Multi Screen Advertising Market

Multi Screen Advertising - Global Market Outlook (2019 -2027)

4.3 (99 reviews)
Published: March 2021 ID: SMRC20256
4.3 (99 reviews)
Published: March 2021 ID: SMRC20256

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Multi-Screen Advertising market accounted for $2.67 million in 2019 and is expected to reach $10.06 million by 2027 growing at a CAGR of 18.0% during the forecast period. Growing content consumption through mobile devices and increased audience targeting are the factors driving the market growth. However, a brand cannot completely justify the need for the product with the amount of time available to attract the customer due to lack of ad space and rising adoption of ad-blockers on devices may hinder the market growth.
A multiscreen advertisement campaign is a campaign which is simultaneously displayed on an array of devices. Most common digital multiscreen campaigns are displayed on desktops, smart phones, tablets, and televisions. It is broadcasted on various platforms depending upon the type of content.

By device platform, mobile phones/smartphones segment held significant growth during the forecast period. With growing penetration of smart phones due to high affordability along with increasing content sharing through various social media platforms has been causing major growth of multi-screen advertising market. Nowadays, majority of the global population have been using mobile devices for various purposes such as watching movies as well as playing games and many other applications. With growing dominance of mobile application platforms across consumers, displaying multi screen ads in between the running applications can help the advertisers to gain more audience impacting their business growth. By geography, North America is anticipated to have a significant growth in the global multi-screen advertising market during the forecast period due to increasing smart phones penetration as well as rising growth of social media platforms has been helping in causing significant growth of multi-screen advertising market in the region.

Some of the key players profiled in the Multi-Screen Advertising include Aegis Group, Alphabet Inc, Amazon, AT&T Inc, Google, Microsoft Corporation, Netflix Inc, NTT DoCoMo Inc, Omnicom Group, Orange SA, Roku Inc, Sky Mobile, Verizon Wireless, Vodafone Group PLC WPP Group.
Device Platforms Covered:
• Desktop/Laptops 
• Gaming Consoles 
• Internet 
• Mobile Phones/Smart Phones 
• Laptop/PC ( Personal Computer) 
• Tablet 
• Television (TV)

Types Covered:
• Advertising 
• Products 
• Services 
• Software 
• Technology & Media    

Ad Contents Covered:
• Dynamic
• Interactive
• Static

Ad Format Covered:
• In-App Ads
• In-Page Executions
• Overlays
• Pre and Mid Roll Ads   

Applications Covered:
• Consumer Goods and Retail
• Restaurants
• Telecom and IT
• Banking, Financial Services and Insurance
• Media and Entertainment
• Transportation, Logistics
• Supply Chain and Manufacturing
• Healthcare

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Select License Type

Allows one person to have access to the ordered product.The ordered product cannot be distributed to anyone else.
Allows the ordered product to be shared among a maximum of 5 people within your organisation.
Allows the product to be shared among all employees of your organisation at one particular location.
Allows the product to be shared among all employees of your organisation regardless of their geographical location.


Assured Quality

Assured Quality

Best in class reports with high standard of research integrity

24X7 Research Support

24X7 Research Support

Continuous support to ensure the best customer experience.

Free Customization

Free Customization

Adding more values to your product of interest.

Safe and Secure Access

Safe & Secure Access

Providing a secured environment for all online transactions.

Trusted by 600+ Brands

Trusted by 600+ Brands

Serving the most reputed brands across the world.