Connected Packaging Market
Connected Packaging Market Forecasts to 2030 - Global Analysis By Type (Active Packaging, Intelligent Packaging, Interactive Packaging and Other Types), Technology (Near-Field Communication (NFC), Quick-Response Code (QR Code), Radio Frequency Identification (RFID) and Other Technologies), End User and By Geography
According to Stratistics MRC, the Global Connected Packaging Market is accounted for $46.59 billion in 2023 and is expected to reach $75.45 billion by 2030 growing at a CAGR of 7.1% during the forecast period. By scanning, touching, or pointing with their devices, consumers can turn ordinary packaging into a digital experience. This opens up a whole new channel for businesses to interact with consumers and get priceless data about them. This may be accomplished by including amusing digital material, such as QR codes that can be read with a smartphone camera, augmented reality animations, tapping a product with NFC technology, picture recognition, and more. Each linked experience offers merchants an entirely fresh innovative way to increase client loyalty while telling their message more directly than before.
According to the Global Organic Trade Guide, the consumption of organic packaged foods in the United States was estimated to be worth USD 14.96 billion in 2016, and it is expected to have surpassed USD 21 billion in 2022.
Market Dynamics:
Driver:
Personalised customer engagement
One may direct customers to website to provide further information by having them scan the serialised QR codes on a linked product. Post recipes, videos, promotions, or discounts from website. In addition, one may ask them to sign up for newsletter or share product information with them, such as usage guidelines and allergy information. Moreover, one can get specific demographic information about customers, like their age, gender, geographic distribution, and product preferences, using linked packaging.
Restraint:
Incorporating expensive technologies
The largest difficulty confronting firms in the field of smart packaging is figuring out how to put pricey new technology into the packaging without raising or cutting customer prices. Educating customers about the advantages of this kind of packaging and creating unique production processes for cutting-edge sensors that can adhere to packaging rules are additional obstacles. Additionally, it is projected that the lack of consumer knowledge, which is producing a lack of interest in these smart solutions, will further impede the market's rise.
Opportunity:
Full product transparency
With the help of connected packaging consumers can be provided with any brand-related information they would be interested in, such as sustainability objectives, sourcing data, charitable endeavours, and corporate principles. Include ingredient information, especially information about allergies. In order for customers to understand about the product's journey from the farm, or plant, to the shop, may also offer track and trace features. Given that product counterfeiting is a rising issue, linked packaging may reassure customers that the item they're purchasing is authentic and can communicate which batch, plant, and even which plant employee generated a certain product since each serialised QR code is absolutely unique for each box.
Threat:
High implementation costs
The high implementation costs for linked packaging are a major barrier to market expansion. Hardware, software, and training expenses are comparatively more expensive than those for conventional packaging systems. Additionally, growing worries about numerous laws & requirements for the usage of plastic in the packaging business are limiting the growth of the connected packaging market.
Covid-19 Impact
The market for linked packaging suffered from COVID-19. Early on in the pandemic, significant supply chain problems that caused manufacturing to stop were seen. The COVID-19 had negative effects on the linked packaging sector as well, which decreased sales. Leading end-use industries are expected to restart operations, though, and the market should rebound. The linked packaging industry will become essential across certain industries, including as food and beverage, cosmetics and personal care, and pharmaceuticals, as a result of a growing emphasis on decontaminating containers and the items within.
The active packaging segment is expected to be the largest during the forecast period
The active packaging segment is estimated to have a lucrative growth, due to an increased shelf-life for food goods, which translates into a later expiry date, a decrease in food waste, and distribution further from the place of origin are all benefits of active packaging for food applications. Active packaging that includes emitter and absorber systems: Absorbers get rid of undesirable elements including oxygen, ethylene, too much moisture, and certain tastes and odours. On the other hand, emitters release anti-microbial chemicals like ethanol and carbon dioxide which drive the growth of the market.
The food & beverages segment is expected to have the highest CAGR during the forecast period
The food & beverages segment is anticipated to witness the highest CAGR growth during the forecast period, more people throughout the world want to eat food that they are aware is healthy. The second is that consumers prefer eating food that is assured to be fresh. This is a promise made by connected packaging. They also like to buy food that is always available, always accessible, and has a long shelf life. Once more, careful packing may make this happen. Since it makes it easier for them to comply with the most recent and stringent food safety laws, the majority of enterprises in the food and beverage segment are driven to use connected packaging.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to the steady recovery from the recession and quick development in sectors including food and beverage, pharmaceuticals, automotive, logistics, and manufacturing. Consumer spending power is likely to increase throughout the projection period, while worries about enhancing the region's general health are anticipated to develop. Due to the government's increased attention on improving packaging quality in terms of environmental friendliness in the nation, the United States is a significant user of smart packaging in this area.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to individuals are starting to care much more about their health. They are inquisitive about how their food is packaged. They also ask what kind of packaging these items come in. The general belief is that clean packaging makes food safer as well. People are also becoming affluent in this area. Another reason in this is the rising preference of Asians for their food and drugs to be packaged in environmentally friendly ways.
