotting Delivery         
  9.4.2 Distribution Zones         
            
10 Global Geomarketing Market, By End User           
 10.1 Introduction          
 10.2 Banking, Financial Services, and Insurance          
 10.3 Media and Entertainment          
 10.4 Retail and eCommerce          
 10.5 Travel and Hospitality          
 10.6 Telecommunications and IT          
 10.7 Healthcare and Life Sciences        
 10.8 Construction & Building          
 10.9 Advertisement          
 10.10 Social Media Users          
 10.11 Marketing          
 10.12 Internet Customers          
 10.13 Local Customers          
 10.14 Energy and Utilities          
 10.15 Consumer Goods          
 10.16 Commercial          
 10.17 Other End Users          
  10.17.1 Government and Public Sector         
  10.17.2 Transportation and Logistics         
  10.17.3 Education         
  10.17.4 Manufacturing         
  10.17.5 Food & Beverage         
            
11 Global Geomarketing Market, By Source           
 11.1 Introduction          
 11.2 Club Cards          
 11.3 Sales Lead          
 11.4 Mail Responses          
 11.5 Third Party Sources          
 11.6 Online Transaction          
 11.7 Mobile Devices          
            
12 Global Geomarketing Market, By Organization Size           
 12.1 Introduction          
 12.2 Small and Medium-sized Enterprises          
 12.3 Large Enterprises          
            
13 Global Geomarketing Market, By Attribute           
 13.1 Introduction          
 13.2 Street Map          
 13.3 Zip Code Map          
 13.4 Location Map          
            
14 Global Geomarketing Market, By Notification Type           
 14.1 Introduction          
 14.2 Dynamic Geonotification           
 14.3 Static Geonotification          
 14.4 Peer to Peer Geonotification          
            
15 Global Geomarketing Market, By Geography           
 15.1 Introduction          
 15.2 North America          
  15.2.1 US         
  15.2.2 Canada         
  15.2.3 Mexico         
 15.3 Europe          
  15.3.1 Germany         
  15.3.2 UK         
  15.3.3 Italy         
  15.3.4 France         
  15.3.5 Spain         
  15.3.6 Rest of Europe         
 15.4 Asia Pacific          
  15.4.1 Japan         
  15.4.2 China         
  15.4.3 India         
  15.4.4 Australia         
  15.4.5 New Zealand         
  15.4.6 South Korea         
  15.4.7 Rest of Asia Pacific         
 15.5 South America          
  15.5.1 Argentina         
  15.5.2 Brazil         
  15.5.3 Chile         
  15.5.4 Rest of South America         
 15.6 Middle East & Africa          
  15.6.1 Saudi Arabia         
  15.6.2 UAE         
  15.6.3 Qatar         
  15.6.4 South Africa         
  15.6.5 Rest of Middle East & Africa         
            
16 Key Developments           
 16.1 Agreements, Partnerships, Collaborations and Joint Ventures          
 16.2 Acquisitions & Mergers          
 16.3 New Product Launch          
 16.4 Expansions          
 16.5 Other Key Strategies          
            
17 Company Profiling           
 17.1 Cisco          
 17.2 Oracle          
 17.3 Adobe          
 17.4 Ericsson          
 17.5 Qualcomm          
 17.6 Google          
 17.7 Microsoft          
 17.8 IBM          
 17.9 Galigeo          
 17.10 Salesforce          
 17.11 ESRI          
 17.12 Software AG          
 17.13 Bluedot Innovation          
 17.14 Xtremepush          
 17.15 Urban Airship          
 17.16 Merkle          
 17.17 Plot Projects          
 17.18 Rover          
 17.19 Mobilebridge          
 17.20 Reveal Mobile


