Portable Generator Market
PUBLISHED: 2025 ID: SMRC29256
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Portable Generator Market

Portable Generator Market Forecasts to 2032 - Global Analysis By Product (Gasoline Generators, Diesel Generators, Natural Gas Generators, Propane (LPG) Generators, Dual Fuel (Gasoline + LPG) Generators, Solar-Powered Generators, Hybrid Generators and Other Products), Type, Power Rating, Application, End User and By Geography

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4.7 (73 reviews)
Published: 2025 ID: SMRC29256

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Portable Generator Market is accounted for $2.6 billion in 2025 and is expected to reach $3.9 billion by 2032 growing at a CAGR of 5.9% during the forecast period. Portable Generator is a compact, localized energy system that facilitates the production, distribution, and management of electricity within a confined area, such as a residence, building, or facility. It can function independently or in coordination with the primary power grid, providing flexibility and resilience in energy consumption. Portable Generators often incorporate renewable energy sources like solar panels and energy storage solutions, ensuring optimized efficiency and reliability. Equipped with intelligent control mechanisms, they allow users to monitor and regulate energy usage seamlessly. They are increasingly valued for promoting energy independence, lowering costs, and enabling sustainable energy management practices.

According to the U.S. Energy Information Administration's annual power industry report of 2021, the average electricity customer was without power for 7 hours and 20 minutes that year, with more than 5 of those hours (72%) attributed to major weather events such as hurricanes, wildfires, and snowstorms.

Market Dynamics:

Driver: 

Growing demand for backup power during grid outages and emergencies

Households, businesses, and industrial facilities are increasingly investing in portable power sources to ensure uninterrupted operations during grid failures. The demand is also supported by the rising adoption of outdoor recreational activities, where compact generators provide necessary electricity for camping and other off-grid needs. With businesses prioritizing continuity and consumers seeking convenience, portable generators have become indispensable in both emergency response and everyday applications. Additionally, remote locations and temporary job sites require on-the-go power generation, further fueling market expansion.

Restraint:

Environmental concerns and noise pollution associated with fuel-powered generators

Combustion process generates harmful pollutants, prompting stricter emission regulations and efforts to transition toward cleaner energy alternatives. Additionally, noise pollution from conventional generators affects residential areas, commercial operations, and outdoor activities, restricting their use in sound-sensitive environments. Manufacturers are working to reduce generator noise levels through enhanced muffler designs, vibration-dampening technologies, and quieter operational modes. The global push toward green energy solutions has led to growing interest in solar and hybrid-powered generators, challenging the dominance of conventional fuel-powered models.

Opportunity:

Advancement in hybrid and inverter generator technology

Inverter generators, known for their fuel efficiency, stable power output, and low noise, are gaining popularity in residential and commercial sectors. Unlike traditional models, inverter technology regulates voltage fluctuations, ensuring safe operation for sensitive electronic devices such as laptops and medical equipment. Hybrid generators, which combine solar, battery, and fuel-powered components, offer sustainable and adaptable energy solutions, reducing dependence on fossil fuels. Growing investments in energy-efficient power backup solutions have led to innovations in smart control systems, allowing users to monitor generator performance remotely.

Threat:

Volatility in fuel prices and increasing adoption of alternative energy sources

The reliance on gasoline and diesel-powered models makes generator pricing susceptible to geopolitical shifts, supply chain disruptions, and regulatory changes. Additionally, the growing transition toward renewable energy solutions, including solar panels, battery storage systems, and microgrid technologies, is reducing dependence on fuel-based generators. As advancements in solar and energy storage technologies accelerate, alternative power solutions offer long-term cost savings and lower environmental impact, challenging the market position of conventional portable generators.

Covid-19 Impact: 

The COVID-19 pandemic disrupted global supply chains delaying the production and distribution of portable generator components, including fuel engines and electronic controllers. Manufacturing shutdowns and logistical constraints caused temporary shortages, affecting the availability of generators in various regions. Businesses and consumers prioritized self-sufficient energy sources, accelerating investments in hybrid and inverter-based generators. Furthermore, the increased reliance on medical equipment and home-office setups heightened the necessity for uninterrupted power supply, boosting generator sales.

The gasoline generators segment is expected to be the largest during the forecast period

The gasoline generators segment is expected to account for the largest market share during the forecast period due to its affordability, widespread availability, and ease of use. Gasoline generators are preferred for residential backup power, outdoor recreation, and small commercial applications due to their compact size and portable design. Despite growing concerns over fuel emissions, advancements in low-emission gasoline engines and fuel-efficient models have sustained demand for this market.