Key players in the market
Some of the key players profiled in the Connected Packaging Market include, BALL CORPORATION, Amcor plc, 3M, Temptime Corporation, CONSTANTIA FLEXIBLES, Klöckner Pentaplast, Graham Packaging Company, Avery Dennison Corporation, Emerson Electric Co, American Thermal Instruments, BASF SE, International Paper, R.R. Donnelley and Sons Company, Thin Film Electronics ASA, Huhtamaki, Stora Enso, Tetra Pak and Westrock Company
Key Developments:
In March 2023, Amcor, a company that creates and manufactures environment-friendly packaging solutions, announced a joint research project agreement with NfiniteNanotechnology Inc. to validate the application of Nfinite's nanocoating technology to improve packaging that can be recycled and composted.
In January 2023, Avery Dennison announced a major investment to expand its manufacturing capacity in the Americas region by constructing a new manufacturing facility in Queretaro, Mexico.
In April 2021, Stora Enso introduced the world’s first sustainable RFID for microwave-safe use. It is the first paper-based RFID tag and helps in item-level tagging and ready-made meals.
Types Covered:
• Active Packaging
• Intelligent Packaging
• Interactive Packaging
• Other Types
Technologies Covered:
• Near-Field Communication (NFC)
• Quick-Response Code (QR Code)
• Radio Frequency Identification (RFID)
• Other Technologies
End Users Covered:
• Consumer
• Electronics
• Food & Beverages
• Healthcare
• Personal Care & Cosmetics
• Others End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Connected Packaging Market, By Type
5.1 Introduction
5.2 Active Packaging
5.3 Intelligent Packaging
5.4 Interactive Packaging
5.5 Other Types
6 Global Connected Packaging Market, By Technology
6.1 Introduction
6.2 Near-Field Communication (NFC)
6.3 Quick-Response Code (QR Code)
6.4 Radio Frequency Identification (RFID)
6.5 Other Technologies
7 Global Connected Packaging Market, By End User
7.1 Introduction
7.2 Consumer
7.3 Electronics
7.4 Food & Beverages
7.5 Healthcare
7.6 Personal Care & Cosmetics
7.7 Others End Users
8 Global Connected Packaging Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 BALL CORPORATION
10.2 Amcor plc
10.3 3M
10.4 Temptime Corporation
10.5 CONSTANTIA FLEXIBLES
10.6 Klöckner Pentaplast
10.7 Graham Packaging Company,
10.8 Avery Dennison Corporation
10.9 Emerson Electric Co
10.10 American Thermal Instruments
10.11 BASF SE
10.12 International Paper
10.13 R.R. Donnelley and Sons Company
10.14 Thin Film Electronics ASA
10.15 Huhtamaki
10.16 Stora Enso
10.17 Tetra Pak
10.18 Westrock Company
List of Tables
1 Global Connected Packaging Market Outlook, By Region (2021-2030) ($MN)
2 Global Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
3 Global Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
4 Global Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
5 Global Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
6 Global Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
7 Global Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
8 Global Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
9 Global Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
10 Global Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
11 Global Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
12 Global Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
13 Global Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
14 Global Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
15 Global Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
16 Global Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
17 Global Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
18 Global Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
19 North America Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
20 North America Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
21 North America Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
22 North America Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
23 North America Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
24 North America Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
25 North America Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
26 North America Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
27 North America Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
28 North America Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
29 North America Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
30 North America Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
31 North America Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
32 North America Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
33 North America Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
34 North America Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
35 North America Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
36 North America Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
37 Europe Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
38 Europe Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
39 Europe Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
40 Europe Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
41 Europe Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
42 Europe Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
43 Europe Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
44 Europe Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
45 Europe Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
46 Europe Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
47 Europe Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
48 Europe Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
49 Europe Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
50 Europe Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
51 Europe Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
52 Europe Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
53 Europe Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
54 Europe Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
55 Asia Pacific Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
56 Asia Pacific Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
57 Asia Pacific Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
58 Asia Pacific Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
59 Asia Pacific Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
60 Asia Pacific Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
61 Asia Pacific Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
62 Asia Pacific Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
63 Asia Pacific Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
64 Asia Pacific Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
65 Asia Pacific Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
66 Asia Pacific Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
67 Asia Pacific Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
68 Asia Pacific Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
69 Asia Pacific Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
70 Asia Pacific Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
71 Asia Pacific Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
72 Asia Pacific Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
73 South America Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
74 South America Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
75 South America Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
76 South America Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
77 South America Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
78 South America Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
79 South America Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
80 South America Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
81 South America Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
82 South America Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
83 South America Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
84 South America Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
85 South America Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
86 South America Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
87 South America Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
88 South America Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
89 South America Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
90 South America Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
91 Middle East & Africa Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
92 Middle East & Africa Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
93 Middle East & Africa Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
94 Middle East & Africa Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
95 Middle East & Africa Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
96 Middle East & Africa Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
97 Middle East & Africa Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
98 Middle East & Africa Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
99 Middle East & Africa Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
100 Middle East & Africa Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
101 Middle East & Africa Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
102 Middle East & Africa Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
103 Middle East & Africa Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
104 Middle East & Africa Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
105 Middle East & Africa Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
106 Middle East & Africa Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
107 Middle East & Africa Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
108 Middle East & Africa Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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