Anti Counterfeiting Packaging Market
Anti-Counterfeiting Packaging Market Forecasts to 2030 - Global Analysis By Product Type (Primary Packaging, Secondary Packaging and Tertiary Packaging), Technology, End User and By Geography
According to Stratistics MRC, the Global Anti-Counterfeiting Packaging Market is accounted for $179.2 billion in 2024 and is expected to reach $395.5 billion by 2030 growing at a CAGR of 14.1% during the forecast period. Anti-counterfeiting packaging is specialized packaging solutions designed to prevent the unauthorized reproduction and distribution of counterfeit products. These packaging technologies incorporate various security features such as holograms, QR codes, tamper-evident seals, and RFID tags to authenticate products and verify their legitimacy. By implementing anti-counterfeiting packaging, manufacturers can protect their brand reputation, safeguard consumer safety, and mitigate financial losses associated with counterfeit goods.
According to the data provided by the US Customs and Border Protection, over USD 2.0 billion worth of goods and USD 20 million worth of counterfeit drugs were seized on the country’s border in 2022.
Market Dynamics:
Driver:
Rising prevalence of counterfeit goods
Counterfeit products posing risks to consumer safety, brand reputation, and revenue streams, companies are increasingly investing in robust anti-counterfeiting measures. Anti-counterfeiting packaging technologies, such as holograms, tamper-evident seals, and track-and-trace systems, help authenticate products and deter counterfeiters. Additionally, stringent regulations and enforcement actions against counterfeiters further drive the adoption of anti-counterfeiting packaging solutions.
Restraint:
High cost of production and investment
Electroplating requires substantial investments in equipment, chemicals, and skilled labor. Additionally, compliance with environmental regulations and safety standards adds to production costs. These high upfront costs and ongoing expenses can deter smaller companies from entering the market or investing in upgrades and expansions. Furthermore, price-sensitive customers may seek alternative finishing methods or cheaper suppliers, impacting market competitiveness.
Opportunity:
Growing demand for product safety and security
Electroplating plays a crucial role in enhancing the durability, corrosion resistance, and aesthetic appeal of products, ensuring they meet stringent safety and quality standards. With increasing consumer awareness and regulatory requirements regarding product safety, manufacturers across industries such as automotive, electronics, and aerospace rely on electroplating for reliable surface finishing solutions. Additionally, electroplating's ability to provide tamper-evident coatings and anti-corrosive properties enhance product security, protecting against counterfeiting and ensuring customer trust.
Threat:
Lack of consumer awareness
Many consumers may not fully understand the role of electroplating in enhancing product quality, durability, and safety. Consequently, they may not prioritize products with electroplated finishes, opting for cheaper alternatives or products with less effective surface treatments. This lack of awareness can result in lower demand for electroplating services and products, impacting market growth and profitability for manufacturers.
Covid-19 Impact
While the initial disruptions in global supply chains and manufacturing activities led to a slowdown in demand for electroplating services, industries such as medical devices and electronics experienced increased demand, driving the need for surface finishing solutions. As businesses adapted to new health and safety protocols, electroplating companies faced challenges in maintaining operations and meeting customer requirements. However, the pandemic also spurred innovation in electroplating technologies to address emerging needs, such as antimicrobial coatings.
The authentication technology segment is expected to be the largest during the forecast period
The authentication technology is expected to be the largest during the forecast period as manufacturers increasingly turn to authentication technologies integrated into electroplated products. These technologies, such as RFID tags, holograms, and QR codes, enable product authentication and traceability throughout the supply chain, ensuring the legitimacy of goods. Electroplating companies offering products with built-in authentication features gain a competitive edge, as they provide added value to customers concerned about product authenticity.
The pharmaceutical segment is expected to have the highest CAGR during the forecast period
The pharmaceutical segment is expected to have the highest CAGR during the forecast period due to the growth of inadequate drug regulation and international free trade have resulted in the expansion of anti-counterfeit technologies in pharmaceutical applications. The technology can avoid drug imitation and track the products in the supply chain and storage. Growing demand for various anti-counterfeit techniques such as covert, overt, and track & trace across the world to detain illegitimate pharmaceutical products in their supply chain is expected to propel industry growth over the projected period.
