Laundry Market
Laundry Market Forecasts to 2030 - Global Analysis By Service Type (Dry Cleaning, Laundry and Ironing and Other Service Types), Laundry Detergent (Powder Detergents, Liquid Detergents and Pods/Capsules), Distribution Channel, End User and By Geography
According to Stratistics MRC, the Global Laundry Market is growing at a CAGR of 7.0% during the forecast period. Laundry refers to the washing of clothing and other textiles. It involves the removal of dirt, stains, and odours from fabrics to maintain hygiene and preserve the longevity of clothing. Laundry can be done through various methods, including hand washing, using a washing machine, or utilizing professional laundry services such as Laundromats or dry cleaners. Laundry products typically include detergents, fabric softeners, bleach, and stain removers.
According to the United States International Trade Commission (USITC), in 2017, more than 10,000 washing machine units were imported into the United States, wherein nearly 6,000 washing machine units were imported alone in the Cleveland District Ohio, the U.S.
Market Dynamics:
Driver:
Increasing population and urbanization
Urban lifestyles often entail busier schedules, creating a greater reliance on convenient laundry solutions. With urbanisation comes an increased concentration of residential complexes, apartments, and communal living spaces, fostering a demand for communal laundry facilities or outsourced services. Furthermore, the demand for quick, user-friendly laundry solutions is growing along with urban areas, and the laundry market is a key player in satisfying these changing needs as urban residents look for time- and money-saving laundry solutions. Thereby, it will promote market growth.
Restraint:
Price sensitivity
Price sensitivity acts as a restraint in the laundry market as consumers, particularly in economically sensitive regions, prioritise cost-effective options. With a wide range of laundry products available, including generic and lower-cost alternatives, consumers may opt for budget-friendly choices over premium or eco-friendly options. This price-conscious behaviour limits the market's potential for higher-margin products, impacting market growth.
Opportunity:
Smart laundry appliances
With the rising adoption of smart home technologies, consumers seek connected solutions for convenience and efficiency. Smart washing machines and dryers equipped with internet connectivity and advanced features enable users to remotely control and monitor laundry cycles through mobile apps. Moreover, opportunities lie in developing appliances with innovative functions such as automated detergent dispensing, energy optimisation, and compatibility with voice-activated assistants. . As technology continues to evolve, the smart laundry appliance segment holds immense potential for market expansion.
Threat:
Counterfeit and substandard products
Counterfeit and substandard laundry products, often marketed deceptively as reputable brands, jeopardise consumer trust and satisfaction. Substandard formulations may lead to ineffective cleaning, potential fabric damage, and adverse health effects. The presence of such products undermines the reputation of genuine brands, hampers market growth, and poses risks to consumer well-being.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the laundry market as lockdowns and hygiene concerns altered consumer behaviours. While home laundry product sales surged due to an increased focus on cleanliness, commercial laundry services faced challenges with reduced demand from sectors like hospitality. Social distancing measures led to a rise in remote work, impacting uniform cleaning services. The market also witnessed shifts towards eco-friendly and antimicrobial products. Supply chain disruptions affected product availability.
The dry cleaning segment is expected to be the largest during the forecast period
The dry cleaning segment is estimated to hold the largest share. It involves cleaning fabrics and garments using a chemical solvent, typically perchloroethylene. Unlike traditional laundering, dry cleaning is suitable for delicate fabrics or items that cannot withstand water. This process effectively removes stains, dirt, and odours without causing shrinkage or damage. Moreover, dry cleaning services are commonly utilised for formal wear, business attire, and garments with intricate details. The industry is characterised by professional dry cleaners offering convenient solutions for consumers who require meticulous fabric care.
The commercial segment is expected to have the highest CAGR during the forecast period
The commercial segment is anticipated to have lucrative growth during the forecast period. Commercial laundries refer to laundry services catering to businesses, institutions, and industries with large-scale laundering needs. These laundries use industrial-grade equipment to handle substantial volumes of linens, uniforms, and textiles efficiently. These services offer professional cleaning, folding, and sometimes even delivery. Furthermore, it plays a crucial role in maintaining hygiene standards, ensuring the durability of textiles, and meeting the demands of diverse sectors with specialised laundering needs on a mass scale.
