Micro Mobility Market
Micro-Mobility Market Forecasts to 2030 - Global Analysis By Type (Bicycles, E-kick Scooters, Electric Skateboards), Speed (Up To 25 kmph and 25-45 kmph), Travel Range (Up to 3 Miles and 3-6 Miles), Age Group (15-34, 35-54 and 55 and Above), Propulsion and By Geography
According to Stratistics MRC, the Global Micro-Mobility Market is accounted for $4.47 billion in 2024 and is expected to reach $10.19 billion by 2030 growing at a CAGR of 14.7% during the forecast period. Micro-mobility refers to lightweight, typically electrically powered modes of transportation that are designed for short-distance trips within urban areas. The key characteristic of micro-mobility is its focus on short, convenient journeys, usually covering distances of up to a few miles. These vehicles are often available for shared use, either through rental services or as part of city-operated programs. They are popular due to their eco-friendliness, as they produce fewer emissions compared to traditional vehicles, and their ability to ease traffic congestion in cities. Micro-mobility solutions also promote healthier lifestyles by encouraging physical activity and reducing reliance on sedentary modes of transport.
According to the World Government Summit, New York City has shown record levels of cyclists. The city’s Department of Transport reported a 50% increase in cycling over the same period last year and a 67% increase (May 2021) in the usage of New York’s Citi Bike sharing system.
Market Dynamics:
Driver:
Increasing need for efficient and compact transportation solutions
The Micro-Mobility Market is experiencing rapid growth driven by increasing urbanization and the need for efficient, compact transportation solutions. This market encompasses lightweight, often electric-powered vehicles like e-scooters, e-bikes, and small electric cars designed for short-distance travel within cities. Factors contributing to its expansion include rising traffic congestion, environmental concerns, and a shift towards sustainable urban mobility options. These vehicles offer flexibility, affordability, and accessibility, appealing to urban commuters seeking alternatives to traditional cars or public transportation.
Restraint:
Safety concerns
Safety concerns pose a significant hurdle to the growth of the micro-mobility market. Issues such as inadequate infrastructure, lack of designated lanes, and varying regulations across regions exacerbate these risks. Safety standards for micro-mobility vehicles are still evolving, leading to concerns over the reliability and durability of these devices. However, the behavior of users, including reckless riding and improper parking, contributes to the negative perception of micro-mobility services. To overcome these challenges, stakeholders must prioritize safety through improved vehicle design, enhanced rider education, stricter enforcement of regulations, and collaboration with urban planners to create safer environments.
Opportunity:
Rising demand for first- and last-mile transportation
The rising demand for first- and last-mile transportation is significantly boosting the micro-mobility market. As urban populations grow and cities become more congested, efficient and eco-friendly transportation solutions are increasingly sought after. Advancements in technology, including mobile apps for easy rental and payment, have made these services accessible to a broader audience. Governments and city planners are also recognizing the potential of micro-mobility to alleviate traffic congestion and reduce carbon emissions, leading to supportive regulatory frameworks in many urban areas. As a result, the micro-mobility market is poised for continued growth, driven by its ability to meet the evolving transportation needs of urban dwellers worldwide.
Threat:
Financial viability
The financial viability of the Micro-Mobility Market faces significant challenges primarily due to the high operational costs and the struggle to achieve profitability amidst fierce competition. Companies operating in this sector often grapple with substantial expenses related to fleet maintenance, technology infrastructure, and regulatory compliance. Factors like seasonal fluctuations in demand and the need for continuous innovation further strain financial sustainability. However, while user adoption has been strong in urban areas, achieving sufficient utilization rates across diverse geographies remains a persistent issue.
Covid-19 Impact:
The Covid-19 pandemic significantly impacted the micro-mobility market. Initially, strict lockdown measures worldwide led to a sharp decline in demand for micro-mobility services such as bike-sharing and scooter rentals as people stayed indoors and avoided public spaces. This resulted in financial strains for many micro-mobility companies, forcing some to scale back operations or even shut down temporarily. As lockdowns eased and people sought safer alternatives to public transportation, there was a resurgence in demand for micro-mobility options. However, the pandemic accelerated trends towards sustainable and individualized modes of transport, positioning micro-mobility as a crucial component of urban transportation strategies post-pandemic.
