Online Trading Platform Market
Online Trading Platform Market Forecasts to 2028 - Global Analysis By Interface Type (Web-Based, Mobile App Based and Desktop), Component (Services and Platform), Type (Transaction Fees and Commissions), Deployment Mode (Cloud and On-Premise), End User and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $9.32 BN |
|
Projected Year Value (2028) |
US $15.12 BN |
|
CAGR (2022 - 2028) |
8.4% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Online Trading Platform Market is accounted for $9.32 billion in 2022 and is expected to reach $15.12 billion by 2028 growing at a CAGR of 8.4% during the forecast period. A trading platform is a software system that allows people to trade securities. It enables investors to open, liquidate, and maintain market positions online by utilising a financial intermediary, such as an online broker. Brokers typically provide online trading platforms for free or at a discount in return for keeping a funded account and/or performing a certain number of transactions per month. The finest trading platforms combine powerful functionality with affordable costs. Online trading offers several advantages, including its simplicity and ease of access from anywhere. It also saves time, is less expensive, and allows you to trade with little to no direct broker connection.
According to Select USA, the US financial markets are the biggest and most liquid in the world. Sentient Technologies, an AI startup-based company in the US, runs a hedge fund with an algorithm that analyzes millions of data points to identify trade patterns and predict trends.
Market Dynamics:
Driver:
Chatbot integration with trading platforms
One of the rising trends for the expansion of the online trading market size is the integration of AI-based chatbot services with electronic trading platform solutions. Chatbots provide consumers with features such as general FAQs, as well as increased access to real-time estimates, account reports, information regarding trader notifications, and market forecasts. Online trading systems based on AI chatbots provide consumers with personalised information via one-on-one communication channels and aid in the analysis of traders' and users' critical data points. Chatbots can also begin and close online trade. Key market players intend to build advanced online trading platforms based on AI chatbots which drives the market.
Restraint:
Strict rules and regulations
Government regulations, international regulatory bodies, self-regulatory organisations, and multiple exchanges heavily control online trading software enterprises. Vendors must adhere to regulatory and compliance requirements. Similarly, in order to conduct customer activities, these vendors must follow certain rules imposed by primary regulators. As a result, failure to do so may result in fines for the seller. The lack of understanding about solutions in emerging countries may stymie the expansion of the online trading platform industry in the near future.
Opportunity:
Powered by artificial intelligence
The future of internet trading platforms is predicted to be transformed by artificial intelligence (AI). Companies are incorporating artificial intelligence (AI) into their trading systems in the form of robo-advisors. The technology also allows analysts to research the market with great accuracy and assists trading organisations in effectively mitigating risks in order to give larger profits. Furthermore, customers may track millions of trade data pointers and carry out processes at the lowest possible cost using the online trading platform integrated with AI technology. Additionally, the technology enables analysts to conduct highly accurate market research and aids trading organisations in effectively reducing risks in order to provide higher returns.
Threat:
Market monitoring is required
Market abuse surveillance, also known as trade surveillance, is collecting trade data and then analysing and monitoring it in order to detect possible market abuse as well as other types of financial crime, such as rogue trading. The legal meaning of trade monitoring differs from nation to country. Insider trading, market manipulation, unauthorised disclosure, and attempted manipulation are all examples of market surveillance in the United Kingdom. Furthermore, the rise in high-frequency related incidents has heightened global concerns about market stability and integrity which hamper the growth of the market.
Covid-19 Impact
The continuing epidemic has caused social hardship and economic difficulties all throughout the world. Countries unemployment rates have risen as a result of the closure of industrial facilities and manufacturing units throughout the world. COVID-19 explosive consequences are pushing countries and the global economy into recession. As the COVID-19 epidemic continues, it has made it extremely difficult for an individual to invest money on a trading platform. Most trade statistics may not yet reflect the impact of the pandemic on international commerce, but certain timely and leading indicators have projected the magnitude of the slump and how it would compare to earlier crises.
