Multi Screen Advertising Market
Multi Screen Advertising - Global Market Outlook (2019 -2027)
According to Stratistics MRC, the Global Multi-Screen Advertising market accounted for $2.67 million in 2019 and is expected to reach $10.06 million by 2027 growing at a CAGR of 18.0% during the forecast period. Growing content consumption through mobile devices and increased audience targeting are the factors driving the market growth. However, a brand cannot completely justify the need for the product with the amount of time available to attract the customer due to lack of ad space and rising adoption of ad-blockers on devices may hinder the market growth.
A multiscreen advertisement campaign is a campaign which is simultaneously displayed on an array of devices. Most common digital multiscreen campaigns are displayed on desktops, smart phones, tablets, and televisions. It is broadcasted on various platforms depending upon the type of content.
By device platform, mobile phones/smartphones segment held significant growth during the forecast period. With growing penetration of smart phones due to high affordability along with increasing content sharing through various social media platforms has been causing major growth of multi-screen advertising market. Nowadays, majority of the global population have been using mobile devices for various purposes such as watching movies as well as playing games and many other applications. With growing dominance of mobile application platforms across consumers, displaying multi screen ads in between the running applications can help the advertisers to gain more audience impacting their business growth. By geography, North America is anticipated to have a significant growth in the global multi-screen advertising market during the forecast period due to increasing smart phones penetration as well as rising growth of social media platforms has been helping in causing significant growth of multi-screen advertising market in the region.
Some of the key players profiled in the Multi-Screen Advertising include Aegis Group, Alphabet Inc, Amazon, AT&T Inc, Google, Microsoft Corporation, Netflix Inc, NTT DoCoMo Inc, Omnicom Group, Orange SA, Roku Inc, Sky Mobile, Verizon Wireless, Vodafone Group PLC WPP Group.
Device Platforms Covered:
• Desktop/Laptops
• Gaming Consoles
• Internet
• Mobile Phones/Smart Phones
• Laptop/PC ( Personal Computer)
• Tablet
• Television (TV)
Types Covered:
• Advertising
• Products
• Services
• Software
• Technology & Media
Ad Contents Covered:
• Dynamic
• Interactive
• Static
Ad Format Covered:
• In-App Ads
• In-Page Executions
• Overlays
• Pre and Mid Roll Ads
Applications Covered:
• Consumer Goods and Retail
• Restaurants
• Telecom and IT
• Banking, Financial Services and Insurance
• Media and Entertainment
• Transportation, Logistics
• Supply Chain and Manufacturing
• Healthcare
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Multi-Screen Advertising Market, By Device Platform
5.1 Introduction
5.2 Desktop/Laptops
5.3 Gaming Consoles
5.4 Internet
5.5 Mobile Phones/ Smartphones
5.6 Laptop/ PC (Personal Computer)
5.7 Tablet
5.8 Television (TV)
6 Global Multi-Screen Advertising Market, By Type
6.1 Introduction
6.2 Advertising
6.3 Products
6.4 Services
6.4.1 Video Streaming
6.4.2 Gaming
6.4.3 Content Sharing
6.4.4 Search & Display
6.4.5 Email
6.4.6 Social Media
6.5 Software
6.6 Technology & Media
7 Global Multi-Screen Advertising Market, By Ad Content
7.1 Introduction
7.2 Dynamic
7.3 Interactive
7.4 Static
8 Global Multi-Screen Advertising Market, By Ad Format
8.1 Introduction
8.2 In-App Ads
8.3 In-Page Executions
8.4 Overlays
8.5 Pre and Mid Roll Ads
9 Global Multi-Screen Advertising Market, By Application
9.1 Introduction
9.2 Consumer Goods and Retail
9.3 Restaurants
9.4 Telecom and IT (Information Technology)
9.5 Banking, Financial Services and Insurance
9.6 Media and Entertainment
9.7 Transportation, Logistics
9.8 Supply Chain and Manufacturing
9.9 Healthcare
