Alcohol Packaging Market

Alcohol Packaging Market

Alcohol Packaging Market Forecasts to 2030 - Global Analysis By Product (Cans, Kegs, Jars, Bag-in-box, Growlers, Corrugated Boxes, Bottles, Cartons and Other Products), Material (Metal, Glass, Plastic, Paper and Other Materials), Packaging, End User and By Geography

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Published: 2023 ID: SMRC23476

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Alcohol Packaging Market is accounted for $12.45 billion in 2023 and is expected to reach $20.39 billion by 2030 growing at a CAGR of 7.5% during the forecast period. The design of the alcohol package is important for a particular product and brand. Manufacturers of alcoholic drinks are adamant about upholding the highest packaging standards for their goods in order to persuade customers to choose their brand over a rival. Items may be utilised to communicate with consumers by offering them textual product facts, in addition to being easier for customers to hold and more attractive.

According to the study conducted by Lancet, alcohol per-capita consumption increased from 5•9 liters in 1990 to 6•5 liters in 2017 globally.

Market Dynamics:


Increase in consumption of luxury alcohol

Among the primary variables influencing the use of premium and luxury alcohol in modern culture are the growth in spending on social events like parties and the rise in consumer disposable income in emerging nations. Alcohol use has become socially acceptable and normalised in today's culture, and it is commonplace at social events, nightclubs, lounges, and casual outings. More than any other generation, millennials are currently exposed to alcohol use. As a result, the market for alcohol packaging is being driven by an increase in demand for alcoholic drinks.


Strict regulations

Government rules that are strict on the use of potentially dangerous and non-biodegradable items have restricted the producers to a small number of packaging options. When packaging is disposed of in landfills, especially when it is composed of plastic, chemicals from the packaging materials, such as inks and colours from labelling, can leak into the groundwater and soil. These environmental issues have limited the raw materials available to package makers, which is impeding the expansion of the industry.


Proliferating online business

Factors like increasing westernization, modernization, urbanization, an ever-rising global population, and rising personal disposable income are some of the indirect factors that are also expected to promote the alcoholic beverage packaging market growth rate. This is especially true of the e-commerce industry, which is expanding, especially in developing economies. Long-term market expansion for alcoholic beverage packaging may be facilitated by customers being more aware of the brands.


High cost of sustainable packaging

Considering the health and environmental risks associated with the usage of synthetic polymers, consumers want sustainable alternatives for alcohol packaging. While alcohol packaging businesses work to protect the quality and safety of their goods using the resources they have at their disposal, the sustainability issue raises production costs overall and has an impact on overall profitability. Sales might be impacted by the final packaging's rising cost. As a result, this dual problem puts pressure on businesses to strike a balance between various aspects of sustainability and cost control.

Covid-19 Impact

The alcohol packaging industry has been greatly impacted by the COVID-19 epidemic. Due to the limitations placed on public gatherings, parties, restaurants, etc., the pandemic has had a huge impact on the market for alcohol packaging. The epidemic has long since halted manufacturers' production efforts. However, due to the loosening of limitations worldwide, the market for alcohol packaging has already begun to function at full capacity.

The glass segment is expected to be the largest during the forecast period

The glass segment is estimated to have a lucrative growth. Glass may be recycled 100 % without losing its strength or quality. Most used glass bottles are turned into raw materials for making new ones. Due to its capacity to maintain the flavour and quality of the product, glass bottles have long been the preferred choice in the alcohol sector. Glass bottles are a non-reactive substance that do not alter the flavour of the alcoholic beverage, in contrast to plastic or metal containers. The market is growing rapidly since it preserves the quality, purity, and flavour of everything that is kept inside of them.

