Passenger Tire Market
PUBLISHED: 2024 ID: SMRC25638
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Passenger Tire Market

Passenger Tire Market Forecasts to 2030 - Global Analysis By Material Type (Radial Tires, Nylon Tires, Steel-Belted Radial Tires,Polyester Tires and Other Material Types), Vehicle Type (Passenger Cars, Heavy Commercial Vehicles and Light Trucks), Season, Sales Channel and By Geography

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4.6 (100 reviews)
Published: 2024 ID: SMRC25638

This report covers the impact of COVID-19 on this global market

Years Covered

2021-2030

CAGR (2023 - 2030)

7.0%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Passenger Tire Market is growing at a CAGR of 7.0% during the forecast period. A passenger tire is a type of tire designed specifically for use on passenger vehicles, such as cars, SUVs, and vans. These tires are engineered to provide a balance of performance, comfort, and safety for everyday driving conditions. They typically feature a tread pattern optimized for traction on various road surfaces, including dry pavement, wet roads, and light snow. Passenger tires come in different sizes and speed ratings to accommodate various vehicles and driving preferences. Their construction often includes layers of rubber compounds, steel belts, and other materials to ensure durability, stability, and responsive handling.

Market Dynamics: 

Driver: 

Seasonal variations

Seasonal changes, particularly in regions with distinct weather patterns, drive the demand for specialized tires. During winter, the demand for winter or snow tires increases in areas with heavy snowfall or icy road conditions. Winter tires are designed to provide better traction on slippery surfaces, enhancing vehicle control and safety. Moreover, as temperatures rise, consumers may switch from winter tires to summer or all-season tires. Summer tires are designed to provide enhanced performance in warm weather, with features such as improved grip on dry and wet surfaces.

Restraint:

Environmental concerns

The production, use, and disposal of tires can have environmental implications, including resource depletion, pollution, and waste management challenges. The emissions generated during tire production, including greenhouse gases and volatile organic compounds, contribute to air pollution and climate change. However, improper tire disposal, such as dumping in landfills or burning, can lead to soil and water contamination, posing risks to human health and ecosystems, which in turn impact market expansion.

Opportunity:

Technological advancements

Advanced tire technologies include innovative tread designs, novel materials, and smart tire features. These innovations result in tires with improved grip, traction, and durability, enhancing vehicle handling and safety across various road conditions. Additionally, advancements in tire construction contribute to reduced rolling resistance, leading to enhanced fuel efficiency and lower carbon emissions. Therefore, technological advancement is a significant factor propelling market growth.

Threat:

Raw material price fluctuations

The passenger tire industry relies heavily on raw materials such as natural rubber, synthetic rubber, carbon black, and various chemicals, whose prices are subject to volatility due to factors like supply-demand dynamics, geopolitical tensions, and weather-related events. When raw material prices surge, tire manufacturers face increased production costs, which can lead to reduced profit margins and competitive disadvantages, particularly in price-sensitive markets. These factors hinder the market demand. 

Covid-19 Impact

The COVID-19 pandemic had a profound impact on the passenger tire market. As countries implemented lockdown measures and restrictions to curb the spread of the virus, automotive production facilities were forced to shut down or operate at reduced capacity, leading to a decline in vehicle sales and production. Furthermore, changes in consumer behavior, such as remote working arrangements and reduced travel, resulted in decreased vehicle usage and deferred maintenance, including tire replacements.

The radial tires segment is expected to be the largest during the forecast period

The radial tires segment is estimated to hold the largest share. Radial tires generate less heat during operation, leading to reduced rolling resistance and improved fuel efficiency, which is particularly important in the context of rising environmental concerns and fuel costs. Furthermore, radial tires provide a smoother and quieter ride compared to bias-ply tires, enhancing overall driving comfort for passengers. The design promotes even tread wear, extending the tire's lifespan and reducing the frequency of replacements, thus offering cost savings for consumers over the long term.

The all-season segment is expected to have the highest CAGR during the forecast period

The all-season segment is anticipated to have lucrative growth during the forecast period. All-season tires feature a durable rubber compound that withstands temperature fluctuations, ensuring consistent performance in different climates. This versatility makes them a popular choice for drivers who value convenience and simplicity, as they eliminate the need for seasonal tire changes. Moreover, these tires feature a tread pattern and rubber compound optimized for balanced performance in both dry and wet conditions, as well as light snow.
 
