Consumer Packaging Market
Consumer Packaging Market Forecasts to 2030 - Global Analysis By Product (Metal, Plastic, Glass and Other Types), End User and By Geography
According to Stratistics MRC, the Global Consumer Packaging Market is accounted for $634.7 million in 2023 and is expected to reach $1,109.2 million by 2030 growing at a CAGR of 8.3% during the forecast period. The process of packaging commodities for consumer consumption is known as consumer packaging. Electronic equipment, home appliances, food and beverage products, and grocery items are among the products that fall under this category. The packaging that the product arrives to consumers in is known as consumer packaging. From the manufacturer to the retailer to the consumer, this packaging travels the entire supply chain.
According to the CBI - Ministry of Foreign Affairs (EU), Europe is forecast to be the largest global importer of processed fruits and vegetables, accounting for approximately 40% of the global supply. Around 30% of the European processed fruit and vegetable trade comes from developing countries.
Market Dynamics:
Driver:
Online commerce is expanding quickly.
E-commerce packaging is growing more significant within the packaging sector as online purchasing is expanding quickly. Leading firms are putting an increasing amount of emphasis on sustainability and minimising the use of plastic in their packaging strategy. Instead of relying on disinformation and fear mongering on social media, companies, retailers, and packaging makers must concentrate on creating and adopting eco-friendly packaging that is founded on scientific data and facts.
Restraint:
Stringent Regulations
Regulations from the government are also upsetting the metal packaging sector. The industry must comply with stringent environmental, health, and safety requirements. These rules must be followed by the business, which raises costs. Additionally, it is difficult for metal packaging companies to expand their businesses due to a lack of cutting-edge technologies. The companies' inability to connect with their customers is also being hampered by a lack of marketing, distribution, and branding.
Opportunity:
Growing awareness of environmental impact
All conventional plastic materials and their corresponding applications can now be replaced by bioplastic alternatives. They are increasingly being employed in a variety of industries, including packaging, catering items, consumer electronics, automotive, agricultural, toys, textiles, and other fields. The use of bioplastics has increased across all market categories as a result of customers' and businesses' growing need for sustainable products as a result of increased environmental consciousness.
Threat:
High cost of packaging
Modern technologies, sophisticated electronics, sensors, tags, and IoT are not included in conventional packaging products. In order to track, monitor, regulate, and manage products in real time, smart packaging makes use of cutting-edge tools, systems, and equipment like sensors, RFIDs, and IoT. The freshness and original quality of the items are maintained by using cutting-edge packaging materials for extended shelf life.
Covid-19 Impact
The design and distribution of consumer electronics packaging was significantly impacted by the COVID-19 epidemic, as well as the consumer electronics sector. Due to social segregation policies and lockdowns, more people are buying online, which has resulted in a rise in the demand for packaging that is both protected and aesthetically beautiful. As a result of consumers turning away from conventional stores, one effect of the epidemic has been a growth in the use of e-commerce platforms. Moreover, more interactive elements like augmented reality (AR), QR codes, and other interactive features that let clients access digital content about the product have become popular.
The plastics segment is expected to be the largest during the forecast period
The plastics segment is estimated to have a lucrative growth, due to rise in number of end user industries including food & beverages, pharmaceuticals, and personal & household care. Additionally, the expansion of organised and online retail across the globe is boosting the demand for consumer packaging. Additionally, plastic provides flexible and rigid, transparent, and lightweight forms of packaging, which is why the main application sectors favour it over alternatives like metal or glass.
The food & beverage segment is expected to have the highest CAGR during the forecast period
The food & beverage segment is anticipated to witness the fastest CAGR growth during the forecast period. Every company that processes, packages, and distributes uncooked food falls under the umbrella of the food and beverage sector. This applies to alcoholic and non-alcoholic beverages as well as packaged and fresh cooked foods. The growing population and rising standard of living have increased demand for consumer goods.
