Consumer Floriculture Market

Consumer Floriculture Market

Consumer Floriculture Market Forecasts to 2030 - Global Analysis By Product Type (Cut Flowers, Cut Foliage and Other Product Types), Flower Type (Rose, Chrysanthemum, Tulip, Lily and Other Flower Types), Sales Channel, End User and By Geography

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Published: 2023 ID: SMRC23326

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $59.43 BN

Projected Year Value (2030)

US $113.34 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market


Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Consumer Floriculture Market is accounted for $59.43 billion in 2023 and is expected to reach $113.34 billion by 2030 growing at a CAGR of 9.66% during the forecast period. Floriculture is a sector of horticulture that focuses on growing beautiful, flowering plants for both personal and commercial use. Floriculture is the study and practice of growing flowers and other ornamental plants in gardens, greenhouses, nurseries, and landscapes. Among the crops grown in floriculture are bedding plants, indoor plants, floral gardens, potted plants, cut-produced greens, and cut flowers. All participants in the floriculture value chain want to use sustainable farming practices including integrated pest management and conservation agriculture in order to reduce the environmental impact of their operations.

According to Rabobank’s report on floriculture, 2017, Europe and North America’s flower and plant purchase is expected to increase by 20% by 2027 with a market capitalization of US$ 37 billion in the both regions.

Market Dynamics:


The consumers are buying flowers for a variety of events

As a result of modernization and expanding Western cultural influences, consumers are buying flowers for a variety of events, including Valentine’s Day, weddings, anniversaries, birthdays, friendship days, Mother’s Day, Father’s Day, and so on. During religious festivals, flowers are used in large quantities all around the country. Market customers are also willing to pay more for flowers that are grown sustainably. Thus, these are factors that drive the growth of the Consumer Floriculture Market. In order to boost their market position, companies are pursuing certifications and delivering fair trade, FPP, and other certified flowers to their customers.


Over-dependence on climatic conditions

Weather has a big impact on the flower and decorative plant industries. Some decorative plants may not grow properly due to shorter, wetter days or a lack of sunlight. While most plant species need a lot of sunlight to grow, others can even survive in the shade. Many nurseries and growers must utilize artificial lighting and temperature controls to provide plants with the optimal growing environment. Furthermore, flowering plants can suffer damage from extremely cold temperatures and ice buildup on their leaves. Additionally, major flower-producing nations like Kenya, which supplies about 40% of the EU's imports of cut flowers, are already feeling the consequences of climate change.


Implementation and efforts by the biotechnology industry

Market growth for floriculture is being fueled by the biotechnology sector. The floriculture industry is increasingly doing successful molecular breeding research and development. The market participants are now able to overcome obstacles they previously encountered, such as the invasion of pests and fungi on the crops and dependence on the climate, thanks to rapid advancements in micro-propagation and the development of disease-free and stress-tolerant plantlets. Indications of significant growth over the anticipated period come from the biotechnology businesses' rising investments in the floriculture sector and their methodical expansion of nurseries and research facilities.


Perish ability and fragility

Flowers are highly perishable items that require careful handling and optimal storage conditions to maintain their quality and freshness. The delicate nature of flowers makes them vulnerable to damage during harvesting, transportation, and storage. Any mishandling or inadequate post-harvest practices can lead to wilting, discoloration, or the development of diseases, significantly reducing the shelf life and overall value of the flowers. The time-sensitive nature of the market adds to the complexity, as timely delivery to customers is essential to ensure customer satisfaction and repeat business.

Covid-19 Impact:

The COVID-19 pandemic has had a significant impact on the consumer floriculture market. The pandemic led to disruptions in global supply chains, affecting the availability of flowers and floral products. Restrictions on transportation, lockdown measures, and reduced international trade resulted in logistical challenges, delayed shipments, and limited access to certain flower varieties. This led to supply shortages and increased prices in some regions. With lockdowns and social distancing measures in place, consumers turned to online channels to purchase flowers. E-commerce platforms and online florists experienced a surge in demand as people sought to send flowers as gifts or express their emotions remotely.

The cut flowers segment is expected to be the largest during the forecast period

The cut flowers segment is expected to be the largest during the forecast period. They are harvested from plants specifically cultivated for their blooms and are primarily used in floral arrangements, bouquets, and various decorative purposes. Cut flowers are highly perishable and require careful handling, proper post-harvest treatments, and efficient distribution to maintain their quality and freshness. Additionally, cut flowers are valued for their beauty, vibrant colors, and appealing fragrances. They hold symbolic meanings and can convey emotions, making them a popular choice for expressing love, appreciation, sympathy, or celebration, which could be a major contributor to this segment's revenue growth.

The gifts segment is expected to have the highest CAGR during the forecast period

The gifts segment is expected to have the highest CAGR during the forecast period. Offering a thoughtful and expressive way to celebrate special occasions, convey emotions, and create memorable experiences. Flowers are a popular choice for gifting purposes and are often combined with other complementary items to create attractive gift arrangements. Lower bouquets are one of the most common and classic gifts in the consumer floriculture market. They typically consist of a curated selection of fresh cut flowers arranged in an aesthetically pleasing manner.

Region with largest share:

Europe will dominate the Consumer Floriculture sector over the foreseeable period. The numerous developing economies in this area are primarily responsible for the increase in revenue in Europe. The four equatorial cut flower exporters—Colombia, Kenya, Ecuador, and Ethiopia—are catching up with the Netherlands, which continues to play a large role in the global cut flower trade. With more shipments than any other country, the Netherlands dominates the world market for cut flowers. Along with the US, Japan, and other major importers, Europe is one of the leading importers. So, these are the elements that are fueling this region's consumer flower market's expansion.

Region with highest CAGR:

The market in Asia Pacific is anticipated to rise steadily over the course of the forecast period. Due to a large increase in demand for low-cost flowers in this region, players in the floriculture business are focused on Asia for the production and sales of commercial floriculture products. Companies are also forming strategic alliances with domestic players in order to enhance their market reach. Intent on introducing the latest crops, technology, and crop varieties to the Indian market, Florence Flora Company has formed several partnerships and collaborations with top floriculture companies. Thus, these are the factors that drive the growth of the consumer floral market in this region.

Key players in the market

Some of the key players in Consumer Floriculture market include Arcangeli Giovanni & Figlio, Ball Horticultural, Beekenkamp, Carzan Flowers, Danziger Group, Esmeralda Farms, Flamingo Horticulture Ltd., Florance flora, Florensis Flower Seeds UK Ltd., Harvest Flower, Karen Roses, Native Floral Group, Selecta Cut Flowers SAU., Syngenta Flowers, Tropical Foliage Plants, Inc., Verbeek Export B.V. and Washington Bulb.

Key Developments:

In May 2022, Selecta One, one of leading company in breeding, producing, and marketing of vegetatively propagated ornamental plants, acquired La Villetta s.r.l (Italy-based producer of carnation flowers). This acquisition will help Selecta One to expand its product portfolio in cut carnation category and also strengthen its market presence in the category

In January 2022, Oserian, Kenya based producer of cut flowers, was awarded as top producer of cut flowers at International Grower of the Year Awards held in Germany. The event was organized by International Association of Horticulture Producers

Product Types Covered:
• Cut Flowers
• Cut Foliage
• Bulbous Plants
• Potted Flowers
• Other Product Types

Flower Types Covered:
• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas Blueball
• Freesia
• Hydrangea
• Other Flower Types

Sales Channels Covered:
• Direct Sales
• Specialty Stores
• Franchises
• Florists & Kiosks
• Supermarkets/Hypermarkets
• Independent Small Stores
• Online Retailers
• Other Sales Channels

End Users Covered:
• Personal Use
• Institutions/Events
• Hotels, Resorts, & Spas
• Industrial
• Gifts
• Conference and Activities
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Consumer Floriculture Market, By Product Type
5.1 Introduction
5.2 Cut Flowers
5.3 Cut Foliage
5.4 Bulbous Plants
5.5 Potted Flowers
5.6 Other Product Types

6 Global Consumer Floriculture Market, By Flower Type
6.1 Introduction
6.2 Rose
6.3 Chrysanthemum
6.4 Tulip
6.5 Lily
6.6 Gerbera
6.7 Carnations
6.8 Texas Blueball
6.9 Freesia
6.10 Hydrangea
6.11 Other Flower Types

7 Global Consumer Floriculture Market, By Sales Channel
7.1 Introduction
7.2 Direct Sales
7.3 Specialty Stores
7.4 Franchises
7.5 Florists & Kiosks
7.6 Supermarkets/Hypermarkets
7.7 Independent Small Stores
7.8 Online Retailers
7.9 Other Sales Channel

