Location Based Services Market
Location Based Services Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software, Services and Other Components), Technology, Application, End User and By Geography
According to Stratistics MRC, the Global Location Based Services Market is accounted for $31.8 billion in 2024 and is expected to reach $102.4 billion by 2030 growing at a CAGR of 21.5% during the forecast period. Location-Based Services (LBS) are applications that use a device's geographic location to provide personalized, context-aware features. These services use technologies like GPS, Wi-Fi, Bluetooth, and cellular network signals to pinpoint a user's or device's location in real-time. They are used in various sectors like navigation, advertising, emergency response, and social networking. LBS guide users to their destinations, send targeted ads or promotions to consumers near stores or events, and enable social media platforms to share users' locations.
According to the census bureau of the department of commerce source U.S. retail e-commerce sales for the second quarter of this year were USD 257.3 billion, up 2.7% from the first quarter of this year.
Market Dynamics:
Driver:
Increasing use of smartphones equipped with GPS technology
Location-based services (LBS) have a wider and more varied user base due to the widespread usage of smartphones, and demand for these apps is rising worldwide. The market for LBS has grown as a result, especially in developing nations, opening up new avenues for service providers. By delivering tailored services and offering real-time location data for suggestions, smartphones increase user engagement thus increasing the market growth.
Restraint:
High costs of implementation
Location-based services solutions often require significant initial investment in technology infrastructure, which can be prohibitive for small and medium-sized businesses, limiting their adoption and reducing market growth. Additionally, developing and managing advanced location-based systems requires skilled personnel in areas like software development, data analytics, and GIS technology, adding to operational costs for smaller firms with limited budgets.
Opportunity:
Continuous advancements in location technologies
Galileo and GLONASS, two GPS technological advancements, have increased the precision of location data, allowing for more accurate positioning for fleet tracking, geofencing, and real-time navigation. By integrating GPS with Wi-Fi, Bluetooth, and sensor fusion, multimodal positioning systems improve location reliability even in difficult-to-reach places like inside or urban canyons, enabling a greater variety of location-based system (LBS) applications propelling the market growth.
Threat:
Battery drains and network connectivity issues
Network connection and user experience may suffer as a result of location-based services (LBS). Because continuous monitoring and data processing might deplete battery life, users may disable or avoid using LBS applications. The dependability of LBS applications such as real-time traffic updates, navigation, and geolocation-based advertisements can be impacted by weak or lost network signals. Thus, the dependability and effectiveness of LBS applications are essential.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the location-based services (LBS) market. Initially, the market experienced a decline due to reduced mobility and restrictions on movement. The pandemic accelerated the adoption of digital solutions, driving demand for LBS applications like contact tracing and remote asset management. Overall, while the pandemic posed challenges, it also catalyzed innovation and growth opportunities within the LBS sector.
The software segment is expected to be the largest during the forecast period
The software segment is estimated to be the largest, as it enhances user engagement and satisfaction, driving adoption in sectors like retail, healthcare, and logistics. LBS marketing strategies use sophisticated software to analyze user location data and deliver targeted advertisements, improving marketing effectiveness and customer experiences. As a result, demand for software solutions enabling effective geo-targeting continues to rise.
The global positioning system segment is expected to have the highest CAGR during the forecast period
The global positioning system segment is anticipated to witness the highest CAGR during the forecast period, because GPS technology has improved the accuracy and precision of location data, enabling real-time information for navigation and emergency response. The integration of GPS with other technologies like Wi-Fi and Bluetooth has created hybrid systems that function effectively in various environments; including urban areas with weak GPS signals encourage the market growth.
Region with largest share:
Asia Pacific is expected to have the largest market share during the forecast period owing to the growing use of smartphones with GPS technology in emerging markets like India, China, and Southeast Asia has significantly boosted the growth of Land Based Services (LBS) applications. Governments across Asia Pacific are investing heavily in smart city initiatives, relying on LBS for traffic management, smart parking, public transportation optimization, and urban planning.
Region with highest CAGR:
North America is projected to witness the highest CAGR over the forecast period, owing to North American ride-hailing market, dominated by companies like Uber and Lyft, heavily relies on LBS for real-time navigation and driver-passenger matching. LBS is also utilized in MaaS solutions for public transportation and bike-sharing. The US and Canada are investing in smart city projects, utilizing LBS for traffic management, smart parking, public safety, and environmental monitoring, enhancing urban living and increasing demand for LBS solutions.
Key players in the market
Some of the key players profiled in the Location Based Services Market include ALE International, Amazon.com Inc., Apple Inc , Baidu Inc, Cisco Systems, Inc., Ericsson, Esri, Google LLC, HERE Technologies, IBM Corporation , IndoorAtlas, iSpace, Mapbox, Maxar Technologies, Microsoft Corporation, NavInfo Co., Ltd., Oracle Corporation, Qualcomm Technologies, Inc and TomTom International BV
Key Developments:
In November 2024, Cisco and the OECD launched the Digital Well-being Hub to holistically study technology's impact on well-being and shape inclusive digital policies. The collaboration with the OECD is part of Cisco's Country Digital Acceleration program, co-innovation platform that is helping power inclusive communities and resilient economies.
In October 2024, Cisco announced new additions to its data center infrastructure portfolio, an AI server family purpose-built for GPU-intensive AI workloads with NVIDIA accelerated computing, and AI PODs to simplify and de-risk AI infrastructure investment.
Components Covered:
• Hardware
• Software
• Services
• Other Components
Technologies Covered:
• Global Positioning System
• Wi-Fi
• Bluetooth
• Cellular Networks
• Enhanced Observed Time Difference
• Other Technologies
Applications Covered:
• Mapping & Navigation
• Social Networking
• Proximity Marketing
• Asset Tracking
• Fleet Management
• Location-Based Advertising
• Other Applications
End Users Covered:
• Retail
• Transportation & Logistics
• Healthcare
• BFSI
• Manufacturing
• Government & Defense
• Media & Entertainment
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Location Based Services Market, By Component