The desktop segment is expected to be the largest during the forecast period
The desktop segment is estimated to have a lucrative growth, due to an increase in demand for downloaded trading platforms, which allow traders to scan and update internet trading platforms and trading positions using graphs and other indicators the current generation of traders is increasingly embracing web-based trading platforms because they find them to be dependable, efficient, and secure. Desktop trading platform, then consider the computer's processing speed, internet connection speed, and routing speed which boost the market growth.
The banking & financial institutions segment is expected to have the highest CAGR during the forecast period
The banking & financial institutions segment is anticipated to witness the highest CAGR growth during the forecast period, due to the largest share of the online trading platform market. The segment's expansion is mostly attributable to the increasing acceptance of bespoke trading software installations across banks and financial institutions. However, retail investors are expected to grow at the fastest rate during the Online Trading Platform Market Forecast period because they have access to a wealth of information but less access to information reserved for institutional investors. Furthermore, retail investment is more user-friendly and is mostly undertaken by new clients.
Region with highest share:
North America is projected to hold the highest market share during the forecast period owing to the rapidly growing due to favourable urban and modern environments. Top worldwide corporations in North America are focused on the United States, which makes a considerable contribution to the market. Moreover, the presence of key businesses such as EffectiveSoft Ltd., ETNA, Artezio LLC., Chetu Inc., TD Ameritrade Holding Corporation, and others has contributed to the region's growth.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period; owing to fastest-growing regions. Banking and financial institutions in China, Japan, India, Oceania, South Korea, and Southeast Asia are increasing their investments in specialised trading platforms. There are several vendors of electronic trading platform solutions and services in these nations. Governments and businesses in Japan, South Korea, and Oceania are also supporting the use of cryptocurrencies. In the future years, the acceptance of cryptocurrencies will help to provide a variety of market possibilities for important stakeholders.
Key players in the market
Some of the key players profiled in the Online Trading Platform Market include Interactive Brokers LLC, TradeStation Group, Inc., MarketAxess Holdings Inc., DigiFinex Limited, Charles Schwab Corporation, Huobi Group, Plus500, E-Trade, Td Ameritrade Holding Corporation, Profile Software, Empirica, EffectiveSoft Ltd., Devexperts LLC, Artezio LLC., Velvetech, LLC, Merrill Edge and Rademade Technologies
Key Developments:
In July 2023, TradeStation® Crypto Expands Trading Support for Six Additional Coins, n addition to the six newly added coins, clients will continue to have access to trade Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Litecoin (LTC), and USD Coin (USDC).
In April 2022, MSCI and MarketAxess Announce Strategic Collaboration on Liquid Fixed Income Indexes, Portfolio Construction Solutions, and ESG Data, MSCI plans to integrate MarketAxess’ AI-powered pricing and liquidity measures, including Relative Liquidity Score and Tradability, into MSCI’s portfolio construction analytics tools and its fixed income indexes.
Interface Types Covered:
• Web-Based
• Mobile App Based
• Desktop
Components Covered:
• Services
• Platform
Types Covered:
• Transaction Fees
• Commissions
Deployment Modes Covered:
• Cloud
• On-Premise
End Users Covered:
• Retail Investors
• Institutional Investors
• Banking & Financial Institutions
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Online Trading Platform Market, By Interface Type
5.1 Introduction
5.2 Web-Based
5.3 Mobile App Based
5.4 Desktop
6 Global Online Trading Platform Market, By Component
6.1 Introduction
6.2 Services
6.3 Platform
7 Global Online Trading Platform Market, By Type
7.1 Introduction
7.2 Transaction Fees
7.3 Commissions
8 Global Online Trading Platform Market, By Deployment Mode
8.1 Introduction
8.2 Cloud
8.3 On-Premise
9 Global Online Trading Platform Market, By End User
9.1 Introduction
9.2 Retail Investors
9.3 Institutional Investors
9.4 Banking & Financial Institutions
9.5 Other End Users
10 Global Online Trading Platform Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Interactive Brokers LLC
12.2 TradeStation Group, Inc.
12.3 MarketAxess Holdings Inc.
12.4 Ally Financial Inc.
12.5 DigiFinex Limited
12.6 Charles Schwab Corporation
12.7 Huobi Group
12.8 Plus500
12.9 E-Trade
12.10 Td Ameritrade Holding Corporation
12.11 Profile Software
12.12 Empirica
12.13 EffectiveSoft Ltd.
12.14 Devexperts LLC
12.15 Artezio LLC.
12.16 Velvetech, LLC
12.17 Merrill Edge
12.18 Rademade Technologies
List of Tables
1 Global Online Trading Platform Market Outlook, By Region (2020-2028) ($MN)
2 Global Online Trading Platform Market Outlook, By Interface Type (2020-2028) ($MN)
3 Global Online Trading Platform Market Outlook, By Web-Based (2020-2028) ($MN)
4 Global Online Trading Platform Market Outlook, By Mobile App Based (2020-2028) ($MN)
5 Global Online Trading Platform Market Outlook, By Desktop (2020-2028) ($MN)
6 Global Online Trading Platform Market Outlook, By Component (2020-2028) ($MN)
7 Global Online Trading Platform Market Outlook, By Services (2020-2028) ($MN)
8 Global Online Trading Platform Market Outlook, By Platform (2020-2028) ($MN)
9 Global Online Trading Platform Market Outlook, By Type (2020-2028) ($MN)
10 Global Online Trading Platform Market Outlook, By Transaction Fees (2020-2028) ($MN)
11 Global Online Trading Platform Market Outlook, By Commissions (2020-2028) ($MN)
12 Global Online Trading Platform Market Outlook, By Deployment Mode (2020-2028) ($MN)
13 Global Online Trading Platform Market Outlook, By Cloud (2020-2028) ($MN)
14 Global Online Trading Platform Market Outlook, By On-Premise (2020-2028) ($MN)
15 Global Online Trading Platform Market Outlook, By End User (2020-2028) ($MN)
16 Global Online Trading Platform Market Outlook, By Retail Investors (2020-2028) ($MN)
17 Global Online Trading Platform Market Outlook, By Institutional Investors (2020-2028) ($MN)
18 Global Online Trading Platform Market Outlook, By Banking & Financial Institutions (2020-2028) ($MN)
19 Global Online Trading Platform Market Outlook, By Other End Users (2020-2028) ($MN)
20 North America Online Trading Platform Market Outlook, By Country (2020-2028) ($MN)
21 North America Online Trading Platform Market Outlook, By Interface Type (2020-2028) ($MN)
22 North America Online Trading Platform Market Outlook, By Web-Based (2020-2028) ($MN)
23 North America Online Trading Platform Market Outlook, By Mobile App Based (2020-2028) ($MN)
24 North America Online Trading Platform Market Outlook, By Desktop (2020-2028) ($MN)
25 North America Online Trading Platform Market Outlook, By Component (2020-2028) ($MN)
26 North America Online Trading Platform Market Outlook, By Services (2020-2028) ($MN)
27 North America Online Trading Platform Market Outlook, By Platform (2020-2028) ($MN)
28 North America Online Trading Platform Market Outlook, By Type (2020-2028) ($MN)
29 North America Online Trading Platform Market Outlook, By Transaction Fees (2020-2028) ($MN)
30 North America Online Trading Platform Market Outlook, By Commissions (2020-2028) ($MN)
31 North America Online Trading Platform Market Outlook, By Deployment Mode (2020-2028) ($MN)
32 North America Online Trading Platform Market Outlook, By Cloud (2020-2028) ($MN)