Region with Largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to the region's growing population and increased consumer disposable income. The consumer packaging market is anticipated to be driven throughout the projected period by the increased consumption of a variety of consumer goods in this area and the growing need for more durable and sophisticated packaging products in the emerging regions.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to industrialization, increasing disposable income, growing e-retail sale, rising internet penetration, growing manufacturing activities, and rising consumption level. The amazing expansion of consumer packaging is being driven by a number of causes, including technological advancements, concerns about sustainability, and alluring economics.
Key players in the market
Some of the key players profiled in the Consumer Packaging Market include Huhtamaki Group, International Paper Company, Amcor Limited, Constantia Flexibles Group GmbH, Tetra Pak Inc., Aptar Group Inc, CCL Industries, Gerresheimer AG, Silgan Holding Inc, Albia SA, International player, Mondi, Smurfit Kappa Group Plc, DS Smith, Ball Corporation, Stora Enso and Berry Global.
Key Developments:
In January 2023, Stora Enso acquired the Netherland-based company De Jong Packaging Group, one of the largest corrugated packaging producers in the Benelux countries. The acquisition is a value of approximately EUR 1,020 million.
In April 2022, Sealed Air introduced Prismiq, a digital packaging brand with a portfolio of digital printing, design services, and smart packaging solutions.
Types Covered:
• Metal
• Plastic
• Glass
• Other Types
End Users Covered:
• Food & Beverage
• Personal care
• Healthcare
• Pharmaceutical
• Cosmetics
• Household Care
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Consumer Packaging Market, By Type
