Anti Counterfeiting Packaging Market
Anti-Counterfeiting Packaging Market Forecasts to 2028 – Global Analysis By Usage Feature (Overt Features, Covert Features), Track And Trace Packaging Technology (Barcode Technology, RFID (Radio Frequency Identification)), Technology (Mass Encoding, Taggants) and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2021) |
US $106.03 BN |
|
Projected Year Value (2028) |
US $313.23 BN |
|
CAGR (2021 - 2028) |
14.5% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Anti-Counterfeiting Packaging Market is accounted for $106.03 billion in 2021 and is expected to reach $313.23 billion by 2028 growing at a CAGR of 14.5% during the forecast period. Anti-counterfeit packaging solutions such as barcodes, radio frequency identification (RIF), and serialization as well as track and trace solutions are used to curb counterfeiting of products. This type of packaging is gaining adoption from the pharmaceutical and personal care industries. Anti-counterfeit packaging is the process of assigning secure packaging to the product to prevent counterfeiting or infringement. Counterfeit goods include clothing, medications, jewelry, cigarettes, electronic equipment, and parts, among others.
Market Dynamics:
Driver:
Rigorous Product Safety Regulations
The rise in strict product protection regulations related to counterfeiting. Since the market concentration of counterfeit products is constantly growing, strict regulations are imposed by the government of different countries to regulate counterfeiting activities. Such regulations have a positive influence on the anti-counterfeit packaging industry and seek to eliminate the demand for counterfeit products. Due to the sales of counterfeit products, there has been a rise in concerns about the losses suffered by product manufacturers across countries, which has increased concerns about brand dilution, which in turn drives the need for a market.
Restraint:
High Cost
High setup and innovation expenses are necessary to create it, which prevents both new entrants and potential clients from accepting solutions, limiting the market growth. Furthermore, some existing technologies, such as barcodes and QR codes, are easy to replicate or fake without proper customer awareness, limiting industry expansion.
Opportunity:
Rising Digitalization Of Anti-Counterfeiting Solutions
In favor of digital anti-counterfeiting kits, a significant argument is that smartphones can be tapped to allow consumer-usable solutions. Quick-response (QR) codes boast the convenience of scanning without the need to download any app. With each day, the need and importance for its solutions are increasing, and trends are expected to continue in the future. In this scenario, the 'go-to solution' for thwarting economic harm, health threats, online fraud, and a spate of other crimes have been digital anti-counterfeiting packaging solutions. Globally, the counterfeiting of fragile goods is discouraged by various kinds of anti-counterfeit packaging, both subtle and overt. Thus, they save lives and economic welfare directly and indirectly, which leads to the upsurge in the market in recent times.
Threat:
Lack of Awareness
The primary challenge for its producers is raising consumer awareness of how to use these technologies to determine a product's ingenuity. Companies must advise customers about technology in a covert manner so that imitators are unable to imitate them. Furthermore, the creation of these solutions attracts a lot of money, which puts a strain on the industry's growth.
Pharmaceutical packaging segment is expected to be the largest during the forecast period
Due to the risk of damage caused by the use of fake products, a major demand for anti-counterfeit packaging is expected to come from the pharmaceutical industry. Manufacturers are embracing anti-counterfeiting packaging technology due to concerns about the brand value and adverse effects of spurious products, which in turn fuels the global demand for the market. Following the concerns about brand dilution and losses suffered by manufacturers, many companies are making significant investments in this packaging technology which in turn is expected to generate enormous business opportunities for industry players.
The Mass Encoding segment is expected to have the highest CAGR during the forecast period
Mass Encoded products, with the support of software solutions, permit product tracking through the various nodes in the logistics and supply chain management operations. Barcode, digital mass serialization, and digital mass encryption are the various options used for mass encoding the market for thermal paper-based labels, which has also experienced a rise in its demand.