Region with largest share:

North America commanded the largest market share during the extrapolated period. The United States, as the largest economy in the region, drives substantial demand for passenger tires due to its vast vehicle ownership and extensive road infrastructure. Factors such as consumer preferences for SUVs, trucks, and electric vehicles influence the types of tires demanded. Additionally, as the automotive industry in Mexico continues to expand, driven by manufacturing facilities and export-oriented production, the demand for passenger tires is expected to grow.

Region with highest CAGR:

Asia Pacific is expected to witness profitable growth over the projection period, owing to the increasing urbanization and rising disposable income levels. Infrastructural developments, including expanding road networks and improving transportation facilities, further stimulate the market. Moreover, the region's shifting consumer preferences towards premium and high-performance vehicles contribute to the demand for advanced passenger tire technologies offering superior handling, comfort, and safety features.

Key players in the market

Some of the key players in the Passenger Tire Market include Bridgestone Americas Tire Operations, Continental Tire, Falken Tire, Giti Tires, Goodyear Tire and Rubber, Hankook Tire, Kumho Tire, Toyo Tire, Nexen Tire, Nitto Tire, Pirelli, Sumitomo Rubber Industries and Yokohama Tire.

Key Developments:

In February 2024, Toyo Tire has announced partnership with the Los Angeles Dodgers, this collaboration not only underscores the growing synergy between major sports franchises and leading industry brands but also highlights the global appeal of the Dodgers and the strategic international expansion of Toyo Tires.

In August 2023, Sumitomo Rubber Industries, Ltd. announced collaboration with Sumitomo Riko Company Limited and Sumitomo Electric Industries, Ltd. This initiative is designed to further the development of recycling technologies, paving the way for a circular economy.

In January 2023, Pirelli partnered with trek’s mountain bike teams the collaboration between the two companies has grown and now also includes the supply of MTB tyres to the TREK Factory Racing XC, Enduro and Downhill teams.

Material Types Covered:
• Radial Tires 
• Nylon Tires 
• Steel-Belted Radial Tires 
• Polyester Tires 
• Other Material Types 

Vehicle Types Covered:
• Passenger Cars 
• Heavy Commercial Vehicles 
• Light Trucks 

Seasons Covered:
• Winter
• Summer
• All-Season

Sales Channels Covered:
• Online Retail
• Tire Specialty Stores
• Hypermarkets
• Other Sales Channels

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary           
            
2 Preface           
 2.1 Abstract          
 2.2 Stake Holders          
 2.3 Research Scope          
 2.4 Research Methodology          
  2.4.1 Data Mining         
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources         
  2.5.2 Secondary Research Sources         
  2.5.3 Assumptions         
            
3 Market Trend Analysis           
 3.1 Introduction          
 3.2 Drivers          
 3.3 Restraints          
 3.4 Opportunities          
 3.5 Threats          
 3.6 Emerging Markets          
 3.7 Impact of Covid-19          
            
4 Porters Five Force Analysis           

 4.1 Bargaining power of suppliers          
 4.2 Bargaining power of buyers          
 4.3 Threat of substitutes          
 4.4 Threat of new entrants          
 4.5 Competitive rivalry          
            
5 Global Passenger Tire Market, By Material Type           
 5.1 Introduction          
 5.2 Radial Tires          
 5.3 Nylon Tires          
 5.4 Steel-Belted Radial Tires          
 5.5 Polyester Tires          
 5.6 Other Material Types          
            
6 Global Passenger Tire Market, By Vehicle Type           
 6.1 Introduction          
 6.2 Passenger Cars          
 6.3 Heavy Commercial Vehicles          
 6.4 Light Trucks          
            
7 Global Passenger Tire Market, By Season           
 7.1 Introduction          
 7.2 Winter          
 7.3 Summer          
 7.4 All-Season          
            
8 Global Passenger Tire Market, By Sales Channel           
 8.1 Introduction          
 8.2 Online Retail          
 8.3 Tire Specialty Stores          
 8.4 Hypermarkets          
 8.5 Other Sales Channels          
            
9 Global Passenger Tire Market, By Geography           
 9.1 Introduction          
 9.2 North America          
  9.2.1 US         
  9.2.2 Canada         
  9.2.3 Mexico         
 9.3 Europe          
  9.3.1 Germany         
  9.3.2 UK         
  9.3.3 Italy         
  9.3.4 France         
  9.3.5 Spain         
  9.3.6 Rest of Europe         
 9.4 Asia Pacific          
  9.4.1 Japan         
  9.4.2 China         
  9.4.3 India         
  9.4.4 Australia         
  9.4.5 New Zealand         
  9.4.6 South Korea         
  9.4.7 Rest of Asia Pacific         
 9.5 South America          
  9.5.1 Argentina         
  9.5.2 Brazil         
  9.5.3 Chile         
  9.5.4 Rest of South America         
 9.6 Middle East & Africa          
  9.6.1 Saudi Arabia         
  9.6.2 UAE         
  9.6.3 Qatar         
  9.6.4 South Africa         
  9.6.5 Rest of Middle East & Africa         
            