The Bicycles segment is expected to be the largest during the forecast period
Bicycles segment is expected to be the largest during the forecast period. As cities grapple with congestion and environmental concerns, bicycles offer a sustainable and efficient alternative for short-distance travel. This segment encompasses a diverse range of bikes, including traditional pedal bicycles, e-bikes, and even emerging variants like cargo bikes and folding bikes. Shared bicycle schemes, facilitated by mobile apps and IoT technology, have made it easier for commuters to adopt cycling as a viable mode of transport. The bicycles segment is not just expanding the micro-mobility market but also redefining urban mobility by promoting healthier lifestyles and reducing carbon footprints.
The Human Powered segment is expected to have the highest CAGR during the forecast period
Human Powered segment is expected to have the highest CAGR during the forecast period by introducing sustainable and efficient transportation solutions. Unlike traditional vehicles, which rely on fossil fuels, Human Powered segment emphasizes eco-friendly travel powered solely by human effort, such as bicycles, scooters, and pedicabs. This innovation addresses growing concerns over urban congestion and environmental sustainability by promoting clean and accessible modes of transportation. As cities increasingly prioritize environmental conservation and seek to alleviate traffic congestion, this segment emerges as a viable solution that complements existing public transportation networks.
Region with largest share:
Europe region commanded the largest share of the market during the extrapolated period, due to the growing preference for sustainable and convenient transportation options among urban dwellers. The rise of shared electric scooters, bikes, and other compact vehicles reflects a broader trend towards reducing carbon footprints and alleviating urban congestion throughout the region. Consumers increasingly favor affordable, flexible, and eco-friendly alternatives to traditional car ownership, particularly in densely populated areas where traffic and parking challenges prevail. Governments and city planners are also embracing these trends by implementing policies that encourage the adoption of micro-mobility solutions, further stimulating regional growth.
Region with highest CAGR:
Europe region is estimated to witness lucrative growth over the projection period. Increasing awareness about environmental sustainability and personal health has led consumers to seek alternative modes of transportation that are both eco-friendly and promote physical activity. Governments and city planners across Europe are also supporting this trend by implementing infrastructure improvements and regulatory frameworks that encourage the adoption of micro-mobility solutions. The combination of health-conscious consumer behavior and supportive governmental policies is driving the expansion of the micro-mobility market in Europe, positioning the region as a leader in sustainable urban transportation solutions.
Key players in the market
Some of the key players in Micro-Mobility market include Accell Group, Airwheel Holding Limited, Bird Rides, Inc, Fuyao Glass Industry, Mellow Boards Gmbh, Segway Inc, Unagi Scooters, Yadea Technology Group Co. Ltd, Yamaha Motor Co., Ltd and Yulu Bikes Pvt. Ltd.
Key Developments:
In August 2022, Lyft, Inc. signed partnership agreement with Mexico City’s Mobility Department. The partnership focuses on providing the bikes, stations, rider app, rider website, and back-end operator software to Mexico City’s Mobility Department bike share system. The bike share system is operating in the US including Citi Bike in New York, Capital Bikeshare in Washington DC, Divvy in Chicago, and Bay Wheels in the San Francisco Bay Area.
In May 2022, Bird Global, Inc. developed new parking technology, Bird Visual Parking System (VPS), which is available for free to city partners and requires zero infrastructure or tech investments on behalf of the community. The new parking technology is powered by Google’s ARCore Geospatial API. The new ARCore Geospatial API from Google helps to offer the Visual Parking System that’s unmatched in terms of accuracy and scalability.
In March 2022, Lime joined a partner with Aspiration. The partnership focuses on sustainability as a service” platform, to offer riders a simple, automated way to act against climate change. The partnership helps the company to further contribute to decarbonization by funding the planting of a tree for each ride through Aspiration’s reforestation initiative.