33 North America Online Trading Platform Market Outlook, By On-Premise (2020-2028) ($MN)
34 North America Online Trading Platform Market Outlook, By End User (2020-2028) ($MN)
35 North America Online Trading Platform Market Outlook, By Retail Investors (2020-2028) ($MN)
36 North America Online Trading Platform Market Outlook, By Institutional Investors (2020-2028) ($MN)
37 North America Online Trading Platform Market Outlook, By Banking & Financial Institutions (2020-2028) ($MN)
38 North America Online Trading Platform Market Outlook, By Other End Users (2020-2028) ($MN)
39 Europe Online Trading Platform Market Outlook, By Country (2020-2028) ($MN)
40 Europe Online Trading Platform Market Outlook, By Interface Type (2020-2028) ($MN)
41 Europe Online Trading Platform Market Outlook, By Web-Based (2020-2028) ($MN)
42 Europe Online Trading Platform Market Outlook, By Mobile App Based (2020-2028) ($MN)
43 Europe Online Trading Platform Market Outlook, By Desktop (2020-2028) ($MN)
44 Europe Online Trading Platform Market Outlook, By Component (2020-2028) ($MN)
45 Europe Online Trading Platform Market Outlook, By Services (2020-2028) ($MN)
46 Europe Online Trading Platform Market Outlook, By Platform (2020-2028) ($MN)
47 Europe Online Trading Platform Market Outlook, By Type (2020-2028) ($MN)
48 Europe Online Trading Platform Market Outlook, By Transaction Fees (2020-2028) ($MN)
49 Europe Online Trading Platform Market Outlook, By Commissions (2020-2028) ($MN)
50 Europe Online Trading Platform Market Outlook, By Deployment Mode (2020-2028) ($MN)
51 Europe Online Trading Platform Market Outlook, By Cloud (2020-2028) ($MN)
52 Europe Online Trading Platform Market Outlook, By On-Premise (2020-2028) ($MN)
53 Europe Online Trading Platform Market Outlook, By End User (2020-2028) ($MN)
54 Europe Online Trading Platform Market Outlook, By Retail Investors (2020-2028) ($MN)
55 Europe Online Trading Platform Market Outlook, By Institutional Investors (2020-2028) ($MN)
56 Europe Online Trading Platform Market Outlook, By Banking & Financial Institutions (2020-2028) ($MN)
57 Europe Online Trading Platform Market Outlook, By Other End Users (2020-2028) ($MN)
58 Asia Pacific Online Trading Platform Market Outlook, By Country (2020-2028) ($MN)
59 Asia Pacific Online Trading Platform Market Outlook, By Interface Type (2020-2028) ($MN)
60 Asia Pacific Online Trading Platform Market Outlook, By Web-Based (2020-2028) ($MN)
61 Asia Pacific Online Trading Platform Market Outlook, By Mobile App Based (2020-2028) ($MN)
62 Asia Pacific Online Trading Platform Market Outlook, By Desktop (2020-2028) ($MN)
63 Asia Pacific Online Trading Platform Market Outlook, By Component (2020-2028) ($MN)
64 Asia Pacific Online Trading Platform Market Outlook, By Services (2020-2028) ($MN)
65 Asia Pacific Online Trading Platform Market Outlook, By Platform (2020-2028) ($MN)
66 Asia Pacific Online Trading Platform Market Outlook, By Type (2020-2028) ($MN)
67 Asia Pacific Online Trading Platform Market Outlook, By Transaction Fees (2020-2028) ($MN)
68 Asia Pacific Online Trading Platform Market Outlook, By Commissions (2020-2028) ($MN)
69 Asia Pacific Online Trading Platform Market Outlook, By Deployment Mode (2020-2028) ($MN)
70 Asia Pacific Online Trading Platform Market Outlook, By Cloud (2020-2028) ($MN)
71 Asia Pacific Online Trading Platform Market Outlook, By On-Premise (2020-2028) ($MN)
72 Asia Pacific Online Trading Platform Market Outlook, By End User (2020-2028) ($MN)
73 Asia Pacific Online Trading Platform Market Outlook, By Retail Investors (2020-2028) ($MN)
74 Asia Pacific Online Trading Platform Market Outlook, By Institutional Investors (2020-2028) ($MN)
75 Asia Pacific Online Trading Platform Market Outlook, By Banking & Financial Institutions (2020-2028) ($MN)