10 Key Developments           
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures          
 10.2 Acquisitions & Mergers          
 10.3 New Product Launch          
 10.4 Expansions          
 10.5 Other Key Strategies          
            
11 Company Profiling           
 11.1 Bridgestone Americas Tire Operations          
 11.2 Continental Tire          
 11.3 Falken Tire          
 11.4 Giti Tires           
 11.5 Goodyear Tire and Rubber          
 11.6 Hankook Tire          
 11.7 Kumho Tire          
 11.8 Toyo Tire           
 11.9 Nexen Tire           
 11.10 Nitto Tire           
 11.11 Pirelli          
 11.12 Sumitomo Rubber Industries          
 11.13 Yokohama Tire          
            
List of Tables            
1 Global Passenger Tire Market Outlook, By Region (2021-2030) ($MN)           
2 Global Passenger Tire Market Outlook, By Material Type (2021-2030) ($MN)           
3 Global Passenger Tire Market Outlook, By Radial Tires (2021-2030) ($MN)           
4 Global Passenger Tire Market Outlook, By Nylon Tires (2021-2030) ($MN)           
5 Global Passenger Tire Market Outlook, By Steel-Belted Radial Tires (2021-2030) ($MN)           
6 Global Passenger Tire Market Outlook, By Polyester Tires (2021-2030) ($MN)           
7 Global Passenger Tire Market Outlook, By Other Material Types (2021-2030) ($MN)           
8 Global Passenger Tire Market Outlook, By Vehicle Type (2021-2030) ($MN)           
9 Global Passenger Tire Market Outlook, By Passenger Cars (2021-2030) ($MN)           
10 Global Passenger Tire Market Outlook, By Heavy Commercial Vehicles (2021-2030) ($MN)           
11 Global Passenger Tire Market Outlook, By Light Trucks (2021-2030) ($MN)           
12 Global Passenger Tire Market Outlook, By Season (2021-2030) ($MN)           
13 Global Passenger Tire Market Outlook, By Winter (2021-2030) ($MN)           
14 Global Passenger Tire Market Outlook, By Summer (2021-2030) ($MN)           
15 Global Passenger Tire Market Outlook, By All-Season (2021-2030) ($MN)           
16 Global Passenger Tire Market Outlook, By Sales Channel (2021-2030) ($MN)           
17 Global Passenger Tire Market Outlook, By Online Retail (2021-2030) ($MN)           
18 Global Passenger Tire Market Outlook, By Tire Specialty Stores (2021-2030) ($MN)           
19 Global Passenger Tire Market Outlook, By Hypermarkets (2021-2030) ($MN)           
20 Global Passenger Tire Market Outlook, By Other Sales Channels (2021-2030) ($MN)           
21 North America Passenger Tire Market Outlook, By Country (2021-2030) ($MN)           
22 North America Passenger Tire Market Outlook, By Material Type (2021-2030) ($MN)           
23 North America Passenger Tire Market Outlook, By Radial Tires (2021-2030) ($MN)           
24 North America Passenger Tire Market Outlook, By Nylon Tires (2021-2030) ($MN)           
25 North America Passenger Tire Market Outlook, By Steel-Belted Radial Tires (2021-2030) ($MN)           
26 North America Passenger Tire Market Outlook, By Polyester Tires (2021-2030) ($MN)           
27 North America Passenger Tire Market Outlook, By Other Material Types (2021-2030) ($MN)           
28 North America Passenger Tire Market Outlook, By Vehicle Type (2021-2030) ($MN)           
29 North America Passenger Tire Market Outlook, By Passenger Cars (2021-2030) ($MN)           
30 North America Passenger Tire Market Outlook, By Heavy Commercial Vehicles (2021-2030) ($MN)           
31 North America Passenger Tire Market Outlook, By Light Trucks (2021-2030) ($MN)           
32 North America Passenger Tire Market Outlook, By Season (2021-2030) ($MN)           
33 North America Passenger Tire Market Outlook, By Winter (2021-2030) ($MN)           
34 North America Passenger Tire Market Outlook, By Summer (2021-2030) ($MN)           
35 North America Passenger Tire Market Outlook, By All-Season (2021-2030) ($MN)           
36 North America Passenger Tire Market Outlook, By Sales Channel (2021-2030) ($MN)           