5.1 Introduction
5.2 Metal
5.2.1 Cans
5.2.2 Caps and Closures
5.3 Plastic
5.3.1 Material Type
5.3.1.1 Polyethylene (PE)
5.3.1.2 Poly Vinyl Chloride (PVC)
5.3.1.3 Polypropylene (PP)
5.3.1.4 Polyethylene Terephthalate (PET)
5.3.2 Packaging Type
5.3.2.1 Rigid plastic
5.3.2.2 Flexible
5.4 Glass
5.5 Other Types
6 Global Consumer Packaging Market, By End User
6.1 Introduction
6.2 Food & Beverage
6.3 Personal care
6.4 Healthcare
6.5 Pharmaceutical
6.6 Cosmetics
6.7 Household Care
6.8 Other End Users
7 Global Consumer Packaging Market, By Geography
7.1 Introduction
7.2 North America
7.2.1 US
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 UK
7.3.3 Italy
7.3.4 France
7.3.5 Spain
7.3.6 Rest of Europe
7.4 Asia Pacific
7.4.1 Japan
7.4.2 China
7.4.3 India
7.4.4 Australia
7.4.5 New Zealand
7.4.6 South Korea
7.4.7 Rest of Asia Pacific
7.5 South America
7.5.1 Argentina
7.5.2 Brazil
7.5.3 Chile
7.5.4 Rest of South America
7.6 Middle East & Africa
7.6.1 Saudi Arabia
7.6.2 UAE
7.6.3 Qatar
7.6.4 South Africa
7.6.5 Rest of Middle East & Africa
8 Key Developments
8.1 Agreements, Partnerships, Collaborations and Joint Ventures
8.2 Acquisitions & Mergers
8.3 New Product Launch
8.4 Expansions
8.5 Other Key Strategies
9 Company Profiling
9.1 Huhtamaki Group
9.2 International Paper Company
9.3 Amcor Limited
9.4 Constantia Flexibles Group GmbH
9.5 Tetra Pak Inc.
9.6 Aptar Group Inc
9.7 CCL Industries
9.8 Gerresheimer AG
9.9 Silgan Holding Inc
9.10 Albia SA
9.11 International player
9.12 Mondi
9.13 Smurfit Kappa Group Plc
9.14 DS Smith
9.15 Ball Corporation
9.16 Stora Enso
9.17 Berry Global
List of Tables
1 Global Consumer Packaging Market Outlook, By Region (2021-2030) ($MN)
2 Global Consumer Packaging Market Outlook, By Type (2021-2030) ($MN)
3 Global Consumer Packaging Market Outlook, By Metal (2021-2030) ($MN)
4 Global Consumer Packaging Market Outlook, By Cans (2021-2030) ($MN)
5 Global Consumer Packaging Market Outlook, By Caps and Closures (2021-2030) ($MN)
6 Global Consumer Packaging Market Outlook, By Plastic (2021-2030) ($MN)
7 Global Consumer Packaging Market Outlook, By Material Type (2021-2030) ($MN)
8 Global Consumer Packaging Market Outlook, By Polyethylene (PE) (2021-2030) ($MN)
9 Global Consumer Packaging Market Outlook, By Poly Vinyl Chloride (PVC) (2021-2030) ($MN)
10 Global Consumer Packaging Market Outlook, By Polypropylene (PP) (2021-2030) ($MN)
11 Global Consumer Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2021-2030) ($MN)
12 Global Consumer Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
13 Global Consumer Packaging Market Outlook, By Rigid plastic (2021-2030) ($MN)
14 Global Consumer Packaging Market Outlook, By Flexible (2021-2030) ($MN)
15 Global Consumer Packaging Market Outlook, By Glass (2021-2030) ($MN)
16 Global Consumer Packaging Market Outlook, By Other Types (2021-2030) ($MN)
17 Global Consumer Packaging Market Outlook, By Food & Beverage (2021-2030) ($MN)
18 Global Consumer Packaging Market Outlook, By Personal care (2021-2030) ($MN)
19 Global Consumer Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
20 Global Consumer Packaging Market Outlook, By Pharmaceutical (2021-2030) ($MN)
21 Global Consumer Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
22 Global Consumer Packaging Market Outlook, By Household Care (2021-2030) ($MN)
23 Global Consumer Packaging Market Outlook, By Other End Users (2021-2030) ($MN)
24 North America Consumer Packaging Market Outlook, By Country (2021-2030) ($MN)
25 North America Consumer Packaging Market Outlook, By Type (2021-2030) ($MN)
26 North America Consumer Packaging Market Outlook, By Metal (2021-2030) ($MN)
27 North America Consumer Packaging Market Outlook, By Cans (2021-2030) ($MN)
28 North America Consumer Packaging Market Outlook, By Caps and Closures (2021-2030) ($MN)
29 North America Consumer Packaging Market Outlook, By Plastic (2021-2030) ($MN)
30 North America Consumer Packaging Market Outlook, By Material Type (2021-2030) ($MN)
31 North America Consumer Packaging Market Outlook, By Polyethylene (PE) (2021-2030) ($MN)
32 North America Consumer Packaging Market Outlook, By Poly Vinyl Chloride (PVC) (2021-2030) ($MN)
33 North America Consumer Packaging Market Outlook, By Polypropylene (PP) (2021-2030) ($MN)
34 North America Consumer Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2021-2030) ($MN)
35 North America Consumer Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