Region with largest share:
Asia Pacific commanded the largest market share during the extrapolated period due to increasing urbanisation, rising disposable incomes, and changing consumer lifestyles. The demand for laundry detergents, fabric softeners, and innovative laundry appliances is on the rise. Key players, both global and local, are actively expanding their presence in this region, catering to diverse consumer preferences. Additionally, with a large and diverse population, the Asia-Pacific laundry market presents significant opportunities for manufacturers and service providers to meet the evolving needs of the expanding consumer base.
Region with highest CAGR:
North America is expected to witness profitable growth over the projection period. The region's consumers prioritise efficiency, convenience, and environmentally conscious choices. Online laundry services are gaining popularity, contributing to the evolving landscape. With a well-established infrastructure and consumer awareness, the North American laundry market continues to witness steady growth and adaptation to changing consumer preferences and industry trends.
Key players in the market
Some of the key players in the Laundry Market include Whirlpool Corporation, Samsung Electronics Co., Ltd., LG Electronics Inc., Ecolab Inc., Kao Corporation, Henkel AG & Co. KGaA, Procter & Gamble Co., Jon-Don LLC., Maytag, Electrolux Group, Miller Laundry Systems Inc., Girbau North America Inc., GE Appliances, DEXTER LAUNDRY, WASHCO, Rinse, Inc. and Alliance Laundry Systems LLC.
Key Developments:
In March 2022, Rinse Inc. launched itself in New York City with the acquisition of FlyCleaners. FlyCleaners offers local on-demand pickup and delivery services for dry-cleaning and laundry via a mobile application.
In April 2021, Alliance Laundry Systems acquired the distribution assets of Chicago-based D&M Equipment Co. D&M is one of the top distributors of laundromat equipment in the Midwest.
In May 2021, Rinse Inc. had acquired ButlerBox, a Los Angeles-based dry cleaning and laundry provider specializing in locker-based service with multifamily and commercial office partners.
Service Types Covered:
• Dry Cleaning
• Laundry and Ironing
• Other Service Types
Laundry Detergents Covered:
• Powder Detergents
• Liquid Detergents
• Pods/Capsules
Distribution Channels Covered:
• Offline Laundries
• Online Laundries
End Users Covered:
• Residential
• Commercial
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Laundry Market, By Service Type
