Road Marking Materials Market

Road Marking Materials Market Forecasts to 2030 - Global Analysis By Type (Performance Based Markings, Paint Based Markings and Polymer Based Markings), Construction Type, Marking Type, Technology, Application, End User and By Geography

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Published: 2023 ID: SMRC23536

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Road Marking Materials Market is accounted for $7.35 billion in 2023 and is expected to reach $11.34 billion by 2030 growing at a CAGR of 6.4% during the forecast period. To communicate and provide guiding information to drivers and pedestrians, road marking materials can be used on the roads and pathways. To avoid driveway confusion and increase road safety, marking consistency is standardized. In order to expand the market potential for road marking materials, technological developments, including marking lifespan, retroreflectivity, and cheap installation costs, are used.

According to EuroNAP, the technology in autonomous vehicles works effectively with the help of road markings and traffic signals. Vehicles which fall under the LEVEL 1 to LEVEL 4 are particularly dependent on the road markings to perform efficiently on roads.

Market Dynamics:


Rise in spending on safer roads

The Association for Safe International Road Travel estimates that around 1.25 million individuals worldwide lose their lives in traffic accidents every year, or 3,287 people each day. The poor state of the roads is the main cause of these incidents. To prevent accidents brought on by local weather conditions and reduced visibility of road markings at night and during the day, safer roads are necessary. The governments of many nations, including the US, UK, China, and Switzerland, have taken steps to improve road conditions and add adequate markings to the roadways in an effort to reduce the number of accidents brought on by unsafe roads. During the forecast, this is anticipated to increase the use of road marking materials.


Certifications for road markings in Nordic countries

In order to ensure and improve road safety around the world, road markings are considered extremely important. The characteristics of the material used for road markings and the weather, however, play a big role in how well they operate. In Nordic countries or at night, the importance of these characteristics is more obvious. In comparison to the rest of the European Union, the Nordic countries have different requirements for road marking materials during colder winters due to the use of studded tires and winter maintenance. Transport authorities in Sweden, Norway, Denmark, and Iceland devised a certification system for road marking materials to assess their effectiveness in the chilly and severe Nordic environment in order to increase road safety.


Surge in the pavement construction

High retroreflectivity, durability, and other factors are ensured in pavements by the use of raised pavement markers and road pavement marking materials such as water-based paints, thermoplastic, and others. The creation of new pavements is being fueled by expanding government efforts and new projects related to pavement development. For instance, the State Transportation Board of Phoenix adopted the 2023–2027 Five-Year Transportation Facilities Construction Program in June 2022. The plan calls for investing more than US$2.5 billion over five years in pavement preservation initiatives across Arizona, bringing 400 lane miles of deteriorated pavement up to good condition.


Conservative approach of road contractors

The primary barrier to the market for road marking materials is the cautious approach taken by road contractors. While some road contractors choose basic, inexpensive products, others desire cost-effective, high-performance alternatives. However, the road marking materials market contracts as a result of contractors' tactics, which reduce margins for paint manufacturers.

Covid-19 Impact:

The global implementation of COVID-19 lockdowns has caused several delays in a variety of construction projects. For instance, due to the travel restrictions and lockdowns in the Southeast Asia region, the development of the Silk Route, a high investment project of China, has been experiencing numerous delays. Additionally, it is predicted that the pandemic will discourage construction in many regions of the world due to variables like delays, efficiency losses, and cost consequences. For the middle market and major enterprises in the construction industry, relief measures are offered, though.

The performance-based segment is expected to be the largest during the forecast period

Performance-based type of road marking material is projected to grow at the largest share throughout the forecast period. Performance-based materials include two subtypes: thermoplastics and cold plastics. These kinds of performance-based road markings provide benefits like greater durability, a lack of VOC components, outstanding reflecting qualities, and the necessity for a longer lifespan for road markings. These elements are anticipated to fuel the rise of performance-based markings in the market for road marking materials by type. During the anticipated period, these factors are anticipated to strengthen the market for road marking materials.

The road & highway marking segment is expected to have the highest CAGR during the forecast period

The road and highway marking segment is expected to hold lucrative growth during the extrapolated period. One of the major factors propelling the segment's expansion is the rising need for water-borne thermoplastic coatings that protect the retro-reflectivity markings on roads and highways. In order to provide drivers with clear directions, warnings and information about circumstances that are likely to come their way so they are more aware of their surroundings, therefore, road marking materials are being employed on more roads and highways.

Region with largest share:

Asia Pacific region dominated the largest market share throughout the projected period. China has the largest GDP of any country in the area. One of the world's fastest-growing emerging economies is China, followed by India. Recently, there has been a rise in the need for road marking materials to enforce lane driving due to worries about road traffic safety. One of the biggest nations in the world, China has an extensive road and highway system. However, the entire length of public roads in China, according to the Ministry of Transport, is 5.28 million kilometers. The number of roads has been steadily growing throughout history.

Region with highest CAGR:

Asia Pacific region is anticipated to witness lucrative growth throughout the forecasted period. In order to improve regional connectivity through the development of roads and rail lines, China also launched the Belt and Road Initiative (BRI), joining other nations in Europe, Asia, the Middle East, Latin America, and Africa. The project is expected to be finished in 2049. By 2027, it is anticipated that BRI will have cost USD 1.2–1.3 trillion. Furthermore, the country experiences considerable demand for road marking supplies as a result of all such expansions and routine maintenance of roads and highways. By this year, the Indian government hopes to build 65,000 km of national highways at a cost of about INR 5.35 lakh crore (USD 741.51 billion). Road construction in Andhra Pradesh will cost USD 296.05 million.

Key players in the market

Some of the key players in Road Marking Materials market include The Sherwin-Williams Company, Swarco, Sealmaster, PPG Industries Inc, Kestrel, Kelly Bros, Kataline Group, Ingevity, Helios Tblus d.o.o, Geveko Markings, Dianal America Inc, Crown USA LLC, Basler Lacke Switzerland, BASF SE, Automark Industries (India) Pvt. Ltd and 3M.

Key Developments:

In October 2022, Ingevity Corporation completed the acquisition of privately owned Ozark Materials in an all-cash transaction valued at USD 325 million. Ingevity expects the acquisition to be immediately accretive to Ingevity’s earnings per share. The business will be included in Ingevity’s Performance Chemicals segment.

In January 2022, Geveko Markings completely acquired and started operating with French road marking paint and safety materials manufacturer Oré Peinture. The acquisition led to the expansion of Geveko Markings’ operation in France and overall assets and production capacity.

In December 2020, Geveko Markings introduced a ViaTherm LongDot road marking which provides better visibility, noise reduction, and increased road safety.

Types Covered:
• Performance Based Markings
• Paint Based Markings
• Polymer Based Markings

Construction Types Covered:
• Remodeling/Renovation Construction
• New Construction

Marking Types Covered:
• Extruded
• Flat

Technologies Covered:
• Epoxy Based
• Polyurethane Based
• Acrylic Based

Applications Covered:
• Factory Marking
• Parking LOT Marking
• Road & Highway Marking
• Antiskid Marking
• Airport Marking
• Warehouse Markings
• Car Park Markings
• Airport Markings
• Other Applications

End Users Covered:
• Sports
• Leisure
• Pavement
• Lane
• Playground and School
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Road Marking Materials Market, By Type
5.1 Introduction
5.2 Performance Based Markings
5.3 Paint Based Markings
5.3.1 Water Based
5.3.2 Solvent Based
5.4 Polymer Based Markings
5.4.1 Raised Pavement Markers
5.4.2 Preformed Adhesive Tapes
5.4.3 Cold Plastics
5.4.4 Thermoplastics

6 Global Road Marking Materials Market, By Construction Type
6.1 Introduction
6.2 Remodeling/Renovation Construction
6.3 New Construction

7 Global Road Marking Materials Market, By Marking Type
7.1 Introduction
7.2 Extruded
7.3 Flat

8 Global Road Marking Materials Market, By Technology
8.1 Introduction
8.2 Epoxy Based
8.3 Polyurethane Based
8.4 Acrylic Based

9 Global Road Marking Materials Market, By Application
9.1 Introduction
9.2 Factory Marking
9.3 Parking LOT Marking
9.4 Road & Highway Marking
9.5 Antiskid Marking
9.6 Airport Marking
9.7 Warehouse Markings
9.8 Car Park Markings
9.9 Airport Markings
9.10 Other Applications

10 Global Road Marking Materials Market, By End User
10.1 Introduction
10.2 Sports
10.3 Leisure
10.4 Pavement
10.5 Lane
10.6 Playground and School
10.7 Other End Users