Region with largest share:
Europe is projected to hold the largest market share during the forecast period owing to the high adoption of new technologies coupled with the high spending capacities of manufacturers in the region. A stringent government regulatory framework in the region is expected to be a key factor for industry growth over the projected period. In Europe, at least 5% of the products that are imported are counterfeit and registering an increase with growing imports demand. As a result, strict regulations against counterfeit products remain a necessity in the region, which is anticipated to have a positive impact on industry growth over the forecast period.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period owing to the rapid growth of the food & beverage, pharmaceuticals, clothing & apparel, and consumer electronics industry in the region is expected to drive industry growth over the forecast period. Increasing per capita disposable income along with strong manufacturing sector growth are the key drivers for industry growth in the region.
Key players in the market
Some of the key players in Anti-Counterfeiting Packaging market include 3M, Advanced Track & Trace, AlpVision SA, Applied DNA Sciences Inc., Authentix Inc , Avery Dennison Corporation, BrandWatch Technologies, CCL Industries Inc, DuPont, Impinj, Inc., Intelligent Label Solutions, SATO Holdings, SAVI Technology Inc, Sicpa Holding S.A., SML Group, Systech International, Tracelink Inc. and Zebra Technologies Corporation
Key Developments:
In May 2024, 3M expands facility in Valley, Nebraska. The $67 million investment includes new production lines, equipment and a warehouse, and will help 3M more quickly meet customer demand for the company's personal safety products.
In May 2024, DuPont Announces Plan to Separate into Three Independent, Publicly Traded Companies. New DuPont will remain a premier diversified industrial company with industry-leading brands and solutions
In April 2024, 3M launches new Verify app to help tackle counterfeit personal protective equipment. A genuine result provides a high degree of certainty that you have an authentic 3M™ Disposable Respirator. An inconclusive result means that the package is either not recognized or a potential counterfeit.
Product Types Covered:
• Primary Packaging
• Secondary Packaging
• Tertiary Packaging
Technologies Covered:
• Authentication Technology
• Watermarks and Embedded Features
• Track and Trace Technology
• Covert and Forensic Technologies
End Users Covered:
• Pharmaceutical & Healthcare
• Food & Beverage
• Consumer Electronics
• Automotive
• Cosmetics & Personal Care
• Clothing & Apparel
• Tobacco
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Technology Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Anti-Counterfeiting Packaging Market, By Product Type
5.1 Introduction
5.2 Primary Packaging
5.2.1 Blister Packs & Pouches
5.2.2 Labels & Sleeves
5.2.3 Caps & Closures
5.2.4 Bottles, Tubes, & Containers
5.3 Secondary Packaging
5.3.1 Shrink Wrap & Stretch Wrap
5.3.2 Cartons & Boxes
5.3.3 Tamper-Evident Seals & Bands
5.4 Tertiary Packaging
5.4.1 Security Straps & Seals
5.4.2 Pallets & Stretch Wraps
5.4.3 Security Labels & Tape
6 Global Anti-Counterfeiting Packaging Market, By Technology
6.1 Introduction
6.2 Authentication Technology
6.3 Watermarks and Embedded Features
6.4 Track and Trace Technology
6.4.1 Serialization and Coding
6.4.2 RFID and NFC Technology
6.4.3 GPS Tracking
6.5 Covert and Forensic Technologies
6.5.1 Invisible Inks and Markers
6.5.2 Chemical Taggants
6.5.3 DNA Markers
7 Global Anti-Counterfeiting Packaging Market, By End User
7.1 Introduction
7.2 Pharmaceutical & Healthcare
7.3 Food & Beverage
7.4 Consumer Electronics
7.5 Automotive
7.6 Cosmetics & Personal Care
7.7 Clothing & Apparel
7.8 Tobacco
7.9 Other End Users
8 Global Anti-Counterfeiting Packaging Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 3M
10.2 Advanced Track & Trace
10.3 AlpVision SA
10.4 Applied DNA Sciences Inc.
10.5 Authentix Inc
10.6 Avery Dennison Corporation
10.7 BrandWatch Technologies
10.8 CCL Industries Inc
10.9 DuPont
10.10 Impinj, Inc.
10.11 Intelligent Label Solutions
10.12 SATO Holdings
10.13 SAVI Technology Inc
10.14 Sicpa Holding S.A.
10.15 SML Group
10.16 Systech International
10.17 Tracelink Inc.
10.18 Zebra Technologies Corporation
List of Tables
1 Global Anti-Counterfeiting Packaging Market Outlook, By Region (2022-2030) ($MN)
2 Global Anti-Counterfeiting Packaging Market Outlook, By Product Type (2022-2030) ($MN)
3 Global Anti-Counterfeiting Packaging Market Outlook, By Primary Packaging (2022-2030) ($MN)
4 Global Anti-Counterfeiting Packaging Market Outlook, By Blister Packs & Pouches (2022-2030) ($MN)
5 Global Anti-Counterfeiting Packaging Market Outlook, By Labels & Sleeves (2022-2030) ($MN)
6 Global Anti-Counterfeiting Packaging Market Outlook, By Caps & Closures (2022-2030) ($MN)
7 Global Anti-Counterfeiting Packaging Market Outlook, By Bottles, Tubes, & Containers (2022-2030) ($MN)
8 Global Anti-Counterfeiting Packaging Market Outlook, By Secondary Packaging (2022-2030) ($MN)
9 Global Anti-Counterfeiting Packaging Market Outlook, By Shrink Wrap & Stretch Wrap (2022-2030) ($MN)
10 Global Anti-Counterfeiting Packaging Market Outlook, By Cartons & Boxes (2022-2030) ($MN)
11 Global Anti-Counterfeiting Packaging Market Outlook, By Tamper-Evident Seals & Bands (2022-2030) ($MN)
12 Global Anti-Counterfeiting Packaging Market Outlook, By Tertiary Packaging (2022-2030) ($MN)
13 Global Anti-Counterfeiting Packaging Market Outlook, By Security Straps & Seals (2022-2030) ($MN)
14 Global Anti-Counterfeiting Packaging Market Outlook, By Pallets & Stretch Wraps (2022-2030) ($MN)
15 Global Anti-Counterfeiting Packaging Market Outlook, By Security Labels & Tape (2022-2030) ($MN)
16 Global Anti-Counterfeiting Packaging Market Outlook, By Technology (2022-2030) ($MN)
17 Global Anti-Counterfeiting Packaging Market Outlook, By Authentication Technology (2022-2030) ($MN)
18 Global Anti-Counterfeiting Packaging Market Outlook, By Watermarks and Embedded Features (2022-2030) ($MN)
19 Global Anti-Counterfeiting Packaging Market Outlook, By Track and Trace Technology (2022-2030) ($MN)
20 Global Anti-Counterfeiting Packaging Market Outlook, By Serialization and Coding (2022-2030) ($MN)
21 Global Anti-Counterfeiting Packaging Market Outlook, By RFID and NFC Technology (2022-2030) ($MN)
22 Global Anti-Counterfeiting Packaging Market Outlook, By GPS Tracking (2022-2030) ($MN)
23 Global Anti-Counterfeiting Packaging Market Outlook, By Covert and Forensic Technologies (2022-2030) ($MN)
24 Global Anti-Counterfeiting Packaging Market Outlook, By Invisible Inks and Markers (2022-2030) ($MN)
25 Global Anti-Counterfeiting Packaging Market Outlook, By Chemical Taggants (2022-2030) ($MN)
26 Global Anti-Counterfeiting Packaging Market Outlook, By DNA Markers (2022-2030) ($MN)
27 Global Anti-Counterfeiting Packaging Market Outlook, By End User (2022-2030) ($MN)
28 Global Anti-Counterfeiting Packaging Market Outlook, By Pharmaceutical & Healthcare (2022-2030) ($MN)
29 Global Anti-Counterfeiting Packaging Market Outlook, By Food & Beverage (2022-2030) ($MN)
30 Global Anti-Counterfeiting Packaging Market Outlook, By Consumer Electronics (2022-2030) ($MN)
31 Global Anti-Counterfeiting Packaging Market Outlook, By Automotive (2022-2030) ($MN)
32 Global Anti-Counterfeiting Packaging Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
33 Global Anti-Counterfeiting Packaging Market Outlook, By Clothing & Apparel (2022-2030) ($MN)
34 Global Anti-Counterfeiting Packaging Market Outlook, By Tobacco (2022-2030) ($MN)
35 Global Anti-Counterfeiting Packaging Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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