5.1 Introduction
5.2 Dry Cleaning
5.3 Laundry and Ironing
5.4 Other Service Types
6 Global Laundry Market, By Laundry Detergents
6.1 Introduction
6.2 Powder Detergents
6.3 Liquid Detergents
6.4 Pods/Capsules
7 Global Laundry Market, By Distribution Channel
7.1 Introduction
7.2 Offline Laundries
7.3 Online Laundries
8 Global Laundry Market, By End User
8.1 Introduction
8.2 Residential
8.2.1 Staffed Laundries
8.2.2 Laundromats
8.2.3 Laundry on Demand
8.3 Commercial
8.3.1 Hotels and Restaurants
8.3.2 Laundry Home
8.3.3 Hospitals and Healthcare Facilities
8.3.4 Schools
8.3.5 Spas and Salons
8.4 Other End Users
9 Global Laundry Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
13.1 Whirlpool Corporation
13.2 Samsung Electronics Co., Ltd.
13.3 LG Electronics Inc.
13.4 Ecolab Inc.
13.5 Kao Corporation
13.6 Henkel AG & Co. KGaA
13.7 Procter & Gamble Co.
13.8 Jon-Don LLC.
13.9 Maytag
13.10 Electrolux Group
13.11 Miller Laundry Systems Inc.
13.12 Girbau North America Inc.
13.13 GE Appliances
13.14 DEXTER LAUNDRY
13.15 WASHCO
13.16 Rinse, Inc.
13.17 Alliance Laundry Systems LLC
List of Tables
1 Global Laundry Market Outlook, By Region (2021-2030) ($MN)
2 Global Laundry Market Outlook, By Service Type (2021-2030) ($MN)
3 Global Laundry Market Outlook, By Dry Cleaning (2021-2030) ($MN)
4 Global Laundry Market Outlook, By Laundry and Ironing (2021-2030) ($MN)
5 Global Laundry Market Outlook, By Other Service Types (2021-2030) ($MN)
6 Global Laundry Market Outlook, By Laundry Detergents (2021-2030) ($MN)
7 Global Laundry Market Outlook, By Powder Detergents (2021-2030) ($MN)
8 Global Laundry Market Outlook, By Liquid Detergents (2021-2030) ($MN)
9 Global Laundry Market Outlook, By Pods/Capsules (2021-2030) ($MN)
10 Global Laundry Market Outlook, By Distribution Channel (2021-2030) ($MN)
11 Global Laundry Market Outlook, By Offline Laundries (2021-2030) ($MN)
12 Global Laundry Market Outlook, By Online Laundries (2021-2030) ($MN)
13 Global Laundry Market Outlook, By End User (2021-2030) ($MN)
14 Global Laundry Market Outlook, By Residential (2021-2030) ($MN)
15 Global Laundry Market Outlook, By Staffed Laundries (2021-2030) ($MN)
16 Global Laundry Market Outlook, By Laundromats (2021-2030) ($MN)
17 Global Laundry Market Outlook, By Laundry on Demand (2021-2030) ($MN)
18 Global Laundry Market Outlook, By Commercial (2021-2030) ($MN)
19 Global Laundry Market Outlook, By Hotels and Restaurants (2021-2030) ($MN)
20 Global Laundry Market Outlook, By Laundry Home (2021-2030) ($MN)
21 Global Laundry Market Outlook, By Hospitals and Healthcare Facilities (2021-2030) ($MN)
22 Global Laundry Market Outlook, By Schools (2021-2030) ($MN)
23 Global Laundry Market Outlook, By Spas and Salons (2021-2030) ($MN)
24 Global Laundry Market Outlook, By Other End Users (2021-2030) ($MN)
25 North America Laundry Market Outlook, By Country (2021-2030) ($MN)
26 North America Laundry Market Outlook, By Service Type (2021-2030) ($MN)
27 North America Laundry Market Outlook, By Dry Cleaning (2021-2030) ($MN)
28 North America Laundry Market Outlook, By Laundry and Ironing (2021-2030) ($MN)
29 North America Laundry Market Outlook, By Other Service Types (2021-2030) ($MN)
30 North America Laundry Market Outlook, By Laundry Detergents (2021-2030) ($MN)
31 North America Laundry Market Outlook, By Powder Detergents (2021-2030) ($MN)
32 North America Laundry Market Outlook, By Liquid Detergents (2021-2030) ($MN)
33 North America Laundry Market Outlook, By Pods/Capsules (2021-2030) ($MN)
34 North America Laundry Market Outlook, By Distribution Channel (2021-2030) ($MN)
35 North America Laundry Market Outlook, By Offline Laundries (2021-2030) ($MN)
36 North America Laundry Market Outlook, By Online Laundries (2021-2030) ($MN)
37 North America Laundry Market Outlook, By End User (2021-2030) ($MN)
38 North America Laundry Market Outlook, By Residential (2021-2030) ($MN)
39 North America Laundry Market Outlook, By Staffed Laundries (2021-2030) ($MN)
40 North America Laundry Market Outlook, By Laundromats (2021-2030) ($MN)
41 North America Laundry Market Outlook, By Laundry on Demand (2021-2030) ($MN)