The un-distilled beverages segment is expected to have the highest CAGR during the forecast period

The un-distilled beverages segment is anticipated to witness the fastest CAGR growth during the forecast period. Beer is among the oldest and most widely consumed non-distilled alcoholic drinks. Among millennials, beer is a common party beverage and an essential part of the feast that fosters social group bonding. Beer is higher in proteins, vitamins B, and antioxidants than any other alcoholic beverage. According on the brand and recipe, the alcohol percentage of beers can range from less than 3% to 40% by volume. Due to rising market demand from consumers who are more health aware, the sector has experienced an increase in the sale of low-alcohol beers.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period. Improved and cutting-edge solutions are being provided by countries like Australia and India to enhance the beverage packaging sector. This is due to the increasing propensity for alcoholic drinks among the older and younger populations in these nations. Market participants in this area are also increasing their investments and expansion activities in order to swiftly speed up their operations and satisfy the increasing demand for alcoholic drinks.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period. Beer with flavours has become one of the most popular premium drinks in Europe. Additionally, during the course of the study period, substantial prospects for market expansion are anticipated to be generated by the rising use of luxury alcoholic drinks like French Beer and Whisky. The market in the area is probably going to grow as a result of innovations in product design upgrades.

Key players in the market

Some of the key players profiled in the Alcohol Packaging Market include Mondi Group, Amcor Plc, Sidel Inc., Crown Holdings Incorporated, Krones AG, Ball Corporation (Rexam PLC), Tetra Laval(tetra Pack), Saint Gobain SA, Ardagh Group SA, Nampak Limited, Berry Global Inc., Stora Enso Oyj, Gerresheimer AG, West Rock Company, Smurfit Kappa Oyj, Owens Illinois Inc, Vidrala SA, Intrapac International Corporation, DS Smith Plc, Diageo Plc and Beatson Clark Ltd.

Key Developments:

In May 2023, Krones’ subsidiary Steinecker opened a technology center in Freising where customers can create and test recipes for beer and plant-based drinks. Now, the group is setting another important milestone in the evolution of beverages and processes.

In November 2022, Smurfit Kappa has created an innovative and sustainable packaging solution specifically tailored for wine, to help businesses in the sector capitalise on the continued growth in eCommerce wine sales.

In September 2022, Mondi has created a paper packaging solution to wrap and transport PET beverage bottles, replacing plastic shrink wrap. Hug&Hold is a recyclable 100% paper-based solution, comprising two elements: a kraft paper sleeve and a corrugated clip.

In April 2019, Diageo PLC announced that it will not be using plastic packaging, globally, for its beer brand, Guinness, with a focus on minimizing plastic waste. The company is planning to invest EUR 16 million for this move and for the introduction of 100% recyclable and biodegradable cardboard to replace plastic.

In November 2018, Krones revised its modufill HE, which is used to fill beer. For example, numerous new technological features and design enhancements ensure that the filling system offers several features, in terms of safety, operator-friendliness, space savings, and hygiene.

Products Covered:
• Tubs, Cups, Boxes, and Pots
• Cans
• Kegs
• Jars
• Bag-in-box
• Growlers
• Corrugated Boxes
• Bottles
• Cartons
• Other Products

Materials Covered:
• Extrusion
• Metal
• Glass
• Plastic
• Paper
• Other Materials

Packagings Covered:
• Natural/Bio-Based Polymers (Bioplastics)
• Primary
• Secondary

End Users Covered:
• Distilled Beverages
• Un-distilled Beverages
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Alcohol Packaging Market, By Product
5.1 Introduction
5.2 Cans
5.3 Kegs
5.4 Jars
5.5 Bag-in-box
5.6 Growlers
5.7 Corrugated Boxes
5.8 Bottles
5.9 Cartons
5.10 Other Products

6 Global Alcohol Packaging Market, By Material
6.1 Introduction
6.2 Metal
6.3 Glass
6.4 Plastic
6.5 Paper
6.6 Other Materials

7 Global Alcohol Packaging Market, By Packaging
7.1 Introduction
7.2 Primary
7.3 Secondary

8 Global Alcohol Packaging Market, By End User
8.1 Introduction
8.2 Distilled Beverages
8.2.1 Vodka
8.2.2 Tequilla
8.2.3 Rum
8.2.4 Gin
8.2.5 Whisky
8.3 Un-distilled Beverages
8.3.1 Wine
8.3.2 Beer
8.3.3 Spirit
8.3.4 Cider
8.4 Other End Users