List of Tables            
1 Global Geomarketing Market Outlook, By Region (2018-2027) ($MN)           
2 Global Geomarketing Market Outlook, By Component (2018-2027) ($MN)           
3 Global Geomarketing Market Outlook, By Services (2018-2027) ($MN)           
4 Global Geomarketing Market Outlook, By Support and Maintenance (2018-2027) ($MN)           
5 Global Geomarketing Market Outlook, By Advisory and Consulting (2018-2027) ($MN)           
6 Global Geomarketing Market Outlook, By Deployment and Integration (2018-2027) ($MN)           
7 Global Geomarketing Market Outlook, By Software (2018-2027) ($MN)           
8 Global Geomarketing Market Outlook, By Geofencing (2018-2027) ($MN)           
9 Global Geomarketing Market Outlook, By Reporting and Data Visualization (2018-2027) ($MN)           
10 Global Geomarketing Market Outlook, By Content Management (2018-2027) ($MN)           
11 Global Geomarketing Market Outlook, By Location and Predictive Analytics (2018-2027) ($MN)           
12 Global Geomarketing Market Outlook, By Technology (2018-2027) ($MN)           
13 Global Geomarketing Market Outlook, By Near-Field Communication (2018-2027) ($MN)           
14 Global Geomarketing Market Outlook, By iBeacon (2018-2027) ($MN)           
15 Global Geomarketing Market Outlook, By Bluetooth (2018-2027) ($MN)           
16 Global Geomarketing Market Outlook, By Global Positioning System (2018-2027) ($MN)           
17 Global Geomarketing Market Outlook, By Wi-Fi (2018-2027) ($MN)           
18 Global Geomarketing Market Outlook, By Radio-Frequency Identification (2018-2027) ($MN)           
19 Global Geomarketing Market Outlook, By Mapping (2018-2027) ($MN)           
20 Global Geomarketing Market Outlook, By Physical Location (2018-2027) ($MN)           
21 Global Geomarketing Market Outlook, By House (2018-2027) ($MN)           
22 Global Geomarketing Market Outlook, By Office (2018-2027) ($MN)           
23 Global Geomarketing Market Outlook, By Ground (2018-2027) ($MN)           
24 Global Geomarketing Market Outlook, By Geographic Location (2018-2027) ($MN)           
25 Global Geomarketing Market Outlook, By Suburban Area (2018-2027) ($MN)           
26 Global Geomarketing Market Outlook, By Rural Area (2018-2027) ($MN)           
27 Global Geomarketing Market Outlook, By Urban Area (2018-2027) ($MN)           
28 Global Geomarketing Market Outlook, By Deployment Mode (2018-2027) ($MN)           
29 Global Geomarketing Market Outlook, By On-Premises (2018-2027) ($MN)           
30 Global Geomarketing Market Outlook, By Cloud-Based (2018-2027) ($MN)           
31 Global Geomarketing Market Outlook, By Application (2018-2027) ($MN)           
32 Global Geomarketing Market Outlook, By Planning Locations (2018-2027) ($MN)           
33 Global Geomarketing Market Outlook, By Stores (2018-2027) ($MN)           
34 Global Geomarketing Market Outlook, By Billboard Advertising (2018-2027) ($MN)           
35 Global Geomarketing Market Outlook, By ATMs (2018-2027) ($MN)           
36 Global Geomarketing Market Outlook, By Establishment and Division of Sales Territory (2018-2027) ($MN)           
37 Global Geomarketing Market Outlook, By Logistic Organization (2018-2027) ($MN)           
38 Global Geomarketing Market Outlook, By Plotting Delivery (2018-2027) ($MN)           
39 Global Geomarketing Market Outlook, By Distribution Zones (2018-2027) ($MN)           
40 Global Geomarketing Market Outlook, By End User (2018-2027) ($MN)           
41 Global Geomarketing Market Outlook, By Banking, Financial Services, and Insurance (2018-2027) ($MN)           
42 Global Geomarketing Market Outlook, By Media and Entertainment (2018-2027) ($MN)           
43 Global Geomarketing Market Outlook, By Retail and eCommerce (2018-2027) ($MN)           
44 Global Geomarketing Market Outlook, By Travel and Hospitality (2018-2027) ($MN)           
45 Global Geomarketing Market Outlook, By Telecommunications and IT (2018-2027) ($MN)           
46 Global Geomarketing Market Outlook, By Healthcare and Life Sciences (2018-2027) ($MN)           
47 Global Geomarketing Market Outlook, By Construction & Building (2018-2027) ($MN)           
48 Global Geomarketing Market Outlook, By Advertisement (2018-2027) ($MN)           
49 Global Geomarketing Market Outlook, By Social Media Users (2018-2027) ($MN)           
50 Global Geomarketing Market Outlook, By Marketing (2018-2027) ($MN)           
51 Global Geomarketing Market Outlook, By Internet Customers (2018-2027) ($MN)           
52 Global Geomarketing Market Outlook, By Local Customers (2018-2027) ($MN)           
53 Global Geomarketing Market Outlook, By Energy and Utilities (2018-2027) ($MN)           
54 Global Geomarketing Market Outlook, By Consumer Goods (2018-2027) ($MN)           
55 Global Geomarketing Market Outlook, By Commercial (2018-2027) ($MN)           
56 Global Geomarketing Market Outlook, By Other End Users (2018-2027) ($MN)           
57 Global Geomarketing Market Outlook, By Government and Public Sector (2018-2027) ($MN)           
58 Global Geomarketing Market Outlook, By Transportation and Logistics (2018-2027) ($MN)           
59 Global Geomarketing Market Outlook, By Education (2018-2027) ($MN)           
60 Global Geomarketing Market Outlook, By Manufacturing (2018-2027) ($MN)           
61 Global Geomarketing Market Outlook, By Food & Beverage (2018-2027) ($MN)           
62 Global Geomarketing Market Outlook, By Source (2018-2027) ($MN)           
63 Global Geomarketing Market Outlook, By Club Cards (2018-2027) ($MN)           
64 Global Geomarketing Market Outlook, By Sales Lead (2018-2027) ($MN)           
65 Global Geomarketing Market Outlook, By Mail Responses (2018-2027) ($MN)           
66 Global Geomarketing Market Outlook, By Third Party Sources (2018-2027) ($MN)           
67 Global Geomarketing Market Outlook, By Online Transaction (2018-2027) ($MN)           
68 Global Geomarketing Market Outlook, By Mobile Devices (2018-2027) ($MN)           
69 Global Geomarketing Market Outlook, By Organization Size (2018-2027) ($MN)           
70 Global Geomarketing Market Outlook, By Small and Medium-sized Enterprises (2018-2027) ($MN)           
71 Global Geomarketing Market Outlook, By Large Enterprises (2018-2027) ($MN)           
72 Global Geomarketing Market Outlook, By Attribute (2018-2027) ($MN)           
73 Global Geomarketing Market Outlook, By Street Map (2018-2027) ($MN)           
74 Global Geomarketing Market Outlook, By Zip Code Map (2018-2027) ($MN)           
75 Global Geomarketing Market Outlook, By Notification Type (2018-2027) ($MN)           
76 Global Geomarketing Market Outlook, By Dynamic Geonotification  (2018-2027) ($MN)           
77 Global Geomarketing Market Outlook, By Static Geonotification (2018-2027) ($MN)           
78 Global Geomarketing Market Outlook, By Peer to Peer Geonotification (2018-2027) ($MN)           
            
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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