Region with highest share:
The Asia Pacific is projected to hold the highest market share, due to the growing pharmaceutical & healthcare and food & beverage industries are likely to drive the demand for market in China. In addition to this, the country’s large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry. It is developing due to increased consumer knowledge, which has resulted in a greater understanding of the product-related information, raising the demand for counterfeit packaging in the province. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the province.
Region with highest CAGR:
North America is projected to have the highest CAGR, the growth is attributed to the growing consumer consumption for food and beverages, healthcare items, cosmetics, and electronics is predicted to contribute significantly to the industry growth. Consumers' demands for transparency are increasing, resulting in a huge increase in the traceability of these products. The presence of sophisticated anti-forged rules has supported the market's growth. As a result, to meet the expanding demand, manufacturers include breakthrough technologies in equipment with particular features for effective production tracking and identification.
Key players in the market:
Some of the key players profiled in the Anti-Counterfeiting Packaging Market include MicroTagTemed Ltd., BrandWatch Technologies, AlpVision, SICPA HOLDING SA, Zebra Technologies Corporation, CCL Industries Inc, Impinj, Inc, Authentix, Avery Dennison Corporation, SML Group, 3M Company, Catalent Pharma Solution Inc, TraceLink Inc, Clariant.
Key developments:
In August 2021: Avery Dennison Corporation acquired Vestcom. The acquisition is anticipated to broaden the company's branded labelling solutions for the retail and consumer packaged goods industries.
In March 2020: CCL Industries Inc. acquired Flexpol sp. z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is projected to enhance the company's existing capabilities to serve the label industry in the European region.
In February 2018: Clariant launched a new brand name called EQius for humidity-control packaging solutions which also provides protection against anti-counterfeiting. will be used as an umbrella brand for products currently marketed as EQ-Pak® packets, EQ-Can® canisters, EQ-Stopper™ closures, and EQ-Bag™ bags, along with the raw material that goes in them.
Usage Features Covered:
• Track and Trace
• Overt Features
• Covert Features
• Forensic
• Tamper Evidence
Technology’s Covered:
• Mass Encoding
• Taggants
Applications Covered:
• Food Packaging
• Pharmaceutical Packaging
End Users Covered:
• Apparel & footwear
• Clothing & Apparel
• Consumer Durables
• Cosmetics & Personal Care
• Electrical & electronics
• Industrial and Automotive
• Luxury Goods
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
4.0 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Anti-Counterfeiting Packaging Market, By Usage Feature
5.1 Introduction
5.2 Track and Trace
5.2.1 Barcode Technology
5.2.1.1 Bar Code Labels
5.2.1.1.1 Aluminum Barcode Labels
5.2.1.1.2 Ceramic Barcode Labels
5.2.1.1.3 Paper Barcode Labels
5.2.1.1.4 Polyester Barcode Labels
5.2.2 Radio Frequency Identification (RFID)
5.2.2.1 Low Frequency RFID
5.2.2.2 Ultra-high Frequency RFID
5.2.2.3 High Frequency RFID
5.3 Overt Features
5.3.1 Holograms
5.3.1.1 2D/3D
5.3.1.2 Computer Generated
5.3.1.3 Dot Matrix
5.3.1.4 Stereogram
5.3.1.5 Transmission
5.3.1.6 Volume
5.3.1.7 Image
5.3.2 Graphics
5.3.3 Numbering
5.3.4 Security Inks and Coatings
5.3.5 Visible Printing
5.4 Covert Features
5.4.1 Invisible Printing
5.4.2 Watermarks
5.4.2.1 Physical Paper Watermark
5.4.2.2 Digital Watermark
5.4.3 Laser Codes
5.4.4 Embedded Images
5.5 Forensic
5.5.1 Micro Taggants
5.5.2 Biological Taggants
5.6 Tamper Evidence
5.6.1 Breakable Caps
5.6.2 Container Seals
5.6.3 Heat Shrink Band
5.6.4 Sealed Metal Tubes
5.6.5 Strip Pack
5.6.6 Tear Away Caps
5.6.7 Wrappers
6 Global Anti-Counterfeiting Packaging Market, By Technology
6.1 Introduction
6.2 Mass Encoding
6.2.1 Digital Mass Serialization
6.2.2 Digital Mass Encryption
6.3 Taggants
6.3.1 Detection Taggants
6.3.2 Identification Taggants
7 Global Anti-Counterfeiting Packaging Market, By Application
7.1 Introduction
7.2 Food Packaging
7.2.1 Baby Food
7.2.2 Canned Food Packaging
7.2.3 Confectionery
7.2.4 Convenience Food Packaging
7.2.5 Packaged Bakery Products
7.2.6 Packaged Dairy Products
7.2.7 Packaged Meat Products
7.2.8 Packaged Seafood
7.3 Pharmaceutical Packaging
7.3.1 Over The Counter Drugs
7.3.2 Prescription Based Drugs
8 Global Anti-Counterfeiting Packaging Market, By End User
8.1 Introduction
8.2 Apparel & Footwear
8.3 Consumer Durables
8.4 Cosmetics & Personal Care
8.5 Electrical & Eectronics
8.6 Industrial and Automotive
8.7 Luxury Goods
9 Global Anti-Counterfeiting Packaging Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 MicroTagTemed Ltd.
11.2 BrandWatch Technologies
11.3 AlpVision
11.4 SICPA HOLDING SA
11.5 Zebra Technologies Corporation
11.6 CCL Industries Inc
11.7 Impinj, Inc
11.8 Authentix
11.9 Avery Dennison Corporation
11.10 SML Group
11.11 3M Company
11.12 Catalent Pharma Solution Inc
11.13 TraceLink Inc
11.14 Clariant
List of Tables
1 Global Anti-Counterfeiting Packaging Market Outlook, By Region (2020-2028) (US $MN)
2 Global Anti-Counterfeiting Packaging Market Outlook, By Usage Feature (2020-2028) (US $MN)
3 Global Anti-Counterfeiting Packaging Market Outlook, By Track and Trace (2020-2028) (US $MN)
4 Global Anti-Counterfeiting Packaging Market Outlook, By Barcode Technology (2020-2028) (US $MN)
5 Global Anti-Counterfeiting Packaging Market Outlook, By Radio Frequency Identification (RFID) (2020-2028) (US $MN)
6 Global Anti-Counterfeiting Packaging Market Outlook, By Overt Features (2020-2028) (US $MN)
7 Global Anti-Counterfeiting Packaging Market Outlook, By Holograms (2020-2028) (US $MN)
8 Global Anti-Counterfeiting Packaging Market Outlook, By Graphics (2020-2028) (US $MN)
9 Global Anti-Counterfeiting Packaging Market Outlook, By Numbering (2020-2028) (US $MN)
10 Global Anti-Counterfeiting Packaging Market Outlook, By Security Inks and Coatings (2020-2028) (US $MN)
11 Global Anti-Counterfeiting Packaging Market Outlook, By Visible Printing (2020-2028) (US $MN)
12 Global Anti-Counterfeiting Packaging Market Outlook, By Covert Features (2020-2028) (US $MN)
13 Global Anti-Counterfeiting Packaging Market Outlook, By Invisible Printing (2020-2028) (US $MN)
14 Global Anti-Counterfeiting Packaging Market Outlook, By Watermarks (2020-2028) (US $MN)
15 Global Anti-Counterfeiting Packaging Market Outlook, By Laser Codes (2020-2028) (US $MN)
16 Global Anti-Counterfeiting Packaging Market Outlook, By Embedded Images (2020-2028) (US $MN)
17 Global Anti-Counterfeiting Packaging Market Outlook, By Forensic (2020-2028) (US $MN)
18 Global Anti-Counterfeiting Packaging Market Outlook, By Micro Taggants (2020-2028) (US $MN)
19 Global Anti-Counterfeiting Packaging Market Outlook, By Biological Taggants (2020-2028) (US $MN)
