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Multi Screen Advertising Market

Multi Screen Advertising - Global Market Outlook (2019 -2027)

4.3 (99 reviews)
Published: March 2021 ID: SMRC20256
4.3 (99 reviews)
Published: March 2021 ID: SMRC20256

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Multi-Screen Advertising market accounted for $2.67 million in 2019 and is expected to reach $10.06 million by 2027 growing at a CAGR of 18.0% during the forecast period. Growing content consumption through mobile devices and increased audience targeting are the factors driving the market growth. However, a brand cannot completely justify the need for the product with the amount of time available to attract the customer due to lack of ad space and rising adoption of ad-blockers on devices may hinder the market growth.
 
A multiscreen advertisement campaign is a campaign which is simultaneously displayed on an array of devices. Most common digital multiscreen campaigns are displayed on desktops, smart phones, tablets, and televisions. It is broadcasted on various platforms depending upon the type of content.

By device platform, mobile phones/smartphones segment held significant growth during the forecast period. With growing penetration of smart phones due to high affordability along with increasing content sharing through various social media platforms has been causing major growth of multi-screen advertising market. Nowadays, majority of the global population have been using mobile devices for various purposes such as watching movies as well as playing games and many other applications. With growing dominance of mobile application platforms across consumers, displaying multi screen ads in between the running applications can help the advertisers to gain more audience impacting their business growth. By geography, North America is anticipated to have a significant growth in the global multi-screen advertising market during the forecast period due to increasing smart phones penetration as well as rising growth of social media platforms has been helping in causing significant growth of multi-screen advertising market in the region.

Some of the key players profiled in the Multi-Screen Advertising include Aegis Group, Alphabet Inc, Amazon, AT&T Inc, Google, Microsoft Corporation, Netflix Inc, NTT DoCoMo Inc, Omnicom Group, Orange SA, Roku Inc, Sky Mobile, Verizon Wireless, Vodafone Group PLC WPP Group.
 
Device Platforms Covered:
• Desktop/Laptops 
• Gaming Consoles 
• Internet 
• Mobile Phones/Smart Phones 
• Laptop/PC ( Personal Computer) 
• Tablet 
• Television (TV)

Types Covered:
• Advertising 
• Products 
• Services 
• Software 
• Technology & Media    

Ad Contents Covered:
• Dynamic
• Interactive
• Static

Ad Format Covered:
• In-App Ads
• In-Page Executions
• Overlays
• Pre and Mid Roll Ads   

Applications Covered:
• Consumer Goods and Retail
• Restaurants
• Telecom and IT
• Banking, Financial Services and Insurance
• Media and Entertainment
• Transportation, Logistics
• Supply Chain and Manufacturing
• Healthcare

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary      
       
2 Preface   
   
 2.1 Abstract     
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology     
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions    
       
3 Market Trend Analysis      
 3.1 Introduction     
 3.2 Drivers     
 3.3 Restraints     
 3.4 Opportunities     
 3.5 Threats     
 3.6 Application Analysis     
 3.7 Emerging Markets     
 3.8 Impact of Covid-19     
       
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry     
       
5 Global Multi-Screen Advertising Market, By Device Platform      
 5.1 Introduction     
 5.2 Desktop/Laptops     
 5.3 Gaming Consoles     
 5.4 Internet     
 5.5 Mobile Phones/ Smartphones     
 5.6 Laptop/ PC (Personal Computer)     
 5.7 Tablet     
 5.8 Television (TV)     
       
6 Global Multi-Screen Advertising Market, By Type      
 6.1 Introduction     
 6.2 Advertising     
 6.3 Products     
 6.4 Services     
  6.4.1 Video Streaming    
  6.4.2 Gaming    
  6.4.3 Content Sharing    
  6.4.4 Search & Display    
  6.4.5 Email    
  6.4.6 Social Media    
 6.5 Software     
 6.6 Technology & Media     
       
7 Global Multi-Screen Advertising Market, By Ad Content      
 7.1 Introduction     
 7.2 Dynamic     
 7.3 Interactive     
 7.4 Static     
       
8 Global Multi-Screen Advertising Market, By Ad Format      
 8.1 Introduction     
 8.2 In-App Ads     
 8.3 In-Page Executions     
 8.4 Overlays     
 8.5 Pre and Mid Roll Ads     
       
9 Global Multi-Screen Advertising Market, By Application      

 9.1 Introduction     
 9.2 Consumer Goods and Retail     
 9.3 Restaurants     
 9.4 Telecom and IT (Information Technology)     
 9.5 Banking, Financial Services and Insurance     
 9.6 Media and Entertainment     
 9.7 Transportation, Logistics     
 9.8 Supply Chain and Manufacturing     
 9.9 Healthcare     
       
10 Global Multi-Screen Advertising Market, By Geography      
 10.1 Introduction     
 10.2 North America     
  10.2.1 US    
  10.2.2 Canada    
  10.2.3 Mexico    
 10.3 Europe     
  10.3.1 Germany    
  10.3.2 UK    
  10.3.3 Italy    
  10.3.4 France    
  10.3.5 Spain    
  10.3.6 Rest of Europe    
 10.4 Asia Pacific     
  10.4.1 Japan    
  10.4.2 China    
  10.4.3 India    
  10.4.4 Australia    
  10.4.5 New Zealand    
  10.4.6 South Korea    
  10.4.7 Rest of Asia Pacific    
 10.5 South America     
  10.5.1 Argentina    
  10.5.2 Brazil    
  10.5.3 Chile     
  10.5.4 Rest of South America    
 10.6 Middle East & Africa     
  10.6.1 Saudi Arabia    
  10.6.2 UAE    
  10.6.3 Qatar    
  10.6.4 South Africa    
  10.6.5 Rest of Middle East & Africa    
       
