Consumer Floriculture Market

According to Stratistics MRC, the Global Consumer Floriculture Market is accounted for $59.43 billion in 2023 and is expected to reach $113.34 billion by 2030 growing at a CAGR of 9.66% during the forecast period. Floriculture is a sector of horticulture that focuses on growing beautiful, flowering plants for both personal and commercial use. Floriculture is the study and practice of growing flowers and other ornamental plants in gardens, greenhouses, nurseries, and landscapes. Among the crops grown in floriculture are bedding plants, indoor plants, floral gardens, potted plants, cut-produced greens, and cut flowers. All participants in the floriculture value chain want to use sustainable farming practices including integrated pest management and conservation agriculture in order to reduce the environmental impact of their operations.

According to Rabobank’s report on floriculture, 2017, Europe and North America’s flower and plant purchase is expected to increase by 20% by 2027 with a market capitalization of US$ 37 billion in the both regions.



Market Dynamics:

Driver:

The consumers are buying flowers for a variety of events

As a result of modernization and expanding Western cultural influences, consumers are buying flowers for a variety of events, including Valentine’s Day, weddings, anniversaries, birthdays, friendship days, Mother’s Day, Father’s Day, and so on. During religious festivals, flowers are used in large quantities all around the country. Market customers are also willing to pay more for flowers that are grown sustainably. Thus, these are factors that drive the growth of the Consumer Floriculture Market. In order to boost their market position, companies are pursuing certifications and delivering fair trade, FPP, and other certified flowers to their customers.

Restraint:

Over-dependence on climatic conditions

Weather has a big impact on the flower and decorative plant industries. Some decorative plants may not grow properly due to shorter, wetter days or a lack of sunlight. While most plant species need a lot of sunlight to grow, others can even survive in the shade. Many nurseries and growers must utilize artificial lighting and temperature controls to provide plants with the optimal growing environment. Furthermore, flowering plants can suffer damage from extremely cold temperatures and ice buildup on their leaves. Additionally, major flower-producing nations like Kenya, which supplies about 40% of the EU's imports of cut flowers, are already feeling the consequences of climate change.

Opportunity:

Implementation and efforts by the biotechnology industry

Market growth for floriculture is being fueled by the biotechnology sector. The floriculture industry is increasingly doing successful molecular breeding research and development. The market participants are now able to overcome obstacles they previously encountered, such as the invasion of pests and fungi on the crops and dependence on the climate, thanks to rapid advancements in micro-propagation and the development of disease-free and stress-tolerant plantlets. Indications of significant growth over the anticipated period come from the biotechnology businesses' rising investments in the floriculture sector and their methodical expansion of nurseries and research facilities.

Threat:

Perish ability and fragility

Flowers are highly perishable items that require careful handling and optimal storage conditions to maintain their quality and freshness. The delicate nature of flowers makes them vulnerable to damage during harvesting, transportation, and storage. Any mishandling or inadequate post-harvest practices can lead to wilting, discoloration, or the development of diseases, significantly reducing the shelf life and overall value of the flowers. The time-sensitive nature of the market adds to the complexity, as timely delivery to customers is essential to ensure customer satisfaction and repeat business.

Covid-19 Impact:

The COVID-19 pandemic has had a significant impact on the consumer floriculture market. The pandemic led to disruptions in global supply chains, affecting the availability of flowers and floral products. Restrictions on transportation, lockdown measures, and reduced international trade resulted in logistical challenges, delayed shipments, and limited access to certain flower varieties. This led to supply shortages and increased prices in some regions. With lockdowns and social distancing measures in place, consumers turned to online channels to purchase flowers. E-commerce platforms and online florists experienced a surge in demand as people sought to send flowers as gifts or express their emotions remotely.

The cut flowers segment is expected to be the largest during the forecast period

The cut flowers segment is expected to be the largest during the forecast period. They are harvested from plants specifically cultivated for their blooms and are primarily used in floral arrangements, bouquets, and various decorative purposes. Cut flowers are highly perishable and require careful handling, proper post-harvest treatments, and efficient distribution to maintain their quality and freshness. Additionally, cut flowers are valued for their beauty, vibrant colors, and appealing fragrances. They hold symbolic meanings and can convey emotions, making them a popular choice for expressing love, appreciation, sympathy, or celebration, which could be a major contributor to this segment's revenue growth.

The gifts segment is expected to have the highest CAGR during the forecast period

The gifts segment is expected to have the highest CAGR during the forecast period. Offering a thoughtful and expressive way to celebrate special occasions, convey emotions, and create memorable experiences. Flowers are a popular choice for gifting purposes and are often combined with other complementary items to create attractive gift arrangements. Lower bouquets are one of the most common and classic gifts in the consumer floriculture market. They typically consist of a curated selection of fresh cut flowers arranged in an aesthetically pleasing manner.

Region with largest share:

Europe will dominate the Consumer Floriculture sector over the foreseeable period. The numerous developing economies in this area are primarily responsible for the increase in revenue in Europe. The four equatorial cut flower exporters—Colombia, Kenya, Ecuador, and Ethiopia—are catching up with the Netherlands, which continues to play a large role in the global cut flower trade. With more shipments than any other country, the Netherlands dominates the world market for cut flowers. Along with the US, Japan, and other major importers, Europe is one of the leading importers. So, these are the elements that are fueling this region's consumer flower market's expansion.

Region with highest CAGR:

The market in Asia Pacific is anticipated to rise steadily over the course of the forecast period. Due to a large increase in demand for low-cost flowers in this region, players in the floriculture business are focused on Asia for the production and sales of commercial floriculture products. Companies are also forming strategic alliances with domestic players in order to enhance their market reach. Intent on introducing the latest crops, technology, and crop varieties to the Indian market, Florence Flora Company has formed several partnerships and collaborations with top floriculture companies. Thus, these are the factors that drive the growth of the consumer floral market in this region.



Key players in the market

Some of the key players in Consumer Floriculture market include Arcangeli Giovanni & Figlio, Ball Horticultural, Beekenkamp, Carzan Flowers, Danziger Group, Esmeralda Farms, Flamingo Horticulture Ltd., Florance flora, Florensis Flower Seeds UK Ltd., Harvest Flower, Karen Roses, Native Floral Group, Selecta Cut Flowers SAU., Syngenta Flowers, Tropical Foliage Plants, Inc., Verbeek Export B.V. and Washington Bulb.

Key Developments:

In May 2022, Selecta One, one of leading company in breeding, producing, and marketing of vegetatively propagated ornamental plants, acquired La Villetta s.r.l (Italy-based producer of carnation flowers). This acquisition will help Selecta One to expand its product portfolio in cut carnation category and also strengthen its market presence in the category

In January 2022, Oserian, Kenya based producer of cut flowers, was awarded as top producer of cut flowers at International Grower of the Year Awards held in Germany. The event was organized by International Association of Horticulture Producers

Product Types Covered:
• Cut Flowers
• Cut Foliage
• Bulbous Plants
• Potted Flowers
• Other Product Types

Flower Types Covered:
• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas Blueball
• Freesia
• Hydrangea
• Other Flower Types

Sales Channels Covered:
• Direct Sales
• Specialty Stores
• Franchises
• Florists & Kiosks
• Supermarkets/Hypermarkets
• Independent Small Stores
• Online Retailers
• Other Sales Channels

End Users Covered:
• Personal Use
• Institutions/Events
• Hotels, Resorts, & Spas
• Industrial
• Gifts
• Conference and Activities
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

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• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances