Location Intelligence And Location Analytics Market
Location Intelligence & Location Analytics Market Forecasts to 2030 - Global Analysis By Component (Services and Solution), Location Type, Deployment, Application, End User and By Geography
|
Years Covered |
2021-2030 |
|
CAGR (2023 - 2030) |
15.4% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Location Intelligence & Location Analytics Market is growing at a CAGR of 15.4% during the forecast period. Location Intelligence & Location Analytics leverage geospatial data to provide valuable insights, enabling businesses to make informed decisions. This technology integrates geographic information with analytics, offering a comprehensive understanding of spatial relationships and patterns. Industries such as retail, healthcare, and logistics benefit from optimizing operations, improving customer experiences, and enhancing strategic planning. It plays a pivotal role in data-driven decision-making, resource optimization, and gaining a competitive edge in dynamic business landscape.
According to a survey by 360Suite, the global BI adoption rate across all organizations is 26%. At a more granular level, based on the company size, survey results showed that those with an adoption rate of more than 80% is higher in organizations with more than 5,000 employees.
Market Dynamics:
Driver:
Rising adoption of smartphones and connected devices
With an increasing number of users carrying location-aware devices, businesses can collect and analyze vast amounts of real-time geospatial data. This surge in data availability enhances the precision of location-based insights, allowing organizations to refine marketing strategies, optimize supply chain logistics, and improve customer experiences. The ubiquity of smartphones and connected devices fosters a comprehensive understanding of consumer behavior and preferences, driving the utilization of market.
Restraint:
Data security and privacy concerns
As these technologies heavily rely on collecting and analyzing sensitive geospatial data, heightened apprehensions regarding potential misuse or breaches undermine user trust. Strict regulations, such as GDPR, necessitate compliance, impacting data collection practices. Concerns about location tracking and profiling also raise ethical questions. Organizations face challenges in balancing the benefits of insightful location data with safeguarding individual privacy.
Opportunity:
Growing demand for location-based services
Businesses are leveraging these technologies to meet consumer expectations for personalized, location-aware experiences. The demand for services such as geotargeted marketing, navigation, and location-based recommendations has surged, prompting organizations to invest in advanced spatial analytics. This trend fosters innovation in delivering tailored solutions, optimizing resource allocation, and enhancing customer engagement. As a result, the integration of Location Intelligence with the rising demand for location-based services continues to propel the market.
Threat:
Lack of standardization and interoperability
Without standardized protocols, data formats, and interoperable systems, integration becomes complex, hindering seamless collaboration across platforms. This fragmentation limits the scalability and efficiency of location-based solutions, leading to increased costs and operational challenges for businesses. Moreover, inconsistent practices impede data sharing and interoperability between different tools and services, obstructing the potential for a cohesive and comprehensive geospatial ecosystem.
Covid-19 Impact
Organizations turned to these technologies to navigate dynamic situations, leveraging real-time geospatial data for crisis management, supply chain resilience, and resource allocation. The need for location-based insights surged in healthcare for tracking virus spread and optimizing medical resources. Remote work trends accelerated the demand for location-based collaboration tools. Despite challenges, Covid-19 underscored the critical role of location Intelligence, fostering innovation in pandemic response, supply chain resilience, and strategic decision-making in the face of unprecedented disruptions.
The services segment is expected to be the largest during the forecast period
The services segment is estimated to have a lucrative growth, due to expert consulting and implementation services facilitate seamless integration of these technologies into diverse industries, ensuring optimal utilization. Cloud-based services enhance accessibility, scalability, and real-time data processing capabilities, while maintenance services ensure sustained performance. The proliferation of location-based services in areas like navigation and personalized marketing showcases the transformative effect of these technologies on user experiences
The sales & marketing optimization segment is expected to have the highest CAGR during the forecast period
The sales & marketing optimization segment is anticipated to witness the highest CAGR growth during the forecast period, by analyzing spatial data, companies gain insights into consumer behaviour, preferences, and trends, enabling more effective marketing campaigns and targeted sales initiatives. Geographic targeting helps identify high-potential areas, reducing marketing costs and improving ROI. Location Analytics also aids in understanding competitor landscapes, optimizing pricing strategies, and improving overall market positioning.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to the wide range of countries, including China, Japan, India, Australia, South Korea, and Singapore. This dynamic market is driven by the increasing adoption of location-based technologies in various industries such as retail, healthcare, transportation, and government. Key players in the region are leveraging advanced geospatial data and analytics to enhance decision-making processes, optimize operations, and gain valuable insights boosting the growth of the market in this region.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to advancements in geospatial technology; businesses are utilizing location-based insights to enhance decision-making. The market's growth is propelled by increasing demand across sectors like finance, real estate, and healthcare, leveraging spatial data for strategic planning and operational optimization. Robust adoption of IoT devices and the surge in data analytics applications further drive the region's location intelligence sector.
Key players in the market
Some of the key players in the Location Intelligence & Location Analytics Market include IBM Corporation, Google LLC, Esri, SAS Institute Inc., Pitney Bowes Inc, Oracle Corporation ,HERE Technologies, TomTom N.V., Alteryx, Inc., Qlik, Tableau Software , Hexagon AB, Foursquare, Precisely, Galigeo, Geospin, TIBCO Software Inc. and SpaceCurve
Key Developments:
In February 2024, IBM adds AI-enhanced data resilience capabilities to help combat ransomware and other threats with enhanced storage solutions. IBM adds AI-enhanced data resilience capabilities to help combat ransom ware and other threats with enhanced storage solutions
In February 2024, Wipro and IBM Expand Partnership to Offer New AI Services and Support to Clients. This new service enhances operations with a suite of capabilities spanning across tools, large language models (LLMs), streamlined processes, and robust governance, and lays the foundation for future industry analytic solutions
In February 2024, An expanded partnership with Reddit, this partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.
Components Covered:
• Services
• Solution
Location Types Covered:
• Outdoor Location
• Indoor Location
Deployments Covered:
• On-Premise
• Cloud
Applications Covered:
• Facility Management
• Workforce Management
• Asset Management
• Sales & Marketing Optimization
• Remote Monitoring
• Risk Assessment & Management
• Customer Management
• Disaster & Emergency Response Management
• Other Applications
End Users Covered:
• BFSI
• Government & Defense
• Manufacturing
• Tourism & Hospitality
• IT & Telecommunications
• Healthcare
• Retail
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Location Intelligence & Location Analytics Market, By Component
5.1 Introduction
5.2 Services
5.2.1 Integration & Implementation
5.2.2 Support & Maintenance
5.2.3 Consulting
5.3 Solution
5.3.1 Thematic Mapping & Spatial Analysis
5.3.2 Geocoding & Reverse Geocoding
5.3.3 Data Integration & ETL
5.3.4 Reporting & Visualization
5.3.5 Other Solutions
6 Global Location Intelligence & Location Analytics Market, By Location Type
6.1 Introduction
6.2 Outdoor Location
6.3 Indoor Location
7 Global Location Intelligence & Location Analytics Market, By Deployment
7.1 Introduction
7.2 On-Premise
7.3 Cloud
8 Global Location Intelligence & Location Analytics Market, By Application
8.1 Introduction
8.2 Facility Management
8.3 Workforce Management
8.4 Asset Management
8.5 Sales & Marketing Optimization
8.6 Remote Monitoring
8.7 Risk Assessment & Management
8.8 Customer Management
8.9 Disaster & Emergency Response Management
8.10 Other Applications
9 Global Location Intelligence & Location Analytics Market, By End User
9.1 Introduction
9.2 BFSI
9.3 Government & Defense
9.4 Manufacturing
9.5 Tourism & Hospitality
9.6 IT & Telecommunications
9.7 Healthcare
9.8 Retail
9.9 Other End Users
10 Global Location Intelligence & Location Analytics Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 IBM Corporation
12.2 Google LLC
12.3 Esri
12.4 SAS Institute Inc.
12.5 Pitney Bowes Inc.
12.6 Oracle Corporation
12.7 HERE Technologies
12.8 TomTom N.V.
12.9 Alteryx, Inc.
12.10 Qlik
12.12 Tableau Software
12.12 Hexagon AB
12.13 Foursquare
12.14 Precisely
12.15 Galigeo
12.16 Geospin
12.17 TIBCO Software Inc.
12.18 SpaceCurve
List of Tables
1 Global Location Intelligence & Location Analytics Market Outlook, By Region (2021-2030) ($MN)
2 Global Location Intelligence & Location Analytics Market Outlook, By Component (2021-2030) ($MN)
3 Global Location Intelligence & Location Analytics Market Outlook, By Services (2021-2030) ($MN)
4 Global Location Intelligence & Location Analytics Market Outlook, By Integration & Implementation (2021-2030) ($MN)
5 Global Location Intelligence & Location Analytics Market Outlook, By Support & Maintenance (2021-2030) ($MN)
6 Global Location Intelligence & Location Analytics Market Outlook, By Consulting (2021-2030) ($MN)
7 Global Location Intelligence & Location Analytics Market Outlook, By Solution (2021-2030) ($MN)
8 Global Location Intelligence & Location Analytics Market Outlook, By Thematic Mapping & Spatial Analysis (2021-2030) ($MN)
9 Global Location Intelligence & Location Analytics Market Outlook, By Geocoding & Reverse Geocoding (2021-2030) ($MN)
10 Global Location Intelligence & Location Analytics Market Outlook, By Data Integration & ETL (2021-2030) ($MN)
11 Global Location Intelligence & Location Analytics Market Outlook, By Reporting & Visualization (2021-2030) ($MN)
12 Global Location Intelligence & Location Analytics Market Outlook, By Other Solutions (2021-2030) ($MN)
13 Global Location Intelligence & Location Analytics Market Outlook, By Location Type (2021-2030) ($MN)
14 Global Location Intelligence & Location Analytics Market Outlook, By Outdoor Location (2021-2030) ($MN)
15 Global Location Intelligence & Location Analytics Market Outlook, By Indoor Location (2021-2030) ($MN)
16 Global Location Intelligence & Location Analytics Market Outlook, By Deployment (2021-2030) ($MN)
17 Global Location Intelligence & Location Analytics Market Outlook, By On-Premise (2021-2030) ($MN)
18 Global Location Intelligence & Location Analytics Market Outlook, By Cloud (2021-2030) ($MN)
19 Global Location Intelligence & Location Analytics Market Outlook, By Application (2021-2030) ($MN)
20 Global Location Intelligence & Location Analytics Market Outlook, By Facility Management (2021-2030) ($MN)
21 Global Location Intelligence & Location Analytics Market Outlook, By Workforce Management (2021-2030) ($MN)
22 Global Location Intelligence & Location Analytics Market Outlook, By Asset Management (2021-2030) ($MN)
23 Global Location Intelligence & Location Analytics Market Outlook, By Sales & Marketing Optimization (2021-2030) ($MN)
24 Global Location Intelligence & Location Analytics Market Outlook, By Remote Monitoring (2021-2030) ($MN)
25 Global Location Intelligence & Location Analytics Market Outlook, By Risk Assessment & Management (2021-2030) ($MN)
26 Global Location Intelligence & Location Analytics Market Outlook, By Customer Management (2021-2030) ($MN)
27 Global Location Intelligence & Location Analytics Market Outlook, By Disaster & Emergency Response Management (2021-2030) ($MN)
28 Global Location Intelligence & Location Analytics Market Outlook, By Other Applications (2021-2030) ($MN)
29 Global Location Intelligence & Location Analytics Market Outlook, By End User (2021-2030) ($MN)
30 Global Location Intelligence & Location Analytics Market Outlook, By BFSI (2021-2030) ($MN)
31 Global Location Intelligence & Location Analytics Market Outlook, By Government & Defense (2021-2030) ($MN)
32 Global Location Intelligence & Location Analytics Market Outlook, By Manufacturing (2021-2030) ($MN)
33 Global Location Intelligence & Location Analytics Market Outlook, By Tourism & Hospitality (2021-2030) ($MN)
34 Global Location Intelligence & Location Analytics Market Outlook, By IT & Telecommunications (2021-2030) ($MN)
35 Global Location Intelligence & Location Analytics Market Outlook, By Healthcare (2021-2030) ($MN)
36 Global Location Intelligence & Location Analytics Market Outlook, By Retail (2021-2030) ($MN)
37 Global Location Intelligence & Location Analytics Market Outlook, By Other End Users (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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