8 Global Consumer Floriculture Market, By End User
8.1 Introduction
8.2 Personal Use
8.3 Institutions/Events
8.4 Hotels, Resorts, & Spas
8.5 Industrial
8.6 Gifts
8.7 Conference and Activities
8.8 Other End Users

9 Global Consumer Floriculture Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Arcangeli Giovanni & Figlio
11.2 Ball Horticultural
11.3 Beekenkamp
11.4 Carzan Flowers
11.5 Danziger Group
11.6 Esmeralda Farms
11.7 Flamingo Horticulture Ltd.
11.8 Florance flora
11.9 Florensis Flower Seeds UK Ltd.
11.10 Harvest Flower
11.11 Karen Roses
11.12 Native Floral Group
11.13 Selecta Cut Flowers SAU.
11.14 Syngenta Flowers
11.15 Tropical Foliage Plants, Inc.
11.16 Verbeek Export B.V.
11.17 Washington Bulb

List of Tables
1 Global Consumer Floriculture Market Outlook, By Region (2021-2030) ($MN)
2 Global Consumer Floriculture Market Outlook, By Product Type (2021-2030) ($MN)
3 Global Consumer Floriculture Market Outlook, By Cut Flowers (2021-2030) ($MN)
4 Global Consumer Floriculture Market Outlook, By Cut Foliage (2021-2030) ($MN)
5 Global Consumer Floriculture Market Outlook, By Bulbous Plants (2021-2030) ($MN)
6 Global Consumer Floriculture Market Outlook, By Potted Flowers (2021-2030) ($MN)
7 Global Consumer Floriculture Market Outlook, By Other Product Types (2021-2030) ($MN)
8 Global Consumer Floriculture Market Outlook, By Flower Type (2021-2030) ($MN)
9 Global Consumer Floriculture Market Outlook, By Rose (2021-2030) ($MN)
10 Global Consumer Floriculture Market Outlook, By Chrysanthemum (2021-2030) ($MN)
11 Global Consumer Floriculture Market Outlook, By Tulip (2021-2030) ($MN)
12 Global Consumer Floriculture Market Outlook, By Lily (2021-2030) ($MN)
13 Global Consumer Floriculture Market Outlook, By Gerbera (2021-2030) ($MN)
14 Global Consumer Floriculture Market Outlook, By Carnations (2021-2030) ($MN)
15 Global Consumer Floriculture Market Outlook, By Texas Blueball (2021-2030) ($MN)
16 Global Consumer Floriculture Market Outlook, By Freesia (2021-2030) ($MN)
17 Global Consumer Floriculture Market Outlook, By Hydrangea (2021-2030) ($MN)
18 Global Consumer Floriculture Market Outlook, By Other Flower Types (2021-2030) ($MN)
19 Global Consumer Floriculture Market Outlook, By Sales Channel (2021-2030) ($MN)
20 Global Consumer Floriculture Market Outlook, By Direct Sales (2021-2030) ($MN)
21 Global Consumer Floriculture Market Outlook, By Specialty Stores (2021-2030) ($MN)
22 Global Consumer Floriculture Market Outlook, By Franchises (2021-2030) ($MN)
23 Global Consumer Floriculture Market Outlook, By Florists & Kiosks (2021-2030) ($MN)
24 Global Consumer Floriculture Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
25 Global Consumer Floriculture Market Outlook, By Independent Small Stores (2021-2030) ($MN)
26 Global Consumer Floriculture Market Outlook, By Online Retailers (2021-2030) ($MN)
27 Global Consumer Floriculture Market Outlook, By Other Sales Channel (2021-2030) ($MN)
28 Global Consumer Floriculture Market Outlook, By End User (2021-2030) ($MN)
29 Global Consumer Floriculture Market Outlook, By Personal Use (2021-2030) ($MN)
30 Global Consumer Floriculture Market Outlook, By Institutions/Events (2021-2030) ($MN)
31 Global Consumer Floriculture Market Outlook, By Hotels, Resorts, & Spas (2021-2030) ($MN)
32 Global Consumer Floriculture Market Outlook, By Industrial (2021-2030) ($MN)
33 Global Consumer Floriculture Market Outlook, By Gifts (2021-2030) ($MN)
34 Global Consumer Floriculture Market Outlook, By Conference and Activities (2021-2030) ($MN)
35 Global Consumer Floriculture Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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