20 Global Anti-Counterfeiting Packaging Market Outlook, By Tamper Evidence (2020-2028) (US $MN)
21 Global Anti-Counterfeiting Packaging Market Outlook, By Breakable Caps (2020-2028) (US $MN)
22 Global Anti-Counterfeiting Packaging Market Outlook, By Container Seals (2020-2028) (US $MN)
23 Global Anti-Counterfeiting Packaging Market Outlook, By Heat Shrink Band (2020-2028) (US $MN)
24 Global Anti-Counterfeiting Packaging Market Outlook, By Sealed Metal Tubes (2020-2028) (US $MN)
25 Global Anti-Counterfeiting Packaging Market Outlook, By Strip Pack (2020-2028) (US $MN)
26 Global Anti-Counterfeiting Packaging Market Outlook, By Tear Away Caps (2020-2028) (US $MN)
27 Global Anti-Counterfeiting Packaging Market Outlook, By Wrappers (2020-2028) (US $MN)
28 Global Anti-Counterfeiting Packaging Market Outlook, By Technology (2020-2028) (US $MN)
29 Global Anti-Counterfeiting Packaging Market Outlook, By Mass Encoding (2020-2028) (US $MN)
30 Global Anti-Counterfeiting Packaging Market Outlook, By Digital Mass Serialization (2020-2028) (US $MN)
31 Global Anti-Counterfeiting Packaging Market Outlook, By Digital Mass Encryption (2020-2028) (US $MN)
32 Global Anti-Counterfeiting Packaging Market Outlook, By Taggants (2020-2028) (US $MN)
33 Global Anti-Counterfeiting Packaging Market Outlook, By Detection Taggants (2020-2028) (US $MN)
34 Global Anti-Counterfeiting Packaging Market Outlook, By Identification Taggants (2020-2028) (US $MN)
35 Global Anti-Counterfeiting Packaging Market Outlook, By Application (2020-2028) (US $MN)
36 Global Anti-Counterfeiting Packaging Market Outlook, By Food Packaging (2020-2028) (US $MN)
37 Global Anti-Counterfeiting Packaging Market Outlook, By Baby Food (2020-2028) (US $MN)
38 Global Anti-Counterfeiting Packaging Market Outlook, By Canned Food Packaging (2020-2028) (US $MN)
39 Global Anti-Counterfeiting Packaging Market Outlook, By Confectionery (2020-2028) (US $MN)
40 Global Anti-Counterfeiting Packaging Market Outlook, By Convenience Food Packaging (2020-2028) (US $MN)
41 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Bakery Products (2020-2028) (US $MN)
42 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Dairy Products (2020-2028) (US $MN)
43 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Meat Products (2020-2028) (US $MN)
44 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Seafood (2020-2028) (US $MN)
45 Global Anti-Counterfeiting Packaging Market Outlook, By Pharmaceutical Packaging (2020-2028) (US $MN)
46 Global Anti-Counterfeiting Packaging Market Outlook, By Over The Counter Drugs (2020-2028) (US $MN)
47 Global Anti-Counterfeiting Packaging Market Outlook, By Prescription Based Drugs (2020-2028) (US $MN)
48 Global Anti-Counterfeiting Packaging Market Outlook, By End User (2020-2028) (US $MN)
49 Global Anti-Counterfeiting Packaging Market Outlook, By Apparel & Footwear (2020-2028) (US $MN)
50 Global Anti-Counterfeiting Packaging Market Outlook, By Consumer Durables (2020-2028) (US $MN)
51 Global Anti-Counterfeiting Packaging Market Outlook, By Cosmetics & Personal Care (2020-2028) (US $MN)
52 Global Anti-Counterfeiting Packaging Market Outlook, By Electrical & Eectronics (2020-2028) (US $MN)
53 Global Anti-Counterfeiting Packaging Market Outlook, By Industrial and Automotive (2020-2028) (US $MN)
54 Global Anti-Counterfeiting Packaging Market Outlook, By Luxury Goods (2020-2028) (US $MN)
Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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