37 North America Passenger Tire Market Outlook, By Online Retail (2021-2030) ($MN)           
38 North America Passenger Tire Market Outlook, By Tire Specialty Stores (2021-2030) ($MN)           
39 North America Passenger Tire Market Outlook, By Hypermarkets (2021-2030) ($MN)           
40 North America Passenger Tire Market Outlook, By Other Sales Channels (2021-2030) ($MN)           
41 Europe Passenger Tire Market Outlook, By Country (2021-2030) ($MN)           
42 Europe Passenger Tire Market Outlook, By Material Type (2021-2030) ($MN)           
43 Europe Passenger Tire Market Outlook, By Radial Tires (2021-2030) ($MN)           
44 Europe Passenger Tire Market Outlook, By Nylon Tires (2021-2030) ($MN)           
45 Europe Passenger Tire Market Outlook, By Steel-Belted Radial Tires (2021-2030) ($MN)           
46 Europe Passenger Tire Market Outlook, By Polyester Tires (2021-2030) ($MN)           
47 Europe Passenger Tire Market Outlook, By Other Material Types (2021-2030) ($MN)           
48 Europe Passenger Tire Market Outlook, By Vehicle Type (2021-2030) ($MN)           
49 Europe Passenger Tire Market Outlook, By Passenger Cars (2021-2030) ($MN)           
50 Europe Passenger Tire Market Outlook, By Heavy Commercial Vehicles (2021-2030) ($MN)           
51 Europe Passenger Tire Market Outlook, By Light Trucks (2021-2030) ($MN)           
52 Europe Passenger Tire Market Outlook, By Season (2021-2030) ($MN)           
53 Europe Passenger Tire Market Outlook, By Winter (2021-2030) ($MN)           
54 Europe Passenger Tire Market Outlook, By Summer (2021-2030) ($MN)           
55 Europe Passenger Tire Market Outlook, By All-Season (2021-2030) ($MN)           
56 Europe Passenger Tire Market Outlook, By Sales Channel (2021-2030) ($MN)           
57 Europe Passenger Tire Market Outlook, By Online Retail (2021-2030) ($MN)           
58 Europe Passenger Tire Market Outlook, By Tire Specialty Stores (2021-2030) ($MN)           
59 Europe Passenger Tire Market Outlook, By Hypermarkets (2021-2030) ($MN)           
60 Europe Passenger Tire Market Outlook, By Other Sales Channels (2021-2030) ($MN)           
61 Asia Pacific Passenger Tire Market Outlook, By Country (2021-2030) ($MN)           
62 Asia Pacific Passenger Tire Market Outlook, By Material Type (2021-2030) ($MN)           
63 Asia Pacific Passenger Tire Market Outlook, By Radial Tires (2021-2030) ($MN)           
64 Asia Pacific Passenger Tire Market Outlook, By Nylon Tires (2021-2030) ($MN)           
65 Asia Pacific Passenger Tire Market Outlook, By Steel-Belted Radial Tires (2021-2030) ($MN)           
66 Asia Pacific Passenger Tire Market Outlook, By Polyester Tires (2021-2030) ($MN)           
67 Asia Pacific Passenger Tire Market Outlook, By Other Material Types (2021-2030) ($MN)           
68 Asia Pacific Passenger Tire Market Outlook, By Vehicle Type (2021-2030) ($MN)           
69 Asia Pacific Passenger Tire Market Outlook, By Passenger Cars (2021-2030) ($MN)           
70 Asia Pacific Passenger Tire Market Outlook, By Heavy Commercial Vehicles (2021-2030) ($MN)           
71 Asia Pacific Passenger Tire Market Outlook, By Light Trucks (2021-2030) ($MN)           
72 Asia Pacific Passenger Tire Market Outlook, By Season (2021-2030) ($MN)           
73 Asia Pacific Passenger Tire Market Outlook, By Winter (2021-2030) ($MN)           
74 Asia Pacific Passenger Tire Market Outlook, By Summer (2021-2030) ($MN)           
75 Asia Pacific Passenger Tire Market Outlook, By All-Season (2021-2030) ($MN)           
76 Asia Pacific Passenger Tire Market Outlook, By Sales Channel (2021-2030) ($MN)           
77 Asia Pacific Passenger Tire Market Outlook, By Online Retail (2021-2030) ($MN)           
78 Asia Pacific Passenger Tire Market Outlook, By Tire Specialty Stores (2021-2030) ($MN)           
79 Asia Pacific Passenger Tire Market Outlook, By Hypermarkets (2021-2030) ($MN)           
80 Asia Pacific Passenger Tire Market Outlook, By Other Sales Channels (2021-2030) ($MN)           