The inverter portable generators segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the inverter portable generators segment is predicted to witness the highest growth rate driven by rising demand for clean, stable, and energy-efficient power solutions. Inverter technology enables low-noise operation, optimal fuel consumption, and precise voltage regulation, making it ideal for home backup, camping, and electronic device protection. As businesses and consumers seek eco-friendly alternatives, inverter generators provide enhanced performance with lower carbon emissions.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by high electricity demand, frequent power outages, and growing industrialization. Countries such as China, India, and Japan are witnessing increased investments in energy security solutions, boosting generator adoption for residential, commercial, and industrial applications. The rise in off-grid electrification projects, particularly in remote areas, further strengthens the market’s expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fueled by advancements in hybrid generator technology, stricter emission regulations, and rising preparedness for natural disasters. The demand for clean energy backup solutions, including low-noise inverter generators and solar-powered models, is increasing among consumers and industries. Additionally, government policies supporting sustainable energy adoption encourage investments in next-generation generator technologies.

Key players in the market

Some of the key players in Portable Generator Market include American Honda Motor Company, Inc., Atlas Copco, Briggs & Stratton Corporation, Caterpillar Inc., Champion Power Equipment, Duromax Power Equipment, Eaton Corporation PLC, Generac Holdings Inc., Honda Siel Power Products Ltd, John Deere, Kohler Power Systems, Manlift Group, Multiquip Inc., Wacker Neuson SE, WINCO and Yamaha Motor Co. Ltd.

Key Developments:

In January 2025, Jackery announced several new energy products, including Solar Roof tiles with over 25% conversion efficiency and enhanced durability. The company also introduced the Explorer 3000 v2 solar generator, offering 3kWh of storage and 3600W output, and a DC-to-DC car charger capable of delivering up to 600W, significantly faster than standard 12V sockets.

In August 2024, Generac Power Systems has introduced the GP15500EFI and GP18000EFI portable generators, marking the company's highest wattage offerings to date. These models are designed to provide sufficient power for whole-home backup, catering to the increasing demand for reliable and high-capacity portable power solutions.

Products Covered:
• Gasoline Generators 
• Diesel Generators 
• Natural Gas Generators 
• Propane (LPG) Generators 
• Dual Fuel (Gasoline + LPG) Generators 
• Solar-Powered Generators 
• Hybrid Generators 
• Other Products  

Types Covered:
• Conventional Portable Generators
• Inverter Portable Generators 

Power Ratings Covered:
• Low Power (Below 5 kW) 
• Medium Power (5–10 kW) 
• High Power (Above 10 kW)  

Applications Covered:
• Emergency Backup 
• Prime/Continuous Power 
• Recreational (Camping, RVs, Outdoor Events) 
• Jobsite/Construction 
• Tailgating & Outdoor Entertainment 
• Other Applications  

End Users Covered:
• Residential 
• Commercial 
• Industrial 
• Construction 
• Agriculture 
• Other End Users  

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary         
           
2 Preface          

 2.1 Abstract         
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology       
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions       
           
3 Market Trend Analysis        
 3.1 Introduction        
 3.2 Drivers         
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats         
 3.6 Product Analysis        
 3.7 Application Analysis       
 3.8 End User Analysis        
 3.9 Emerging Markets        
 3.10 Impact of Covid-19        
           
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry        
           
5 Global Portable Generator Market, By Product      
 5.1 Introduction        
 5.2 Gasoline Generators       
 5.3 Diesel Generators        
 5.4 Natural Gas Generators       
 5.5 Propane (LPG) Generators       
 5.6 Dual Fuel (Gasoline + LPG) Generators      
 5.7 Solar-Powered Generators       
 5.8 Hybrid Generators        
 5.9 Other Products        
           
6 Global Portable Generator Market, By Type      
 6.1 Introduction        
 6.2 Conventional Portable Generators      
 6.3 Inverter Portable Generators       
           
7 Global Portable Generator Market, By Power Rating     
 7.1 Introduction        
 7.2 Low Power (Below 5 kW)       
 7.3 Medium Power (5–10 kW)       
 7.4 High Power (Above 10 kW)       
           
8 Global Portable Generator Market, By Application      
 8.1 Introduction        
 8.2 Emergency Backup        
 8.3 Prime/Continuous Power       
 8.4 Recreational (Camping, RVs, Outdoor Events)     
 8.5 Jobsite/Construction       
 8.6 Tailgating & Outdoor Entertainment      
 8.7 Other Applications        
           
9 Global Portable Generator Market, By End User      
 9.1 Introduction        
 9.2 Residential        
 9.3 Commercial        
 9.4 Industrial         
 9.5 Construction        
 9.6 Agriculture        
 9.7 Other End Users        
           