5.1 Introduction
5.2 Hardware
5.2.1 GPS Devices
5.2.2 RFID Tags
5.2.3 Sensors
5.2.4 Beacons
5.2.5 Other Hardwares
5.3 Software
5.3.1 Location-Based Software Platforms
5.3.2 Analytics Software
5.3.3 Geofencing Software
5.3.4 Mapping & Navigation Software
5.3.5 Tracking Software
5.4 Services
5.4.1 Managed Services
5.4.2 Professional Services
5.4.3 Cloud-Based Location Services
5.5 Other Components
6 Global Location Based Services Market, By Technology
6.1 Introduction
6.2 Global Positioning System
6.3 Wi-Fi
6.4 Bluetooth
6.5 Cellular Networks
6.6 Enhanced Observed Time Difference
6.7 Other Technologies
7 Global Location Based Services Market, By Application
7.1 Introduction
7.2 Mapping & Navigation
7.3 Social Networking
7.4 Proximity Marketing
7.5 Asset Tracking
7.6 Fleet Management
7.7 Location-Based Advertising
7.8 Other Applications
8 Global Location Based Services Market, By End User
8.1 Introduction
8.2 Retail
8.3 Transportation & Logistics
8.4 Healthcare
8.5 BFSI
8.6 Manufacturing
8.7 Government & Defense
8.8 Media & Entertainment
8.9 Other End Users
9 Global Location Based Services Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 ALE International
11.2 Amazon.com Inc.
11.3 Apple Inc
11.4 Baidu Inc
11.5 Cisco Systems, Inc.
11.6 Ericsson
11.7 Esri
11.8 Google LLC
11.9 HERE Technologies
11.10 IBM Corporation
11.11 IndoorAtlas
11.12 iSpace
11.13 Mapbox
11.14 Maxar Technologies
11.15 Microsoft Corporation
11.16 NavInfo Co., Ltd.
11.17 Oracle Corporation
11.18 Qualcomm Technologies, Inc
11.19 TomTom International BV
List of Tables
1 Global Location Based Services Market Outlook, By Region (2022-2030) ($MN)
2 Global Location Based Services Market Outlook, By Component (2022-2030) ($MN)
3 Global Location Based Services Market Outlook, By Hardware (2022-2030) ($MN)
4 Global Location Based Services Market Outlook, By GPS Devices (2022-2030) ($MN)
5 Global Location Based Services Market Outlook, By RFID Tags (2022-2030) ($MN)
6 Global Location Based Services Market Outlook, By Sensors (2022-2030) ($MN)
7 Global Location Based Services Market Outlook, By Beacons (2022-2030) ($MN)
8 Global Location Based Services Market Outlook, By Other Hardwares (2022-2030) ($MN)
9 Global Location Based Services Market Outlook, By Software (2022-2030) ($MN)
10 Global Location Based Services Market Outlook, By Location-Based Software Platforms (2022-2030) ($MN)
11 Global Location Based Services Market Outlook, By Analytics Software (2022-2030) ($MN)
12 Global Location Based Services Market Outlook, By Geofencing Software (2022-2030) ($MN)
13 Global Location Based Services Market Outlook, By Mapping & Navigation Software (2022-2030) ($MN)
14 Global Location Based Services Market Outlook, By Tracking Software (2022-2030) ($MN)
15 Global Location Based Services Market Outlook, By Services (2022-2030) ($MN)
16 Global Location Based Services Market Outlook, By Managed Services (2022-2030) ($MN)
17 Global Location Based Services Market Outlook, By Professional Services (2022-2030) ($MN)
18 Global Location Based Services Market Outlook, By Cloud-Based Location Services (2022-2030) ($MN)
19 Global Location Based Services Market Outlook, By Other Components (2022-2030) ($MN)
20 Global Location Based Services Market Outlook, By Technology (2022-2030) ($MN)
21 Global Location Based Services Market Outlook, By Global Positioning System (2022-2030) ($MN)
22 Global Location Based Services Market Outlook, By Wi-Fi (2022-2030) ($MN)
23 Global Location Based Services Market Outlook, By Bluetooth (2022-2030) ($MN)
24 Global Location Based Services Market Outlook, By Cellular Networks (2022-2030) ($MN)
25 Global Location Based Services Market Outlook, By Enhanced Observed Time Difference (2022-2030) ($MN)
26 Global Location Based Services Market Outlook, By Other Technologies (2022-2030) ($MN)
27 Global Location Based Services Market Outlook, By Application (2022-2030) ($MN)
28 Global Location Based Services Market Outlook, By Mapping & Navigation (2022-2030) ($MN)
29 Global Location Based Services Market Outlook, By Social Networking (2022-2030) ($MN)
30 Global Location Based Services Market Outlook, By Proximity Marketing (2022-2030) ($MN)
31 Global Location Based Services Market Outlook, By Asset Tracking (2022-2030) ($MN)
32 Global Location Based Services Market Outlook, By Fleet Management (2022-2030) ($MN)
33 Global Location Based Services Market Outlook, By Location-Based Advertising (2022-2030) ($MN)
34 Global Location Based Services Market Outlook, By Other Applications (2022-2030) ($MN)
35 Global Location Based Services Market Outlook, By End User (2022-2030) ($MN)
36 Global Location Based Services Market Outlook, By Retail (2022-2030) ($MN)
37 Global Location Based Services Market Outlook, By Transportation & Logistics (2022-2030) ($MN)
38 Global Location Based Services Market Outlook, By Healthcare (2022-2030) ($MN)
39 Global Location Based Services Market Outlook, By BFSI (2022-2030) ($MN)
40 Global Location Based Services Market Outlook, By Manufacturing (2022-2030) ($MN)
41 Global Location Based Services Market Outlook, By Government & Defense (2022-2030) ($MN)
42 Global Location Based Services Market Outlook, By Media & Entertainment (2022-2030) ($MN)
43 Global Location Based Services Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
