Precision Viticulture Market

Precision Viticulture Market

Precision Viticulture Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software and Services), Application (Yield Monitoring, Field Mapping, Crop Scouting and Other Applications) and By Geography

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4.8 (39 reviews)
Published: 2024 ID: SMRC25690

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $1.66 BN

Projected Year Value (2030)

US $3.96 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Precision Viticulture Market is accounted for $1.66 billion in 2023 and is expected to reach $3.96 billion by 2030 growing at a CAGR of 13.2% during the forecast period. Precision viticulture is an agricultural approach that utilizes advanced technologies such as GPS, remote sensing, and data analytics to optimize grape production in vineyards. By collecting and analyzing data on various factors such as soil moisture, nutrient levels, and vine health, precision viticulture enables growers to make informed decisions tailored to the specific needs of their vineyards. By precisely managing vineyard variability, growers can mitigate risks associated with pests, diseases, and adverse weather conditions, ultimately leading to higher profitability and environmental stewardship.

According to a study by the Journal of Applied Remote Sensing, the integration of such technologies has shown a 15-20% increase in water use efficiency in vineyards.

Market Dynamics: 


Increasing demand for high-quality grapes

With consumers placing a premium on the quality and consistency of wines, vineyard owners are under pressure to produce grapes of exceptional quality. Precision viticulture enables growers to achieve this goal by employing advanced technologies such as Geographic Information Systems (GIS), Global Positioning Systems (GPS), and remote sensing to precisely manage vineyard operations. By optimizing factors like irrigation, fertilization, and pest control based on real-time data and site-specific conditions, precision viticulture ensures that grapevines receive the exact inputs they need for optimal growth and fruit development.


High initial investment

Training personnel to operate and interpret data from these technologies adds to the upfront costs. For smaller vineyards or those with limited financial resources, these initial expenses can be prohibitive, preventing them from adopting precision viticulture despite its potential benefits. The return on investment may not be immediate, further deterring potential adopters. Consequently, the high upfront costs act as a barrier to entry, limiting the widespread adoption of precision viticulture and slowing down the pace of innovation and technological advancement in the wine industry.


Rising adoption of IoT and big data analytics

IoT devices integrated into vineyard management systems collect vast amounts of real-time data from sensors placed throughout the vineyard, monitoring crucial parameters such as soil moisture, temperature, humidity, and vine health. This data is then processed and analyzed using advanced Big Data Analytics tools to generate actionable insights for growers. By leveraging these insights, growers can make informed decisions regarding irrigation scheduling, disease management, harvesting times, and other critical aspects of vineyard operations. This approach enables growers to optimize resource utilization, minimize waste, and maximize grape quality and yield.


Risk of overreliance on technology

While precision viticulture technologies offer numerous benefits, including enhanced efficiency and productivity, there is a potential downside to becoming excessively dependent on these systems. Overreliance on technology may lead to a diminishing emphasis on traditional farming skills and knowledge. Excessive dependence on automated decision-making processes could increase vulnerability to system failures, technical glitches, or cyber threats, disrupting vineyard operations. Moreover, the human element of farming, such as intuition and experience, may be undervalued or overlooked in favor of data-driven approaches.

Covid-19 Impact: 

Initially, disruptions in the global supply chain and restrictions on movement hindered the adoption of precision viticulture technologies due to delays in equipment procurement and implementation. Economic uncertainties prompted some vineyard owners to postpone investments in advanced agricultural technologies to conserve financial resources. However, as the pandemic progressed, there was a growing recognition of the importance of technology in ensuring the resilience and sustainability of vineyard operations.

The services segment is expected to be the largest during the forecast period

Services segment commanded the largest share throughout the projection period. As precision viticulture technologies become increasingly sophisticated and diverse, there is a growing demand for specialized services to support their implementation and utilization. Service providers offer a range of offerings, including consultancy, training, maintenance, and support services tailored to the needs of vineyard owners. These services help bridge the gap between technology adoption and practical application, enabling vineyard operators to maximize the benefits of precision viticulture.