36 North America Consumer Packaging Market Outlook, By Rigid plastic (2021-2030) ($MN)
37 North America Consumer Packaging Market Outlook, By Flexible (2021-2030) ($MN)
38 North America Consumer Packaging Market Outlook, By Glass (2021-2030) ($MN)
39 North America Consumer Packaging Market Outlook, By Other Types (2021-2030) ($MN)
40 North America Consumer Packaging Market Outlook, By Food & Beverage (2021-2030) ($MN)
41 North America Consumer Packaging Market Outlook, By Personal care (2021-2030) ($MN)
42 North America Consumer Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
43 North America Consumer Packaging Market Outlook, By Pharmaceutical (2021-2030) ($MN)
44 North America Consumer Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
45 North America Consumer Packaging Market Outlook, By Household Care (2021-2030) ($MN)
46 North America Consumer Packaging Market Outlook, By Other End Users (2021-2030) ($MN)
47 Europe Consumer Packaging Market Outlook, By Country (2021-2030) ($MN)
48 Europe Consumer Packaging Market Outlook, By Type (2021-2030) ($MN)
49 Europe Consumer Packaging Market Outlook, By Metal (2021-2030) ($MN)
50 Europe Consumer Packaging Market Outlook, By Cans (2021-2030) ($MN)
51 Europe Consumer Packaging Market Outlook, By Caps and Closures (2021-2030) ($MN)
52 Europe Consumer Packaging Market Outlook, By Plastic (2021-2030) ($MN)
53 Europe Consumer Packaging Market Outlook, By Material Type (2021-2030) ($MN)
54 Europe Consumer Packaging Market Outlook, By Polyethylene (PE) (2021-2030) ($MN)
55 Europe Consumer Packaging Market Outlook, By Poly Vinyl Chloride (PVC) (2021-2030) ($MN)
56 Europe Consumer Packaging Market Outlook, By Polypropylene (PP) (2021-2030) ($MN)
57 Europe Consumer Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2021-2030) ($MN)
58 Europe Consumer Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
59 Europe Consumer Packaging Market Outlook, By Rigid plastic (2021-2030) ($MN)
60 Europe Consumer Packaging Market Outlook, By Flexible (2021-2030) ($MN)
61 Europe Consumer Packaging Market Outlook, By Glass (2021-2030) ($MN)
62 Europe Consumer Packaging Market Outlook, By Other Types (2021-2030) ($MN)
63 Europe Consumer Packaging Market Outlook, By Food & Beverage (2021-2030) ($MN)
64 Europe Consumer Packaging Market Outlook, By Personal care (2021-2030) ($MN)
65 Europe Consumer Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
66 Europe Consumer Packaging Market Outlook, By Pharmaceutical (2021-2030) ($MN)
67 Europe Consumer Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
68 Europe Consumer Packaging Market Outlook, By Household Care (2021-2030) ($MN)
69 Europe Consumer Packaging Market Outlook, By Other End Users (2021-2030) ($MN)
70 Asia Pacific Consumer Packaging Market Outlook, By Country (2021-2030) ($MN)
71 Asia Pacific Consumer Packaging Market Outlook, By Type (2021-2030) ($MN)
72 Asia Pacific Consumer Packaging Market Outlook, By Metal (2021-2030) ($MN)
73 Asia Pacific Consumer Packaging Market Outlook, By Cans (2021-2030) ($MN)
74 Asia Pacific Consumer Packaging Market Outlook, By Caps and Closures (2021-2030) ($MN)
75 Asia Pacific Consumer Packaging Market Outlook, By Plastic (2021-2030) ($MN)
76 Asia Pacific Consumer Packaging Market Outlook, By Material Type (2021-2030) ($MN)
77 Asia Pacific Consumer Packaging Market Outlook, By Polyethylene (PE) (2021-2030) ($MN)
78 Asia Pacific Consumer Packaging Market Outlook, By Poly Vinyl Chloride (PVC) (2021-2030) ($MN)
79 Asia Pacific Consumer Packaging Market Outlook, By Polypropylene (PP) (2021-2030) ($MN)
80 Asia Pacific Consumer Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2021-2030) ($MN)
81 Asia Pacific Consumer Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
82 Asia Pacific Consumer Packaging Market Outlook, By Rigid plastic (2021-2030) ($MN)
83 Asia Pacific Consumer Packaging Market Outlook, By Flexible (2021-2030) ($MN)
84 Asia Pacific Consumer Packaging Market Outlook, By Glass (2021-2030) ($MN)
85 Asia Pacific Consumer Packaging Market Outlook, By Other Types (2021-2030) ($MN)
86 Asia Pacific Consumer Packaging Market Outlook, By Food & Beverage (2021-2030) ($MN)
87 Asia Pacific Consumer Packaging Market Outlook, By Personal care (2021-2030) ($MN)
88 Asia Pacific Consumer Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
89 Asia Pacific Consumer Packaging Market Outlook, By Pharmaceutical (2021-2030) ($MN)