10 Global Multi-Screen Advertising Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Aegis Group
12.2 Alphabet Inc
12.3 Amazon
12.4 AT&T Inc
12.5 Google
12.6 Microsoft Corporation
12.7 Netflix Inc
12.8 NTT DoCoMo Inc
12.9 Omnicom Group
12.10 Orange SA
12.11 Roku Inc
12.12 Sky Mobile
12.13 Verizon Wireless
12.14 Vodafone Group PLC
12.15 WPP Group
List of Tables
1 Global Multi-Screen Advertising Market Outlook, By Region (2018-2027) (US $MN)
2 Global Multi-Screen Advertising Market Outlook, By Device Platform (2018-2027) (US $MN)
3 Global Multi-Screen Advertising Market Outlook, By Desktop/Laptops (2018-2027) (US $MN)
4 Global Multi-Screen Advertising Market Outlook, By Gaming Consoles (2018-2027) (US $MN)
5 Global Multi-Screen Advertising Market Outlook, By Internet (2018-2027) (US $MN)
6 Global Multi-Screen Advertising Market Outlook, By Mobile Phones/ Smartphones (2018-2027) (US $MN)
7 Global Multi-Screen Advertising Market Outlook, By Laptop/ PC (Personal Computer) (2018-2027) (US $MN)
8 Global Multi-Screen Advertising Market Outlook, By Tablet (2018-2027) (US $MN)
9 Global Multi-Screen Advertising Market Outlook, By Television (TV) (2018-2027) (US $MN)
10 Global Multi-Screen Advertising Market Outlook, By Type (2018-2027) (US $MN)
11 Global Multi-Screen Advertising Market Outlook, By Advertising (2018-2027) (US $MN)
12 Global Multi-Screen Advertising Market Outlook, By Products (2018-2027) (US $MN)
13 Global Multi-Screen Advertising Market Outlook, By Services (2018-2027) (US $MN)
14 Global Multi-Screen Advertising Market Outlook, By Video Streaming (2018-2027) (US $MN)
15 Global Multi-Screen Advertising Market Outlook, By Gaming (2018-2027) (US $MN)
16 Global Multi-Screen Advertising Market Outlook, By Content Sharing (2018-2027) (US $MN)
17 Global Multi-Screen Advertising Market Outlook, By Search & Display (2018-2027) (US $MN)
18 Global Multi-Screen Advertising Market Outlook, By Email (2018-2027) (US $MN)
19 Global Multi-Screen Advertising Market Outlook, By Social Media (2018-2027) (US $MN)
20 Global Multi-Screen Advertising Market Outlook, By Software (2018-2027) (US $MN)
21 Global Multi-Screen Advertising Market Outlook, By Technology & Media (2018-2027) (US $MN)
22 Global Multi-Screen Advertising Market Outlook, By Ad Content (2018-2027) (US $MN)
23 Global Multi-Screen Advertising Market Outlook, By Dynamic (2018-2027) (US $MN)
24 Global Multi-Screen Advertising Market Outlook, By Interactive (2018-2027) (US $MN)
25 Global Multi-Screen Advertising Market Outlook, By Static (2018-2027) (US $MN)
26 Global Multi-Screen Advertising Market Outlook, By Ad Format (2018-2027) (US $MN)
27 Global Multi-Screen Advertising Market Outlook, By In-App Ads (2018-2027) (US $MN)
28 Global Multi-Screen Advertising Market Outlook, By In-Page Executions (2018-2027) (US $MN)
29 Global Multi-Screen Advertising Market Outlook, By Overlays (2018-2027) (US $MN)
30 Global Multi-Screen Advertising Market Outlook, By Pre and Mid Roll Ads (2018-2027) (US $MN)
31 Global Multi-Screen Advertising Market Outlook, By Application (2018-2027) (US $MN)
32 Global Multi-Screen Advertising Market Outlook, By Consumer Goods and Retail (2018-2027) (US $MN)
33 Global Multi-Screen Advertising Market Outlook, By Restaurants (2018-2027) (US $MN)
34 Global Multi-Screen Advertising Market Outlook, By Telecom and IT (Information Technology) (2018-2027) (US $MN)
35 Global Multi-Screen Advertising Market Outlook, By Banking, Financial Services and Insurance (2018-2027) (US $MN)
36 Global Multi-Screen Advertising Market Outlook, By Media and Entertainment (2018-2027) (US $MN)
37 Global Multi-Screen Advertising Market Outlook, By Transportation, Logistics (2018-2027) (US $MN)
38 Global Multi-Screen Advertising Market Outlook, By Supply Chain and Manufacturing (2018-2027) (US $MN)
39 Global Multi-Screen Advertising Market Outlook, By Healthcare (2018-2027) (US $MN)
Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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