81 South America Passenger Tire Market Outlook, By Country (2021-2030) ($MN)           
82 South America Passenger Tire Market Outlook, By Material Type (2021-2030) ($MN)           
83 South America Passenger Tire Market Outlook, By Radial Tires (2021-2030) ($MN)           
84 South America Passenger Tire Market Outlook, By Nylon Tires (2021-2030) ($MN)           
85 South America Passenger Tire Market Outlook, By Steel-Belted Radial Tires (2021-2030) ($MN)           
86 South America Passenger Tire Market Outlook, By Polyester Tires (2021-2030) ($MN)           
87 South America Passenger Tire Market Outlook, By Other Material Types (2021-2030) ($MN)           
88 South America Passenger Tire Market Outlook, By Vehicle Type (2021-2030) ($MN)           
89 South America Passenger Tire Market Outlook, By Passenger Cars (2021-2030) ($MN)           
90 South America Passenger Tire Market Outlook, By Heavy Commercial Vehicles (2021-2030) ($MN)           
91 South America Passenger Tire Market Outlook, By Light Trucks (2021-2030) ($MN)           
92 South America Passenger Tire Market Outlook, By Season (2021-2030) ($MN)           
93 South America Passenger Tire Market Outlook, By Winter (2021-2030) ($MN)           
94 South America Passenger Tire Market Outlook, By Summer (2021-2030) ($MN)           
95 South America Passenger Tire Market Outlook, By All-Season (2021-2030) ($MN)           
96 South America Passenger Tire Market Outlook, By Sales Channel (2021-2030) ($MN)           
97 South America Passenger Tire Market Outlook, By Online Retail (2021-2030) ($MN)           
98 South America Passenger Tire Market Outlook, By Tire Specialty Stores (2021-2030) ($MN)           
99 South America Passenger Tire Market Outlook, By Hypermarkets (2021-2030) ($MN)           
100 South America Passenger Tire Market Outlook, By Other Sales Channels (2021-2030) ($MN)           
101 Middle East & Africa Passenger Tire Market Outlook, By Country (2021-2030) ($MN)           
102 Middle East & Africa Passenger Tire Market Outlook, By Material Type (2021-2030) ($MN)           
103 Middle East & Africa Passenger Tire Market Outlook, By Radial Tires (2021-2030) ($MN)           
104 Middle East & Africa Passenger Tire Market Outlook, By Nylon Tires (2021-2030) ($MN)           
105 Middle East & Africa Passenger Tire Market Outlook, By Steel-Belted Radial Tires (2021-2030) ($MN)           
106 Middle East & Africa Passenger Tire Market Outlook, By Polyester Tires (2021-2030) ($MN)           
107 Middle East & Africa Passenger Tire Market Outlook, By Other Material Types (2021-2030) ($MN)           
108 Middle East & Africa Passenger Tire Market Outlook, By Vehicle Type (2021-2030) ($MN)           
109 Middle East & Africa Passenger Tire Market Outlook, By Passenger Cars (2021-2030) ($MN)           
110 Middle East & Africa Passenger Tire Market Outlook, By Heavy Commercial Vehicles (2021-2030) ($MN)           
111 Middle East & Africa Passenger Tire Market Outlook, By Light Trucks (2021-2030) ($MN)           
112 Middle East & Africa Passenger Tire Market Outlook, By Season (2021-2030) ($MN)           
113 Middle East & Africa Passenger Tire Market Outlook, By Winter (2021-2030) ($MN)           
114 Middle East & Africa Passenger Tire Market Outlook, By Summer (2021-2030) ($MN)           
115 Middle East & Africa Passenger Tire Market Outlook, By All-Season (2021-2030) ($MN)           
116 Middle East & Africa Passenger Tire Market Outlook, By Sales Channel (2021-2030) ($MN)           
117 Middle East & Africa Passenger Tire Market Outlook, By Online Retail (2021-2030) ($MN)           
118 Middle East & Africa Passenger Tire Market Outlook, By Tire Specialty Stores (2021-2030) ($MN)           
119 Middle East & Africa Passenger Tire Market Outlook, By Hypermarkets (2021-2030) ($MN)           
120 Middle East & Africa Passenger Tire Market Outlook, By Other Sales Channels (2021-2030) ($MN) 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

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