76 Asia Pacific Online Trading Platform Market Outlook, By Other End Users (2020-2028) ($MN)
77 South America Online Trading Platform Market Outlook, By Country (2020-2028) ($MN)
78 South America Online Trading Platform Market Outlook, By Interface Type (2020-2028) ($MN)
79 South America Online Trading Platform Market Outlook, By Web-Based (2020-2028) ($MN)
80 South America Online Trading Platform Market Outlook, By Mobile App Based (2020-2028) ($MN)
81 South America Online Trading Platform Market Outlook, By Desktop (2020-2028) ($MN)
82 South America Online Trading Platform Market Outlook, By Component (2020-2028) ($MN)
83 South America Online Trading Platform Market Outlook, By Services (2020-2028) ($MN)
84 South America Online Trading Platform Market Outlook, By Platform (2020-2028) ($MN)
85 South America Online Trading Platform Market Outlook, By Type (2020-2028) ($MN)
86 South America Online Trading Platform Market Outlook, By Transaction Fees (2020-2028) ($MN)
87 South America Online Trading Platform Market Outlook, By Commissions (2020-2028) ($MN)
88 South America Online Trading Platform Market Outlook, By Deployment Mode (2020-2028) ($MN)
89 South America Online Trading Platform Market Outlook, By Cloud (2020-2028) ($MN)
90 South America Online Trading Platform Market Outlook, By On-Premise (2020-2028) ($MN)
91 South America Online Trading Platform Market Outlook, By End User (2020-2028) ($MN)
92 South America Online Trading Platform Market Outlook, By Retail Investors (2020-2028) ($MN)
93 South America Online Trading Platform Market Outlook, By Institutional Investors (2020-2028) ($MN)
94 South America Online Trading Platform Market Outlook, By Banking & Financial Institutions (2020-2028) ($MN)
95 South America Online Trading Platform Market Outlook, By Other End Users (2020-2028) ($MN)
96 Middle East & Africa Online Trading Platform Market Outlook, By Country (2020-2028) ($MN)
97 Middle East & Africa Online Trading Platform Market Outlook, By Interface Type (2020-2028) ($MN)
98 Middle East & Africa Online Trading Platform Market Outlook, By Web-Based (2020-2028) ($MN)
99 Middle East & Africa Online Trading Platform Market Outlook, By Mobile App Based (2020-2028) ($MN)
100 Middle East & Africa Online Trading Platform Market Outlook, By Desktop (2020-2028) ($MN)
101 Middle East & Africa Online Trading Platform Market Outlook, By Component (2020-2028) ($MN)
102 Middle East & Africa Online Trading Platform Market Outlook, By Services (2020-2028) ($MN)
103 Middle East & Africa Online Trading Platform Market Outlook, By Platform (2020-2028) ($MN)
104 Middle East & Africa Online Trading Platform Market Outlook, By Type (2020-2028) ($MN)
105 Middle East & Africa Online Trading Platform Market Outlook, By Transaction Fees (2020-2028) ($MN)
106 Middle East & Africa Online Trading Platform Market Outlook, By Commissions (2020-2028) ($MN)
107 Middle East & Africa Online Trading Platform Market Outlook, By Deployment Mode (2020-2028) ($MN)
108 Middle East & Africa Online Trading Platform Market Outlook, By Cloud (2020-2028) ($MN)
109 Middle East & Africa Online Trading Platform Market Outlook, By On-Premise (2020-2028) ($MN)
110 Middle East & Africa Online Trading Platform Market Outlook, By End User (2020-2028) ($MN)
111 Middle East & Africa Online Trading Platform Market Outlook, By Retail Investors (2020-2028) ($MN)
112 Middle East & Africa Online Trading Platform Market Outlook, By Institutional Investors (2020-2028) ($MN)
113 Middle East & Africa Online Trading Platform Market Outlook, By Banking & Financial Institutions (2020-2028) ($MN)
114 Middle East & Africa Online Trading Platform Market Outlook, By Other End Users (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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