The inventory management segment is expected to have the highest CAGR during the forecast period

Inventory Management segment is poised to witness profitable growth over the estimation period. With the increasing adoption of precision viticulture technologies, vineyard owners are leveraging advanced inventory management solutions to optimize their operations. These solutions enable real-time monitoring and tracking of vineyard resources such as equipment, chemicals, fertilizers, and grape inventory. By accurately assessing inventory levels and consumption patterns, vineyard managers can optimize resource allocation, minimize waste, and reduce operational costs. 

Region with largest share:

Asia Pacific region dominated the largest share of the market during the extrapolated period. As the region's middle class expands and disposable incomes rise, there is a growing demand for high-quality wines with distinct flavors and characteristics. Evolving consumer tastes towards healthier and more sustainable products have spurred interest in wines produced using environmentally friendly and socially responsible practices. Precision viticulture in the region enables vineyard owners to meet these changing consumer preferences by optimizing grape quality and enhancing sustainability through precise management of vineyard resources.

Region with highest CAGR:

North America region is projected to witness profitable growth over the forecasted period. With a focus on optimizing water usage and enhancing vineyard efficiency, precision viticulture techniques are gaining traction among vineyard operators. This data-driven approach allows for precise irrigation scheduling tailored to the specific needs of grapevines, leading to improved crop yields, higher quality grapes, and resource conservation. Moreover, the increasing adoption of precision viticulture practices aligns with the growing demand for sustainable agriculture solutions, driving further market expansion in the region.

Key players in the market

Some of the key players in Precision Viticulture market include AHA Viticulture, Ateknea Solutions, Atlas Vineyard Management, LLC, Deere & Company, Deveron UAS, Group ICV, Raven Industries, TeeJet Technologies, Topcon Positioning Systems and Trimble Inc.

Key Developments:

In July 2023, the 2023 Sustainable Ag Expo unveiled its initial roster of speakers, showcasing a lineup of viticulture specialists from renowned academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis

In March 2023, TerraNIS signed an agreement with Airbus Defence and Space to export Farmstar, the space-based precision farming and crop monitoring service, outside of France.

In February 2023, Kubota Corporation revealed its recent investment in Chouette, a French startup. This emerging AgTech firm specializes in leveraging artificial intelligence (AI) to analyze images acquired through cameras. Its AI technology is designed to identify diseases and assess tree vigor.

In April 2022, Irritec signed a strategic and commercial agreement with Netsens for the international development of an interconnected and sustainable agriculture model.