Types Covered:
• Bicycles
• E-kick Scooters
• Electric Skateboards
Speeds Covered:
• Up To 25 kmph
• 25-45 kmph
Travel Ranges Covered:
• Up to 3 Miles
• 3-6 Miles
Age Groups Covered:
• 15-34
• 35-54
• 55 and Above
Propulsions Covered:
• Human Powered
• Electrically Powered
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Micro-Mobility Market, By Type
5.1 Introduction
5.2 Bicycles
5.3 E-kick Scooters
5.4 Electric Skateboards
6 Global Micro-Mobility Market, By Speed
6.1 Introduction
6.2 Up To 25 kmph
6.3 25-45 kmph
7 Global Micro-Mobility Market, By Travel Range
7.1 Introduction
7.2 Up to 3 Miles
7.3 3-6 Miles
8 Global Micro-Mobility Market, By Age Group
8.1 Introduction
8.2 15-34
8.3 35-54
8.4 55 and Above
9 Global Micro-Mobility Market, By Propulsion
9.1 Introduction
9.2 Human Powered
9.3 Electrically Powered
10 Global Micro-Mobility Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Accell Group
12.2 Airwheel Holding Limited
12.3 Bird Rides, Inc
12.4 Fuyao Glass Industry
12.5 Mellow Boards Gmbh
12.6 Segway Inc
12.7 Unagi Scooters
12.8 Yadea Technology Group Co. Ltd
12.9 Yamaha Motor Co., Ltd
12.10 Yulu Bikes Pvt. Ltd
List of Tables
1 Global Micro-Mobility Market Outlook, By Region (2022-2030) ($MN)
2 Global Micro-Mobility Market Outlook, By Type (2022-2030) ($MN)
3 Global Micro-Mobility Market Outlook, By Bicycles (2022-2030) ($MN)
4 Global Micro-Mobility Market Outlook, By E-kick Scooters (2022-2030) ($MN)
5 Global Micro-Mobility Market Outlook, By Electric Skateboards (2022-2030) ($MN)
6 Global Micro-Mobility Market Outlook, By Speed (2022-2030) ($MN)
7 Global Micro-Mobility Market Outlook, By Up To 25 kmph (2022-2030) ($MN)
8 Global Micro-Mobility Market Outlook, By 25-45 kmph (2022-2030) ($MN)
9 Global Micro-Mobility Market Outlook, By Travel Range (2022-2030) ($MN)
10 Global Micro-Mobility Market Outlook, By Up to 3 Miles (2022-2030) ($MN)
11 Global Micro-Mobility Market Outlook, By 3-6 Miles (2022-2030) ($MN)
12 Global Micro-Mobility Market Outlook, By Age Group (2022-2030) ($MN)
13 Global Micro-Mobility Market Outlook, By 15-34 (2022-2030) ($MN)
14 Global Micro-Mobility Market Outlook, By 35-54 (2022-2030) ($MN)
15 Global Micro-Mobility Market Outlook, By 55 and Above (2022-2030) ($MN)
16 Global Micro-Mobility Market Outlook, By Propulsion (2022-2030) ($MN)
17 Global Micro-Mobility Market Outlook, By Human Powered (2022-2030) ($MN)
18 Global Micro-Mobility Market Outlook, By Electrically Powered (2022-2030) ($MN)
19 North America Micro-Mobility Market Outlook, By Country (2022-2030) ($MN)
20 North America Micro-Mobility Market Outlook, By Type (2022-2030) ($MN)
21 North America Micro-Mobility Market Outlook, By Bicycles (2022-2030) ($MN)
22 North America Micro-Mobility Market Outlook, By E-kick Scooters (2022-2030) ($MN)
23 North America Micro-Mobility Market Outlook, By Electric Skateboards (2022-2030) ($MN)
24 North America Micro-Mobility Market Outlook, By Speed (2022-2030) ($MN)
25 North America Micro-Mobility Market Outlook, By Up To 25 kmph (2022-2030) ($MN)
26 North America Micro-Mobility Market Outlook, By 25-45 kmph (2022-2030) ($MN)
27 North America Micro-Mobility Market Outlook, By Travel Range (2022-2030) ($MN)
28 North America Micro-Mobility Market Outlook, By Up to 3 Miles (2022-2030) ($MN)