11 Key Developments      
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 11.2 Acquisitions & Mergers     
 11.3 New Product Launch     
 11.4 Expansions     
 11.5 Other Key Strategies     
       
12 Company Profiling      
 12.1 Aegis Group     
 12.2 Alphabet Inc     
 12.3 Amazon     
 12.4 AT&T Inc     
 12.5 Google     
 12.6 Microsoft Corporation     
 12.7 Netflix Inc     
 12.8 NTT DoCoMo Inc     
 12.9 Omnicom Group     
 12.10 Orange SA     
 12.11 Roku Inc     
 12.12 Sky Mobile     
 12.13 Verizon Wireless     
 12.14 Vodafone Group PLC     
 12.15 WPP Group     


List of Tables       
1 Global Multi-Screen Advertising Market Outlook, By Region (2018-2027) (US $MN)       
2 Global Multi-Screen Advertising Market Outlook, By Device Platform (2018-2027) (US $MN)       
3 Global Multi-Screen Advertising Market Outlook, By Desktop/Laptops (2018-2027) (US $MN)       
4 Global Multi-Screen Advertising Market Outlook, By Gaming Consoles (2018-2027) (US $MN)       
5 Global Multi-Screen Advertising Market Outlook, By Internet (2018-2027) (US $MN)       
6 Global Multi-Screen Advertising Market Outlook, By Mobile Phones/ Smartphones (2018-2027) (US $MN)       
7 Global Multi-Screen Advertising Market Outlook, By Laptop/ PC (Personal Computer) (2018-2027) (US $MN)       
8 Global Multi-Screen Advertising Market Outlook, By Tablet (2018-2027) (US $MN)       
9 Global Multi-Screen Advertising Market Outlook, By Television (TV) (2018-2027) (US $MN)       
10 Global Multi-Screen Advertising Market Outlook, By Type (2018-2027) (US $MN)       
11 Global Multi-Screen Advertising Market Outlook, By Advertising (2018-2027) (US $MN)       
12 Global Multi-Screen Advertising Market Outlook, By Products (2018-2027) (US $MN)       
13 Global Multi-Screen Advertising Market Outlook, By Services (2018-2027) (US $MN)       
14 Global Multi-Screen Advertising Market Outlook, By Video Streaming (2018-2027) (US $MN)       
15 Global Multi-Screen Advertising Market Outlook, By Gaming (2018-2027) (US $MN)       
16 Global Multi-Screen Advertising Market Outlook, By Content Sharing (2018-2027) (US $MN)       
17 Global Multi-Screen Advertising Market Outlook, By Search & Display (2018-2027) (US $MN)       
18 Global Multi-Screen Advertising Market Outlook, By Email (2018-2027) (US $MN)       
19 Global Multi-Screen Advertising Market Outlook, By Social Media (2018-2027) (US $MN)       
20 Global Multi-Screen Advertising Market Outlook, By Software (2018-2027) (US $MN)       
21 Global Multi-Screen Advertising Market Outlook, By Technology & Media (2018-2027) (US $MN)       
22 Global Multi-Screen Advertising Market Outlook, By Ad Content (2018-2027) (US $MN)       
23 Global Multi-Screen Advertising Market Outlook, By Dynamic (2018-2027) (US $MN)       
24 Global Multi-Screen Advertising Market Outlook, By Interactive (2018-2027) (US $MN)       
25 Global Multi-Screen Advertising Market Outlook, By Static (2018-2027) (US $MN)       
26 Global Multi-Screen Advertising Market Outlook, By Ad Format (2018-2027) (US $MN)       
27 Global Multi-Screen Advertising Market Outlook, By In-App Ads (2018-2027) (US $MN)       
28 Global Multi-Screen Advertising Market Outlook, By In-Page Executions (2018-2027) (US $MN)       
29 Global Multi-Screen Advertising Market Outlook, By Overlays (2018-2027) (US $MN)       
30 Global Multi-Screen Advertising Market Outlook, By Pre and Mid Roll Ads (2018-2027) (US $MN)       
31 Global Multi-Screen Advertising Market Outlook, By Application (2018-2027) (US $MN)        
32 Global Multi-Screen Advertising Market Outlook, By Consumer Goods and Retail (2018-2027) (US $MN)       
33 Global Multi-Screen Advertising Market Outlook, By Restaurants (2018-2027) (US $MN)       
34 Global Multi-Screen Advertising Market Outlook, By Telecom and IT (Information Technology) (2018-2027) (US $MN)       
35 Global Multi-Screen Advertising Market Outlook, By Banking, Financial Services and Insurance (2018-2027) (US $MN)       
36 Global Multi-Screen Advertising Market Outlook, By Media and Entertainment (2018-2027) (US $MN)       
37 Global Multi-Screen Advertising Market Outlook, By Transportation, Logistics (2018-2027) (US $MN)       
38 Global Multi-Screen Advertising Market Outlook, By Supply Chain and Manufacturing (2018-2027) (US $MN)       
39 Global Multi-Screen Advertising Market Outlook, By Healthcare (2018-2027) (US $MN)       
       
Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner as above.       

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