10 Global Portable Generator Market, By Geography      
 10.1 Introduction        
 10.2 North America        
  10.2.1 US        
  10.2.2 Canada        
  10.2.3 Mexico        
 10.3 Europe         
  10.3.1 Germany        
  10.3.2 UK        
  10.3.3 Italy        
  10.3.4 France        
  10.3.5 Spain        
  10.3.6 Rest of Europe       
 10.4 Asia Pacific        
  10.4.1 Japan        
  10.4.2 China        
  10.4.3 India        
  10.4.4 Australia        
  10.4.5 New Zealand       
  10.4.6 South Korea       
  10.4.7 Rest of Asia Pacific       
 10.5 South America        
  10.5.1 Argentina       
  10.5.2 Brazil        
  10.5.3 Chile        
  10.5.4 Rest of South America      
 10.6 Middle East & Africa       
  10.6.1 Saudi Arabia       
  10.6.2 UAE        
  10.6.3 Qatar        
  10.6.4 South Africa       
  10.6.5 Rest of Middle East & Africa      
           
11 Key Developments         
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 11.2 Acquisitions & Mergers       
 11.3 New Product Launch       
 11.4 Expansions        
 11.5 Other Key Strategies       
           
12 Company Profiling         
 12.1 American Honda Motor Company, Inc      
 12.2 Atlas Copco        
 12.3 Briggs & Stratton Corporation       
 12.4 Caterpillar Inc.        
 12.5 Champion Power Equipment       
 12.6 Duromax Power Equipment       
 12.7 Eaton Corporation PLC       
 12.8 Generac Holdings Inc.        
 12.9 Honda Siel Power Products Ltd      
 12.10 John Deere        
 12.11 Kohler Power Systems       
 12.12 Manlift Group        
 12.13 Multiquip Inc.        
 12.14 Wacker Neuson SE        
 12.15 WINCO         
 12.16 Yamaha Motor Co. Ltd       
           
List of Tables          
1 Global Portable Generator Market Outlook, By Region (2024-2032) ($MN)   
2 Global Portable Generator Market Outlook, By Product (2024-2032) ($MN)   
3 Global Portable Generator Market Outlook, By Gasoline Generators (2024-2032) ($MN)  
4 Global Portable Generator Market Outlook, By Diesel Generators (2024-2032) ($MN)  
5 Global Portable Generator Market Outlook, By Natural Gas Generators (2024-2032) ($MN)  
6 Global Portable Generator Market Outlook, By Propane (LPG) Generators (2024-2032) ($MN)  
7 Global Portable Generator Market Outlook, By Dual Fuel (Gasoline + LPG) Generators (2024-2032) ($MN)
8 Global Portable Generator Market Outlook, By Solar-Powered Generators (2024-2032) ($MN)  
9 Global Portable Generator Market Outlook, By Hybrid Generators (2024-2032) ($MN)  
10 Global Portable Generator Market Outlook, By Other Products (2024-2032) ($MN)   
11 Global Portable Generator Market Outlook, By Type (2024-2032) ($MN)    
12 Global Portable Generator Market Outlook, By Conventional Portable Generators (2024-2032) ($MN) 
13 Global Portable Generator Market Outlook, By Inverter Portable Generators (2024-2032) ($MN) 
14 Global Portable Generator Market Outlook, By Power Rating (2024-2032) ($MN)   
15 Global Portable Generator Market Outlook, By Low Power (Below 5 kW) (2024-2032) ($MN)  
16 Global Portable Generator Market Outlook, By Medium Power (5–10 kW) (2024-2032) ($MN)  
17 Global Portable Generator Market Outlook, By High Power (Above 10 kW) (2024-2032) ($MN)  
18 Global Portable Generator Market Outlook, By Application (2024-2032) ($MN)   
19 Global Portable Generator Market Outlook, By Emergency Backup (2024-2032) ($MN)  
20 Global Portable Generator Market Outlook, By Prime/Continuous Power (2024-2032) ($MN)  
21 Global Portable Generator Market Outlook, By Recreational (Camping, RVs, Outdoor Events) (2024-2032) ($MN)
22 Global Portable Generator Market Outlook, By Jobsite/Construction (2024-2032) ($MN)  
23 Global Portable Generator Market Outlook, By Tailgating & Outdoor Entertainment (2024-2032) ($MN) 
24 Global Portable Generator Market Outlook, By Other Applications (2024-2032) ($MN)  
25 Global Portable Generator Market Outlook, By End User (2024-2032) ($MN)   
26 Global Portable Generator Market Outlook, By Residential (2024-2032) ($MN)   
27 Global Portable Generator Market Outlook, By Commercial (2024-2032) ($MN)   
28 Global Portable Generator Market Outlook, By Industrial (2024-2032) ($MN)   
29 Global Portable Generator Market Outlook, By Construction (2024-2032) ($MN)   
30 Global Portable Generator Market Outlook, By Agriculture (2024-2032) ($MN)   
31 Global Portable Generator Market Outlook, By Other End Users (2024-2032) ($MN)   
           
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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