42 North America Laundry Market Outlook, By Commercial (2021-2030) ($MN)
43 North America Laundry Market Outlook, By Hotels and Restaurants (2021-2030) ($MN)
44 North America Laundry Market Outlook, By Laundry Home (2021-2030) ($MN)
45 North America Laundry Market Outlook, By Hospitals and Healthcare Facilities (2021-2030) ($MN)
46 North America Laundry Market Outlook, By Schools (2021-2030) ($MN)
47 North America Laundry Market Outlook, By Spas and Salons (2021-2030) ($MN)
48 North America Laundry Market Outlook, By Other End Users (2021-2030) ($MN)
49 Europe Laundry Market Outlook, By Country (2021-2030) ($MN)
50 Europe Laundry Market Outlook, By Service Type (2021-2030) ($MN)
51 Europe Laundry Market Outlook, By Dry Cleaning (2021-2030) ($MN)
52 Europe Laundry Market Outlook, By Laundry and Ironing (2021-2030) ($MN)
53 Europe Laundry Market Outlook, By Other Service Types (2021-2030) ($MN)
54 Europe Laundry Market Outlook, By Laundry Detergents (2021-2030) ($MN)
55 Europe Laundry Market Outlook, By Powder Detergents (2021-2030) ($MN)
56 Europe Laundry Market Outlook, By Liquid Detergents (2021-2030) ($MN)
57 Europe Laundry Market Outlook, By Pods/Capsules (2021-2030) ($MN)
58 Europe Laundry Market Outlook, By Distribution Channel (2021-2030) ($MN)
59 Europe Laundry Market Outlook, By Offline Laundries (2021-2030) ($MN)
60 Europe Laundry Market Outlook, By Online Laundries (2021-2030) ($MN)
61 Europe Laundry Market Outlook, By End User (2021-2030) ($MN)
62 Europe Laundry Market Outlook, By Residential (2021-2030) ($MN)
63 Europe Laundry Market Outlook, By Staffed Laundries (2021-2030) ($MN)
64 Europe Laundry Market Outlook, By Laundromats (2021-2030) ($MN)
65 Europe Laundry Market Outlook, By Laundry on Demand (2021-2030) ($MN)
66 Europe Laundry Market Outlook, By Commercial (2021-2030) ($MN)
67 Europe Laundry Market Outlook, By Hotels and Restaurants (2021-2030) ($MN)
68 Europe Laundry Market Outlook, By Laundry Home (2021-2030) ($MN)
69 Europe Laundry Market Outlook, By Hospitals and Healthcare Facilities (2021-2030) ($MN)
70 Europe Laundry Market Outlook, By Schools (2021-2030) ($MN)
71 Europe Laundry Market Outlook, By Spas and Salons (2021-2030) ($MN)
72 Europe Laundry Market Outlook, By Other End Users (2021-2030) ($MN)
73 Asia Pacific Laundry Market Outlook, By Country (2021-2030) ($MN)
74 Asia Pacific Laundry Market Outlook, By Service Type (2021-2030) ($MN)
75 Asia Pacific Laundry Market Outlook, By Dry Cleaning (2021-2030) ($MN)
76 Asia Pacific Laundry Market Outlook, By Laundry and Ironing (2021-2030) ($MN)
77 Asia Pacific Laundry Market Outlook, By Other Service Types (2021-2030) ($MN)
78 Asia Pacific Laundry Market Outlook, By Laundry Detergents (2021-2030) ($MN)
79 Asia Pacific Laundry Market Outlook, By Powder Detergents (2021-2030) ($MN)
80 Asia Pacific Laundry Market Outlook, By Liquid Detergents (2021-2030) ($MN)
81 Asia Pacific Laundry Market Outlook, By Pods/Capsules (2021-2030) ($MN)
82 Asia Pacific Laundry Market Outlook, By Distribution Channel (2021-2030) ($MN)
83 Asia Pacific Laundry Market Outlook, By Offline Laundries (2021-2030) ($MN)
84 Asia Pacific Laundry Market Outlook, By Online Laundries (2021-2030) ($MN)
85 Asia Pacific Laundry Market Outlook, By End User (2021-2030) ($MN)
86 Asia Pacific Laundry Market Outlook, By Residential (2021-2030) ($MN)
87 Asia Pacific Laundry Market Outlook, By Staffed Laundries (2021-2030) ($MN)
88 Asia Pacific Laundry Market Outlook, By Laundromats (2021-2030) ($MN)
89 Asia Pacific Laundry Market Outlook, By Laundry on Demand (2021-2030) ($MN)
90 Asia Pacific Laundry Market Outlook, By Commercial (2021-2030) ($MN)
91 Asia Pacific Laundry Market Outlook, By Hotels and Restaurants (2021-2030) ($MN)
92 Asia Pacific Laundry Market Outlook, By Laundry Home (2021-2030) ($MN)
93 Asia Pacific Laundry Market Outlook, By Hospitals and Healthcare Facilities (2021-2030) ($MN)
94 Asia Pacific Laundry Market Outlook, By Schools (2021-2030) ($MN)
95 Asia Pacific Laundry Market Outlook, By Spas and Salons (2021-2030) ($MN)