11 Global Road Marking Materials Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 The Sherwin-Williams Company
13.2 Swarco
13.3 Sealmaster
13.4 PPG Industries Inc
13.5 Kestrel
13.6 Kelly Bros
13.7 Kataline Group
13.8 Ingevity
13.9 Helios Tblus d.o.o
13.10 Geveko Markings
13.11 Dianal America Inc
13.12 Crown USA LLC
13.13 Basler Lacke Switzerland
13.14 BASF SE
13.15 Automark Industries (India) Pvt. Ltd
13.16 3M

List of Tables
1 Global Road Marking Materials Market Outlook, By Region (2021-2030) ($MN)
2 Global Road Marking Materials Market Outlook, By Type (2021-2030) ($MN)
3 Global Road Marking Materials Market Outlook, By Performance Based Markings (2021-2030) ($MN)
4 Global Road Marking Materials Market Outlook, By Paint Based Markings (2021-2030) ($MN)
5 Global Road Marking Materials Market Outlook, By Water Based (2021-2030) ($MN)
6 Global Road Marking Materials Market Outlook, By Solvent Based (2021-2030) ($MN)
7 Global Road Marking Materials Market Outlook, By Polymer Based Markings (2021-2030) ($MN)
8 Global Road Marking Materials Market Outlook, By Raised Pavement Markers (2021-2030) ($MN)
9 Global Road Marking Materials Market Outlook, By Preformed Adhesive Tapes (2021-2030) ($MN)
10 Global Road Marking Materials Market Outlook, By Cold Plastics (2021-2030) ($MN)
11 Global Road Marking Materials Market Outlook, By Thermoplastics (2021-2030) ($MN)
12 Global Road Marking Materials Market Outlook, By Construction Type (2021-2030) ($MN)
13 Global Road Marking Materials Market Outlook, By Remodeling/Renovation Construction (2021-2030) ($MN)
14 Global Road Marking Materials Market Outlook, By New Construction (2021-2030) ($MN)
15 Global Road Marking Materials Market Outlook, By Marking Type (2021-2030) ($MN)
16 Global Road Marking Materials Market Outlook, By Extruded (2021-2030) ($MN)
17 Global Road Marking Materials Market Outlook, By Flat (2021-2030) ($MN)
18 Global Road Marking Materials Market Outlook, By Technology (2021-2030) ($MN)
19 Global Road Marking Materials Market Outlook, By Epoxy Based (2021-2030) ($MN)
20 Global Road Marking Materials Market Outlook, By Polyurethane Based (2021-2030) ($MN)
21 Global Road Marking Materials Market Outlook, By Acrylic Based (2021-2030) ($MN)
22 Global Road Marking Materials Market Outlook, By Application (2021-2030) ($MN)
23 Global Road Marking Materials Market Outlook, By Factory Marking (2021-2030) ($MN)
24 Global Road Marking Materials Market Outlook, By Parking LOT Marking (2021-2030) ($MN)
25 Global Road Marking Materials Market Outlook, By Road & Highway Marking (2021-2030) ($MN)
26 Global Road Marking Materials Market Outlook, By Antiskid Marking (2021-2030) ($MN)
27 Global Road Marking Materials Market Outlook, By Airport Marking (2021-2030) ($MN)
28 Global Road Marking Materials Market Outlook, By Warehouse Markings (2021-2030) ($MN)
29 Global Road Marking Materials Market Outlook, By Car Park Markings (2021-2030) ($MN)
30 Global Road Marking Materials Market Outlook, By Airport Markings (2021-2030) ($MN)
31 Global Road Marking Materials Market Outlook, By Other Applications (2021-2030) ($MN)
32 Global Road Marking Materials Market Outlook, By End User (2021-2030) ($MN)
33 Global Road Marking Materials Market Outlook, By Sports (2021-2030) ($MN)
34 Global Road Marking Materials Market Outlook, By Leisure (2021-2030) ($MN)
35 Global Road Marking Materials Market Outlook, By Pavement (2021-2030) ($MN)
36 Global Road Marking Materials Market Outlook, By Lane (2021-2030) ($MN)
37 Global Road Marking Materials Market Outlook, By Playground and School (2021-2030) ($MN)
38 Global Road Marking Materials Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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