9 Global Alcohol Packaging Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Mondi Group
11.2 Amcor Plc
11.3 Sidel Inc.
11.4 Crown Holdings Incorporated
11.5 Krones AG
11.6 Ball Corporation (Rexam PLC)
11.7 Tetra Laval(tetra Pack)
11.8 Saint Gobain SA
11.9 Ardagh Group SA
11.10 Nampak Limited
11.11 Berry Global Inc.
11.12 Stora Enso Oyj
11.13 Gerresheimer AG
11.14 West Rock Company
11.15 Smurfit Kappa Oyj
11.16 Owens Illinois Inc
11.17 Vidrala SA
11.18 Intrapac International Corporation
11.19 DS Smith Plc
11.20 Beatson Clark Ltd

List of Tables
1 Global Alcohol Packaging Market Outlook, By Region (2021-2030) ($MN)
2 Global Alcohol Packaging Market Outlook, By Product (2021-2030) ($MN)
3 Global Alcohol Packaging Market Outlook, By Cans (2021-2030) ($MN)
4 Global Alcohol Packaging Market Outlook, By Kegs (2021-2030) ($MN)
5 Global Alcohol Packaging Market Outlook, By Jars (2021-2030) ($MN)
6 Global Alcohol Packaging Market Outlook, By Bag-in-box (2021-2030) ($MN)
7 Global Alcohol Packaging Market Outlook, By Growlers (2021-2030) ($MN)
8 Global Alcohol Packaging Market Outlook, By Corrugated Boxes (2021-2030) ($MN)
9 Global Alcohol Packaging Market Outlook, By Bottles (2021-2030) ($MN)
10 Global Alcohol Packaging Market Outlook, By Cartons (2021-2030) ($MN)
11 Global Alcohol Packaging Market Outlook, By Other Products (2021-2030) ($MN)
12 Global Alcohol Packaging Market Outlook, By Material (2021-2030) ($MN)
13 Global Alcohol Packaging Market Outlook, By Metal (2021-2030) ($MN)
14 Global Alcohol Packaging Market Outlook, By Glass (2021-2030) ($MN)
15 Global Alcohol Packaging Market Outlook, By Plastic (2021-2030) ($MN)
16 Global Alcohol Packaging Market Outlook, By Paper (2021-2030) ($MN)
17 Global Alcohol Packaging Market Outlook, By Other Materials (2021-2030) ($MN)
18 Global Alcohol Packaging Market Outlook, By Packaging (2021-2030) ($MN)
19 Global Alcohol Packaging Market Outlook, By Primary (2021-2030) ($MN)
20 Global Alcohol Packaging Market Outlook, By Secondary (2021-2030) ($MN)
21 Global Alcohol Packaging Market Outlook, By End User (2021-2030) ($MN)
22 Global Alcohol Packaging Market Outlook, By Distilled Beverages (2021-2030) ($MN)
23 Global Alcohol Packaging Market Outlook, By Vodka (2021-2030) ($MN)
24 Global Alcohol Packaging Market Outlook, By Tequilla (2021-2030) ($MN)
25 Global Alcohol Packaging Market Outlook, By Rum (2021-2030) ($MN)
26 Global Alcohol Packaging Market Outlook, By Gin (2021-2030) ($MN)
27 Global Alcohol Packaging Market Outlook, By Whisky (2021-2030) ($MN)
28 Global Alcohol Packaging Market Outlook, By Un-distilled Beverages (2021-2030) ($MN)
29 Global Alcohol Packaging Market Outlook, By Wine (2021-2030) ($MN)
30 Global Alcohol Packaging Market Outlook, By Beer (2021-2030) ($MN)
31 Global Alcohol Packaging Market Outlook, By Spirit (2021-2030) ($MN)
32 Global Alcohol Packaging Market Outlook, By Cider (2021-2030) ($MN)
33 Global Alcohol Packaging Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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