90 Asia Pacific Consumer Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
91 Asia Pacific Consumer Packaging Market Outlook, By Household Care (2021-2030) ($MN)
92 Asia Pacific Consumer Packaging Market Outlook, By Other End Users (2021-2030) ($MN)
93 South America Consumer Packaging Market Outlook, By Country (2021-2030) ($MN)
94 South America Consumer Packaging Market Outlook, By Type (2021-2030) ($MN)
95 South America Consumer Packaging Market Outlook, By Metal (2021-2030) ($MN)
96 South America Consumer Packaging Market Outlook, By Cans (2021-2030) ($MN)
97 South America Consumer Packaging Market Outlook, By Caps and Closures (2021-2030) ($MN)
98 South America Consumer Packaging Market Outlook, By Plastic (2021-2030) ($MN)
99 South America Consumer Packaging Market Outlook, By Material Type (2021-2030) ($MN)
100 South America Consumer Packaging Market Outlook, By Polyethylene (PE) (2021-2030) ($MN)
101 South America Consumer Packaging Market Outlook, By Poly Vinyl Chloride (PVC) (2021-2030) ($MN)
102 South America Consumer Packaging Market Outlook, By Polypropylene (PP) (2021-2030) ($MN)
103 South America Consumer Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2021-2030) ($MN)
104 South America Consumer Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
105 South America Consumer Packaging Market Outlook, By Rigid plastic (2021-2030) ($MN)
106 South America Consumer Packaging Market Outlook, By Flexible (2021-2030) ($MN)
107 South America Consumer Packaging Market Outlook, By Glass (2021-2030) ($MN)
108 South America Consumer Packaging Market Outlook, By Other Types (2021-2030) ($MN)
109 South America Consumer Packaging Market Outlook, By Food & Beverage (2021-2030) ($MN)
110 South America Consumer Packaging Market Outlook, By Personal care (2021-2030) ($MN)
111 South America Consumer Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
112 South America Consumer Packaging Market Outlook, By Pharmaceutical (2021-2030) ($MN)
113 South America Consumer Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
114 South America Consumer Packaging Market Outlook, By Household Care (2021-2030) ($MN)
115 South America Consumer Packaging Market Outlook, By Other End Users (2021-2030) ($MN)
116 Middle East & Africa Consumer Packaging Market Outlook, By Country (2021-2030) ($MN)
117 Middle East & Africa Consumer Packaging Market Outlook, By Type (2021-2030) ($MN)
118 Middle East & Africa Consumer Packaging Market Outlook, By Metal (2021-2030) ($MN)
119 Middle East & Africa Consumer Packaging Market Outlook, By Cans (2021-2030) ($MN)
120 Middle East & Africa Consumer Packaging Market Outlook, By Caps and Closures (2021-2030) ($MN)
121 Middle East & Africa Consumer Packaging Market Outlook, By Plastic (2021-2030) ($MN)
122 Middle East & Africa Consumer Packaging Market Outlook, By Material Type (2021-2030) ($MN)
123 Middle East & Africa Consumer Packaging Market Outlook, By Polyethylene (PE) (2021-2030) ($MN)
124 Middle East & Africa Consumer Packaging Market Outlook, By Poly Vinyl Chloride (PVC) (2021-2030) ($MN)
125 Middle East & Africa Consumer Packaging Market Outlook, By Polypropylene (PP) (2021-2030) ($MN)
126 Middle East & Africa Consumer Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2021-2030) ($MN)
127 Middle East & Africa Consumer Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
128 Middle East & Africa Consumer Packaging Market Outlook, By Rigid plastic (2021-2030) ($MN)
129 Middle East & Africa Consumer Packaging Market Outlook, By Flexible (2021-2030) ($MN)
130 Middle East & Africa Consumer Packaging Market Outlook, By Glass (2021-2030) ($MN)
131 Middle East & Africa Consumer Packaging Market Outlook, By Other Types (2021-2030) ($MN)
132 Middle East & Africa Consumer Packaging Market Outlook, By Food & Beverage (2021-2030) ($MN)
133 Middle East & Africa Consumer Packaging Market Outlook, By Personal care (2021-2030) ($MN)
134 Middle East & Africa Consumer Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
135 Middle East & Africa Consumer Packaging Market Outlook, By Pharmaceutical (2021-2030) ($MN)
136 Middle East & Africa Consumer Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
137 Middle East & Africa Consumer Packaging Market Outlook, By Household Care (2021-2030) ($MN)
138 Middle East & Africa Consumer Packaging Market Outlook, By Other End Users (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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