Components Covered:
• Hardware
• Software
• Services

Applications Covered:
• Yield Monitoring
• Field Mapping
• Crop Scouting
• Farm Labor Management
• Financial Management
• Inventory Management
• Irrigation Management
• Weather Tracking & Forecasting
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
2 Preface    
 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 Application Analysis   
 3.7 Emerging Markets   
 3.8 Impact of Covid-19   
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
5 Global Precision Viticulture Market, By Component    
 5.1 Introduction   
 5.2 Hardware   
  5.2.1 Drones  
  5.2.2 Driverless Tractors  
  5.2.3 Global Positioning System  
  5.2.4 Mobile Devices  
  5.2.5 Remote sensing  
 5.3 Software   
  5.3.1 Geographic Information System  
  5.3.2 Cloud-based  
  5.3.3 Web-based  
 5.4 Services   
  5.4.1 Managed Services Farm Operation Services Analytical Services 
  5.4.2 Professional Services  
6 Global Precision Viticulture Market, By Application    
 6.1 Introduction   
 6.2 Yield Monitoring   
  6.2.1 Off-farm  
  6.2.2 On-farm  
 6.3 Field Mapping   
  6.3.1 Drainage Mapping  
  6.3.2 Boundary Mapping  
 6.4 Crop Scouting   
 6.5 Farm Labor Management   
 6.6 Financial Management   
 6.7 Inventory Management   
 6.8 Irrigation Management   
 6.9 Weather Tracking & Forecasting   
 6.10 Other Applications   
7 Global Precision Viticulture Market, By Geography    
 7.1 Introduction   
 7.2 North America   
  7.2.1 US  
  7.2.2 Canada  
  7.2.3 Mexico  
 7.3 Europe   
  7.3.1 Germany  
  7.3.2 UK  
  7.3.3 Italy  
  7.3.4 France  
  7.3.5 Spain  
  7.3.6 Rest of Europe  
 7.4 Asia Pacific   
  7.4.1 Japan  
  7.4.2 China  
  7.4.3 India  
  7.4.4 Australia  
  7.4.5 New Zealand  
  7.4.6 South Korea  
  7.4.7 Rest of Asia Pacific  
 7.5 South America   
  7.5.1 Argentina  
  7.5.2 Brazil  
  7.5.3 Chile  
  7.5.4 Rest of South America  
 7.6 Middle East & Africa   
  7.6.1 Saudi Arabia  
  7.6.2 UAE  
  7.6.3 Qatar  
  7.6.4 South Africa  
  7.6.5 Rest of Middle East & Africa  
8 Key Developments    
 8.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 8.2 Acquisitions & Mergers   
 8.3 New Product Launch   
 8.4 Expansions   
 8.5 Other Key Strategies   
9 Company Profiling    
 9.1 AHA Viticulture   
 9.2 Ateknea Solutions   
 9.3 Atlas Vineyard Management, LLC   
 9.4 Deere & Company   
 9.5 Deveron UAS   
 9.6 Group ICV   
 9.7 Raven Industries   
 9.8 TeeJet Technologies   
 9.9 Topcon Positioning Systems   
 9.10 Trimble Inc   
List of Tables     
1 Global Precision Viticulture Market Outlook, By Region (2021-2030) ($MN)    
2 Global Precision Viticulture Market Outlook, By Component (2021-2030) ($MN)    
3 Global Precision Viticulture Market Outlook, By Hardware (2021-2030) ($MN)    
4 Global Precision Viticulture Market Outlook, By Drones (2021-2030) ($MN)    
5 Global Precision Viticulture Market Outlook, By Driverless Tractors (2021-2030) ($MN)    
6 Global Precision Viticulture Market Outlook, By Global Positioning System (2021-2030) ($MN)    
7 Global Precision Viticulture Market Outlook, By Mobile Devices (2021-2030) ($MN)    
8 Global Precision Viticulture Market Outlook, By Remote sensing (2021-2030) ($MN)    
9 Global Precision Viticulture Market Outlook, By Software (2021-2030) ($MN)    
10 Global Precision Viticulture Market Outlook, By Geographic Information System (2021-2030) ($MN)    
11 Global Precision Viticulture Market Outlook, By Cloud-based (2021-2030) ($MN)    
12 Global Precision Viticulture Market Outlook, By Web-based (2021-2030) ($MN)    
13 Global Precision Viticulture Market Outlook, By Services (2021-2030) ($MN)    
14 Global Precision Viticulture Market Outlook, By Managed Services (2021-2030) ($MN)    
15 Global Precision Viticulture Market Outlook, By Professional Services (2021-2030) ($MN)    
16 Global Precision Viticulture Market Outlook, By Application (2021-2030) ($MN)    
17 Global Precision Viticulture Market Outlook, By Yield Monitoring (2021-2030) ($MN)    
18 Global Precision Viticulture Market Outlook, By Off-farm (2021-2030) ($MN)    
19 Global Precision Viticulture Market Outlook, By On-farm (2021-2030) ($MN)    
20 Global Precision Viticulture Market Outlook, By Field Mapping (2021-2030) ($MN)    
21 Global Precision Viticulture Market Outlook, By Drainage Mapping (2021-2030) ($MN)    
22 Global Precision Viticulture Market Outlook, By Boundary Mapping (2021-2030) ($MN)    
23 Global Precision Viticulture Market Outlook, By Crop Scouting (2021-2030) ($MN)    
24 Global Precision Viticulture Market Outlook, By Farm Labor Management (2021-2030) ($MN)    
25 Global Precision Viticulture Market Outlook, By Financial Management (2021-2030) ($MN)    
26 Global Precision Viticulture Market Outlook, By Inventory Management (2021-2030) ($MN)    
27 Global Precision Viticulture Market Outlook, By Irrigation Management (2021-2030) ($MN)    
28 Global Precision Viticulture Market Outlook, By Weather Tracking & Forecasting (2021-2030) ($MN)    
29 Global Precision Viticulture Market Outlook, By Other Applications (2021-2030) ($MN)    
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.     

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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