29 North America Micro-Mobility Market Outlook, By 3-6 Miles (2022-2030) ($MN)
30 North America Micro-Mobility Market Outlook, By Age Group (2022-2030) ($MN)
31 North America Micro-Mobility Market Outlook, By 15-34 (2022-2030) ($MN)
32 North America Micro-Mobility Market Outlook, By 35-54 (2022-2030) ($MN)
33 North America Micro-Mobility Market Outlook, By 55 and Above (2022-2030) ($MN)
34 North America Micro-Mobility Market Outlook, By Propulsion (2022-2030) ($MN)
35 North America Micro-Mobility Market Outlook, By Human Powered (2022-2030) ($MN)
36 North America Micro-Mobility Market Outlook, By Electrically Powered (2022-2030) ($MN)
37 Europe Micro-Mobility Market Outlook, By Country (2022-2030) ($MN)
38 Europe Micro-Mobility Market Outlook, By Type (2022-2030) ($MN)
39 Europe Micro-Mobility Market Outlook, By Bicycles (2022-2030) ($MN)
40 Europe Micro-Mobility Market Outlook, By E-kick Scooters (2022-2030) ($MN)
41 Europe Micro-Mobility Market Outlook, By Electric Skateboards (2022-2030) ($MN)
42 Europe Micro-Mobility Market Outlook, By Speed (2022-2030) ($MN)
43 Europe Micro-Mobility Market Outlook, By Up To 25 kmph (2022-2030) ($MN)
44 Europe Micro-Mobility Market Outlook, By 25-45 kmph (2022-2030) ($MN)
45 Europe Micro-Mobility Market Outlook, By Travel Range (2022-2030) ($MN)
46 Europe Micro-Mobility Market Outlook, By Up to 3 Miles (2022-2030) ($MN)
47 Europe Micro-Mobility Market Outlook, By 3-6 Miles (2022-2030) ($MN)
48 Europe Micro-Mobility Market Outlook, By Age Group (2022-2030) ($MN)
49 Europe Micro-Mobility Market Outlook, By 15-34 (2022-2030) ($MN)
50 Europe Micro-Mobility Market Outlook, By 35-54 (2022-2030) ($MN)
51 Europe Micro-Mobility Market Outlook, By 55 and Above (2022-2030) ($MN)
52 Europe Micro-Mobility Market Outlook, By Propulsion (2022-2030) ($MN)
53 Europe Micro-Mobility Market Outlook, By Human Powered (2022-2030) ($MN)
54 Europe Micro-Mobility Market Outlook, By Electrically Powered (2022-2030) ($MN)
55 Asia Pacific Micro-Mobility Market Outlook, By Country (2022-2030) ($MN)
56 Asia Pacific Micro-Mobility Market Outlook, By Type (2022-2030) ($MN)
57 Asia Pacific Micro-Mobility Market Outlook, By Bicycles (2022-2030) ($MN)
58 Asia Pacific Micro-Mobility Market Outlook, By E-kick Scooters (2022-2030) ($MN)
59 Asia Pacific Micro-Mobility Market Outlook, By Electric Skateboards (2022-2030) ($MN)
60 Asia Pacific Micro-Mobility Market Outlook, By Speed (2022-2030) ($MN)
61 Asia Pacific Micro-Mobility Market Outlook, By Up To 25 kmph (2022-2030) ($MN)
62 Asia Pacific Micro-Mobility Market Outlook, By 25-45 kmph (2022-2030) ($MN)
63 Asia Pacific Micro-Mobility Market Outlook, By Travel Range (2022-2030) ($MN)
64 Asia Pacific Micro-Mobility Market Outlook, By Up to 3 Miles (2022-2030) ($MN)
65 Asia Pacific Micro-Mobility Market Outlook, By 3-6 Miles (2022-2030) ($MN)
66 Asia Pacific Micro-Mobility Market Outlook, By Age Group (2022-2030) ($MN)
67 Asia Pacific Micro-Mobility Market Outlook, By 15-34 (2022-2030) ($MN)
68 Asia Pacific Micro-Mobility Market Outlook, By 35-54 (2022-2030) ($MN)
69 Asia Pacific Micro-Mobility Market Outlook, By 55 and Above (2022-2030) ($MN)
70 Asia Pacific Micro-Mobility Market Outlook, By Propulsion (2022-2030) ($MN)
71 Asia Pacific Micro-Mobility Market Outlook, By Human Powered (2022-2030) ($MN)
72 Asia Pacific Micro-Mobility Market Outlook, By Electrically Powered (2022-2030) ($MN)
73 South America Micro-Mobility Market Outlook, By Country (2022-2030) ($MN)
74 South America Micro-Mobility Market Outlook, By Type (2022-2030) ($MN)
75 South America Micro-Mobility Market Outlook, By Bicycles (2022-2030) ($MN)
76 South America Micro-Mobility Market Outlook, By E-kick Scooters (2022-2030) ($MN)
77 South America Micro-Mobility Market Outlook, By Electric Skateboards (2022-2030) ($MN)
78 South America Micro-Mobility Market Outlook, By Speed (2022-2030) ($MN)
79 South America Micro-Mobility Market Outlook, By Up To 25 kmph (2022-2030) ($MN)
80 South America Micro-Mobility Market Outlook, By 25-45 kmph (2022-2030) ($MN)
81 South America Micro-Mobility Market Outlook, By Travel Range (2022-2030) ($MN)
82 South America Micro-Mobility Market Outlook, By Up to 3 Miles (2022-2030) ($MN)
83 South America Micro-Mobility Market Outlook, By 3-6 Miles (2022-2030) ($MN)
84 South America Micro-Mobility Market Outlook, By Age Group (2022-2030) ($MN)
85 South America Micro-Mobility Market Outlook, By 15-34 (2022-2030) ($MN)
86 South America Micro-Mobility Market Outlook, By 35-54 (2022-2030) ($MN)
87 South America Micro-Mobility Market Outlook, By 55 and Above (2022-2030) ($MN)
88 South America Micro-Mobility Market Outlook, By Propulsion (2022-2030) ($MN)
89 South America Micro-Mobility Market Outlook, By Human Powered (2022-2030) ($MN)
90 South America Micro-Mobility Market Outlook, By Electrically Powered (2022-2030) ($MN)
91 Middle East & Africa Micro-Mobility Market Outlook, By Country (2022-2030) ($MN)
92 Middle East & Africa Micro-Mobility Market Outlook, By Type (2022-2030) ($MN)
93 Middle East & Africa Micro-Mobility Market Outlook, By Bicycles (2022-2030) ($MN)
94 Middle East & Africa Micro-Mobility Market Outlook, By E-kick Scooters (2022-2030) ($MN)
95 Middle East & Africa Micro-Mobility Market Outlook, By Electric Skateboards (2022-2030) ($MN)
96 Middle East & Africa Micro-Mobility Market Outlook, By Speed (2022-2030) ($MN)
97 Middle East & Africa Micro-Mobility Market Outlook, By Up To 25 kmph (2022-2030) ($MN)
98 Middle East & Africa Micro-Mobility Market Outlook, By 25-45 kmph (2022-2030) ($MN)
99 Middle East & Africa Micro-Mobility Market Outlook, By Travel Range (2022-2030) ($MN)
100 Middle East & Africa Micro-Mobility Market Outlook, By Up to 3 Miles (2022-2030) ($MN)
101 Middle East & Africa Micro-Mobility Market Outlook, By 3-6 Miles (2022-2030) ($MN)
102 Middle East & Africa Micro-Mobility Market Outlook, By Age Group (2022-2030) ($MN)
103 Middle East & Africa Micro-Mobility Market Outlook, By 15-34 (2022-2030) ($MN)
104 Middle East & Africa Micro-Mobility Market Outlook, By 35-54 (2022-2030) ($MN)
105 Middle East & Africa Micro-Mobility Market Outlook, By 55 and Above (2022-2030) ($MN)
106 Middle East & Africa Micro-Mobility Market Outlook, By Propulsion (2022-2030) ($MN)
107 Middle East & Africa Micro-Mobility Market Outlook, By Human Powered (2022-2030) ($MN)
108 Middle East & Africa Micro-Mobility Market Outlook, By Electrically Powered (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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