Virtual Event Platform Market
Virtual Event Platform Market Forecasts to 2028 - Global Analysis By Component (Services, Deployment and Integration, Support and Maintenance, Training and Consulting, Platform and Other Components), Organization Size, End User and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $11.6 BN |
|
Projected Year Value (2028) |
US $24.2 BN |
|
CAGR (2022 - 2028) |
13.0% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Virtual Event Platform Market is accounted for $11.6 billion in 2022 and is expected to reach $24.2 billion by 2028 growing at a CAGR of 13.0% during the forecast period. A tool used to hold interactive events like conferences, trade shows, and workshops online is referred to as a virtual event platform. A virtual events platform's goal is to increase diversity and the audience base. Additionally, it offers a reliable way to boost sales and track significant audience data. The platform, services, training and consultation, support and maintenance, deployment, and integration are the primary elements of the virtual event platform.
According to Kaltura's The State of Virtual Events 2022 survey report, a global survey of around 1250 organizers and attendees, 92% of organizers shifted to virtual events in 2021, 94% plan for virtual events in 2022, and 48% plan to increase the number of virtual events in 2023.
Market Dynamics:
Driver:
Live streaming of events
Live streaming of several events has significantly increased, particularly in the sports and media sectors. Customers are switching to live streaming services to watch their favourite concerts and events at their preferred time, anytime and wherever they want, thanks to digitalization and the introduction of video-on-demand services. Events that are live streamed can be automatically archived and replayed. Demand for the market is projected to be driven by rising 5G network adoption and enhanced internet infrastructure.
Restraint:
Lack of communication infrastructure
Despite the fact that the majority of industrialised nations have highly developed communication infrastructure, several emerging and impoverished nations do not have the resources to handle high-quality virtual events. Additionally, a virtual private network is necessary for speed and a reliable internet connection at private corporate events. Therefore, the absence of reliable internet access and communication infrastructure is a serious obstacle to the market's expansion.
Opportunity:
Technological advancements
Although most industrialised countries have extremely advanced communication infrastructure, numerous developing and underdeveloped countries lack the means to manage high-quality virtual events. For speed and a dependable internet connection for private corporate events, a virtual private network is also required. Therefore, the lack of dependable communication and internet infrastructure presents a significant barrier to the market's growth.
Threat:
Lack of two-way communication
The audience can take part in a physical event in a variety of ways. When a company plans an online event, these possibilities are somewhat lost. One-way communication events involving live or recorded video are common in many virtual events. However, technology use is absolutely necessary for virtual events. The virtual event experience might be ruined by an event app or website with a poor user experience, a broken camera, or a poor internet connection, which is inhibiting industry growth.
Covid-19 Impact
The covid-19 significantly affected businesses, government agencies, and the healthcare industry. Globally, the number of people hosting and attending virtual events has greatly expanded since it is an effective approach to stop the spread of the new corona virus and maintain company operations. Since adopting a Work-From-Home policy has been a priority for organisations worldwide, virtual event platforms are heavily employed during pandemics across industries including BFSI, government, healthcare, and education among others for attending the event and online meeting. Therefore, it is projected that increasing use of video conferencing platforms for business meetings will increase demand for virtual event platforms.
The software segment is expected to be the largest during the forecast period
The software segment is estimated to have a lucrative growth, due to its advantages. The programme creates technologies like augmented reality and 3D simulation to replicate in-person experiences, enabling virtual collaboration from remote areas. Thanks to the software's interactive features, which include a live chat box, live polls, and one-on-one video and audio chats, thousands of individuals can exchange information in real time.
The small enterprises segment is expected to have the highest CAGR during the forecast period
The small enterprises segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the adoption of cloud services. Through a variety of growth strategies and client demand adaptation, small firms are concentrating on gaining market share. These businesses face more difficulties due to limited funding for sales and marketing activities than larger corporations.
Region with Largest share:
North America is projected to hold the largest market share during the forecast period owing to the rising need for an enhanced virtual event platforms and rapid adoption of cloud services boost the demand. Major market players including Microsoft Corporation, Cisco Systems, Inc., and Zoom Video Communications, Inc. are present and actively engaged in partnerships, acquisitions, the development of new products, and product improvements, which promotes market expansion in this area.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the high growth of technological adoption. These organizations spend more on cloud services. Due to the availability of trained workforce and the increase in the number of small and medium-sized businesses in the area, the usage of virtual event platforms is anticipated to increase. Therefore, it requires brand marketing operations to connect with potential customers.
Key players in the market
Some of the key players profiled in the Virtual Event Platform Market include Cisco Systems, 6Connex, BigMarker, Citrix Systems, BroadSoft, ALE International, Microsoft Corporation, HeySummit, Cvent Inc., Alive Events Agency, Zoom Video Communications, Inc., Kestone, Accelevents and KitApps Inc.
Key Developments:
In June 2021, 6Connex integrated Amazon Personalize into 6Connex SoarSM and RiseSM to offer personalized recommendations by utilizing AI. With this integration, the user will utilize AI capabilities to offer customized recommendations to the event participants.
In May 2021, Cisco made a product enhancement with the new Webex Events service that is video-centric, intelligent, and simple to use. It provides an efficient virtual event experience. Hosts can choose between the webinar mode for an interactive and highly engaging event and the webcast mode for events with limited attendee interactions.
Components Covered:
• Services
• Deployment and Integration
• Support and Maintenance
• Training and Consulting
• Platform
• Other Components
Organization Sizes Covered:
• Small enterprises
• Medium-sized enterprises
• Large enterprises
End Users Covered:
• Government
• Healthcare and Lifesciences
• Education
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Virtual Event Platform Market, By Component
5.1 Introduction
5.2 Services
5.3 Deployment and Integration
5.4 Support and Maintenance
5.5 Training and Consulting
5.6 Platform
5.7 Other Components
6 Global Virtual Event Platform Market, By Organization Size
6.1 Introduction
6.2 Small enterprises
6.3 Medium-sized enterprises
6.4 Large enterprises
7 Global Virtual Event Platform Market, By End User
7.1 Introduction
7.2 Government
7.3 Healthcare and Lifesciences
7.4 Education
7.5 Other End Users
8 Global Virtual Event Platform Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Cisco Systems
10.2 6Connex
10.3 BigMarker
10.4 Citrix Systems
10.5 BroadSoft
10.6 ALE International
10.7 Microsoft Corporation
10.8 HeySummit
10.9 Cvent Inc.
10.10 Alive Events Agency
10.11 Zoom Video Communications, Inc.
10.12 Kestone
10.13 Accelevents
10.14 KitApps Inc.
List of Tables
1 Global Virtual Event Platform Market Outlook, By Region (2020-2028) ($MN)
2 Global Virtual Event Platform Market Outlook, By Component (2020-2028) ($MN)
3 Global Virtual Event Platform Market Outlook, By Services (2020-2028) ($MN)
4 Global Virtual Event Platform Market Outlook, By Deployment and Integration (2020-2028) ($MN)
5 Global Virtual Event Platform Market Outlook, By Support and Maintenance (2020-2028) ($MN)
6 Global Virtual Event Platform Market Outlook, By Training and Consulting (2020-2028) ($MN)
7 Global Virtual Event Platform Market Outlook, By Platform (2020-2028) ($MN)
8 Global Virtual Event Platform Market Outlook, By Other Components (2020-2028) ($MN)
9 Global Virtual Event Platform Market Outlook, By Organization Size (2020-2028) ($MN)
10 Global Virtual Event Platform Market Outlook, By Small enterprises (2020-2028) ($MN)
11 Global Virtual Event Platform Market Outlook, By Medium-sized enterprises (2020-2028) ($MN)
12 Global Virtual Event Platform Market Outlook, By Large enterprises (2020-2028) ($MN)
13 Global Virtual Event Platform Market Outlook, By End User (2020-2028) ($MN)
14 Global Virtual Event Platform Market Outlook, By Government (2020-2028) ($MN)
15 Global Virtual Event Platform Market Outlook, By Healthcare and Lifesciences (2020-2028) ($MN)
16 Global Virtual Event Platform Market Outlook, By Education (2020-2028) ($MN)
17 Global Virtual Event Platform Market Outlook, By Other End Users (2020-2028) ($MN)
18 North America Virtual Event Platform Market Outlook, By Country (2020-2028) ($MN)
19 North America Virtual Event Platform Market Outlook, By Component (2020-2028) ($MN)
20 North America Virtual Event Platform Market Outlook, By Services (2020-2028) ($MN)
21 North America Virtual Event Platform Market Outlook, By Deployment and Integration (2020-2028) ($MN)
22 North America Virtual Event Platform Market Outlook, By Support and Maintenance (2020-2028) ($MN)
23 North America Virtual Event Platform Market Outlook, By Training and Consulting (2020-2028) ($MN)
24 North America Virtual Event Platform Market Outlook, By Platform (2020-2028) ($MN)
25 North America Virtual Event Platform Market Outlook, By Other Components (2020-2028) ($MN)
26 North America Virtual Event Platform Market Outlook, By Organization Size (2020-2028) ($MN)
27 North America Virtual Event Platform Market Outlook, By Small enterprises (2020-2028) ($MN)
28 North America Virtual Event Platform Market Outlook, By Medium-sized enterprises (2020-2028) ($MN)
29 North America Virtual Event Platform Market Outlook, By Large enterprises (2020-2028) ($MN)
30 North America Virtual Event Platform Market Outlook, By End User (2020-2028) ($MN)
31 North America Virtual Event Platform Market Outlook, By Government (2020-2028) ($MN)
32 North America Virtual Event Platform Market Outlook, By Healthcare and Lifesciences (2020-2028) ($MN)
33 North America Virtual Event Platform Market Outlook, By Education (2020-2028) ($MN)
34 North America Virtual Event Platform Market Outlook, By Other End Users (2020-2028) ($MN)
35 Europe Virtual Event Platform Market Outlook, By Country (2020-2028) ($MN)
36 Europe Virtual Event Platform Market Outlook, By Component (2020-2028) ($MN)
37 Europe Virtual Event Platform Market Outlook, By Services (2020-2028) ($MN)
38 Europe Virtual Event Platform Market Outlook, By Deployment and Integration (2020-2028) ($MN)
39 Europe Virtual Event Platform Market Outlook, By Support and Maintenance (2020-2028) ($MN)
40 Europe Virtual Event Platform Market Outlook, By Training and Consulting (2020-2028) ($MN)
41 Europe Virtual Event Platform Market Outlook, By Platform (2020-2028) ($MN)
42 Europe Virtual Event Platform Market Outlook, By Other Components (2020-2028) ($MN)
43 Europe Virtual Event Platform Market Outlook, By Organization Size (2020-2028) ($MN)
44 Europe Virtual Event Platform Market Outlook, By Small enterprises (2020-2028) ($MN)
45 Europe Virtual Event Platform Market Outlook, By Medium-sized enterprises (2020-2028) ($MN)
46 Europe Virtual Event Platform Market Outlook, By Large enterprises (2020-2028) ($MN)
47 Europe Virtual Event Platform Market Outlook, By End User (2020-2028) ($MN)
48 Europe Virtual Event Platform Market Outlook, By Government (2020-2028) ($MN)
49 Europe Virtual Event Platform Market Outlook, By Healthcare and Lifesciences (2020-2028) ($MN)
50 Europe Virtual Event Platform Market Outlook, By Education (2020-2028) ($MN)
51 Europe Virtual Event Platform Market Outlook, By Other End Users (2020-2028) ($MN)
52 Asia Paciic Virtual Event Platform Market Outlook, By Country (2020-2028) ($MN)
53 Asia Paciic Virtual Event Platform Market Outlook, By Component (2020-2028) ($MN)
54 Asia Paciic Virtual Event Platform Market Outlook, By Services (2020-2028) ($MN)
55 Asia Paciic Virtual Event Platform Market Outlook, By Deployment and Integration (2020-2028) ($MN)
56 Asia Paciic Virtual Event Platform Market Outlook, By Support and Maintenance (2020-2028) ($MN)
57 Asia Paciic Virtual Event Platform Market Outlook, By Training and Consulting (2020-2028) ($MN)
58 Asia Paciic Virtual Event Platform Market Outlook, By Platform (2020-2028) ($MN)
59 Asia Paciic Virtual Event Platform Market Outlook, By Other Components (2020-2028) ($MN)
60 Asia Paciic Virtual Event Platform Market Outlook, By Organization Size (2020-2028) ($MN)
61 Asia Paciic Virtual Event Platform Market Outlook, By Small enterprises (2020-2028) ($MN)
62 Asia Paciic Virtual Event Platform Market Outlook, By Medium-sized enterprises (2020-2028) ($MN)
63 Asia Paciic Virtual Event Platform Market Outlook, By Large enterprises (2020-2028) ($MN)
64 Asia Paciic Virtual Event Platform Market Outlook, By End User (2020-2028) ($MN)
65 Asia Paciic Virtual Event Platform Market Outlook, By Government (2020-2028) ($MN)
66 Asia Paciic Virtual Event Platform Market Outlook, By Healthcare and Lifesciences (2020-2028) ($MN)
67 Asia Paciic Virtual Event Platform Market Outlook, By Education (2020-2028) ($MN)
68 Asia Paciic Virtual Event Platform Market Outlook, By Other End Users (2020-2028) ($MN)
69 South America Virtual Event Platform Market Outlook, By Country (2020-2028) ($MN)
70 South America Virtual Event Platform Market Outlook, By Component (2020-2028) ($MN)
71 South America Virtual Event Platform Market Outlook, By Services (2020-2028) ($MN)
72 South America Virtual Event Platform Market Outlook, By Deployment and Integration (2020-2028) ($MN)
73 South America Virtual Event Platform Market Outlook, By Support and Maintenance (2020-2028) ($MN)
74 South America Virtual Event Platform Market Outlook, By Training and Consulting (2020-2028) ($MN)
75 South America Virtual Event Platform Market Outlook, By Platform (2020-2028) ($MN)
76 South America Virtual Event Platform Market Outlook, By Other Components (2020-2028) ($MN)
77 South America Virtual Event Platform Market Outlook, By Organization Size (2020-2028) ($MN)
78 South America Virtual Event Platform Market Outlook, By Small enterprises (2020-2028) ($MN)
79 South America Virtual Event Platform Market Outlook, By Medium-sized enterprises (2020-2028) ($MN)
80 South America Virtual Event Platform Market Outlook, By Large enterprises (2020-2028) ($MN)
81 South America Virtual Event Platform Market Outlook, By End User (2020-2028) ($MN)
82 South America Virtual Event Platform Market Outlook, By Government (2020-2028) ($MN)
83 South America Virtual Event Platform Market Outlook, By Healthcare and Lifesciences (2020-2028) ($MN)
84 South America Virtual Event Platform Market Outlook, By Education (2020-2028) ($MN)
85 South America Virtual Event Platform Market Outlook, By Other End Users (2020-2028) ($MN)
86 Middle East & Africa Virtual Event Platform Market Outlook, By Country (2020-2028) ($MN)
87 Middle East & Africa Virtual Event Platform Market Outlook, By Component (2020-2028) ($MN)
88 Middle East & Africa Virtual Event Platform Market Outlook, By Services (2020-2028) ($MN)
89 Middle East & Africa Virtual Event Platform Market Outlook, By Deployment and Integration (2020-2028) ($MN)
90 Middle East & Africa Virtual Event Platform Market Outlook, By Support and Maintenance (2020-2028) ($MN)
91 Middle East & Africa Virtual Event Platform Market Outlook, By Training and Consulting (2020-2028) ($MN)
92 Middle East & Africa Virtual Event Platform Market Outlook, By Platform (2020-2028) ($MN)
93 Middle East & Africa Virtual Event Platform Market Outlook, By Other Components (2020-2028) ($MN)
94 Middle East & Africa Virtual Event Platform Market Outlook, By Organization Size (2020-2028) ($MN)
95 Middle East & Africa Virtual Event Platform Market Outlook, By Small enterprises (2020-2028) ($MN)
96 Middle East & Africa Virtual Event Platform Market Outlook, By Medium-sized enterprises (2020-2028) ($MN)
97 Middle East & Africa Virtual Event Platform Market Outlook, By Large enterprises (2020-2028) ($MN)
98 Middle East & Africa Virtual Event Platform Market Outlook, By End User (2020-2028) ($MN)
99 Middle East & Africa Virtual Event Platform Market Outlook, By Government (2020-2028) ($MN)
100 Middle East & Africa Virtual Event Platform Market Outlook, By Healthcare and Lifesciences (2020-2028) ($MN)
101 Middle East & Africa Virtual Event Platform Market Outlook, By Education (2020-2028) ($MN)
102 Middle East & Africa Virtual Event Platform Market Outlook, By Other End Users (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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