96 Asia Pacific Laundry Market Outlook, By Other End Users (2021-2030) ($MN)
97 South America Laundry Market Outlook, By Country (2021-2030) ($MN)
98 South America Laundry Market Outlook, By Service Type (2021-2030) ($MN)
99 South America Laundry Market Outlook, By Dry Cleaning (2021-2030) ($MN)
100 South America Laundry Market Outlook, By Laundry and Ironing (2021-2030) ($MN)
101 South America Laundry Market Outlook, By Other Service Types (2021-2030) ($MN)
102 South America Laundry Market Outlook, By Laundry Detergents (2021-2030) ($MN)
103 South America Laundry Market Outlook, By Powder Detergents (2021-2030) ($MN)
104 South America Laundry Market Outlook, By Liquid Detergents (2021-2030) ($MN)
105 South America Laundry Market Outlook, By Pods/Capsules (2021-2030) ($MN)
106 South America Laundry Market Outlook, By Distribution Channel (2021-2030) ($MN)
107 South America Laundry Market Outlook, By Offline Laundries (2021-2030) ($MN)
108 South America Laundry Market Outlook, By Online Laundries (2021-2030) ($MN)
109 South America Laundry Market Outlook, By End User (2021-2030) ($MN)
110 South America Laundry Market Outlook, By Residential (2021-2030) ($MN)
111 South America Laundry Market Outlook, By Staffed Laundries (2021-2030) ($MN)
112 South America Laundry Market Outlook, By Laundromats (2021-2030) ($MN)
113 South America Laundry Market Outlook, By Laundry on Demand (2021-2030) ($MN)
114 South America Laundry Market Outlook, By Commercial (2021-2030) ($MN)
115 South America Laundry Market Outlook, By Hotels and Restaurants (2021-2030) ($MN)
116 South America Laundry Market Outlook, By Laundry Home (2021-2030) ($MN)
117 South America Laundry Market Outlook, By Hospitals and Healthcare Facilities (2021-2030) ($MN)
118 South America Laundry Market Outlook, By Schools (2021-2030) ($MN)
119 South America Laundry Market Outlook, By Spas and Salons (2021-2030) ($MN)
120 South America Laundry Market Outlook, By Other End Users (2021-2030) ($MN)
121 Middle East & Africa Laundry Market Outlook, By Country (2021-2030) ($MN)
122 Middle East & Africa Laundry Market Outlook, By Service Type (2021-2030) ($MN)
123 Middle East & Africa Laundry Market Outlook, By Dry Cleaning (2021-2030) ($MN)
124 Middle East & Africa Laundry Market Outlook, By Laundry and Ironing (2021-2030) ($MN)
125 Middle East & Africa Laundry Market Outlook, By Other Service Types (2021-2030) ($MN)
126 Middle East & Africa Laundry Market Outlook, By Laundry Detergents (2021-2030) ($MN)
127 Middle East & Africa Laundry Market Outlook, By Powder Detergents (2021-2030) ($MN)
128 Middle East & Africa Laundry Market Outlook, By Liquid Detergents (2021-2030) ($MN)
129 Middle East & Africa Laundry Market Outlook, By Pods/Capsules (2021-2030) ($MN)
130 Middle East & Africa Laundry Market Outlook, By Distribution Channel (2021-2030) ($MN)
131 Middle East & Africa Laundry Market Outlook, By Offline Laundries (2021-2030) ($MN)
132 Middle East & Africa Laundry Market Outlook, By Online Laundries (2021-2030) ($MN)
133 Middle East & Africa Laundry Market Outlook, By End User (2021-2030) ($MN)
134 Middle East & Africa Laundry Market Outlook, By Residential (2021-2030) ($MN)
135 Middle East & Africa Laundry Market Outlook, By Staffed Laundries (2021-2030) ($MN)
136 Middle East & Africa Laundry Market Outlook, By Laundromats (2021-2030) ($MN)
137 Middle East & Africa Laundry Market Outlook, By Laundry on Demand (2021-2030) ($MN)
138 Middle East & Africa Laundry Market Outlook, By Commercial (2021-2030) ($MN)
139 Middle East & Africa Laundry Market Outlook, By Hotels and Restaurants (2021-2030) ($MN)
140 Middle East & Africa Laundry Market Outlook, By Laundry Home (2021-2030) ($MN)
141 Middle East & Africa Laundry Market Outlook, By Hospitals and Healthcare Facilities (2021-2030) ($MN)
142 Middle East & Africa Laundry Market Outlook, By Schools (2021-2030) ($MN)
143 Middle East & Africa Laundry Market Outlook, By Spas and Salons (2021-2030) ($MN)
144 Middle East & Africa Laundry Market Outlook, By Other End Users (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
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